Chapter 1283 God-Level Implantation

"Land Rover? It has a fart prospect!"

After hearing Li Mu's question, Cai Zhengmao answered almost without thinking, with the contempt on his face beyond words.

Li Mu pretended to be curious and asked him: "So, you are not optimistic about this brand?"

Cai Zhengmao nodded and said, "To be honest, Land Rover's rotten car is really not in line with the national conditions in China. The brand is not loud enough. The key is that the car is too ugly! It's ugly! None of my friends think it looks good. Yes, and the price is expensive! The performance is boasted by the British, but I think that’s the case, it’s nothing special, there are not many off-road players in China, who would be willing to buy it.”

Speaking of this, Cai Zhengmao said again: "But Land Rover is preparing to officially enter China this year, and will soon establish an office in China. I bet there will be no development."

Li Mu nodded: "I don't deny that the Range Rover is indeed ugly, but being ugly doesn't necessarily mean it can't be popular."

Cai Zhengmao explained: "Brother Li, to be honest, you may not know much about cars. Land Rover cars are not only ugly, but because of their large displacement, they are imported at a high price, and the price/performance ratio is even lower. The key point is that Land Rover's car manufacturing technology is not very good, and there are so many minor problems, it is difficult for such a car to be marketed."

Li Mu laughed, and said: "Let me tell you, if the operation methods are in place, the surprisingly ugly Land Rover may also make many people think it is beautiful, make many people regard it as a Dream-Car, and then sell it all over the country. If you want to buy a current car after selling it, you will have to add more than one hundred and two hundred thousand."

Cai Zhengmao stared at Li Mu dumbfounded as if he was listening to a scripture, and said after a while, "Brother Li, what an awesome brainwashing expert can do this..."

Li Mu smiled and said: "Everything is possible, maybe we will have this ability in the future."

It is impossible for Cai Zhengmao to imagine that Land Rover will be extremely sought after by the whole society in China in the future. Range Rover will become synonymous with local tyrants, and the brand premium will suddenly break through the sky, so much so that the Land Rover Aurora, which was launched later, even had a price increase of 20,000 to 300,000. In order to take away the metamorphosis of the existing car.

Land Rover Aurora, an SUV with a length of only 4 meters 37, shamelessly labeled itself a medium-sized SUV, while the Honda CRV on the bad street is 4 meters 58, 20 centimeters longer than the Aurora , but it is a compact SUV...

It’s okay to skip the level for yourself. This car is a gimmick that Victoria participated in the design, and it is engaged in hunger marketing in China. At the beginning, the price of the car worth 400,000 to 500,000 exceeded 800,000, so crazy Who dares to think about things like this? But it really happened.

Although Li Mu has never been in the car trade, he has a certain understanding of cars. This kind of understanding may not be as professional and in-depth as someone like Cai Zhengmao. Dare to think about things.

For example, Li Mu knows how luxury car brands such as Land Rover and Maserati became popular. Interestingly, although these two brands entered the Chinese market relatively early, they have not made much breakthrough in the Chinese market. The rise is due to two explosive events.

The Land Rover Range Rover in the early years was indeed ugly, and the wealthy people in China really looked down on this big, ugly and expensive thing. Land Rover, a brand with a history of 100 years, has always been a very small brand in the early stages of domestic development. .

And what made this brand of chickens and dogs ascend to heaven was not any awesome car models, nor overwhelming advertisements and soft articles, but a sentence from the second male lead Song Siming in the hit drama "Snail House" back then. He fully interpreted the identity of a successful man, so when he said to Haizao: "A man should own a Land Rover", the brand became popular.

When rich people realize that this thing has become popular all over the country and has become the ultimate car model that men should have, they don't care about ugliness and expensive.

When they drive a Land Rover, they will be envied and admired by countless people on the street, because those people also know that this is a so-called car that every man should have.

In his previous life, Li Mu felt that this kind of view was really a lie. How could a Land Rover be a car that every man should own? Why did you endorse the men's group? But, thinking about it now, this brand marketing method is really clever, extremely clever.

Looking back at the plot of "Snail House", it is a ruined three-view drama in which a successful person hired a mistress, and the mistress cheated on her boyfriend for money, but the screenwriter is really smart, and Song Siming, who is obviously a villain, is portrayed with full of charm , he is generous, gentle and considerate to women, and he is always domineering when he protects women, so not only female audiences think he is good, but male audiences will also be impressed by his charm and domineering. They always feel that this is a real man. No, it’s okay if my girlfriend is slept with, but no one really sympathizes with him. Many people are led astray by the screenwriters and actors, thinking that a successful man like Song Siming should have a woman like Haizao, and the number one male That kind of combination of poverty + incompetence + childishness basically deserves it for being green.

