Chapter 1280 Reaching the Top Instantly
There is no doubt that for the 454 CSC members who own super sports cars and super luxury cars, let alone 86 million, it is not difficult to add a zero or two zeros at the end, but these 86 million are pure charity The donation is really unexpected, the per capita donation amount is nearly 200,000 yuan.
In fact, the minimum donation amount of these 454 people has reached 10,000 yuan, and the highest has reached 2 million. Li Mu feels that the members of the CSC club still have a lot of room to squeeze. Get up and make it a well-known charitable project, and there will inevitably be a new round of growth in the donations of the CSC Club.
The CSC club did not disclose the charitable donations and the amount of donations to the outside world. The early club only released the news that the club was officially established and more than 400 members were recruited.
The explosive effect of the CSC club stunned the high-end clubs and high-end consumer industries across the country.
In China, CSC is the first to make high-end clubs so popular.
Generally speaking, any high-end club must have its own positioning and gimmicks. Although most clubs rely on certain hobbies, there are still great geographical restrictions, industry restrictions, and camp restrictions when they actually operate.
For example, there are not 800 golf clubs in China, but there are also 30 to 50. These golf clubs are theoretically aimed at golf lovers across the country, but what they can really cover is only a target group in a specific region. In other areas, if there are golf clubs in this area, it is difficult for foreign clubs to exert actual influence on local clubs. This is not only a matter of geographical span, but also a matter of the nature of the circle of contacts behind the club.
A person who has lived in Yanjing for a long time, has all his business and contacts in Yanjing, joins a golf club in Yanjing, not necessarily because he really likes golf, but because he wants to expand some resources that are beneficial to him here. In this case, no matter how much the golf clubs in Shanghai stock market advertised, they would not be able to attract him in any way.
This is the geographical restriction of high-end clubs, not only in terms of space, but also in the acquisition of resources and contacts;
In addition, high-end clubs have strong industry restrictions. Some clubs are all real estate tycoons. What they can attract are high-end people related to the real estate industry. Businessmen who make building materials will definitely sharpen their heads to join The real estate tycoon's club, but Internet tycoons may not be interested in real estate tycoons, so this also limits the horizontal development of high-end clubs to some extent.
As for the camp restrictions, it is easier to understand. If President Ma of Tengxun builds a club, all high-level people from the Tengxun department will definitely join it, but Boss Ma and high-level people from the Li department may not necessarily participate in it. Also set up a club, then the high-level people in the local department must definitely stand in line with their own camp. Instead of becoming friends in a club, they may engage in scolding and fighting each other on the Internet all day long to enjoy themselves. .
Because of these objective factors, none of the domestic high-end clubs can achieve sufficient influence across the country and in various industries. Many clubs have worked hard for more than ten or twenty years, but they only have the ability in the direction of vertical development. Sufficient scale, but horizontal development is always a difficult barrier to break through.
However, Li Mu's CSC club has just been established, and it has achieved horizontal development that these high-end clubs have not achieved, and it has penetrated the country and the entire industry horizontally.
Members of the CSC club come from all over the country. Even the rich second generation on the South China Sea Island have traveled thousands of miles to Yanjing to join this club, which shows that the influence of this club has long since broken through geographical restrictions.
And these rich second-generation family businesses span countless industries, some are energy tycoons, some are real estate tycoons,
There are also people whose families are plastic kings, home appliance giants, and leaders in the foundry field. Their fathers may compete with each other, despise each other, and insulate each other, but the CSC club is awesome because no matter where their father is, What do they do, what camp do they belong to, and they directly gather their offspring together. Young people don't have so much scheming and consideration, and their personalities are more straightforward, so they don't care about what they have.
More importantly, there is a powerful magnetic field of Li Mu in the CSC club. He is like a powerful neodymium magnet, attracting these iron nails, nuts, steel balls, paper clips, even tea mugs and pencil cases to his side.
Those big names who have been operating in the high-end club field for many years did not expect that Li Mu, who is in charge of the Internet industry and even covers the sky with one hand, can kill them with a single turn of the head. From today on, no matter what clubs they are drawn in One thing is almost certain about those talented people, that is, their children are all in Li Mu's club. When you think about it carefully, this point is simply terrifying. They have inherited the family business one after another, and the power behind the CSC club may be beyond imagination.
Interestingly, only those competitors who also operate high-end clubs are the only ones who are deeply worried and apprehensive about the CSC club. Apart from them, the sudden rise of the CSC club has excited more classes.
The happiest thing is the parents of these members.
