Chapter 1146: Not Negotiating with You, but Informing You
Promotion is not just about large-scale promotion or subsidies. In a systematic marketing method, accurate positioning and cooperation with merchants are essential.
Penguin Payment has established cooperative relationships with various large chain merchants, supermarkets, convenience stores, etc.
For example, it cooperates with large supermarkets such as Walmart and Carrefour to launch exclusive payment promotions. Consumers can enjoy discounts and other benefits when using Penguin Payment in these supermarkets.
At the same time, Penguin Payment also provides merchants with a series of value-added services, such as membership management systems, marketing and promotion tools, etc., to help merchants better operate and manage customer resources and enhance merchants' stickiness to Penguin Payment.
However, the route taken by Dama Zong is different. He has in-depth cooperation with many well-known brand merchants, catering companies, etc.
For example, it cooperates with catering giants such as KFC and McDonald's to launch exclusive packages and promotions to attract consumers to shop and use their payment systems to pay.
It also provides merchants with convenient collection and reconciliation services, supply chain finance and other solutions to meet the needs of merchants in different business links, thereby enhancing merchants' dependence on them.
The offline promotion is the main force, but it also needs to be coordinated with online and offline advertising.
Both companies are similar. Online, they advertise on TV, newspapers, magazines, websites, APPs and other media channels to promote the convenience, security and preferential activities of their own payment systems.
For example, insert advertisements in popular TV dramas and variety shows to let more viewers know.
Offline advertising is to post advertising posters and video advertisements in crowded places such as subway stations, bus stations, and shopping malls.
In short, you can see the advertisements of these two companies every few steps in those years.
However, it is precisely because of the competitive promotion of these two giants that this lifestyle that is convenient for the people has been promoted very quickly, which can be regarded as a benefit to society.
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In the office of the general manager of an entertainment company in Beijing, Li Yihan and a middle-aged man with a back hair sat face to face, and on the other side were Sister Fairy and her mother.
The man with the back hair looked at Li Yihan with a very bad face, and then looked at Sister Fairy and her daughter.
"Mr. Li, you know, my entertainment company is opened for Xixi. There is only Xixi in the entire entertainment company.
If Xixi's contract is transferred to you, then what is the point of opening this company?"
Li Yihan always had a smile on her face, and was not affected by the unhappy words of the middle-aged man with slicked back hair.
She could understand, after all, he made money by relying on Liu Xixi, and he certainly didn't want to lose his cash cow.
As for whether there were other things, she didn't know!
Li Yihan half believed and half didn't believe what was said on the Internet that he and Liu Xixi had an unclear close relationship.
As far as she knew, Liu Xixi knew and recognized this slicked back godfather when she was very young, that is, the adults of the two families had known each other for a long time, and they had a friendship and were old friends.
It was not that they only knew Liu Xixi a few years ago and then promoted her as said on the Internet.
And Liu Xixi's biological father's family was not ordinary people, especially his father now worked in a ministry.
As others said, people like this may not be able to help you make a fortune, but they can stir up trouble and make you bankrupt.
Businessmen generally don't want to risk being messed up and put themselves in danger. After all, there are many women, and there are many beautiful women. Why bother thinking about a minor?
However, Ms. Liu has a relationship with this guy, and Ms. Liu, who is 10 years younger, is definitely not comparable to Liu Xixi now in terms of facial features and charm.
Li Yihan believes that Ms. Liu used her relationship with the man with the back hair to exchange resources for Liu Xixi.
But these are just some minor details.
Li Yihan wanted to sign Liu Xixi, of course, not to give Chen Changliu a taste, she had a purpose.
Although she was very domineering that day, considering Liu Xixi's popularity in China, joining Langyue Film and Television is certainly a great help.
"Mr. Cen, I know what you are thinking.
Let's put it this way, Xixi is going to enter Hollywood now, and her agency contract after going to Hollywood is not with you.
Let's not talk about whether it will be successful or not, Xixi will not bring you any economic benefits in the next few years.
I have read your contract, and it will expire in a few years, so what's the point of you insisting on keeping her contract now?
And I can give you resources to exchange, enough for you to promote some people.
Mr. Cen should believe in my strength, I hope we can have a pleasant cooperation!"
The middle-aged man with slicked back hair did not look better, because although Li Yihan's last sentence was light and indifferent, the meaning of the words was very tough.
It was as if he was saying, I am not negotiating with you, but notifying you.
Li Yihan said that I can give you resources and help you promote the people you want to promote. If you don't want to, I will let you see my strength.
At that time, it will not be like sitting down and talking like now.
Mr. Cen's face became even uglier. He was in the top 20 of the Forbes rich list 10 years ago, but now he is threatened by someone who is two years younger than him.
PS: The typos will be updated first and corrected later.
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