Chapter 1235 CSC Entry Threshold

Li Mu has heard about the Ferrari Enzo. It seems that the number of this car is very small, and the purchase threshold is also very high. It is said that people must own several Ferraris to be eligible to buy it. Li Mu does not know whether this rumor is true or not, but this Cars are expensive, that's for sure.

Chen Ze didn't expect that Cai Zhengmao would give Li Mu an Enzo as soon as he opened his mouth. He really liked this car, but because of his status as the old man, let alone an Enzo, even an ordinary Ferrari He didn't dare to buy it, even if the source of the money was completely clean and transparent. With his identity, he must not drive such an eye-catching car to show off in the market, so the sports cars in his hand are all GTRs that don't look very eye-catching. It is a low-key model known to several people, but the cost of modification after getting it is much more expensive than buying a car, so that his GTR can easily beat all the supercars in Yanjing in seconds.

Fortunately, Li Mu's identity will not be restricted by these invisible rules at all. With Li Mu's current strength, even if he buys a private jet, no one will say a word about him. If he has the ability to make money, he is entitled to enjoy it. Buying comfort is a matter of course, so Chen Ze immediately took Cai Zhengmao's words, and said to Li Mu: "Enzuo is such a good thing that you can't find it, Zhengmao is really bleeding, Li Mu, you don't have to worry about the car now." Let Zhengmao take care of it."

Li Mu didn't comment on Chen Ze's words, but asked Cai Zhengmao with some surprise: "Can Enzuo buy this car casually?"

Cai Zhengmao waved his hand and said with a smile: "It's not easy to buy this car. If you want to buy a new car, you must meet the requirements of the Ferrari manufacturer. They require that the owner must have at least three Ferrari models under his name, and there are a bunch of others The conditions are terrible, but fortunately, I have sold cars for a long time, and I have a lot of cars, so I ordered one from Ferrari."

Li Mu nodded and asked him, "What's the price of this car?"

Cai Zhengmao said: "Brother Li, why are you being polite to me? You and Brother Chen are doing me a favor by allowing me to join the CSC project. Brother, I should also express my gratitude."

Li Mu didn't want to owe Cai Zhengmao favors. After all, the relationship between the two was not very close, and even if the imported price of this car in China exceeded 10 million, it was not a big deal for him. The cash scale of the game is still very considerable, and "Miracle MU" has been the most profitable online game in China for such a long time, and this income is also a stable and large cash flow.

Just about to persuade Cai Zhengmao to tell him the actual price of an Enzo, Chen Ze said at this moment: "Li Mu, Zhengmao's kindness, I think you should stop being polite to him. In the future, we will not only be partners, Still a good brother, if he wants to give you a car, just accept it."

Cai Zhengmao also quickly echoed: "Yeah, Brother Li, it's just a car. It's a drizzle for you and me. It's rare for me to have one, and you happen to like it. Don't be too polite with me, brother."

Even Chen Ze persuaded himself to accept this "big gift", but Li Mu didn't refuse after a little thought, nodded slightly, and said to Cai Zhengmao, "Thank you, Zhengmao!"

"Brother Li, my brother, thank you. After the car arrives in Hong Kong to clear customs next week, I will have someone send it to Yanjing. Do you have a license plate number you like? Tell me, and I will help you out."

Chen Ze said with a smile at this time: "Zhengmao, you don't have to worry about the license plate. You give the car, and I give the license plate."

...

"Old Chen, why did you let me accept Cai Zhengmao's car? The ex-factory price of this car is estimated to be four to five million yuan. When it is imported into China, the tariff, consumption tax and value-added tax will be doubled, and other expenses will be miscellaneous. Counting it in, it must be more than 10 million, this kind of favor is not small."

On the way back, Li Mu sat in Chen Ze's car and asked him this question curiously.

Chen Ze laughed, and said seriously: "You, don't think about owing him a favor, you are actually giving him a favor by accepting his car."

Li Mu asked in confusion, "Why do you say that?"

Chen Ze explained: "For Cai Zhengmao,

I don't have much face in front of him. Among the people who deal with him, there are a few people who are similar to me, but you are different. You know how many people in the circle of these dudes want to know you, Or want to hitchhike your ride and make money? "

Li Mu shrugged his shoulders: "Everyone wants to make money."

"So." Chen Ze smiled slightly and said, "When you first asked Cai Zhengmao to join this project, you were far from being as perverted as you are now. At that time when he joined, he must have felt that we were equal to both of us, but For such a long time, you have developed so fast that he has begun to change in his heart. He must feel that he is becoming less and less equal to you in this project, and as your strength continues to improve, this project also has the same effect. He will be pulled higher and higher by you, and in this way, he will be more worried about his own prospects in this project, and he must be afraid that one day you will think that he is too weak, and then kick him out of this project."

