Chapter 1256

When talking about the cost-effectiveness of the service industry, Li Mu was most impressed by Haidilao.

When it comes to taste, Haidilao may not be able to rank among the top five domestic hot pot restaurants;

When it comes to prices, Haidilao’s per capita consumption level of one or two hundred is absolutely above average in the domestic hot pot catering industry;

But Haidilao has a super awesome ability, this ability is: start a family fire.

Why does Haidilao have such a superpower that all catering companies dream of? In the final analysis, it is a great cost-effective article.

He knows that his price is not superior, and he also knows that his taste is not so superior, so he improves his cost performance to the extreme by improving quality control and service.

The reason why Chinese food chain restaurants are difficult to do is because once a chain store is opened, it is difficult to do a good job in quality control. Most Chinese food depends on chefs, one chef has one taste, two restaurants are the same, the same menu, the same ingredients , But different chefs can lead to huge differences in taste. If a chain cannot maintain a unified taste, it has already lost at the beginning.

Haidilao’s quality control in this regard can be said to be the ultimate. First of all, all the hot pot ingredients are uniformly produced. A process that follows strict industrial rules and mass-produces, at which point the difference in taste is reduced to almost imperceptible.

As for the ingredients, Haidilao also purchases them in a unified manner. For the Haidilao hot pot restaurants in the south and north of China, all the ingredients are supplied by the head office. After strict quality control, there will never be a difference in the taste of mutton or cabbage in several stores. There is a difference in taste.

If these points are done well, the quality control of Haidilao will be formed, ensuring that hot pot restaurants all over the country can provide the same products;

In addition, the service of Haidilao Hot Pot is so good that it can be said to be a model of the national catering industry.

The patience of Haidilao's waiters to customers is extremely rare in the domestic catering industry, and they are very good at calculating the general ledger instead of small ones. The so-called general ledger means that what Haidilao pursues is the unit price of customers, turnover rate and overall profit margin. Such a large-scale data, so he will not deduct details, so he can provide free drinks, snacks and fruits to waiting guests, and can provide free side dishes to diners, all for the sake of The final large-scale data service.

But many catering industries that count on small accounts are different. Such companies or restaurants are pursuing savings in every detail. The thought of providing every customer with free snacks, drinks and fruits may lead to an increase in the cost of each customer. Two or three yuan, the pain was so painful that I was almost dying, and then I chopped it off with a big hand; thinking that in summer, if the air conditioner is turned on too much, it will increase the electricity bill, so I waved my hand, and I will not turn on the air conditioner when it is less than 38 degrees; A pair of better disposable chopsticks costs 50 cents, and the cheapest one only costs 5 cents, so I waved my hand again and used the cheapest one; a set of beef stew with potatoes costs 38 yuan, and beef worth 3 yuan is used in it. It still hurts, so I cut it into two pieces...

Therefore, many catering companies and restaurants keep counting themselves to death in the process of calculating small accounts. The service is getting worse and worse, the taste is getting worse and worse, the portion is getting smaller and the price is getting higher and higher, and customers can return it repeatedly. There is a ghost, except that tourist attractions dare to say that they don’t care about old customers. If other catering companies can’t keep old customers, they will inevitably die.

To some extent, the express industry is actually the same.

What Li Mu wants to pursue is to calculate the general ledger like Haidilao, so that consumers can feel the value for money, not just blindly lowering the price, but also let them pursue the express delivery service demand just like Haidilao's service.

Therefore, Li Mu said to Brother Liu: "Developing low-end products and further lowering the terminal price in the market are just one of them. There is another point that needs to be implemented together with you, brother."

Brother Liu hurriedly said: "Just say it,

I remember it. "

Li Mu said: "Another point is that we must further improve our service quality and customer service experience, for example, to provide systematic vocational training for our front-line courier personnel, so that whether they receive courier or deliver courier, They all provide door-to-door service, and must give users the best service, being polite, thoughtful, considerate, and humanized are the professional qualities that our front-end personnel need to possess.”

"In addition, we need to enhance the user experience through technical means. For example, we can develop an online ordering function, so that users who need to send goods can directly place an order on the website, and the courier will pick it up at the door, and then send it to the customer. We will optimize the logistics information displayed to users to further enhance their experience when using our logistics management system to check express delivery."

Brother Liu is not very familiar with Internet technology and products. When he heard Li Mu said that he wanted to optimize the system, he was a little confused and laughed at himself: "To be honest, I haven't had enough time with the Internet, and I don't know enough about things that really touch the technical level. Many, from my current point of view, our system is already extremely powerful in the industry, so I can't think of any optimization method at once."

