Chapter 2112 To Firmly Suppress

Generally, it is a good time to launch products. Although December is good, the best time is around Christmas and New Year's Day.

The reason why Microsoft and Samsung rushed to release it on the 18th and 19th is because they didn't want to compete with Fairy Company.

The news that Fairy Company has a mid-range mobile phone that will be launched soon has been circulating for several months.

From component manufacturers to foundries, from advertising companies to TV news and newspaper media, etc., there are already too many signs that Fairy Company is making a big move this time.

Although it is rumored that it is a mid-range mobile phone, according to the dazzling performance and achievements of the fairy company Dream Stars, people cannot be underestimated.

To put it bluntly, Xiannv Company is still a pioneer of smart electronics. They have made such a big noise, it is certain that this mid-range mobile phone is not ordinary, and it may have outstanding quality.

Even if it is not so exaggerated, Microsoft and Samsung are still unwilling to face Fairy Company head-on. Who knows if they will be cannon fodder?

Everyone staggered the time to release, not only to save face, but also for their own sake, who can be as idiot as Google, Xiao Qi didn't bother to provoke them, they just rushed forward to find fault, now they are beaten Looking for teeth all over the place is also self-inflicted.

But they didn't know that apart from Dream Snow, Xiao Qi saw that everyone was launching tablet computers one after another, and he planned to release the Touch Cover as soon as a settlement was reached with Google.

Compared with ordinary laptop computers, the most troublesome thing about tablet computers is that it is inconvenient for office processing.

To put it simply, although the virtual keyboard can meet the needs of games and general programs, it is not as convenient and fast as the physical keyboard for office processing such as documents and files.

For the same document, the physical keyboard can be processed in half an hour, but the virtual keyboard may not be able to process it in two or three hours.

For some business people, this is especially inconvenient, so when they usually go out, nothing but a tablet. Also bring a thin and light laptop.

Therefore, Microsoft in the previous life was keen to seize this business opportunity. Launched Touch Cover, an external soft keyboard with magnetic adsorption function, which immediately refreshed people and achieved good sales.

In the previous life, in June 2012, Microsoft released Surface and Touch Cover at the same time, and now it is December 2008, according to the law. At least Microsoft should have made a breakthrough in 2011 and invented the Touch Cover.

In this life, Xiao Qi invented and created the tablet computer a few years in advance. Microsoft, which already has a strong technical background in this area, can create the Surface in advance, but it is not easy to create the Touch Cover in advance.

Even if they had this idea, Xiao Qi registered the patent for the Touch Cover before the Dream Pad went on the market, which was still in 2006, and I believe that once Microsoft hit it. Definitely want to cry.

The project was initiated in 2006, and the research and development was completed in June 2008, with the efforts of more than 90 engineers. The research and development cost of more than 100 million U.S. dollars made Touch Cover finally a reality.

Engineers have been perfecting the aesthetic Touch Cover for months. From Dream Pad and Dream Stars, everyone has already understood how important a beautiful appearance is to a product.

Therefore, in addition to being magnetically adsorbed on the Dream Pad2, it can basically achieve the functions of a general keyboard through Bluetooth sensing technology... In addition to these practical functions, its softness, sturdiness, water resistance, aesthetics, etc. are also developed by everyone. the key of.

Xiao Qi actively encourages this. After all, too many people are members of the Appearance Association. Even if you have no special effect, as long as you are beautiful and dazzling. Then someone will buy it.

In early November, when Surllo went on sale. Xiao Qi had already started production of Star Electronics and Silver Emperor Electronics.

For those who have experience in the production of polyurethane protective shells, this Touch Cover has only been familiar with for half a month, and the official production has already started. It is estimated that 5 million sets of Touch Covers can be produced before January 1st. Each month can supply 3 million sets to Fairy Company.

Although this production line only produces 3 million sets a month, the precision requirements are very high, and the total number of workers required exceeds 4,000.

The price Xiao Qi gave them was still very high, 20 dollars for a set, a full 25% higher than Microsoft's cost price of 16 dollars, enough to guarantee their profits.

The price of the Touch Cover is naturally not cheap. Microsoft can sell a set for 120 US dollars in 2012, so it is reasonable for Xiao Qi to sell a set for 168 US dollars.

