Chapter 1893 The Dairy Problem

Feng Yu came to this party several times, but he always went through the motions, turned around and left. This time, he wanted to see what would be discussed at the gathering of the Huaxia Chamber of Commerce.

"Everyone, today's gathering, everyone can speak freely, if there is anything you want to discuss with you, then say it." Wang Jianlin looked at everyone and said.

Everyone looked at each other, but no one said anything. At this time, a young director said, "Since no one has mentioned it, let me first talk about the difficulties in our dairy industry."

Feng Yu looked sideways at Wu Zhigang who was beside him, and Wu Zhigang moved his head to explain: "This is one of the seven directors, Pan Gang, the chairman and president of Yili, the leader of China's dairy products, is only a few years older than you."

Oh, it's him.

This Pan Gang became the president of Yili when he was thirty-two years old, and then became the chairman and president of Yili unanimously in three years. He is the youngest president and the youngest chairman of the key industrial enterprises in China, um , not including Feng Yu.

Yili's brand is also China's second only to Lehaha's food brand, and its brand value even surpasses that of Jianlibao.

However, Feng Yu believes that this has something to do with Pan Gang's ability, but it is also because of the good time.

First of all, because of Feng Yu's appearance, the superiors no longer place so much emphasis on qualifications, but more on ability. Otherwise, normally speaking, the 32-year-old Pan Gang would be the chairman's secretary or assistant at most, and the vice president would not even be able to take his turn.

The other one is also related to China's policies at that time. One is to support the west. There are many preferential treatments there, such as tax reduction and exemption, various low-interest or even interest-free loans for cattle raising, and the state helping to build pastures. of.

With all the power of a country and so many preferential treatments, how can dairy companies fail to develop? If these preferential treatments were given to Feng Yu, then Feng Yu can guarantee that the turnover of Yili can be doubled now, and there will be no development of Mengniu, Guangming, Shengyuan and so on.

There is also a slogan put forward by the country, a glass of milk strengthens a nation. It is said that in the island country, because of regular consumption of milk, how much the average height has grown, how much the physical fitness has improved, and so on.

He also said how many elements beneficial to the body are contained in milk, which can promote physical development. Westerners also like to drink milk, so Westerners generally have stronger physical fitness.

In fact, Feng Yu asked Bingcheng Pharmaceutical Group to do research, but the results of the research there were quite different from these.

The nutritional content of milk is very high, but the absorption effect of the Chinese people's body is not good, and there are many nutrient-rich foods, the most common ones are apples and potatoes. Chinese people absorb the nutrients in these things much better .

The islanders are stronger than before, and it’s not all due to the milk. Better living conditions, better medical conditions, and abundant seafood are the main reasons for their improved physical fitness.

It can be said that China's dairy products have developed at a good time, and this is the root cause. The state helps publicize it for free every day, instilling in parents a concept that drinking milk is good, and this will not increase the sales of milk year after year.

Last year, it should have been a good opportunity for the sales of dairy products to skyrocket, but it ushered in a heavy blow.

In the year of the Olympics, these dairy companies did not reduce their advertisements. Famous Chinese athletes such as Liu Feiren and Dayao all endorsed dairy products.

Originally, it was a good opportunity for them to take advantage of the opportunity to sell abroad. The foreign market, after the promotion of the Olympic Games, also had an opportunity to fully open up.

But at this time, there was a big news, and that was the matter of poisonous milk powder! As a result, most of China's dairy companies were hit hard.

The fundamental reason is that the dairy company's negligence in testing raw materials is also related to the inspection-free product from Huaxia.

Inspection-free products can be exempted from inspection for a period of time, so there is no other important inspection except for the company's self-inspection, and no one knows about hidden dangers.

For these dairy companies, there are several sources of dairy products. One is produced on their own pastures. However, they feel that raising them is too troublesome, management is not easy, and requires a lot of investment, so they developed the second model, which is to cooperate with Farmers who raise dairy cows sign an agreement, we book with you in advance, and can even help you borrow money to buy cows, but you must ensure that your milk can only be sold to our company.

The last type is the pastures that do not belong to the company itself, nor the farmers who signed the exclusive cooperation agreement. They also include dairy farms in some places.

In addition to their own pastures, the milk of the other two types of farmers is sold to dairy companies, all of which have to be graded. The price of high-quality and low-quality products can sometimes be half the price.

Who doesn't want their own milk to be rated as high-quality, so that the same amount can make a lot of money.

How to assess the quality of milk? The amount of nutrients in it, especially the protein content is the most important. So I don’t know who discovered that one day, adding an additive to milk can increase the protein content.

In this way, low-quality milk becomes high-quality milk, which can be sold for a lot of money.

Dairy farmers don't know what harm there is, they just think it's just like food additives, and there's nothing wrong with it. If it really didn't work, wouldn't the dairy companies have been found out a long time ago?

Then spread it to ten, ten to hundreds. Many farmers are relatives and friends. Anyway, there is no competition between them. The milk they squeeze can be sold, and the price has been rising. They tell each other in private that they know Why is my milk so expensive?

Because my milk has high protein content! It's not because I feed some expensive fodder, or I put an additive in the milk, which is non-toxic!

Then just like that, most of the dairy farmers put additives in the milk, and these dairy farmers are mainly concentrated in the western region.

Therefore, the milk powder produced from these problematic milks has become problematic milk powder. It is not a big deal for ordinary people to drink it, but it is not for children.

Children do not exercise and eat milk powder as the staple food, so they are prone to kidney stones. Children generally do not get this disease. If parents are negligent and the hospital does not expect it, it may even be life-threatening!

As a result, after the Olympic Games last year, this incident was reported and quickly spread on the Internet, and it was impossible to hide it.

The country immediately launched a thunderbolt method to test all the dairy companies. Among them, Yili, Mengniu, Guangming, Shengyuan and so on were detected, but the dairy products of Wandashan and Lehaha under Beidacang were not found. detect any problems.

Because Feng Yu reminded them to prevent some dairy farmers from adding additives to milk to increase protein content. Another one is that this kind of additive has not yet spread to the northeast and southeast regions, mainly in the west.

Feng Yu also asked Zong Qingxian to tell the bosses of other dairy companies, but they didn't take it seriously. Fortunately, the harm caused in this life was not that great. No one died or became seriously ill. It is a blessing in misfortune.

It was also because of this kind of thing that the person in front of Young Master Lu would go down, and Young Master Lu could fill in the vacancy.

After this incident happened, there was a serious crisis of trust in Huaxia's dairy products, and the milk could not be sold!

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