Chapter 66: Built-In Tucao Immune Buff
Qian Ming's mind brightened up when he heard Cao Shen's complaints. Originally, there were four companies and four advertising sales teams. This merger would allow for layoffs. They were all facing the same group of customers, so one sales team would be enough.
Moreover, each salesperson could sell more advertising space, and the performance could climb up. Wouldn't that give them enough motivation to make money?
Layoffs reduce costs, and each employee who stays can make more money. This is simply a win-win situation for everyone!
The other three main companies, Mida mainly covers the business resources centered on airports in the north, Tower Technology is based on the eastern airports, and Canaan Technology occupies the southern airports.
The west is mainly second- and third-tier cities, and the penetration rate of smartphones there is still too low, so there is no rush for the time being.
Calculating this way, after the merger, the high-end business venues across the country will basically be taken over. After the monopoly, you can also ask advertisers for quotes, so that revenue can increase again.
As for Yourong, although it does not occupy the business territory, it is also beneficial to merge in. Although the APP traffic advertising is very weak now, it will definitely be a trend in the future.
With this business, I can practice how to contact APP customers and sell APP ads in advance, which is also a reserve of ability and resources.
And in the process of contact, I may find good projects for me to invest.
In this way, I have a free tentacles covering the whole country's APP! This is good!
Moreover, Yourong's people have strong ability to promote on the ground. They mainly promote small businesses such as restaurants, which are very scattered.
This leads to a large number of people in Yourong's promotion, and it is difficult to manage and motivate, but they do a good job, at least the number of small businesses in the country is the largest.
Unlike the other three companies, Yourong is not the king of the region, but the national coverage.
The main reason for the three companies to promote airports is that they have strong relationships, can manage everything inside, and understand the bidding process thoroughly.
As for banks and high-end chain stores, they just talk to the headquarters, and then they are promoted all at once. In fact, it mainly depends on relationships and sales skills, and it is still resource-driven.
Therefore, if they merge, they can still complement each other in terms of ability.
There are only so many airports and high-end chains. After the top of the pyramid is built, are we just going to sit there?
We must still build from the top of the pyramid to the bottom, and this is when Yourong's ability can come in handy.
Breaking up their WIFI team and integrating them into the merged company can also improve the ability to promote sales.
Cao Shen looked at Qian Ming's eyes rolling around, with a smile on his face, and felt that he was going to be in trouble.
He stroked his forehead. Qian Ming has an immune buff to complaints, and he can also convert the power of complaints into his own energy.
"System, if I praise him to give up the merger, is it considered a mission completed?"
[No, I am complaining about the system. Only complaints can produce effective records.
"Mr. Qian, this Yourongpu is a small shop, and its corporate culture is likely to be different from that of Mida. In the past, there were many cases where the sum of one plus one was less than two, all because of incompatible corporate cultures, leading to internal fighting and taking sides.
To be honest, Mida is not big. This one-time merger of three companies of similar size is very difficult to manage. With four CEOs together, each with their own people, it is not certain who has the final say.
Generally speaking, mergers and acquisitions are easy to digest when the big fish eat the small fish."
Qian Ming nodded: "This is also a problem, but this time the merger is partially paid for, Part of it will be replaced by equity. In other words, the CEOs of the other three companies will also get shares of Mida in the future. If they don't do well, everyone will be finished.
In addition, as for the corporate culture issue, since two of them follow the same path as Mida, it should be easier to integrate in terms of goals, strategies and management.
It's just that Yourong is a little special, which is why I am considering it. But Mr. Cao just reminded me that Yourong also has its value, complementarity! An early layout in the future market! "
Because investors do not directly participate in the management of the invested companies, nor do they execute the business of the invested companies, they are always particularly optimistic about management issues. It's not you who suffer, so you don't feel it.
Is this the task not completed? Cao Shen is a little lost. Whatever you say, Qian Ming can think in reverse!
But I have to admire his dialectical ability of independent thinking, which is not easy to be led by the rhythm.
Investment, sometimes you can ride the wind by following the trend, but only a few can really reap the profits, because the truth behind it is often mastered in reverse thinking.
So, they can withdraw at the peak and take the money and leave. The remaining bunch of people who were cut off without knowing it were still crazy about the bull market, which became a cover for the former to retreat.
Cao Shen thought about it again and grasped a key point in Qian Ming's words, "lay out in advance"!
So Cao Shen nodded and said:
"Mr. Qian is right! It is important to lay out in advance. There are only so many airports, and the high-end chains can also be counted. We must cover from the top of the tower to the bottom.
And we can't always lay out transportation tools, mobile phones really can't be used on the move.
Now that low-priced smartphones have come out, the 3G penetration rate must double every year!
Airports and high-end chains are only available in first- and second-tier cities. There are still many third- and fourth-tier, fifth-, sixth-, and eighteen-tier places. Those are areas with a larger population!
You just focus on this small group of people. In the early stage, you can sell commercial advertisements. Later, the rural areas will surround the cities. They will have users and traffic. Moreover, people in the third and fourth tier cities have less time and less pressure in life. They have to play with their smartphones every day.
What is this? This is the user time! What is the essence of the application occupying users? Do I watch it for one second every day?
No, it is to fully occupy all the time of users, so that you can't stop at all, so that there will be a lot of opportunities to display various Amway!
So, layout! Must be laid out in advance! Occupy more territory, more customers outside the fifth ring road! "
Swish! Qian Ming's eyes lit up!
Mobile phone for mobile use!
He slapped his thigh!
This is great!
After the airport, I'll do the subway, after the subway, the high-speed rail, after the high-speed rail, the bus!
What are these? They are all crowded places!
As soon as I spread them out, the number of access points at a single point will be maxed out!
And they are all sealed vehicles. If users have nothing to do inside, they have to connect to WIFI to play with their phones!
What's more, these vehicles are only available in economically developed areas. The quality of these users is high. The penetration rate of smartphones and 3G is so low now. It must be that economically developed areas will use them first!
Although there are low-priced smartphones, the high-end ones are still the ones with the largest shipments. , and even if it is a low-end machine, most of them must have been bought by people in first- and second-tier cities first.
Qian Ming looked at Cao Shen with a burning gaze, and he was indeed the most dazzling rookie. Another sentence gave me an idea.
I was so anxious to occupy shops and make layouts before, but the value of this is not as high as transportation!
That's how it is! Transportation can be laid out for a long time!
Touching the soft flesh of the double chin, if this is the case, the way to lay out these places is the same as the airport, and you have to build relationships. From this point of view, the value of Yourong is not high...
Cao Shen looked at Qian Ming's frowning and thoughtful expression, and exhaled lightly, it's done!
Yourong Technology, you don't want it, I want it!
This company is good, but it needs to transform its business.