Based on the monthly shipment of 12 million units of Dream Pad2, there are 6 million sets of Touch Covers per month. Because there are nine colors of seven colors, gold and pink, there is no need to worry about overproduction--local tyrants and girls We are afraid that we will not only buy one color.

It is worth noting that these optional accessories produced by Xiao Qi, such as high-definition data cables, earphones, batteries, etc., all belong to the marketing profit part of Dream Pad2, which means that Touch Cover also needs to share dividends with shareholders.

At first glance, you may think that Xiao Qi is too stupid, it is obviously a product that he came up with, why not separate it out and sell it to himself?

Selling it to Dream Pad2 under the name of Fairy Company, or directly marketing it alone, isn't this a huge profit?

Ordinary people certainly intend to do so, and do so.

But the final result must be an unpleasant quarrel with the shareholders, and then everyone has conflicts, and finally everyone breaks up unhappy.

If you have no needs for shareholders and want to drive them away, it doesn't matter.

But the problem is, from the very beginning, Xiao Qi regarded these shareholders as his great help and his friends. It is his partner.

Like the shareholders of Dream Stars, they get the benefits of Dream Pad and Dream Stars. Also provide help for Xiao Qi, help Xiao Qi develop in Europe and the United States, and help him resist the open and dark arrows of many people.

As I said before, without the support of LVMH in Europe, without the influence of Green Pine Capital in the U.S. Senate, without the hard-line people like Branson, Ellison, and Joe Gang, Xiao Qi’s Fairy Company would not have It is said that it has developed, and it is impossible to be exhausted by the developed countries in Europe and the United States with various laws.

Take GOOGLE this time as an example, if not for the help of so many shareholders. Branson, Ellison, Qiao Gangzhu and others scold GOOGLE and Page scoldingly when they have nothing to do, to guide the tendency of public opinion. How can Fairy Company have such a dominant situation?

Why did they help Xiao Qi?

Friendship is only one aspect, what's more important is that everyone's interests are tightly bound together, they help Xiao Qi to help themselves, so how could they not be enthusiastic?

Moreover, in European and American countries, many companies are used to sharing. It doesn't mean that you are great just because you make all the money by yourself.

This will only lead to envy.

In Dream Pad and Dream Stars, there are companies and rich people from European and American powers. So when something happens, those powerful countries can't do it too well. Because we also have to take into account the interests of our own big companies and rich people.

Because of this, Xiao Qi was able to develop his career without distraction.

What Xiao Qi lacks now is not money, but the time and space for Xiannv Company to develop. In this era where European and American powers are respected, you can't do it if you don't share it.

Therefore, Xiao Qi felt that such sharing was worthwhile, and the rewards he got far exceeded what he paid.

It's just money, the more I distribute, the stronger it will become in the future. Just earn more, what is there to think about?

certainly. Touch Cover will not be in a hurry, to be precise, it cannot steal the limelight from Dream Snow.

Dream Snow has decided to release on Christmas Day on December 24, and the first batch of pre-sales will start on February 15. During these months, Dream Snow is the focus of Fairy Company.

Today's smartphone market is still the same as the Huaguo functional market around 1995-1998, with only high-end phones and no low-end phones.

The feature phones at that time, such as Nokia's 8810, Motorola's V998, etc., were 8000, 10000, and 12000 at every turn.

How unbelievable this looks to young people today!

Just a keyboard and a black-and-white TFT LCD screen less than 2 inches, just a little better in appearance, can be sold at such an amazingly expensive price.

But now in 2008, in the eyes of young people in 2013, it is the same problem, too expensive!

Even the cheapest A1600 costs around RMB 3,000. In 2013, there were at least 20 models of smartphones below RMB 800. The performance of the A1600 was unbelievable. There are many mobile phones with good cost performance from well-known manufacturers, which are enough for ordinary people to choose. .

It was Xiaomi that broke the standard of high-priced mobile phones at the beginning. The price in 1999 not only won a good reputation, but also made Xiaomi mobile phones almost in short supply in the next few years.

Although there are factors of their deliberate hunger marketing, the advantages of good reputation and high cost performance are still very commendable.

Now, Dream Snow is playing the role of Xiaomi mobile phone, and it is still facing the global market!

Xiao Qi believed that Dream Snow would be able to firmly suppress those competitors and occupy the entire mid-level market! ! (to be continued ~^~)