Chapter 1153: Confident
Yes, there is offense and defense.
First of all, the defense is to reduce the popularity. The best and cure-all method for Internet public opinion is to reduce the popularity. Without popularity, no one will mention it, and there will be no topic.
However, this time the other party came with force. It is probably because Song was preparing to go public that many people felt that they had touched their cheese.
So this time we are not facing just one or two opponents.
Also because Qin was a relatively successful example, this time it was not like Qin's preparation for the market, and the scale of public opinion was not that big.
This time, two videos of Qin Ziran appeared one after another and were widely circulated at the same time, pointing to the safety issue that is the biggest concern of new energy vehicles and the most concerning among consumers.
This is the most violent public opinion that Zhonghuajia Technology Co., Ltd. has ever faced.
If Liumeng hadn't deliberately suppressed and controlled the flow, the voice of public opinion would have been much louder and denser now. The public relations department alone would not be able to suppress the heat.
Moreover, the flower grower took the initiative to issue an announcement to inform netizens that they had paid attention to the video, and said that the spontaneous combustion plan promised by Chen Changliu was a defensive act.
And when the heat was pressed, it smoked for 10 to 20 minutes before burning, indicating that there was no danger to the driver and passengers.
Moreover, a previous online video of Qin having a car accident and not spontaneously combusting was posted online to let netizens see why Qin had a car accident and did not spontaneously combust?
At the same time, when the announcement was made about the relevant video, it was also stated that there was no report of the car owner in the video contacting any 4S store. This is a disguised explanation of something fishy.
It's just that the flower growers don't know how to explain it, but someone will explain it and help guide it, and then the seeds of doubt will be planted in the hearts of some people who eat melons.
It can be said that with such a response in such a short period of time, the public relations department is definitely qualified.
Seeing in the video that Gao Hongtao, who succeeded Feng Lin as the director of the public relations department, was also in the company, and Feng Lin was already in charge of the company, Chen Changliu felt relieved.
As expected, he was trained by himself!
"Okay, follow your pace, we believe in you!"
The meeting ended and the video had just been turned off. Ke Meng on the side said worriedly:
"Don't you really need to go to the company?"
Chen Changliu hugged Ke Meng and shook his head:
"It's not necessary, because even if I go, I won't necessarily do better than Feng Lin and Gao Hongtao. It doesn't matter whether I go or not."
Hearing what Chen Changliu said, Ke Meng nodded.
“This time, multiple camps of the other side took action together and came prepared. In fact, spontaneous combustion itself is relatively easy to solve.
Just now I discovered that the words spoken by the onlookers or car owners in the video are more damaging to flower growers.
Anyway, they all support the argument that fuel vehicles are safer.
And did you notice a detail? In the video of the car spontaneously burning on the road, the owner of the car actually made a "yeah" sign at the end.
You must know that as a normal consumer at this time, it is impossible to have such a mentality. "
Hearing Ke Meng's words, Chen Changliu raised his eyebrows. He really didn't notice this. When he opened the video, he saw that this was really what happened.
However, after the last incident where the mini mini spontaneously combusted after being soaked in water for a long time, the other party would not be so stupid and leave clues.
The two Qin cars in the video were severely burned after spontaneous combustion. It is usually possible to find out the cause of spontaneous combustion, but it is difficult.
The method is nothing more than the following points.
1. On-site investigation and physical evidence analysis:
Find the origin of the fire: Professionals will determine the possible origin of the fire by carefully examining the vehicle wreckage to find the most severely burned and first ignited parts.
For example, if one area of the vehicle is significantly more burned than other areas and there are signs of spreading to the surrounding area, then this area is likely to be the origin of the fire.
Check the electrical system: Look at the vehicle's electrical components such as wires, cables, fuses, and relays.
Although it may have been burned, you can still determine whether there are short circuits, open circuits, overloads and other abnormal conditions by checking the remaining traces.
For example, look for melt marks on wires and analyze whether they are primary melt beads (melted beads formed during a fire) or secondary melt beads (melted beads caused by high temperatures after a fire). Primary melt beads can provide important clues to determine the origin of the fire.
Check the battery system: For new energy vehicles, the battery is the key inspection object. Check whether the battery casing is damaged or deformed, and whether the cells inside the battery are leaking or bulging.
Even if the battery has been severely burned, it can be determined whether there is any abnormality in the battery before spontaneous combustion by analyzing the chemical composition of the battery remains.
Check mechanical components: Check whether the vehicle's engine, transmission, braking system and other mechanical components are faulty or abnormally worn. These problems may produce high temperatures or friction sparks, causing fires.
Peripheral monitoring and driving recorders: If there are surveillance cameras around the accident scene, or the vehicle itself is equipped with a driving recorder, these video data can provide information such as the driving status of the vehicle before spontaneous combustion, the surrounding environment, etc., and help determine whether there are external factors that trigger spontaneous combustion. possible.
But no matter which one, it is impossible for the flower growers to find evidence that spontaneous combustion was caused by man-made things. It can only be said to be a doubtful point.
Moreover, now that new energy vehicles are an emerging product, various third-party appraisal technologies are worse than those of the flower growers themselves, and it is impossible for the flower growers to be both players and referees themselves.
So this is why, even when new energy vehicles are on the rise in the future, facing this kind of spontaneous combustion situation, even if there are doubts, all car companies have no good solution.
In fact, if Qin had real-time data recording like in the future, it could record various data of the vehicle during driving, such as battery status, speed, temperature, current, voltage, etc.
Then these data can provide important basis for analyzing the cause of spontaneous combustion.
But Qin did not, because the cloud computing center and data center at that time could just meet the mobile phone business.
This time, Song's car is equipped with the function of real-time data feedback to the background.
After thinking about it, Chen Changliu finally told Feng Lin and Gao Hongtao about this performance. The two knew how to use this information.
After finishing it, Chen Changliu hugged Ke Meng and said:
"Let's go, go back to sleep.
Damn, these people have no sense of public morality. The person who made this time is definitely an old bachelor. He doesn't know how cool it is to sleep with a fragrant beauty."
Looking at Chen Changliu who was still in the mood to joke at this time, Ke Meng didn't know what to say!
Well, it should be called having a plan in mind!
PS: Correct typos first and then correct them.
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