Chapter 1233 Trademark and Commercialization

Yi Weilan couldn't understand what Li Mu wanted her to accept his knee, but after thinking about it for a while, she could guess that Li Mu was praising herself, so she blinked and said, "I'm not showing off my cleverness to let you praise me. I came here, and I said this, just to explain to you why I estimate that your project needs 550 million funds to maintain in 20 years."

Li Mu nodded again and again, and said in agreement: "This algorithm is very scientific, and the number of 550 million should be relatively accurate. I think this number should be relatively close. 550 million in 20 years doesn't sound like a lot. .”

Wei Lan pursed her lips and said seriously: "Honey, don't be too optimistic, because you can ignore many things, and you can't just focus on a part of it. Income subsidy, but what if they get sick? They don’t have medical insurance, and if they come to your foundation when they get sick, do you care or not? If so, these are 20,000 old people who have been off the battlefield for 50 or 60 years. No one can guarantee how much expenses will be incurred. Moreover, if the widowed elderly will die normally in the future and no one will take care of the funeral, what should we do? Do you want to manage this charity fund? If you do, it will still be a big problem in the future Expenses."

After speaking, Wei Lan added: "People are like this. As a public figure, if you don't do many things, people won't say anything, but if you do, if you only do seventy or eighty points, it may be more Insulted yourself, don't you think?"

Li Mu nodded. Wei Lan is right. Moral kidnapping has always been something the people like to do very much. If you really do charity in a bold way regardless of cost, then a large number of people will soon bring charity The project comes to me and asks for money. If you give it, you can't give it. If you don't give it, it is very likely that the person who is rejected will turn around and scold.

The assistance for these eighty or ninety-year-olds must not just provide a certain amount of living expenses. The best solution is to provide all-round assistance to those veterans who are in difficulty. After all, with their contributions to this nation, this nation is now There is enough need to feed them back and give them some comfort for the rest of their remaining lives.

However, once it is to rise to this level, it must be completed by the collective efforts of the whole society. Just like the Hope Project, this kind of charitable project can only be realized well with the joint efforts of the whole society. Might hold up.

When Li Mu was thinking about the problem carefully, Wei Lan reminded: "Your 3321, the charity auction you made for the seedling protection fund on Taobao, these are very good ways of charity, so that it can be self-sufficient, or have a sustainable As for the source of funds, I think you can also use this method to operate the project of veterans.”

Li Mu sighed: "This project, like the Seedling Protection Fund, is actually a pure investment project, unlike 3321, which allows students to make money on their own while accumulating charity funds for the platform. Moreover, the overall scale of the Seedling Protection Fund is relatively smaller. .”

After speaking, Li Mu said again: "What you said just now is very reasonable. These veterans are all heroes of the nation. The real guarantee is not just a living allowance of 2,000 yuan a year for each person, but giving them a worry-free life. A healthy body, enough care and social recognition, even after death, we must help them manage their future generations and put them in peace. In this case, the scale of funds required is much larger than the figure we just got, so we really have to think about it carefully .”

Wei Lan thought for a while and said: "I think, if possible, not only should the whole society pay attention to this public welfare activity, but also the identity of veterans should be highly recognized in the whole society, and then it should be trademarked and commercialized. Cooperate with all departments and enterprises that have a relationship with the life, death, illness and death of veterans."

"Tell me in detail."

Wei Lan explained: "For example, if the public welfare project of veterans are not dead is popular in China and has enough popularity, then the trademark of veterans will also become popular. After the trademark becomes popular, we have to establish our own the authority of

It is necessary to reach the level of veterans we recognize and recognized by the whole society, and then we can cooperate with hospitals, nursing homes, large supermarkets and even cemeteries across the country. We will give them special certification and corresponding commercial promotion resources. But they must give the veterans we recognize a certain discount. "

"For example, if Wal-Mart, Carrefour or other large supermarket chains are willing to cooperate with us, as long as they are willing to give our certified veterans 500 yuan per person per month or 50% discount for other purchases within the quota, let the veterans buy rice noodles Food and oil can save some money, so we allow them to use the title of "Designated Cooperative Enterprise for Veterans' Immortality"; the same is true for hospitals, if veterans without medical insurance are hospitalized due to illness, they can give a certain degree of treatment fee reduction, then it is our If there is a middle-aged and elderly clothing brand that is willing to sponsor veterans' clothing, it can also use the trademark of "Veterans Don't Die". Generally speaking, we open the cooperation entrance to all enterprises and lower the cooperation threshold. In this case, enterprises will be profitable. , the enthusiasm will definitely increase a lot.”