After speaking, Senior Brother Liu looked at Li Mu and said, "Since you said that, I think you must have a specific idea, right?"

Li Mu said: "I have an idea, but this idea involves many aspects as a whole, so I'm not sure whether it has the conditions to implement it at present."

Master Lei hurriedly said, "Mr. Li, why don't I call Xudong and ask him to come over now. Anyway, we are very close, and we will be here in ten minutes."

Li Mu thought, Fang Xudong is currently responsible for the overall development of software and hardware, and it is necessary to find him to have a good chat. It just so happens that his thinking is clear now, so he quickly conveyed it to him, and let him find a way to implement it as soon as possible.

So, Li Mu said to Master Lei: "Call Xudong, let him come over, and let him bring me someone who understands hardware!"

...

Fifteen minutes later, Fang Xudong came in a hurry. He was accompanied by two men whom Li Mu had never seen before. They both seemed to be in their thirties, and each of them was wearing thick myopia glasses. Ke Nan's breath.

When the three of them came in, Fang Xudong hurriedly greeted Li Mu, and said with a smile, "President Li, I haven't seen you for a while, and I've been waiting for you to instill some more advanced ideas in me."

Li Mu smiled and said, "I've been quite busy recently, and besides, your business as a whole has been sorted out very well. It's best for you to come up with advanced ideas in the future."

Fang Xudong nodded, introduced the two people around him and said, "Mr. Li, let me introduce you. These two are senior engineers in our hardware laboratory."

After all, Fang Xudong pointed to the tall and thin man on the right and said, "This is Luo Xin. He came out of IBM three months ago and is currently a senior expert in our commercial servers."

After listening to Fang Xudong's introduction, Luo Xin hurriedly stepped forward, stretched out his hand to Li Mu, and said, "Hello, Mr. Li, I was inspired by your speech at Harvard and decided to return to China for development. I didn't know until I officially joined Muye Technology. Seeing your overseas talent return plan, I admire your vision very much, and I am very honored to be a member of this plan!"

Li Mu shook hands with him and said, "I hope the opportunities we give you are better than those you had abroad."

Luo Xin nodded seriously and said: "It's much better than being abroad. My parents were very opposed to my return to China at first, because I was a child of immigrants. I was born in the United States. My parents immigrated to the United States through hard work when they were young. They felt that it took them a lifetime to get here. The United States raised the next generation in the United States. Unexpectedly, their next generation gave up the American environment they worked hard for and chose to return to the place where they first came. However, when they understand the situation of Muye Technology and yours After the talent return plan, they are very supportive of my return to China to develop.”

Li Mu said with relief: "This is the result I most hope to see. Thank you for your trust. I believe that the future of Muye Technology will not let you down."

At this time, Fang Xudong introduced another slightly fat engineer, and said: "Mr. Li, this is Hu Bo, a senior communication expert who has rejected Nokia's high salary, and has always hoped to be able to do Produce a world-class Chinese product."

Hearing this, Li Mu raised his eyebrows and reached out to Hu Bo, happily saying, "What I want most today is to meet with communication experts for new needs. I didn't expect such a talent to exist!"

Hearing that Li Mu had a new need to meet, Fang Xudong and the other two hurriedly got into the mood, took out pens and notebooks one by one, and waited for Li Mu to speak.

Li Mu invited everyone to move to the small conference room next to the office. After everyone sat down, Li Mu said: "I want to further improve the functionality of our logistics management system. These new ideas will not only adjust our system, There will also be some hardware issues involved.”

Fang Xudong said: "Mr. Li, please tell us in detail, let us make a judgment and estimate first."

"Okay." Li Mu nodded and said, "First of all, I hope to develop a set of hardware devices that integrate GPS, GPRS and radio frequency technology. This device will be used with all our large express packages and even containers in the future. , to number these devices, and then record their information on the server, the device will transmit its GPS location information to the server through GPRS data in real time, and our server must track and update this information in time, so that we It can monitor the real-time location of each large package and container, and at the same time update it to the logistics progress information of all small packages in the package, that is to say, we want users to see where their courier is in real time."

"Secondly, I hope to develop a set of mobile handheld hardware with three functions of GPS, GPRS and code scanning gun, and equip it to our front-end couriers. They use this device to scan all the packages before delivering them. , the location of his mobile terminal will be updated to the server in real time through this set of equipment, so that our users can see where their express delivery is taken by the courier and how far it is from their home when it starts to be delivered. Sign for the courier, scan it again, the system will automatically receive this information in the background, and then change the status of the courier to signed for in time on the system."