Chapter 1268 Li Mu's Plan to Break the Wall

Li Mu carefully pondered the development history of Apple, and felt that the current Apple is actually at its weakest time.

Because invincible products such as the iPhone and iPad have not yet appeared, Apple has not yet formed a compelling aura around the world, and its powerful aura is brought about by the iPhone. If he succeeds, he is equivalent to cultivating the Nine Yin Manual + Sunflower Collection, and then he will truly be invincible in the world.

If Li Mu can seize the opportunity of the iPhone, come up with the first real touch-screen smartphone, and destroy the development of IOS, it will be tantamount to giving Apple a break.

Without the iPhone and the leading position in the entire smart phone industry, Apple will lose its opportunities in many fields. After all, the impact of the iPhone on Apple is endless. If there is no iPhone, there will be no iPad, and Apple’s IOS will also be It is difficult to promote. If there is no iPhone to promote the IOS system on the mobile terminal, the sales of products based on the OS system will also be greatly affected. For example, the sales of PC products such as Macbook and iMac will be cut in half. In this case, the future Apple Even if the market value is exhausted, it is impossible to exceed 300 billion US dollars, and if a high-tech industry company cannot find a pillar product for a long time, it will definitely go downhill quickly.

Apple is certainly scary, and Jobs is awesome, but Li Mu feels that as long as he plans his strategy and controls every detail, he can snipe Apple just like he sniped Tengxun and QQ back then.

Let's call it the "Breaking Gong Project", Li Mu thought so.

But suddenly I thought of Liu Cixin's "Three-Body Problem", in which the wall-facers can mobilize all the resources in the world, even much stronger than Apple, so let's become Apple's wall-breakers!

This plan to break the wall for Apple is his own "wall breaking plan"!

Therefore, Li Mu suddenly felt a strong sense of historical mission. This wall-breaking grand strategy can affect the whole world, so he must plan well and strive for complete victory!

Thinking of the possibility of standing in front of Jobs in the future, I told him with a smile: "Steve Jobs, I am your wallbreaker."

Li Mu felt that rebirth was really wonderful.

If there is such a day, I believe that Steve Jobs will only look at himself in a daze. At that time, I was like a god in front of Steve Jobs.

Steve Jobs was a genius, but he was also paranoid. After careful analysis of this great god's behavior style, Li Mu believes that his advantages and disadvantages are very obvious. The advantages are naturally superior thinking, decisive actions, and unique vision, but the disadvantages are also obvious. Excessively arrogant, selfish, a little cold-blooded, and unscrupulous in order to achieve the goal.

In fact, throughout Jobs' life, glory and shame coexisted, but the glory was so great that many people selectively ignored the shame. Li Mu once knew many small details about him, such as his refusal to pay his own daughter's maintenance so that Being executed by the court, such as deceiving friends and partners, such as using some shameless means to prevent the development and cooperation of other companies, and for example, the success of Apple in the previous stage is largely due to the deep plagiarism of Xerox GUI, even Many people in the industry commented that Jobs' practice was no longer plagiarism, but burglary.

In short, this is not a saint, nor a villain, but a master who will do anything to achieve his goals.

Li Mu does not admire Jobs, but he admires the huge impact that the iPhone has brought to the whole world. In fact, Jobs is not completely correct in the field of smartphones. For example, he has been unwilling to provide third-party developers with the SDK of the iPhone, that is, the software development kit. , the fundamental reason is that Jobs does not want to open his products to third-party developers.

If Jobs insisted on this closed concept, then there would be no APP-Store with strong profitability in the future, and IOS is likely to be overtaken by the fully open Android because of its poor openness to third parties;

For another example, when he was alive, he was full of contempt for large-screen mobile phones, thinking that people would not need such clumsy large-screen mobile phones, and that the iPhone 4 is the most reasonable mobile phone size; The proportion is constantly increasing and the process of constantly looking for the golden size.

