Chapter 1242 New Model of Commercial Charity

Chapter 1242 New Model of Commercial Charity

Everyone has their own pursuits. Even a super-rich man like Li Mu, who is already worth tens of billions of dollars, still has his own idols and areas of obsession. Liu Xinxin's focus on charity is equivalent to Li Mu's focus on the Internet. Li Mu hopes to use her own ability to power the development of the Internet as a super engine, while Liu Xinxin hopes to use her network resources to do more good things for more people in need in the world.

Seeing that the two of them seemed to be talking about something serious, Li Tong said to them, "Talk first, I won't bother you any more. If you're ready to order, call the waiter at any time, and I'll come find you later."

Li Mu thanked Li Tong, and Liu Xinxin said to him indifferently: "You ask the waiter to bring me a piece of chocolate first, I seem to be a little hypoglycemic."

Li Tong hurriedly said: "Do you want me to find a doctor to come over for you?"

"No need." Liu Xinxin waved his hand: "It's not a big deal, it's just that I've been too tired recently. My old man's health doctor just showed me a few days ago, and let me take a good rest for a few days."

Li Tong nodded: "Then I don't worry, your old man's health care doctors are all authoritative."

After speaking, Li Tong said to her again: "I'll go and tell the waiter here."

After Li Tong left, Liu Xinxing said apologetically, "Mr. Li, I'm sorry, I haven't been in good health recently, mainly because I've been tossing a lot."

Li Mu said: "I heard from Old Chen that you went to the North and South Poles and Africa? This span is big enough!"

"Yes." Liu Xinxin said with a smile: "At first, I just wanted to go to the North Pole with an Icelandic animal protection organization, but I suddenly liked the feeling of the North Pole, and then I was thinking about going there in December this year. Take a look at Antarctica. My sister just told me that our country’s scientific research ship going to Antarctica was replenishing in Argentina at the time. I couldn’t bear it anymore and flew to Argentina to catch a boat. But they will stay in Antarctica for a long time, so I flew by myself I came back and flew back to Cape Town, South Africa, so I took a tour of South Africa by the way.”

"Conquering the two polar regions one after another, you are really brave."

Although Liu Xinxin said it lightly, Li Mu was amazed when he heard it. He has rarely traveled in his two lives, and there are many places in China that he has never been to, let alone the poles such as the North and South Poles. He has flown to the United States twice in his life. , and all are busy.

Liu Xinxin laughed at himself and said: "The North and South Poles may sound difficult, but to be honest, it's really no big deal. It's like traveling with a group. It's nothing more than wearing more clothes. Going to the poles on a professional ship is comfortable all the way." It’s ridiculous, the ship is big and stable, the air conditioner has constant temperature, the deck is tens of degrees below zero but the room is always around 24 degrees, and eating well and sleeping well, it’s not a conquest at all..."

As he spoke, Liu Xinxin sighed: "If you have the opportunity to climb Mount Everest in your lifetime, that would be something to be proud of."

Li Mu said: "Let's not talk about Mount Everest, it's Mount Hua. If I don't take the cableway, I'm afraid I won't be able to climb it..."

Liu Xinxin said with a smile: "Mountain climbing requires a lot of physical and psychological quality. Many people do not really cannot climb the mountain, but feel that they cannot climb it. In fact, more than half of the climbers on Mount Everest every year are not professional climbers. Mountaineers and ordinary people can climb Mount Everest as long as they undergo proper training, support with sufficient hardware equipment and reliable guides.”

Li Mu nodded and said, "I don't think I will have such courage in my life."

Liu Xinxin smiled, showing two rows of neat little white teeth, and said, "Mr. Li, let's talk back to the topic just now. Is it related to 3321 that you are looking for me this time?"

Li Mu smiled slightly and said, "It has nothing to do with 3321, it's another charity project I'm planning."

"Oh..." Liu Xinxin couldn't hide her disappointment in her eyes. For her, 3321 is like a beacon of ideal road, which is of great significance.

Li Mu was a little disappointed to see her,

Then he said seriously: "Actually, 3321 is a charity project that requires the least effort to operate. If you really pursue charity, this project is not a good choice."

"Why?" Liu Xinxin looked good.

Li Mu said: "3321 is actually a mature commercial system, not a charity system. It has a clear business positioning, market demand and profit model. It is like an intermediary agency for housekeeping and nannies. On the one hand, it integrates the labor force that can provide housekeeping services. , On the one hand, look for employers who can expand the needs of useful people, and then facilitate transactions between them and collect commissions. It is the same as real estate agencies. It is a process of integrating resources and selling them to the demanders, and then collecting commissions. The only difference is , 3321 gave up the profit and donated the profit to the elementary school students."

