Chapter 1243 Genius Conception

Li Mu's understanding, deconstruction and planning of charity made Liu Xin feel as if he had received a baptism beyond cognition.

When Li Mu slowly opened the blueprint of the "commercial charity model" to Liu Xinxin, it was like opening a whole new world to Liu Xinxin.

Only then did she realize that philanthropy can also be operated with such higher-end, more efficient, and more scientific means, which immediately made her yearn for it.

After being surprised for a while, Liu Xincai came back to his senses and asked Li Mu: "Mr. Li, the most important thing about this commercial charity model is not only a model with a reasonable structure, but also a strong social appeal, right?"

Li Mu nodded and said with a smile: "That's right, if you want it to turn into a business model, you must first give it commercial value. You are a person from the fashion circle, and you should be very clear. , third-tier fashion brands, they will not sponsor an unknown ordinary person, nor will they lend him their fashion, jewelry and jewelry to attend events or take photos, but if the other party is a first-tier star, the result will happen immediately A 180-degree turn, whether it is a second-tier or third-tier brand or a first-tier big name, will actively sponsor him various products, and even pay high endorsement and publicity fees, this is the importance of commercial value."

Liu Xinxin said: "It seems that the one who is really capable of running large-scale commercial charity projects, besides CCTV, is you, Mr. Li."

Li Mu nodded: "Speaking humbly, it is true. Without a strong promotion system, it is impossible to support such a commercial charity project. Both CCTV and Muye Technology have such strength."

After speaking, Li Mu said again: "I think, even to a certain extent, Muye Technology is stronger than CCTV, because we have world influence that CCTV cannot match, so if Ms. Liu is interested, we can share this business together. The blueprint for charity has landed."

Liu Xinxin praised: "The project of veterans not dying is indeed of great significance. Mr. Li, your business charity model will have even greater significance in the future. To be honest, I am really, really eager to have such an opportunity to do something useful." The only thing that matters is that you are not confident enough in your own abilities. Whether it is the project of immortal soldiers or the blueprint of the entire model, the responsibility is extremely heavy. I am afraid that my ability will not be able to control it..."

Li Mu smiled and said: "It's normal. You worry that you won't be able to manage it, and I'm also worried that I won't be able to control it. I have too many tasks to take care of every day. I'm afraid I won't be able to personally follow up any project. , that’s why I want to find someone who can replace me in this field. I will try, and you will try too. Let’s all try to see if we can work together to make this project work. If it succeeds, then this project and other projects in the future will all be There are opportunities for future generations; if we fail, we can also accumulate experience together and try again, if it doesn’t work, we can look for other external help.”

Liu Xinxin pursed his lips for a while, then suddenly stretched out his right hand to Li Mu, and said firmly, "Mr. Li, thank you for your trust, I am willing to join!"

"That's great." Li Mu smiled slightly, shook hands with Liu Xinxin, and said, "I will replace the Veteran's Undead Project Foundation, which has not yet been established, and you are welcome to join. From now on, you are the person in charge of this foundation." gone."

Liu Xinxin couldn't help laughing and said, "The co-authorship project foundation has just been established, so for my next work, do I have to recruit people and buy horses, and at the same time determine the implementation plan and prepare to gradually implement it?"

Li Mu gave a thumbs up: "Professional, the next step is really to recruit your own troops. At the same time, we will work together to determine the next implementation plan. I, Muye Technology, Taobao Technology and Alipay will jointly invest 100 million yuan as this charity. The start-up capital of the foundation, this money will be under your full control."

Liu Xinxin said in surprise: "Mr. Li, you and your own company invested 100 million?"

Li Mu nodded: "The start-up capital,

If the project funds are not running smoothly in the later stage, I can still pursue investment. "

"No." Liu Xinxin said: "100 million initial capital is already a lot. There are very few private charitable funds in China that invest so much money as soon as they come up. If the charitable funds exceed 100 million yuan, they are basically investment-oriented. Funds, the principal is used for investment, and the profits are used for charity, so in fact, not much money is actually invested in charity.”

Li Mu said: "We don't do investment-type charitable funds. It is meaningless. Instead, it makes the charitable fund less pure. I would rather set up two funds, one purely for making money, and the other purely for charity. Much better than mixing the two together."

Liu Xinxin agreed: "It is indeed the case. The accounts of many investment charitable funds are not open and transparent enough. Especially overseas, charitable funds have been regarded by the rich as a safe haven to avoid inheritance tax."

Speaking of this, Liu Xinxin asked Li Mu again: "Mr. Li, do you have a preliminary plan for our Veteran's Immortality Project?"