Li Mu smiled and said, "I really didn't mean that."

Chen Ze nodded: "That's why I suggest you accept this car. If you accept this car, you will not owe Cai Zhengmao any favors. Instead, you will give him a reassurance that he can work in this project safely. Go on, if you don't accept it, he will definitely be worried all the time."

"Understood." Li Mu nodded with a sudden realization: "Then I will accept it. Thousands of dollars are definitely not a lot of money to Cai Zhengmao."

"That's right." Chen Ze said with a smile: "He sees the future of you and CSC, so he wants to be tied to us for a long time and work hard. You accept this car, but it is actually stable. In his heart, it's a win-win situation."

As he said that, Chen Ze said again: "Since your car will arrive next week, we really should hurry up and push forward the club's related matters. If you go to the Shanghai stock market tomorrow, then I will go to Fatty Wang to talk about the venue tomorrow." When you come back, let's talk about the club's positioning, terms, and promotion. You must be better at these things than anyone else. Let's try to settle it quickly, and then start recruiting the first batch of members in the circle. "

Li Mu said: "Let me briefly talk about a few simple principles. First of all, there are two thresholds for our club. One is to have a sports car, and the other is to pay a certain amount of membership dues every year. Originally, I was inclined to do membership classification. Institutional, such as gold membership, platinum membership, and diamond membership, but after thinking about it for a while, we will divide into three, six, and nine grades as soon as we come up, which may affect the enthusiasm of middle and low-end members, so I plan to start from the advanced level. Members start, set the membership standard higher, and then slowly lower it.”

Chen Ze asked: "You mean we recruit high-end members like diamond members first?"

"Yes, in the early stage, we can set all the models that members can access to cars with a landing price of more than two to three million yuan. First, we will gather first-tier high-end players together, so that second-tier and third-tier players will temporarily feel that they have no chance with CSC. The more they miss out, the more they want to join in, so when our first batch of members is almost recruited, social influence is almost brewing, and the expectations of second- and third-tier players are almost fermented, we will spread the word to the whole society. Announce an appropriate lowering of the threshold, such as reducing the price of a car from two to three million yuan to one or two million yuan, and bring in second- and third-tier users."

"With so much effort, shouldn't we still have a membership grading system in the end?"

Li Mu said with a smile: "Of course we have to do it, but doing it step by step is completely different from doing it right away. The reason why Ferrari has been so popular these years is because it only launched for first-line users. First-line products have a very high positioning, but if Ferrari made cheaper C-segment cars and B-segment cars in addition to supercars, how do you think the first-line users would feel? Do you fancy a car? Ferrari is a supercar, but the owner of the restaurant in front of your house has just bought a four-door five-seater Ferrari for one million dollars. When he asks you to buy a Ferrari again, you will hesitate in your heart and consider whether you want to buy a Ferrari with the door People like restaurant owners choose the same brand, which is the disadvantage of adopting a membership grading system from the very beginning, which will cause rejection by high-end users;”

"However, if you have already bought a Ferrari supercar, after a while, Ferrari launched a four-door five-seater family sedan with a price of one million, and then you find that the owner of the restaurant at your door also bought What can you do now? Anyway, the car has already been bought.”

After hearing this, Chen Ze shook his head again and again: "You are such a thief... But even if you do this, once you start to lower the threshold, those high-end members who are not interested in low-end members or even reject them will still feel uncomfortable psychologically." , what should I do?"

Li Mu said: "It doesn't matter, as long as he joins us first, we have the opportunity to instill this awareness in them, let them understand that if such a club wants to become bigger and stronger, it cannot be played by just a small group of high-end users. That is not a good thing for the development of the club. Appropriately lowering the standards is a good way to provide fresh blood and new forces for the club, and we will certainly not blindly lower the threshold. The final threshold still revolves around the 'super sports car club' For example, no matter how much we lower the threshold, the price of entry-level models will not be lower than 1.5 million yuan, as long as we can keep the bottom line, we will be able to explain to our members.”

Chen Zeruo thought for a long time, and then he said to himself: "It sounds reasonable, but what about the membership fee? What position do you plan to set?"

Li Mudao: "The membership fee should not be too much or too little. If it is too much, it will naturally keep more users out of the door. If it is too small, it will reduce the profit of the entire club and the service standard that the club can provide to members. Therefore, I I probably thought about it and linked the membership fee to a certain item in the member's car cost, such as insurance."

"Insurance?"

"Yes, if the cars of first-line members are supercars worth three to four million or even more than five million, then his annual commercial insurance will cost about 80,000 to 100,000 yuan, so we will set the membership fee at 100,000 yuan a year." years, which is basically equivalent to buying an extra commercial insurance, the cost should be minimal for them, and it must be within his tolerance."