Chapter 74 The Era of Cao Shen

Qiao Er is 25 years old this year and can report directly to Fang De. In fact, he is quite capable. At least in TT Technology, which has tens of thousands of employees, he is already a leader and has solid professional basic knowledge.

After thinking for a while, he said:

"Youxin was very popular today, mainly because it organized a beauty photo activity that suits the occasion.

But this is an operational behavior, and operations are time-sensitive. After this, it will be quiet.

Then, users will have nothing to play with.

Remove all the tricks, and the essence is still the same instant messaging application as ours."

Although he is better than us, he must not say it at this time. Look at the faces of the bosses. This kind of vision must be there.

"In addition, Youxin does not have apps like Shake and Drift Bottle for strangers to make friends. It focuses on socializing with acquaintances. In this regard, we can give users more choices in socializing.

Also, after today, the photo-taking function will stop. We also have games. Yes! TT's games are our advantage, which Cao Shen does not have.

Well, although Tongcao Technology also has an elimination game, it is not suitable for 18+, and there is only one category. Our TT Technology's games are much more diversified than its.

So, my suggestion is that the version we released on the 8th can add a game entrance, and make our several excellent and social games mobile games as soon as possible and add them in.

Zhang Da's eyes lit up for a rare moment: "This is a good suggestion. The richness of games is our advantage of TT!"

Fang De also nodded, but his brows did not relax:

"The time is too tight. It is difficult to make a terminal game or a web game mobile game in less than eight days.

Even if it is done, the user experience will not be good.

And the few mobile games we have now are actually not very successful. If we give the WeChat interface, users may think we are perfunctory. ”

Zhang Da tapped his fingers on the table, and after a moment of silence, he said:

“First, choose a few of the simplest casual games, the kind that can PK with achievements, to make users active first.”

Turning to MC, he said: “Plan and set up a mobile game division specifically for Weihua, which will be responsible for operating games targeting Weihua products and user characteristics in the future. As soon as possible!”

Although the work has been arranged and people have been sent back to rest, Zhang Da did not breathe a sigh of relief. He sat alone in the conference room, smoking quietly.

The “Friends Circle” function has actually been released in advance. According to the plan, this function should be released in the middle of next year. Because there are still few 3G users now, and the 2G network is too slow. The pictures in the circle of friends consume traffic. After all, the current tariffs are not cheap. Second, the network speed is slow and it takes a long time to open. The experience is also very bad.

So releasing it so early is actually not a good choice.

But, there is no way. The core of making a product is actually planning the user’s behavior in the product. It is just a chat tool. When the penetration rate is low and the user has few friends, the product stickiness will be very low.

Users may As you use it, you forget about the product.

Therefore, there must be something that attracts users to spend time interacting with the product even when they have no messages.

The circle of friends itself is a very good setting. The essence of users posting information is to show themselves to others, attract attention and interaction. As long as you send a message, you will look forward to and pay attention to others' comments on yourself. This increases the frequency of opening the product.

In addition, a large amount of information in the circle of friends also constitutes a "content". Compared with the content of strangers, the content of acquaintances can attract more attention and resonance. This content has also become a good means of "killing time".

But the timing is really too early. Since Tongcao Technology released the instant messaging open source module, TT Technology has gradually become extremely popular. The whole rhythm was disrupted.

Zhang Da was in the dark, with only the flickering light of his cigarette.

He thought carefully, was it the product that he lost to Cao Shen?

No!

TT Technology can almost be said to have the most product managers of all companies. Its own product team is rich enough that several teams can develop at the same time and compete to make the same type of product.

A good product requires experience, a deep understanding of user needs, and some contingency. And contingency often becomes the biggest uncertainty factor.

Cao Shen, he opened another era, he relied on technology and used technology to drive products.

It can be said that TT Technology's product development is more like experience plus art, and Cao Shen has industrialized product development through technology.

So, it is not that he lost to Cao Shen. It's the product.

Yes, technology.

Cao Shen used extreme data compression technology and strange algorithms to solve the defects of objective infrastructure conditions.

There are few 3G users, expensive traffic, and slow 2G network speed, so he compressed it to the extreme.

Feature phones have poor computing power, so he used algorithms to make applications such as real-time imaging of photos, which require powerful computing resources, run on feature phones.

As for his cloud computing-based hosting business, he also used technology to circle a large number of developers.

Cao Shen has opened a new era.

An era where technology drives the development of the industry!

Thinking of this, Zhang Da's back was covered with cold sweat. Lost, really lost.

Technology, in many cases, cannot be piled up by people. It requires accumulation, innovation, and the entire organizational structure of the enterprise is oriented towards technology research and development design.

TT Technology has always been product-oriented, and has not paid much attention to the development of technology. This potential corporate culture and corporate values ​​have made the soil for technological development barren. Moreover, this cannot be reversed in a short time.

The era with technology as the core driving force is terrible and even more cruel. Because, as long as you miss a train, there is a high probability that you will never catch up. New technologies are updated and replaced quickly, and they make those who fall behind disappear with a bang and collapse silently.

Zhang Da took a deep breath and extinguished the fireworks in his hand. What is TT Technology without the basic plate of mobile Internet social networking? Nothing!

Just look at the stock price at tomorrow's opening and you will know, it will definitely plummet.

Although TT still has games, but, want to turn the tables? It's really impossible.

Youxin has users and traffic. As long as it is willing to open the game hole, I don’t know how many game developers will break their heads and try to squeeze in.

Zhang Da picked up his phone and called MC:

"MC, prepare a plan."

MC did not dare to neglect the call in the middle of the night. He probably knew what the boss wanted and asked directly:

"Do you need to acquire Tongcao Technology at any cost?"

Zhang Da lowered his head: "Yes, at any cost, meet all his requirements."