Li Mu nodded: "My preliminary plan is that after the team is set up, I will immediately start preparing the promotional materials. This promotional material is mainly to find a group of representative veterans, and conduct detailed interviews and reports on their deeds. Restore it, and then make it into various carriers, and use it as a promotion for the Veterans Undead project.”

"Now there is a very good opportunity, that is, the movie "Flying Tigers" is about to officially start shooting, so my idea is to start by looking for veterans of the Flying Tigers from China. The film resources are brought in, and we will do a public welfare activity to find Chinese Flying Tigers members, and jointly promote our veterans' undead project. The social influence of "Flying Tigers" is too great. I believe that with this momentum, we will be able to bring 'Old Soldiers Don't Die' was an instant hit."

Liu Xinxin couldn't hide his excitement and said: "If it is linked with film and television, then the social influence of this project will definitely be very large, let everyone realize that veterans are worthy of respect, and then mobilize the whole people to find and help more veterans After the social influence is large enough, the brand of Veterans Never Die will naturally have enough commercial value, and at that time, it will be able to carry out full-scale commercial operations.”

"Yes!" Li Mu said with a smile: "That's it. As long as this project is implemented, we will start a charity project of 'Baby Going Home' in the next stage."

"Baby coming home?"

"Yes, baby, go home."

Liu Xinxin said, "Does it sound like a charity project to help find missing children?"

Li Mu said: "That's right, the core goal is to help find the trafficked children, let the trafficked children go home and reunite with their parents, and at the same time help to fight against child traffickers."

For Li Mu, when his ability has improved to a certain level, charity is indeed an unshirkable responsibility. Therefore, his idea is that if he finds the right person, if he builds the right team, and builds the right business model, then we must promote this healthy charity model on a larger scale.

3321 is a charity project for needy college students and primary and middle school students; Veterans Don’t Die is a charity project for surviving World War II veterans, but there are still many groups in need of help in society, such as the disabled, heroes who are disabled or sacrificed for justice, and children troubled by rare serious diseases , these groups all need the help of social charitable forces, and they may not be able to do it all by themselves, but if they can do one more, they will naturally not be able to escape.

Li Mu has seen too many cases of child abduction and trafficking in his previous life, and he has also watched two films about searching for abducted children by Huang Bo and Liu Dehua. Behind every abducted child, there is a family in endless sorrow. For decades or twenty years, they persisted in finding the whereabouts of their children. Even if their lives were destitute, even if they had reached the point where people and ghosts did not look like ghosts, they still persisted in searching. Such families need the help of the society too much, not just psychologically, Material help, but also to help them find the whereabouts of their children as much as possible.

Although Liu Xinxin has a very good background, she is not unfamiliar with the social phenomenon of child trafficking, and like Li Mu, she knows the responsibility and significance of it, so she blurted out: "This project is of great significance, it is really necessary Already!"

Li Mu nodded: "Not only is it of great significance, but also the workload is very heavy. To make this project work, we not only need a lot of funds and a large number of volunteers from all over the country, but also need to build advanced hardware facilities to support it. It is also necessary to coordinate and cooperate with the public security department, so the difficulty of this project is much higher than that of veterans not dying."

Liu Xinxin asked puzzledly: "Mr. Li, I understand everything else, but you said you want to build advanced hardware facilities, what do you mean?"

Li Mu said seriously: "DNA database!"

Thinking that it will take at least five or six years for the first DNA database to be completed, Li Mu explained to Liu Xinxin: "The situations faced by trafficked children are diverse. From the perspective of parents, there is only one problem. , that is, they cannot find their children;

From the perspective of children, there are many kinds of problems:

It is possible that the child knows that he has been trafficked, but the adoptive parents do not allow him to find his biological parents;

It may be that the child knows that he has been trafficked and has the ability to find his own biological parents but cannot find them;

It is also possible that the child himself does not know that he has been trafficked.

It is more likely that the children were still in their infancy, and the public security organs rescued them from human traffickers, but could not find their biological parents, and finally had to send them to an orphanage...

With so many possibilities, if we build a DNA database, at least half of these problems can be solved, because DNA is the most complete chain of life information for a person. In theory, if we can collect all the lost children in the country If all the DNA information of the parents is collected and a database is established, then if a child who is suspected of being trafficked is rescued, his parents can be found only by collecting his DNA information and comparing it in the entire database; if There is a child who has been trafficked and wants to find his parents, so as long as his DNA information is collected, he can also find his parents. If the public security agency finds a child who is suspected of being trafficked, this method can also be used to find the child’s biological parents……"

Liu Xinxin stared at Li Mu dumbfounded, completely unbelievable that this young man could have such a huge and advanced idea. To her, this idea was simply the most genius charity idea she had ever heard in her life. one!