As he spoke, Li Mu continued: "If a certain real estate company in Yanjing decides to donate all its net profits to a certain charitable field tomorrow, and discloses its accounts and accepts the supervision of the whole society, then he will also have the opportunity to become a 3321 in the future. , and on the other hand, what 3321 is doing now is actually the same as the commercial expansion of the intermediary industry. In the future, 3321 may be in many countries, but the way of operation is completely a business expansion model. The only difference is that the profit is not installed. It’s not in my pocket, it’s just donated.”

Liu Xinming suddenly realized.

Although 3321 is very powerful, it is indeed a complete set of business models. The next development of 3321 is probably the same as the idea of ​​opening new stores for the purpose of expanding market share. If I join 3321, it is actually equivalent to I just joined this business model. Maybe from my point of view, I am not doing charity, but doing business.

At this time, Li Mu said again: "And the charity project I want to ask you to help this time, the real charity significance is much greater."

"Oh?" Liu Xinxin asked hastily, "Can you give me a general introduction?"

Li Mu nodded, but he didn't directly introduce the project plan of Veteran's Immortality, but asked her: "My company and Hollywood have a film project called "Flying Tigers", have you heard about it? "

"I've heard about it, and watched the whole video of the press conference. I'm very moved, and I'm looking forward to the screening of this movie."

Li Mu said: "When I was working on this film and television project, I suddenly realized that those veterans who participated in World War II are probably in their 80s and 90s now, and even the youngest soldiers are probably in their 70s now." , I want to know how many of them are still alive, how their lives are like in their later years, and give them some help within their ability, so that their ten thousand years can be better..."

In the following 20 minutes, Li Mu introduced to Liu Xinxin the overall planning of the charity project "Veterans Don't Die" in great detail.

If 3321 created a brand-new charity model, then "Veterans Never Die" is the second brand-new charity model created by Li Mu, and this new model is much more complicated than 3321.

3321 connects the supply and demand sides of tutoring, and creates an O2O, which is also an online-to-offline business model and platform;

Veterans never die is a huge structure that tries to draw the whole society into this charitable activity. It must first make the Slogan of the charity project a hot topic with strong social influence, and it must also make this Slogan a connotation. The trademark of commercial value allows all merchants and enterprises to voluntarily join this project for the value of this trademark, and use their influence to make a balance between cash, resources, reputation and influence with merchants and enterprises in the whole society "trade".

The complexity of this business structure, 3321 is higher than I don’t know how many ranks, and the difficulty of operation is much higher than 3321. 3321 is the simplest one-supply-one-demand relationship, that is to say, the whole project only provides one kind of service, Solve a need and only serve users with this need.

And the responsibility and significance behind the veteran's immortality will also be deeper and heavier.

The fundamental purpose of this project to operate such a huge commercial structure is to mobilize the resources of the whole society to provide all-round care and care for the veterans who survived World War II.

Let them have no worries about food and clothing, let them not worry about illness, let them get the attention and respect of the whole society, let them truly become heroes in the eyes of the whole society, let them have a tomb to rest in peace after a hundred years and leave it to future generations to mourn and remember, and Not to bury the bones in the wilderness...

That is to say, once this project is launched, all the difficulties and problems of these surviving veterans in the future will become the unshirkable responsibility of the project organizer. It may be twenty years, or thirty years. will stop until the last World War II veteran has passed away safely, and the program will not be permanently terminated.

When Li Mu explained the whole set of ideas to Liu Xinxin, Liu Xinxin felt that her brain was in a state of shock that she couldn't extricate herself from. Li Mu's understanding of charity made her realize what is truly advanced thinking and Thinking ahead, the vast majority of people do charity, the logic is extremely simple: donate money yourself, or encourage others to donate money, and then use the money to help others.

A little more complicated, after raising a large amount of charitable funds, use them for investment, and then use the investment income for charity;

What Li Mu wants is to create a complete and healthy business model. In addition to personal free donations, he hopes that all business units will no longer be single donors, but to create a complete set of business models for them. The system allows them to take part of their resources and funds to join this charity project, but Li Mu will not let them donate without compensation, but to operate a brand with sufficient social influence so that all donors can benefit from it. Today's philanthropy model is much, much more advanced.

When Liu Xinxin was shocked, Li Mu made a concluding speech: "I don't think begging others to donate money, cheating others to donate money, or forcing others to donate money is not a long-term charity model. The longest-lasting charity model is what I think. In the final analysis, this set of "new model of commercial charity" is to operate the charity project as a commercial project, so that every participant can get rewards for their contributions. , Therefore, in my future product system, I can push the Slogan of many charity projects to the height of social hotspots, make this Slogan have commercial value, and then conduct commercial cooperation with enterprises. , then we can do the same and do other charity projects, so that every charity project can achieve the greatest success!"