Li Mu sat up in surprise and snapped his fingers: "That's a good idea. Only commercialization is the most reasonable and long-term operation method. As long as we build up the popularity and popularity of the veteran's immortality, there will naturally be a lot of ideas. If you want to keep the heat, then we will directly conduct business cooperation with them."

After all, Li Mu looked at Wei Lan and praised: "You are the smartest and most business-minded woman among all the women I have met!"

Wei Lan smiled and said, "It's not as good as you said, but it should be considered pretty good."

"That's really great! Not only did it help me sort out this idea more perfectly, but it also solved a big problem!"

Wei Lan bit her lower lip lightly, and said affectionately in her eyes: "I have helped you so much, so how do you reward me?"

Li Mu stared at Wei Lan with a smirk on his face, did not speak for a few seconds, then suddenly stretched out his hand and pulled her into his arms, then turned over and pressed her under him, and said meanly: "If you want a reward , then I can only work harder tonight..."

...

Chen Ze hadn't seen Li Mu for a long time, and this time Li Mu immediately asked him to meet him the second day after he came back from the United States, which made Chen Ze feel a little flattered.

Although he didn't know what Li Mu wanted to do with him, Chen Ze had something he had been waiting to communicate with Li Mu, so when Li Mu said he wanted to make an appointment to meet him, he offered to drive to Ziyun Villa to pick him up.

Li Mu got on Chen Ze's Audi A6, and he directly drove Li Mu up to the Fifth Ring Road, and said to him, "If you need anything to ask me, tell me now, and I'll take you to see the current situation on our track later." progress."

Li Mu asked in surprise: "The track has been built?"

Chen Ze nodded excitedly, and said: "Come on, I have found several construction companies to work overtime for the entire racing track project. The main hardware of the track has been completely finished now, and some track equipment is being installed. Our club The main buildings are almost completed."

Li Mu said: "If you look at it this way, it will be put into use soon."

Chen Ze hummed, and said: "If we want to take over the official competition, I'm afraid we have to wait until everything is settled and submit it to the FIA ​​for acceptance, but within a month or two, we can use the track itself first. "

Li Mu said: "In this way, we will start to work in the near future to release the signs of CSC and China-Supercar-Club supercar club, first find some friends who have good relationships and have sports cars to come in, and then do publicity to attract more people. Members come in."

Chen Ze nodded and asked Li Mu: "If we start the club now, how will we maintain the relationship among members in the club? I originally planned to build a large club, but our main building will be renovated after completion. It will take about half a year to put it into use.”

Li Mu said: "It's very simple. These young people who play sports cars mostly socialize for personal connections. With your famous brand, they can also absorb some people such as Li Tong, Lin Lin, the owner of Fayue restaurant, and Cai Zhengmao, who reversed the car. people, the influence of the small group will come up soon, and when it becomes large, everyone can go to the track to play cars, and usually use Fatty Wang’s SugarClub as a stronghold, say hello to Fatty Wang, and directly use the SugarClub The store is made into a member club of CSC. Only members and members' friends can come here to consume, and then raise the level of the whole club, find a few event planners and often hold themed parties, and then plan a little outdoor Activities can basically keep the members of the club together.”

After speaking, Li Mu said again: "After half a year, all our projects will be completed, and we will directly set up our own club next to the track, as well as Cai Zhengmao's sports car sales, and sports car maintenance. It has become a playground for the rich and official children of Yanjing. When the influence of your circle comes out, I can assure you that even those second generations who don’t like sports cars, in order to join this club and become this club members will go to buy a sports car."

Chen Ze gave a thumbs up: "Why don't you say that you are the best at playing! If this club really brings together young people like Yanjing who are famous and respectable, the energy contained in it will be huge. They have countless small circles, but there is no real big circle that can fit them all, or most of them, and I think CSC is definitely the first."

Li Mu nodded: "I think so too."

Chen Ze then smiled and said to Li Mu: "Why don't you join the CSC with the whole supercar?"

Li Mu smiled and said, "Do I want to participate too?"

Chen Ze said: "Now in terms of influence, who can compare to you? If you are also a member of our CSC, once the news spreads, how much influence will it have on CSC?"

When Li Mu thought about it, what Chen Ze said was correct. This project already had his own shares. Even if he didn't join CSC, once the club was established in the future, everyone would still know the fact that he had a share in it. Instead of doing this, why not It’s okay to join in directly. Of course, you must become the first batch of members of the projects you invest in and the clubs you participate in.

Therefore, Li Mu said to Chen Ze: "Since this is the case, then I will go to Cai Zhengmao to order a car later. The two of us are the first batch of CSC members."