The Samsung Note, which became popular all over the world, also proved that Jobs’ views are paranoid, and it is a paranoid view that cannot represent the public at all, but can only represent his own paranoid views. After the death of Jobs, the iPhone and other brands of smart phones have no Following Jobs' paranoid determination, all mobile phone manufacturers, including Apple itself, have raised the screen to more than 4 inches. If Jobs is still alive and insists on the 3.5-inch screen, I am afraid that the myth of the iPhone will not continue forever;

Therefore, no one is perfect, and the one without any flaws is not a man but a god. It is precisely because Jobs is not a god in Li Mu's eyes that Li Mu has the confidence to defeat him.

Li Mu seemed to have found the next big goal of his life all of a sudden, and he was very excited. Before the plane took off, Li Mu quickly called Elon Musk. He didn't know much about the current situation of Apple. Ron Musk must know better.

It was late at night in the United States at this time. After the sleeping Elon Musk was awakened by the phone, he immediately wanted to curse, but when he saw that Li Mu was calling, he immediately turned into a docile sheep. : "Mr. Li, what do you want to call me so late?"

Hearing his tired voice, Li Mu realized that it was early morning in the United States, so he said embarrassedly, "I'm sorry Elon, I'm in China, so I forgot about the time difference."

"It doesn't matter." Elon Musk smiled: "You are my boss, and I am at your disposal 7x24 hours."

Li Mu smiled and said, "You're not working for me, when will I become your boss?"

Elon Musk said with a smile: "Isn't PayPal just me working for you? If there is an opportunity in the future, I naturally hope to cooperate with you in more fields."

As he said, Elon Musk thought of something, and said: "Oh, by the way, after the last time we met, I went to see the car powered by a laptop battery. It seemed interesting. The lithium battery of the laptop battery looks like It is very small, but the combined energy is really powerful, and the power storage per unit volume is also ideal. I think this thing can really invest some money and try it out. If it can be mass-produced, it should be a relatively promising industry. .”

Li Mu hummed, and said, "You can contact them. If they accept holding investment, I can invest and share some of your shares when the time comes."

"OK." Elon Musk said: "I will take the time to go there again, take a closer look, and talk to them to see their willingness to raise funds."

"Okay." Li Mu said, "I called you because I have other business. Do you know about an American company called Apple?"

"Understood." Elon Musk said bluntly: "I really like their products, a company with geek thinking."

Li Mu asked: "What is the current situation of this company?"

Elon Musk thought for a while, and said: "This company was not bad before, and the PC products are quite gold, but it has taken some detours in the past few years, and encountered a bubble burst again, so the setback is a bit serious, but recently It is just starting. In 2001, they launched a music player called iPod, and then launched a software called iTunes. This software is very interesting. It helps record companies in the United States and the world sell digital music. A piece of hardware called the iPod, and it's doing a great job."

Li Mu frowned. The relationship between iPod+iTunes is like the relationship between his own logistics company and logistics management system. The habit of paying for digital music online has long been cultivated, so it has given iPod and iTunes an excellent development soil. The iPod itself is a very good product. The more it sells, the more iTunes users will be. At the same time, the sales of music on iTunes will increase. Apple can sell hardware to make money, while increasing the installed capacity of software, and continuously increasing the sales of digital music in the software market. This is a fucking perfect closed-loop combination.

It seems that before the launch of the iPhone, the combination of the iPod and iTunes was a major force for Apple, accounting for at least half of Apple's revenue.

So, Li Mu hurriedly asked: "What is Apple's market value now?"

Elon Musk hesitated for a moment and said: "50000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 , can not be higher. "

"So low?!" Li Mu was a little surprised by the market value of 50 to 6 billion US dollars. Apple exceeded 600 billion US dollars in 2016. If it was only 500 to 60 billion US dollars in 2003, then it will The market value of the company has soared by at least a hundred times!

Elon Musk said: "Wait a minute, I'll check."

