Chapter 1160 So You Can Stop Loving Me, but Please Don’t Hurt Me!

On August 16, the first urban compact SUV of Zhonghuajia, which had been brewing for two months, was officially launched. When the prices of various versions appeared on the big screen behind Chen Yanfeng, it immediately caused cheers from everyone on the scene.

The standard version with 80km range is priced at 135,800 yuan

The upgraded version with 80km range is priced at 142,800 yuan

The standard version with 120km range is priced at 148,800 yuan

The upgraded version with 120km range is priced at 156,800 yuan

Yes, this is the price Chen Changliu set for Song. Although it can't reach the starting price of 10, such a price still makes many people who pay attention to this car cheer.

"Haha, I said it starts with 13, this level is definitely the best."

"Bigger body, better configuration, better performance, lower cost of use, what's the reason to choose a joint venture car that costs 40,000 or 50,000 yuan more?"

"It would be great if it could be reduced to 100,000 yuan, which exceeds my budget. Now I am struggling with the question of whether to pay in full or take out a loan."

Buying a car is mostly a man's dream, and when it comes to the choice of SUV and sedan, if men consider comprehensively from the aspects of family, work, etc., although SUV is 10,000 or 20,000 yuan more expensive than sedan, more people choose SUV first.

Before Song was launched, the lowest price of compact SUV of domestic joint venture cars was 179,800, and this was without price increase.

But price increase is a common phenomenon, so if you add a little price to buy some interior decoration, configuration, etc., it will cost 200,000 yuan.

Add purchase tax and the like, and the price of an SUV as a means of transportation was 220,000 yuan.

In 2009, it was indeed unaffordable for many people.

But the Song starts at 135,800, and there is no purchase tax, and no additional charges are required, which means that after buying insurance and the like, it can be landed at just over 140,000.

The difference is 80,000, so the large order volume of Song exceeded 10,000 on the day of its launch.

As for domestic SUVs, Chen Changliu doesn't take them seriously now.

Although their cars are 30,000 cheaper than Song, Chen Changliu doesn't take them seriously, such as CC's C3 and C5 models.

When the official account of Zhonghuajia announced this result, all car companies were stunned, and then they were annoyed.

They knew that Song was a big threat to them, so they took action before, but they didn't expect the threat to be so big, and the large order volume exceeded 10,000 units on the first day.

Many car companies held high-level management meetings overnight.

At CC headquarters, General Manager Wei looked at Zhonghuajia's announcement and was jealous. His own C3C5 had no room for growth. He had long aimed at this blank price segment, but he didn't expect that Zhonghuajia would intercept it.

However, looking at the price of 135,800 yuan, he regained confidence, because the product he was about to launch would start with 10.

With the launch of Song, changes also occurred in the car circle.

A few days after Song was launched, many people found that joint venture cars of the same level did not need to be increased in price, and some decorations were given away, and even some 4S stores had discounts of several thousand yuan.

This excited some filial sons and grandsons, and the voice of conscientious enterprises actually appeared on the Internet.

And what followed was all kinds of negative things about Song, such as poor chassis, etc.

Playing this trick with the public relations department of Hezhonghuajia Technology Co., Ltd. is no longer effective, and the public relations department has created a hot search in return.

A car reviewer released a review video of Song, with the title:

"You can dislike it, but please don't hurt it, because with it, joint venture cars don't have to increase prices and have discounts!"

"Since the launch of Song, there have been two-sided reviews on the Internet.

Some people think that Song is fancy, but there is a big gap between the chassis texture and assembly and joint venture cars.

According to them, the car is used to drive, the driving texture is the most important, and other fancy functions are secondary.

There are also those who hold opposing views, who think that many functions of Song are not fancy.

You can't say that others are fancy just because your joint venture car doesn't have it.

And Song has a lower price and higher configuration, so it is worth buying.

The editor has also said in the previous review that Song still has many areas that are not good enough.

But I think What everyone overlooked is that the assembly technology and chassis tuning of the Song car are much better than the previous Qin, which is an improvement.

More importantly, it is precisely because of the emergence of Song that several other compact SUV joint venture cars have not increased their prices for the first time and have discounts.

Things will not be so coincidental, so this shows that the data of Song's large order volume exceeding 10,000 in one day has put certain pressure on these car companies, and this is why there is such a discount.

If you are a rational consumer, even if you buy a joint venture car, I think you should thank the flower grower, because it is because of the car they launched that the high-end joint venture car has reduced its price.

So you can not love it, but please don't hurt it! "

And this sentence "You can not love it, but please don't hurt it" was directly pushed to the hot search.

This video is well-reasoned, and even the trolls can't refute it. You can only say that Song is garbage, avoiding the fact that the appearance of Song has caused the price reduction of joint venture cars.

Amid the noise, the sales volume in August came out. Song delivered 5,650 vehicles that month, directly ranking second in the SUV sales ranking.

The Song suppresses the two models of RAV, which was originally ranked second, and C3C5 under the CC sub-brand.

In fact, this sub-brand of CC is dedicated to the SUV route. It has been on the market since 2005. The sales of the two models, c3 and c5, are always in the top 10 of the SUV rankings.

And the price is not high, ranging from 90,000 to 150,000 yuan, but even with such a price, it still cannot help CC dominate the SUV market. The c6 that CC President Wei is thinking about is on the road to take-off.

Why is the lowest price only half of the joint venture car, but the sales volume is not very good, and it is directly defeated by the newly launched Song?

It's actually very simple.

1. The problem of product positioning and market demand fit:

C3 is an urban SUV route, but it has a certain off-road tendency in design and performance. To put it bluntly, the off-road style is different from the mainstream demand.

In recent years, the urban SUV market has just emerged, and consumers prefer models with fashionable appearance, good comfort, and suitable for daily urban driving.

The off-road style of c3 makes its comfort and handling performance relatively weak when driving on urban roads, which does not meet the needs of most urban consumers.

For example, its suspension system is relatively stiff, and the passengers in the car feel poor when passing speed bumps or driving on uneven roads.

In a car with limited power performance, the main displacement types of C3 are 2.0L, 2.4L, etc. The power parameters are not outstanding among the same level models, and lack of appeal to some consumers with high power requirements.

Especially in cases where the vehicle is fully loaded or overtaking at high speed, the problem of insufficient power is more obvious.

C5 takes the hard-core off-road route. Although the off-road performance is still excellent, the audience group of this positioning model is relatively small.

Most consumers buy SUVs mainly for urban commuting and daily household use, and the demand for off-road performance is not high.

The comfort and fuel economy of hard-core off-road models are usually not as good as those of urban SUVs, which limits the competitiveness of C5 in the market.

Second, the appearance design is not fashionable enough.

The appearance design of C5 is relatively tough and simple, lacking fashion and modernity, and it is difficult to attract the attention of young consumers.

In the case of increasingly fierce competition in the automobile market, appearance design is one of the important factors affecting consumers' purchasing decisions.

3. Insufficient technology and configuration:

Although the engine technology of C3 and C5 had certain reliability at that time, the technology update speed was slower than that of competitors.

For example, some engines equipped with C5 had problems such as high fuel consumption and insufficient power output, which not only affected the consumer experience but also increased the cost of use.

4. The interior configuration lacks a sense of luxury.

The interior design and configuration of the two cars are relatively simple, lacking a sense of luxury and technology.

At that time, consumers gradually increased their requirements for the quality and configuration of car interiors. The interiors of C3 and C5 seemed a bit backward in terms of material selection, craftsmanship and technological configuration, and could not meet the needs of consumers.

PS: The typos were updated first and then corrected.