Chapter 1123 The Time Has Not Come Yet
Feng Jun thought that he was a threatening competitor in the eyes of Zhonghuajia Technology Co., Ltd., but what he didn't know was that they didn't regard Xikang as a competitor at all.
The reason why Feng Jun had so many illusions was that Chen Changliu, Feng Xiao, and Feng Lin had all had the experience of personally going down to the field and confronting him.
So he had this illusion.
But I can understand that if you are not interested in me, why do you want to confront me?
If you don't regard me as a competitor, why do you come to confront me?
It's just that Feng Jun thought about it wrongly. The reason why Chen Changliu paid attention to him was because of the filter of his previous life.
But after such a long time of observation, he found that he thought too much. The reason why someone who was basically the same as Feng Jun in his previous life could rise was that he became famous in the right time, right place, and right people.
For example, at that time, there was no giant in the mobile phone circle that dominated the smart phone. Nokia declined, Samsung rose, and rotten Apple became a god, so you couldn't be the only one to dominate.
Domestic brands are all in the middle and low end, and the first domestic smartphone was not able to take advantage of the situation when it was the hottest because the boss was not big enough.
Whether it is Samsung or Apple, the price is not cheap, so it can only become popular with the sign of cost-effectiveness.
Another is the marketing method of hunger marketing, which has never appeared before, which makes a bunch of people stunned and willing to cut it.
But this life is completely different. Zhihuajia has become a giant among domestic brands and has challenged Nokia's position.
And in the smart phone, Nokia can't even see its taillights.
The world's first capacitive screen mobile phone, the first domestic smartphone, and the performance of dominating the African market directly support the appearance of domestic mobile phones, and make many Chinese people proud of it.
More importantly, whether it is hunger marketing or some hype methods, Zhihuajia has already used it.
And after using it once, it has not been hunger marketing every time, and it has also admitted that hunger marketing is because there was no money to produce good products in advance.
So all kinds of time, place, and people are gone this time, and Fengjun is gone, which is why the total sales of Xikang 1 are only one million.
So when these filters gradually faded, Chen Changliu no longer regarded him as the originator of Internet marketing.
That's why Feng Jun rubbed and stepped on Bluebird 5th generation this time. Chen Changliu asked all executives not to leave, and just used some media resources to almost wipe out Feng Jun.
And Feng Xiao and Feng Lin didn't pay attention to him because they regarded him as an opponent.
They didn't have Chen Changliu's filter. The reason they paid attention to him was because they were disgusted by his bottom-line marketing.
Of course, the market of the Eastern country is too big and can accommodate many mobile phone brands now, so as long as Xikang's ambitions are not too big and expectations are not too high, he can still make a living.
On May 15, the day of the Bluebird 5th generation product launch, Feng Xiao arrived at the launch site early, checked the final preparations, and went through the process again.
Although this is already familiar to her, after all, she is the host of basically every generation of Bluebird Suzaku mobile phone.
But the good work style and rigorous attitude of the flower-growing family made her have to go through it again to avoid any loopholes.
Just after she finished the process and sat down to rest, her secretary came over.
"Mr. Feng, our product launch today was on the hot search list, but news related to Xikang Technology Co., Ltd. was also on the hot search list, and it was almost dominating the hot search list in the digital circle."
Feng Xiao raised her eyebrows, took out her mobile phone and started to look through it. Sure enough, she saw Feng Jun's Weibo at the tenth place on the hot search list.
"It's selling like hot cakes!!!
New domestic products, new voyage, Xikang 2nd generation is sold online and offline at the same time."
There are also a lot of pictures under the Weibo, including screenshots of sold out on e-commerce platforms, screenshots of being intensively distributed, and pictures of people queuing up to buy in offline stores.
In addition to the first place Qingniao 5th generation new product launch on the daily headlines digital circle hot search list, 5 of the remaining 9 hot searches in the top 10 are Xikang.
If Feng Xiao had balls, he would definitely be in pain, because they were all imitating the publicity routines used by Zhonghuajia Technology Co., Ltd.
But Zhonghuajia's marketing is supported by facts, while Xikang doesn't need to think about it, it's just hype.
I looked at the relevant news in the digital circle section again and found that there were a lot of small V bloggers who reposted, interpreted, and praised Feng Jun's Weibo.
Feng Xiao smiled slightly and said to herself:
"This time, Feng Jun mobilized a large number of water army, which cost a lot!
This time, Feng Jun learned his lesson and did not come to step on our company at all, so Toutiao did not interfere.
Don't pay attention to him, his hot search will not last too long!"
Yes, Feng Xiao was more peaceful when facing Feng Jun, and she was too lazy to pay attention to him. As long as he did not step on the flower-growing family, she was too lazy to pay attention to him, because no matter who came, it would be the same.
And this kind of hot search list cannot last too long, she knows the mechanism of Toutiao.
The automatic display of Toutiao's hot search list is realized through algorithms.
In general, the hot search list will analyze and calculate based on factors such as search popularity, search frequency, and search time to derive a ranking, and the top search terms will be automatically displayed on the hot search list.
Specific implementation methods include but are not limited to: using machine learning algorithms for data modeling, using big data technology to analyze massive data, using natural language processing technology to analyze text, etc.
Through these technical means, the hot search list can be automatically updated and displayed to provide users with the latest and most popular search terms.
Most of the hot search lists on Toutiao are automatically ranked by big data. Of course, the background can also be manually intervened.
And Chen Changliu was also at a loss whether to laugh or cry. He didn't want to pay attention, but he had to make some noise to make himself pay attention.
However, it was still beyond his expectation that Xikang chose to distribute the goods offline and online.
But think about it and you will understand. The first generation did not sell well. According to the original trend, it is hard to say whether the second generation can sell better than the first generation. The first generation did not have a good reputation online.
Especially after he was dealt with in the past two weeks, Xikang was labeled as a copycat mobile phone, so it is understandable that he chose offline.
However, seeing the picture of Fengjun queuing to buy, he sneered. Now the mobile phones that need to be queued up to buy are when the Blue Bird and Suzaku are just on the market, but they can't last for two days.
As for Feng Jun's promotional strategy of launching new domestic products, he can guess the main purpose with his ass, but Feng Jun may be disappointed because the time is not right now.
Yes, the time is not right yet!
It is true that most Chinese people are patriotic. They usually curse each other internally, but they will unite to face the outside world when they are stimulated by the outside world.
Now, without strong external stimulation, the marketing plan of launching new domestic products will not bring him much improvement.
On the contrary, there are still many dogs who worship foreign things in this era, and these dogs are enough to give Feng Jun a headache.
PS: The typos will be updated first and corrected later.