Chapter 1861: Moving Towards the Goal

Feng Yu discussed with Liu Chuanzhi and the others for a long time, and everyone agreed that it would be difficult to make the fruit company lose money all of a sudden, but if the business of the fruit company is gradually eroded and the sales of their products gradually decline, then after three to five years, The fruit company is about to fail.

For example, the main products of the fruit company are IPOD, ITOUCH, IMAC, IPHONE, IPAD, etc. Among them, IPOD has been declining. Now there are smart phones and music phones with enhanced sound effects. More and more people buy MP3. The less, even if you buy it, you still buy AIWA, which is the best.

Moreover, ITOUCH itself is an upgraded version of IPOD, and it is not surprising that IPOD will be gradually eliminated. Maybe in two or three years, it will be completely eliminated.

Laptops can be regarded as a flagship product of the fruit company. Their hardware and software are well combined, and their firewall is also good. The office performance is outstanding, and they are still very popular with some office workers.

But the price/performance ratio is poor, which is also a huge disadvantage. After Lianxiang Group pulled down the price of laptops, the fruit company's low cost performance was once again magnified. Moreover, in terms of business office books, the competition became more and more fierce, and the fruit company's sales did not improve.

Simply speaking, after acquiring IBM's PC business, Suoney began to aggressively attack the North American market. In addition to the original Daier, Huipu, etc., as well as Lianxiang, Four Star and other brands, the fruit company is really surviving in the cracks. what.

Other brands are developing in multiple directions, from cheap netbooks to gaming notebooks, business notebooks, ultra-thin notebooks, etc., which are more expensive.

But the fruit company seems to only focus on light and thin business notebooks, and the performance of games and entertainment has not been very good. Some of them have been strengthened, and the price has become very expensive.

This makes the IMAC of the fruit company itself have limitations, and the sales will naturally not be very good.

As for smartphones, although the fruit company is doing well, but after the wind and rain mobile phone stormed the North American market, the development of the fruit company's mobile phone business is also very mediocre.

Their IPHONE-3G did not sell as well as expected, and they were forced to lower the price again in order to clear the inventory.

But the gross profit of this mobile phone is still very high, but the research and development costs are not low, the gross profit is high, and the sales volume is useless.

As for the IPAD, their sales are not as good as Lianxiang’s L-PAD. It can even be said that the number of tablet computers of all other brands in the world can be compared with L-PAD. On tablet computers, Lianxiang Group is absolutely overlord.

It can be said that Feng Yu's company can completely suppress the fruit company, but it is not so easy to kill it with a single stick. The most important point is that the fruit company has a good brand awareness in North America, and has many diehard fans. Although the development in Europe is mediocre, it can still make money.

Fruit companies in Asia are no good, and now they simply don’t enter this market. Fruit companies concentrate on keeping their share in the European and American markets to ensure that the company can still make profits.

Now that the global economy is in decline, they are also worried about whether the sales of electronic consumer goods will decline in the past two years. If the decline is serious, the impact on fruit companies will be too great.

Those who don't use their fruit company's electronic products basically don't know how to use their software. They make money from the combination of electronic products and software. Just like doing it alone, they definitely don't have the scale they are today.

Feng Yu can no longer use the low-price strategy, which will damage his brand and be easily accused of dumping.

Feng Yu is now trying to get people to classify these products into grades. At this time, all the products of the fruit company are classified into the second grade. But this is not enough, it must be divided into the third tier, or even the fourth tier, so that the fruit company will completely decline.

Feng Yu firmly believes that this day will not be too far away, and Microsoft will no longer watch the fruit company grow bigger. With Lianxiang Yinshan,

Microsoft doesn't need fruit companies to prove they're not a monopoly anymore.

Under the encirclement and suppression of the two major software companies, other software companies will not be polite to the fruit company. Coupled with the fact that other electronics manufacturers will target the fruit company's electronic products, Feng Yu does not believe that the fruit company can still develop.

Feng Yu was the first to produce the most profitable fruit products in the previous life. Whether it was an MP3 player, a smartphone, or a tablet computer, all of them were first developed by Feng Yu's company. In this era, the fruit company is just a follower. By.

If those following the trend can overtake them, then Feng Yu has to consider whether the executives below are qualified.

The upgrading of electronic and electrical products is fast, and many new technologies appear every year. Many products that were in short supply in the past have been gradually eliminated, including Feng Yu's products.

Now VCD to DVD basically can’t be sold anymore, there is still a little sales of high-definition DVD, and there is still a little sales of portable DVD, but relying on the patent authorization here, Fengyu Electric can still make a lot of money every year.

After all, with the rapid development of computers, most of the patents for optical drives in computers are also owned by Fengyu Electric. Products are updated very quickly. Feng Yu asked them to pay attention to market changes, adjust product output at any time, and avoid product backlogs.

But at this time, the sales of set-top boxes are getting better and better, and now many families have begun to watch digital TV. The promotion speed is very fast, and it has also been recognized by the people.

Since the decline of Thomson, there is no set-top box that can compete with Taihua Holding Group. Several brands of set-top boxes under it are selling very well, and exports are also very popular.

At present, more than half of the world's production of set-top boxes comes from China. The largest scale here guarantees the lowest cost. And the technology is in the first gear, and there is a brand advantage. Microsoft is also making set-top boxes, but they don’t sell well in North America.

Bill Gates failed to make game consoles, and he still failed to make set-top boxes. Even if he made tablet computers, he was also a failure. It seems that Microsoft has never succeeded in making consumer electronics.

But Bill Gates doesn't care at all. Microsoft has a lot of money. Even if this product loses money, many investors are willing to gamble. If they bet on Microsoft's success, Microsoft's stock price will inevitably rise.

So although Microsoft has launched many failed products in recent years, the stock price has been rising all the way. It wasn't until the financial crisis encountered this time that Microsoft's stock price fell again.

However, Feng Yu is sure that after WIN7 is officially listed and Microsoft's stock price starts to rise, Bill Gates should cash out the part and invest it in his foundation as in his previous life.

Or a part of the stock will be donated directly to your foundation. The left hand is right handed, and then you don't have to pay taxes, and you can gain a good reputation. This is a common method used by the rich in the United States.

If Bill Gates was still dissatisfied with Feng Yu's being the world's richest man before, after the financial crisis, Bill Gates should no longer be able to afford to compare himself with Feng Yu.

Feng Yu has taken another big step forward from dominating the IT industry.

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