Chapter 63: Controlling the User's Game Life Cycle

On Monday, Jiang Tao and Zhao Qi, both office workers, had to go to work.

Sitting in the cubicle, I don’t know what my little Ji is doing.

Zhao Qi took out his phone, put on headphones, and clicked it.

Hmm? Little Ji is not here.

There was a letter: Brother, sister went to the beach to play.

Then, a picture popped up, a beautiful woman in a bikini at the beach!

There was also a small text behind it: "Brother, do you want to play? If you want to play, please come back."

This is the report photo that Xiao Ji sent to him before going out to play! The pictures are so thoughtful!

I just shared it in the "Xiao Ji Diary" on the official website, I must show off.

Well, then browse other people's diaries.

Wow, there are so many "photos" of various scenes. How is this pajama party triggered? Leave a message to ask!

Jiang Tao also opened his phone because the screen lit up just now, and it was a push:

Uncle, I miss you.

Plug in the headphones and open the game. It turned out to be a ten-second short video, and the picture almost caused deformation!

Jiang Tao turned off his phone: Sister-in-law, I miss you too. I will play with you when I get home...

Zhang Beixin was sitting in front of the computer listening to the audio over and over again. This was actually a small advertisement specifically targeting female players.

Due to the real-name registration of games in this world and the different ID numbers for men and women, the system can immediately identify the gender of the player, and click on the game to see different versions. Of course, users can also switch manually.

But after a while, according to big data statistics.

30% of girls like the version for male players.

And 20% of men choose the version for girls.

I don't know what this means...

This game advertisement brings together the voices of twelve top male voice actors, plus the pictures with perfect looks. Zhang Beixin's ears are almost pregnant.

He sighed and said to Jiang Zhuzhu: "I thought I was just obsessed with face, hands, abdominal muscles, and voice. I just found out today that I'm not obsessed, I'm just lustful!"

Jiang Zhuzhu lowered her head and whispered: "Me too..."

The advertising effect is naturally explosive. Girls, their hobbies are so unified.

Since it was launched, Tongtong Ai Xiaochu has dominated the charts every day.

Half a month later, there were already 3 million smartphone users. Excluding underage users, almost one out of every twelve smartphone users is a game player.

Relying on the first wave of user sharing to gain users has almost been squeezed out.

Of course, the users who come in one after another will also generate new sharing.

But the peak of the cold start stage has passed, and it is time to move to the paid point. Relying on sharing all the time, and not being able to pay for krypton gold, some players are more likely to churn.

Feature phones are even more explosive. Feature phones are now declining, and the application is completely dragged down.

Coupled with the vigorous promotion of operators, all love to eliminate the sky by itself.

Half a month, the total number of downloads is 60 million! Excluding the elderly and children, the penetration is close to 9%, and this is only half a month. Cao Shen thinks that after a while, it should not be a problem to reach 100 million users.

Cao Shen's wave is to pinch the user's game life cycle.

First of all, the "doll" obtained by the player on the first day is randomly drawn, and the initial clothing of the doll is also random. Of course, Cao Shen manually adjusted the probability of wearing cool clothes to be relatively low. It was done in one step, so what's the point of working hard.

However, in order to fully take care of the player's experience, one mobile phone number can register up to three game accounts. That is, you can draw cards three times. Through the collection of this data, we can also analyze the user's preferences to provide better services in the future.

But it turns out that men of all types are very tolerant of beautiful women.

Many people have registered three game accounts, but none of the girls gave up, working hard here and there.

In terms of gameplay, the doll's clothes need to be exchanged for points obtained by passing the level.

Unlike the elimination games in the later period of the original world, each level is different. Cao Shen's is the simplest "elimination star" mode. Each level has a specified score. If you reach it, you will pass the level. Of course, the higher the score, the more difficult it is to pass the level, and of course the more points you get after passing the level.

The reason for designing this mode is mainly to simplify research and development, otherwise you have to add level planning and development, and you have to constantly launch new levels. Some users of the game who play hard play fast and pass the level quickly, but the level has not been updated yet.

Moreover, is the key to this game to play level elimination? No!

Once you fail to pass the level, you start from the first level again, but the points are accumulated. In other words, even if you have a very bad hand, you can still get points by playing the first level continuously, but you just consume more life points.

In short, whether you are a master of eliminating levels or a player with bad hands who pays for life points, you can get points.

Life points are restored every ten minutes, a total of five lives, and if all are dead, you can only wait.

You cannot recharge to buy lives in the first half of the month, in order to let users attract users.

So Cao Shen designed several ways to get life points.

First, share it with friends, and you can get one life point for every additional registered user.

This can attract new users, and it is free.

