Chapter 1300 Formulate the Rules of the Game

If Li Mu still has any dreams in the domestic Internet industry, then I am afraid that the only one left is "Godfather".

The great success of Makino Technology has established him as a super leader in China's Internet industry, not to mention Taobao and Alipay among his big-growing businesses. If these two super products are also hatched, Li Mu will definitely be able to Become the unique leader of the world's Internet industry. If Mark Zuckerberg's Facebook rises again, he can become a god among global entrepreneurs.

However, in fact, this so-called boss is just a ranking of volume. Apart from fame, the actual influence can basically only be within its own ecology, and cannot cover the entire industry.

Tengxun’s ecology is very strong, as is Ahli, but neither of the two super bosses has the ability to formulate rules in the entire industry. Tengxun can determine the development direction of QQ and WeChat, but it cannot determine the development of the entire instant messaging industry. Direction, if one day WeChat wants to eliminate the information on the sidelines in its own system, competing products like Momo will definitely not follow. The differentiation of this behemoth.

The same principle applies to Ah Li. If Boss Ma had a noble character and cracked down on all fakes on Taobao, other e-commerce platforms would certainly not follow his lead.

In China, the Internet is an innovative industry, and it is also an industry that is loosely regulated by the state. Especially in the first ten years of the start of the Internet in China, the country and practitioners are crossing the river by feeling the stones. No one knows how this industry will develop. To what extent, so the state has given the industry a more relaxed policy. Under this premise, some practitioners gradually ignore the moral constraints on themselves in order to pursue profits.

Li Mu knows this industry too well. A large group of people with high IQs are racking their brains every day to think about the shortcut to success. As long as the subjective thinking is a little bit off, a gray or even illegal industrial model may be born, and then quickly scaled up. , Industrialization, the innovation of many industrial models is so fast that it is impossible for the speed of legislation to keep up.

The time it takes for a new law or regulation to go from the germination of the demand to the final finalization and then to its formal implementation may be calculated in years, but the iterative speed of Internet people’s thinking is too fast to be calculated in days. slow.

In this case, the law can only be used as a remedy to fix the problem. If we want to prevent problems before they happen, we must see who can make these highly intelligent talents abide by the necessary industry standards and moral bottom line.

The biggest problem with the Internet game in China is not that everyone doesn’t abide by the rules of the game, but that no one really comes up with a set of game rules. Moreover, even if someone wants to come up with the rules, it depends on whether the person who comes up with the rules can put them in order. The rules are promoted to the whole industry.

Those who can really come up with a set of rules and implement the rules to the whole industry are basically recognized as the godfather of the industry. Although the godfather of the industry does not have real law enforcement power, he has enough influence and charisma. Let the vast majority of people in this industry be willing to follow the rules of the game he made. In addition, and more importantly, he needs to have enough influence to make the vast majority of people in the industry, in the face of rule breakers At that time, he was able to stand beside this "Godfather" without hesitation, and work with him to isolate and sanction rule breakers.

In this special era that requires industry autonomy, Li Mu hopes that he can become the godfather of this industry and formulate a basic game rule for this industry, an ethical game rule.

If he can do this, he can prevent people in this industry from doing evil to the greatest extent. At that time, he does not need to punish the wicked directly. He only needs to block the way of the wicked, and the wicked will naturally stop doing evil.

For example, in the future, if an Internet company openly pirates intellectual property rights online, Li Mu can have all domestic search engines completely block all information about the company.

Especially keyword search, in this way, websites that do piracy, audio-visual, and video will largely cut off the source of traffic;

At the same time, Li Mu can also get all Internet companies to unite and not buy advertisements from pirated websites. In this way, even if pirated websites can keep some traffic, they will become completely useless because they cannot monetize the traffic. .

Pirated websites also require costs. Domain names, servers, bandwidth, labor, crawling, technology, and search engine optimization all require costs to operate. The reason why these costs are invested in this matter is to exchange traffic for traffic realization. , if the traffic is cut off, the way to realize it is cut off, and he has no room for profit in piracy, so he will naturally give up;

If a certain website or search engine is making unscrupulous advertisements for fake medicines or Putian hospitals in the future, Li Mu can have the whole industry "block" it. This kind of blocking is not based on any laws and regulations, but based on the established rules of the game.

The Internet itself is an industry in which numerous sub-sectors interact to create value. If an Internet company cannot cooperate with other companies in the same industry, its value will be greatly reduced or even fall to the bottom, which will force it to correct itself.