Most of the second generation always lack the quality of self-made, undaunted by hardship, and shirtless of their parents. In other words, most of the rich generation are disappointed with their next generation. The only difference is It's just the size of the disappointment.
But now, their sons and daughters have finally done something that makes them feel gratified. It is a great progress for their children to join the CSC club in the eyes of their parents.
At least, they have found a highly valuable circle that can expand their contacts infinitely, and Li Mu is the leader in it, so none of these parents are worried that this club will become a place for playing with things and losing their minds.
They knew very well in their hearts that although Li Mu was young, he was absolutely pragmatic. His practical ability was even better than that of many veteran entrepreneurs. Judging from his way of doing things, it was absolutely impossible for him to spend so much time. With a lot of thought, to create a nonsense game, even if his children have the time and mood, Li Mu absolutely does not have the energy to play with them.
The recognition of the CSC club by the parents has made the CSC club more famous. Li Mu even heard that some rich second-generation families have not allowed them to buy sports cars for safety reasons. But after the CSC club was formally established, when When these rich second generations proposed to their families to buy a sports car to join the CSC club, they immediately got their approval.
From the day it was established, the CSC club is no longer a simple interest club. Its background, its influence and the powerful resources behind it make it a top club among discerning people. Li Mu's gold-lettered signboard has laid a very high foundation and style for it.
The sports car is just a rigid threshold for screening members. Unlike the sports car clubs in his previous life, which were intended to be dandies, Li Mu wants to use the CSC club to gather these wealthy second generations and bring them together. As for business, with the continuous expansion of the CSC club and the continuous improvement of his influence on these members, what Li Mu will gain in the future will be an extremely powerful force of capital and connections.
A club that can donate more than 80 million in a short period of time, if they want to gather their funds to help themselves and them make money, it must be no problem to spend 80 billion overnight.
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In addition to the comfort of these second-generation parents, the CSC Club has also delighted many suppliers who specialize in providing high-end products and services.
The most important thing for high-end products and services is to expand the high-end user base, and the higher the high-end users, the higher the conversion cost, and the CSC club is a gold mine with a large number of high-end users!
At present, there are more than 400 high-end consumers with sports cars in the CSC club, and this number is still increasing. What is this concept? The richest and most spending young people in Huaxia may be here!
For a while, the market cooperation department of the CSC club received a large number of cooperation requests from enterprises. At least hundreds of domestic and foreign enterprises offered extremely attractive cooperation conditions to the CSC club. Enterprises that sell high-end products and services in the club can get at least 20% of the sales.
Among them, even the well-known Italian sports car brand, Maserati.
Since Cai Zhengmao has been engaged in the import and export of automobiles, the relevant person in charge of Maserati first contacted him and conveyed their cooperation intention.
Cai Zhengmao immediately reported the situation to Li Mu and Chen Ze.
Cai Zhengmao said that Maserati has not yet officially entered China. Before that, Maserati planned to enter the China market next year. It is currently doing market research and preliminary preparations. All the Maseratis currently running on the road in China are either smuggled cars or through automobiles. Trade dealers parallel import incoming cars.
Maserati has been transferred from Fiat to Ferrari a few years ago. In Ferrari's overall strategic plan, Maserati is currently used to make up for Ferrari's own gap in the low-end sports car market. Unlike Ferrari's multi-million-dollar models, Maserati's models The price can be lowered to the million level, and the overall cost performance is higher than that of Ferrari, and because Maserati is not positioned as a pure super sports car, its products are more home-oriented than Ferrari.
The unit price is lower, the cost performance is higher, and it is more oriented towards home use. With such a product positioning, the potential sales volume of Maserati will naturally be much higher than that of Ferrari. Therefore, Maserati attaches great importance to the future Chinese market and hopes to open up the situation in the Chinese market. , allowing this brand to quickly take root in China.
The CSC club gathered more than 400 members overnight, and at the same time created a short-term transaction peak of China's imported sports cars. This made Maserati realize the market space contained in the CSC club. A CSC club basically puts China's high-end car consumption Young people with abilities are all caught up, and Maserati's audience is such young people with spending power and pursuit of fashion and driving pleasure, so the audience is highly matched. For Maserati, if they can cut into this club, maybe their business in China It can be accelerated by three or four years!
Maserati has had a lot of experience in entering a new market over the years. They conduct objective analysis based on the data accumulated over the years. If they follow their usual operating methods, it will be difficult for them to open up sales in the first few years after entering China. It is difficult for the annual sales to exceed 100 units, and it may be five years later that the annual sales volume will have a chance to exceed 1,000 units. However, if we cooperate with the CSC club, we may be able to reach this level within two years!