With the system, Cao Shen's game package is extremely small, and it can be downloaded and installed in seconds. Users can click it casually, the threshold is extremely low, and the conversion rate is extremely high.

And the new users you attract can also give you life points, with a maximum of five hearts per day.

Second, share the doll you just drew in the official website community.

This is mainly to show players, look, we have so many types of dolls, so many dress-ups. You can do it if you want it, or you can work hard!

And there is a preview on the official website. In half a month, the official will launch a "transformation" tool, which can turn your "queen" into a loli, or a pure girl, or any other kind.

And the costumes that have been exchanged can also be converted together. If there is hope, you can continue to work hard!

Moreover, the second prop "Lucky Star" will be put on the shelves at the same time, and you will get another doll randomly.

In fifteen days, even if the doll you draw first is not your favorite, you will feel reluctant to give it up every day, and most people have this idea of ​​opening a harem.

In this way, most people will keep two dolls and transform into one of them.

Later, every time the total points reach a certain value, you can open a random doll to satisfy your harem dream and some people's collection addiction.

And there is no need to dry clothes for the doll from scratch, otherwise the harem can be opened, but the liver can't afford it. You only need to spend a little money to switch clothes back and forth.

In the later stage, whether you are a big spender or a big spender depends on how many harems you have.

However, when Cao Shen designed it, he never expected that both men and women would be so obsessed with opening harems, and everyone is a sea king!

So, the facts prove that being dedicated is forced, and being a sea king is the original intention...

In addition, big data shows that men seem to be relatively dedicated.

For example, those who like loli have all kinds of loli.

And women will not choose all kinds of domineering presidents. Little wolf dogs, little milk dogs, academic bullies... all types are needed!

Therefore, Cao Shen had to find several "Wang Sizhai" and "Jiang Zhuzhu" to design the subdivision types of beauties and handsome men. Of course, this is a later story.

Third, share diaries in the game community of the official website.

This diary is the diary of the doll, mainly screenshots, photos and short videos.

This photo is what the doll does according to her own plot when you are not playing. Photos of shopping, photos of work, photos of gatherings with friends, etc. It is a check-in photo.

But the background and scene of the photo are random, and different photos will appear with different clothing combinations.

If some players accidentally get a very cool and eye-catching photo, everyone can discuss and study the strategy with each other, or compare with each other.

As for the short video, it comes from the push. When the player does not play the game for a while, a push bubble will be automatically sent.

After receiving the push, click on the app, there will be a random short video with dubbing.

Some players will deliberately take a break and wait for the push.

The reason why Cao Shen did this is to allow players to take a break. It is easy to get tired of playing all day. There is a long time to come, and the leeks should be cut slowly.

In addition, if you don’t play at all, it will remind you that someone is waiting for you.

Of course, the role of the doll diary is to show off in the early stage, and then it will become a fetter of memories.

One by one, the photos that can be strung into a story make users gradually feel that the people who interact with them every day and work hard for them are no longer two-dimensional paper people, but living companions.

This will make users give up more than just games when they abandon the game in the future. In other words, extend the user's game life cycle as much as possible.

Of course, elimination games have a long life cycle. They are fragmented time among fragments, and the threshold for playing is extremely low. You can play them while eating, squatting on the toilet, before going to bed, and even during classes and meetings.

And adding a layer of emotional buff can extend the original game life cycle even longer.

Games, reluctant to give up.

You are reluctant to give up your own efforts.

People, the same.

There was once such a "person" in your life who accompanied you through happy times, made you feel warm when you were alone, and gave you greetings when you were lonely. You fought for her, worked hard, and spent money for her.

You were encouraged, affirmed, needed, and waited for.

At any time, as long as you look back, she is there, smiling and welcoming you.

Don't ask why you left, just happy that you came back.

This is, all love elimination.

On July 1, the game has been online for a month, with more than 100 million registered users, about 12 million daily active users, and a daily turnover of 3.6 million.

After deducting the fees paid to the channel and other miscellaneous costs, Cao Shen has an average daily net income of about 2.5 million, about 70 million a month, and this number is only rising and not falling.

Although it is not the end of the year yet, the 2011 mobile game of the year must go to Cao Shen's family, and no one can surpass this achievement this year.

On this day, Cao Shen was summoned by Zhang Fei of the Science and Technology Commission to Xiguancun Science Park to cut the ribbon for the opening of the incubator.

Although the incubator belongs to Jianshen Capital and was full a month ago. But the leader asked you to go, you can't not go. The main reason is that this day is special, and the leader needs some kind of formal "gift".

In Xiguancun Science Park, Cao Shen foresaw Qian Ming who was also invited.

[Ding! Host, you triggered a random task]

Cao Shen: "..."