This Internet Industry Charity Night, on the one hand, Li Mu wants to get more donations and help for charity, and on the other hand, he also wants to take this opportunity to gather people from the entire industry and start instilling the right way of thinking in the practitioners of this industry , and then formulate the rules of the game step by step.

...

The reporters squatting at the airport saw almost all the famous people in China's Internet industry. Of course, there were no Boss Ma and his subordinates who had been criminally detained and awaiting trial.

These Internet entrepreneurs, after getting off the plane, directly took the bus arranged by the staff. Every half an hour, there was a special bus carrying these industry insiders from the airport to the hotel.

Although the charity night started in the evening, many people in the industry arrived at the scene in advance in order to meet Li Mu in advance, including Mr. Li from Baidu.

Since the rise of Muye Technology, the development speed of the entire Huaxia Internet industry has increased significantly, and the number of netizens has also increased rapidly. After Muye Technology has shined internationally, American capital has also become more interested in Huaxia Internet companies. The future of Huaxia Internet Corporation is also optimistic. Although Baidu's business is only developing steadily, the American capital behind it has been eagerly urging Baidu to speed up its development and strive to be listed in the United States next year.

Mr. Li naturally also hopes to go public as soon as possible. Before the listing, the valuation and net worth are just figures. List your own business.

After being listed, the company has obtained a corresponding price-earnings ratio, and the valuation has become the market value. Entrepreneurs can choose to let the market take over at a high level, and then cash out by themselves. Of course, entrepreneurs with more vision will choose to continue to work hard to make the company bigger. But no matter how he chooses, he must first try his best to get the company listed. If the entrepreneurial stage is unprotected rock climbing, going public is like adding a safety rope to himself.

If Baidu wants to go public, it is still a little weak to rely solely on the search engine business. Such a business model is not enough to support it to complete the IPO. Therefore, in terms of business model, it must have new expansion. It is the product that Baidu most hopes to obtain.

Mr. Li has always wanted to get Yiting.com, but although Li Mu said he was willing to change hands of Yiting.com, there was no further action. Now, Yiting.com has basically achieved a monopoly in online music and music downloads in mainland China. A large number of music users no longer search for music through search engines, but directly choose to open Yiting.com to complete the operation, which is a huge loss of Baidu's traffic.

For search engines, the last thing they want to see is the rise of large vertical websites. The rise of portal websites will largely cut off the traffic of search engines. Users originally liked to search for videos on Baidu, but later learned to open Youku directly. Or iQiyi, this part of traffic will be lost from Baidu; users originally liked to search hot news on Baidu, but later with Weibo, a considerable number of users will go directly to Weibo to search; users who like IT products gradually learn In order to directly open Zhongguancun Online, users who like cars have learned to directly enter Autohome. The more vertical portals like this, the more affected Baidu's traffic will be.

Now, compared to vertical categories such as automobiles and IT products, music has the largest audience, so Yiting.com has become a product that Mr. Li dreamed of.

As for Tieba, Mr. Li did not report much hope, because the current traffic of Tieba is huge, and the potential value is also very high. It is so high that Baidu’s volume can no longer be eaten. If you want to take Yiting.com and Tieba together In this case, Baidu must find the capital behind it to get enough leverage, and then try to swallow the post.

In fact, apart from these two products, Mr. Li is still coveting Li Mu's YY123.

The website portal YY123 has a huge amount of traffic, which has exceeded everyone's expectations, and in terms of impact, this thing has the most direct impact on Baidu's search engine.

A considerable part of Baidu’s traffic comes from users’ directional searches on designated websites. For example, users just can’t remember the domain name of Qidian.com. ", and then open the homepage of the starting point through the results fed back by the search engine.

However, with the large-scale popularity of YY123, this kind of website home, these users no longer need to use Baidu to do directional searches. They only need to open YY123, and then click "starting point" in the category of YY123. Moreover, they can go to most of the well-known websites in the country and even in the world through YY123.

Therefore, most of Baidu’s directional search traffic has been hijacked by YY123. In the previous life, Baidu could acquire Hao123 in a disguised form to get back this part of traffic, but in this life, Hao123 has been played to death by Li Mu, and Baidu has no other choice. room for.

YY123 seems to be just a website home, but it has gradually become the primary entrance for Chinese netizens to browse the web. The hijacking of Baidu traffic is very fierce, and it is also very important to the strategic position of Muye Technology itself. Mr. Li knows it very well and wants to It is impossible for Li Mu to sell YY123. The only possibility is to cooperate with him and let him release the traffic hijacked by YY123 from Baidu to Baidu through cooperation.