With that said, Elon Musk turned on the computer, checked the closed Nasdaq information, and said to Li Mu: "Stock code AAPL, yesterday's closing stock price was 7.2 US dollars, with a market value of 5.355 billion US dollars."

Li Mu didn't say what the hell, Apple's market value today is only 5.3 billion US dollars? The valuation of Makino Technology was already 33 billion US dollars in the last round of financing. After the successful financing, the valuation has risen to a level of more than 40 billion US dollars. If the IPO is properly achieved, the market value will be tens of billions of dollars. Buying ten apples is not a problem.

Li Mu asked: "Is the situation of Apple's shareholders complicated?"

"I'm going, it's too complicated." Elon Musk said: "Even Microsoft has shares in Apple, but they have been selling these shares one after another in recent years. Boss, don't you want to buy shares in Apple?"

Li Mu smiled slightly and said, "I have this idea, but I haven't figured it out yet."

Elon Musk said: "Boss, Apple's main business is in the hardware market, which deviates greatly from Makino Technology, and its hardware market has always been small, which means that iPod sales are better. If you want to buy shares or buy Apple, I don’t think the strategic significance is very big, at least half of its profits now depend on iPod and iTunes, which can be easily replaced by you, the boss.”

Li Mu suddenly thought of his Mango-ME, which is the super cost-effective MP3 used to break the price of domestic MP3s. The overall design style of that machine is close to the iPod-nano in the next few years, and it is better than the current iPod. , the key is that it is cheaper than it!

If you take Mango-ME yourself, or take a high-end version of Mango-ME out to the United States to face the iPod, and continue to use this practice of smashing the price, Apple's iPod business will definitely suffer a huge blow;

If I develop a small software similar to iTunes on the basis of YY, or simply embed a small software with functions like iTunes on YY, and then discuss cooperation with record companies around the world to help them sell digital albums, With YY's current user base and influence, I'm afraid no record company will refuse. No matter how powerful iTunes is, it can't compare to the current YY. If YY is engaged in this business now, it will definitely beat iTunes all over the place.

At that time, if you develop a YTunes by yourself, and then sell it in the European and American markets with Mango-ME, Apple's overall profit will definitely suffer a major blow. If the main profitable product is sniped, it means that the main labor force of a family is suddenly interrupted. If he broke his legs, not only he himself would be affected, but other members of the whole family would be greatly affected!

If you use a "big family" to describe the current Apple, then the traditional PC business and the supporting -OS system are like the depressed father and mother in this family.

My father has always thought that he is very talented and capable, but he is not recognized by the outside world, so that his income is relatively meager. If he is the only one to support the family, it is indeed a bit stretched; although my mother has been doing her best to support my father , but the effect it can play is too weak to bring about essential changes.

At this time, the eldest son of the family, iPod, finally graduated from university and started a business with the eldest daughter, iTunes. Unexpectedly, the two of them started their business smoothly. With their abilities, they immediately brought a lot of income to the family. This income After getting home, they not only subsidize their parents, but also help their parents to train their younger siblings.

Because the family has enough income, an underage son, iPhone, is sent to the best school. In the next few years, when he returns from school, he will become the real pillar of the family. His His younger sister iPad also followed in his footsteps and made great achievements.

Gradually, the eldest son who supported the family income gradually declined as he was able to keep up with the development of the times. However, due to the great success of the youngest son and youngest daughter, the eldest son has completed his phased tasks and then retired, while the youngest son While greatly promoting the development of the family with the youngest daughter, they also helped their parents gradually realize their life value, and also helped the eldest daughter iTunes to develop steadily.

Later, the eldest daughter had her next generation, and her next generation was fully nurtured by the younger son and daughter as soon as they were born. The youngest generation of this family is APP-Store.

Looking at the development path of this "family", if the eldest son and eldest daughter failed to start a business, the blow to the family is very likely to bring the family to the verge of collapse.

Disintegrating this family is Li Mu's biggest dream at this moment!