Chapter 1799 Discrimination (2/5)

Coca-Cola representatives waited a long time before the camera panned in front of their advertising banner.

The smile on his face froze. Is this the scene at the opening ceremony? TM is less than a second, who can see clearly? !

The robot logo that even thought about Yinshan stayed for three seconds, the gap is too big, right?

You Chinese people, you can't do things like this, we also paid for it!

No, this matter must be discussed with the Huaxia Olympic Organizing Committee~!

At the same time, Nike executives in the United States were also staring at the TV, watching the live broadcast of the opening ceremony.

They Nike has entered the Chinese market for a few years, but the development is not very good. Originally, as far as their world's number one sports brand was concerned, their opponents were nothing more than Adidas, Puma, etc., but unexpectedly, Huaxia's sports brand called Li Wei was also very strong.

There are also Chinese local sports brands such as Anta, which are also developing very well. The main reason is that their Nike products are too expensive!

In the eyes of Americans, sneakers worth one or two hundred dollars are normal, and a lot of advanced technology is used. How much is the research and development of those technologies? In addition to celebrity endorsement expenses and other publicity and operating expenses, the cost must be high.

In addition, they are the world's number one sports brand, so the added value of the brand should also be considered? There are also taxes to pay, shouldn't it be more expensive?

Don't say that China is a developing country. Without money, the world's richest man is in China. Who dares to say that China is poor? !

This time, Nike also spent a lot of money, paying 200 million US dollars to become one of the first-class sponsors of the Olympics. They hope to use this platform to let their Nike brand start in China, and this is also a good opportunity to promote it worldwide!

The camera came to Nike's advertising banner... just swept it away!

Nike's executives were stunned. What is the situation? Where is our advertising fee reflected? We are a first-class sponsor, what about the preferential treatment? Who can see it clearly?

If you know our Nike, you will naturally know that this is our advertisement, but who can see it if you don't know?

People who know this is our Nike logo, already know it, do we need to keep letting them know? Advertising is to let those who don't know us Nike remember us, then understand us, and like our products.

What kind of impression can you get from this shot for a second?

The vice president of sales of Adidas is also depressed. Their advertisement is also gone in a flash, and he didn't see it clearly.

Then I saw the camera stop for three seconds in front of another sporting goods LOGO, which was Huaxia's Li Wei!

Think about the situation of their Adidas, and then think about the situation of Nike, he understands. Cooperating with your Huaxia brand, the lens is only three seconds, and ours is only one second?

Isn't this distinction too obvious?

Shady, this is definitely a shady!

In the past few years, Li Wei has acquired several small sporting goods companies in Europe and the United States, absorbing the advanced technology and excellent designers of the other parties, which has greatly improved the brand strength.

Although there is still a gap compared to Nike and Adidas, it is not much different from other sports brands, enough to rank among the second-tier brands in the world, even the first-tier in China, and is more popular than Adidas and Nike.

Li Shun and Li Jingwei of Jianjianbao are old friends. After Jianjianbao became a joint-stock private enterprise, Li Shun reciprocated and let Li Jingwei become a shareholder of Li Shun Sports Goods Company. At the same time, he also received an investment from Taihua Consulting, including cash. and some sports techniques.

For example, the shock-absorbing technology of sneakers, such as the sweat-permeable technology of sportswear, etc., have greatly improved the technical strength of Li Tuo's products. Moreover, with the help of the sales channels of Fengyu Holdings and Taihua Holdings, Li Tuo has sold their products to more countries and regions, and their sales have skyrocketed year after year.

At this time, Li Wei has already been listed in the mainland. Although the stock price has also fallen a little due to the decline in the market this year, it is still the sporting goods company with the highest market value in China, and has become the largest in Asia.

The sporting goods company with the highest market capitalization.

This time in the Olympic Games, not only will the LOGO of Li Shun appear many times, Li Shun, the prince of gymnastics, will be the one who lights the Olympic flame just like in his previous life!

This opportunity was naturally obtained by Li Ting. One reason is that he has enough qualifications and prestige, he also has enough gold medals, and he has a certain reputation in the world. The other is that Li Ting spent a lot of sponsorship fees result.

Well, Feng Yu also helped to say hello.

In the future, Li Wei will personally endorse the products, so that the company's products can be sold to every corner of the world!

Feng Yu doesn't know that many corporate executives standing in front of the TV are crazy, and they are frantically calling the Huaxia Olympic Organizing Committee to question why our advertising shots are so short, and your Huaxia brand shots are so long ?

Wen Dongjun is also one of the members who answer the phone here. There are not enough manpower. Although he is the leader, he has to go to battle in person. He hung up a phone again and stretched himself.

These idiots, what are you saying is unfair? How much did you spend? Do you know that the brands with long lenses cost more?

Others have high advertising fees, so of course it will take longer. If they were all the same, that would be truly unfair!

As for why those brand advertising costs are just a little bit higher than the companies questioned, this is a coincidence, what's the matter?

"Group leader Wen, the company representative scolded me just now!" A little girl said in a tearful voice.

Wen Dongjun was furious: "Which company is it? Immediately call back and inform them to apologize. The phone calls are recorded. If you don't apologize immediately and compensate for the loss, report the matter! This is Huaxia, and they turned against them!"

They have already studied these possible problems, and the decisions made by the higher-ups must be reasonable and well-founded.

Others have more money, more lenses, and longer time. This is the reason. The accounts, that's the proof. Treat people politely, but can't swallow your anger, this is integrity!

"A representative of Coca-Cola."

"What's wrong with Coca-Cola? Isn't it just a soda seller! Call back and I'll tell him in person. Otherwise, according to the contract, we won't let Coca-Cola's logo appear in front of the camera for even a second!"

Wen Dongjun was a little dissatisfied with being assigned to do logistics. What he wanted most was to be in charge of the scene. Can he watch the scene in person?

Although he was given the position of team leader, it meant that after the Olympics, if there were no problems, he would be able to have a position of real power. It is no longer a parenthesis added at the end, which says vice town treatment.

But even so, Wen Dongjun was still unhappy. He would rather not be promoted, but also wanted to watch it live.

Now he was already on fire, but someone came to make trouble, this happened to hit the gun~!

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