Song Siming became a real successful person in the eyes of the audience, and then his words became the truth of a real successful person. Song Siming said that a man should have a Land Rover, so a bunch of people rushed to buy a Land Rover, and the remaining A lot of people want to buy a Land Rover day and night.

You say Land Rover is ugly? Sorry, a man should own a Land Rover;

You said that Land Rover has many minor problems? Sorry, a man should own a Land Rover;

Although Land Rover should be ugly or ugly, it has reached a new height. This height has opened up a market for it in a country with a population of 1.3 billion, and its sales have increased exponentially.

Looking back on this matter, this kind of show operation must be at the right time, place and people. Even if the plot is a little bit bad, it won’t work;

While admiring the screenwriter, Li Mu was also pondering, if he casts "Snail House" in the future, how much should the meme of Land Rover be sold for? According to the actual value, selling one billion yuan is not too much, right?

But certainly no car company is willing to pay such a large cost for an implant before seeing the results.

Therefore, the implantation of such a magical pen, in terms of the actual transaction price and subsequent actual value, will be sold at a loss, and it will be a blood loss.

Instead of this, it’s better to keep it for yourself, wait for Elon Musk to figure out the prototype of Tesla, wait for yourself to acquire an automobile manufacturer with sufficient industrial foundation and scale like BYD, and then knead the two together , A Chinese new energy vehicle brand can be made.

If it is still called Tesla at that time, then Song Siming in "Snail House" may drive a Tesla sedan invested by Li Mu and produced by Huaxia, and his lines will also become: Men, just There should be a Tesla...

As for the rise of the Maserati brand in China, it is somewhat ironic. This brand is similar to Land Rover, and it is also a small brand. The reason why it became popular is entirely due to the huge scandal caused by a woman named Meimei in the country...

Without these two explosive events, the fate of these two brands in China may not be much better than that of Fiat and Alfa Romeo.

Right now, Land Rover and Maserati have not officially entered the Chinese market. Li Mu feels that this is an opportunity for CSC. He wants these overseas luxury car brands to realize the power of CSC Club in promoting high-end brands. If they can win Maserati, and With a good publicity campaign, it is very likely that most luxury car brands will have in-depth cooperation with the CSC club in the future.

Li Mu's goal is to use Maserati to create a model, so that future high-end car brands will actively cooperate with the CSC club. Once such inertia is formed, the CSC club will become a high-end brand full of metaphysics. There is a kind of thinking inertia in my mind: since it is a high-end product, it is better to cooperate with the CSC club as much as possible.

The foundation of in-depth cooperation is to get money out.

Cai Zhengmao and Chen Ze have never seen a precedent where a single plan can make a brand popular all over the country, so they don't understand where Li Mu's self-confidence comes from, but they can also realize how broad the market prospect Li Mu said , So Cai Zhengmao also immediately stated that he would try his best to communicate with Maserati and eat down their publicity budget.

Both he and Chen Ze knew in their hearts that no matter what the follow-up operation was, they had to chew it out first, and leave the rest to Li Mu. Li Mu naturally had his own unique way.

...

In the next few days, the CSC club's criticism on the Internet did not decrease but increased. Zhao Kang specifically called to remind Li Mu that it seemed that someone was fueling the flames behind the scenes and wanted to use the CSC club's affairs to pour dirty water on Li Mu.

Of all the businesses that Li Mu is currently running, only the CSC club seems to have some loopholes, so some people who don't want to see Li Mu living on the altar for a long time, started their own little tricks.

There are rumors that Li Mu is a person who wants to be in the upper class at his core, and what he has always said in front of the public is nothing more than packaging himself. His real pursuit is to form high-end clubs and hang out with those dudes in the upper class. ;

There are also comments that Li Mu has always been pretending, pretending to stand with the masses, speak out for the masses, and be part of the masses. In fact, he has already drawn a clear line between himself and the masses;

Li Mu didn't respond to these remarks at all. He really stood too high. Among entrepreneurs, he almost stood at the highest point of businessmen in the country, whether in terms of career, money or mass base. There must be many people who don't like him. Go, it's normal to want to take the opportunity to step on your own feet at this time.

In Li Mu's words to Zhao Kang, let them step on it if they want to step on it. The more they step on it, the harder the slap in the face will be in the future. Misunderstandings and misunderstandings will always happen, but if there is a profound experience, in the future On the contrary, it will be much better.

When Spielberg comes to China, waits for the donations from the Veterans Undead Foundation and the CSC club, and when he announces his attitude to lead the members of the CSC club to make more contributions to society, it is the best time to slap these people in the face.

With this time, those people who are easily misled will also learn from experience and lessons. If there are people who want to blackmail themselves next time, they may not be so easy to be fooled by others.