Chapter 1798 Don't Argue with Him (1/5)

The Olympic Games, the most grand sports event in the world, has the most followers, the most events held, the most world records, and the most broadcast and viewers.

It can be said that this Olympic Games held in China should have created a history of viewership.

Originally, there were many people in China. Although there are not as many people who like sports as in Europe and the United States, but this time it was held at their doorstep, coupled with the country's publicity, many people attached great importance to it.

Even some old men and old ladies usually watched the June 1st Games where their grandchildren participated. At this time, they sat in front of the TV with great interest, watching the opening ceremony, and planned to watch some live broadcasts of table tennis games.

How effective should it be to advertise at such a grand event? It's like advertising in the China Spring Festival Gala has the same effect on the China market, and the effect is immediate.

Many viewers in front of the TV saw that the camera was filming the outside of the bird's nest, and many people stood there watching. Some people couldn't get in, so they stood outside and watched the big screen.

But many people have found out, why is the camera crooked? Why does it stop for three seconds when scanning to the big screen, as if it is still facing the Fengyu brand logo at the bottom of the big screen?

Of course, this is the result of Fengyu Electric's sponsorship fee. Although it is only three seconds, it is already an extraordinary treatment.

The most important thing is that this shot can be cut and used directly as an advertisement for Fengyu Electric.

On the helicopter in the air, there was also a host introducing the situation. It was even more noticeable that the host was holding an L-PAD in his hand, and was using it to view the opening ceremony process. The Lianxiang LOGO on the L-PAD was seen Clearly.

Originally, Feng Yu planned to spray paint the helicopter as well, with the logo of Fengyu or Songjiang, but it was rejected by the superior.

Your other product advertisements are somewhat related to your products. What does this helicopter have to do with the brands you mentioned? Do you make helicopters from Fengyu Electronics, or Songjiang Automobile?

Even if you sponsor the most money, that can't be the case. What does it look like for other foreigners to see? Is there any majesty of a great country?

Feng Yu had no choice but to give up, and even the request to paste some advertising pictures inside the helicopter was not agreed. There can only be five-star red flags in it, no other pictures!

Naturally, there should be no advertisements on the stage of the opening ceremony. Feng Yu thought of several implanting methods, but none of them agreed, saying that the stage effect must be guaranteed without any flaws.

However, during the opening ceremony, you always have to scan around the auditorium. Below the auditorium, there are many banner advertisements. Whichever one can be scanned by the camera will take advantage of it.

Under normal circumstances, these are negotiated between the sponsors and the organizers. If your camera scans our advertisements, we can pay more money or something.

But this time, the Olympic sponsor madman like Coca-Cola just wanted to spend money but didn't spend it!

They have been coveting the Huaxia market, but they have been unable to open it for so many years. Although their old rival, Pepsi-Cola, failed to open up this market, the Refreshing Coke has occupied the market. It's not that Chinese people don't like to drink Coke, but they don't drink their Coca-Cola!

They have always wanted to advertise on China Central Television, the largest media in China, but every year CCTV bids, they never win the bid. Even if it was the advertisement at midnight, they couldn't get it. However, after a few inquiries, others gave a perfect explanation, that is, someone bid more than you.

What's the matter, in your country of America, can you win the bid with a low bid in this kind of hidden bid auction?

Fortunately, this time is different. Coca-Cola has been a sponsor of the Olympic Games for many times, and has a close relationship with the International Olympic Committee. This time it is not the same as one of the partners?

But when they want to pay Huaxia more money, Huaxia doesn't want it at all. For the first time, they discovered that there is actually a country that hosts the Olympic Games.

Push sponsorship outward!

But what can they do? This time, the barriers to partnering with the Olympic Games are too high. Last year, 50 million US dollars was considered high, but this year, 200 million US dollars is enough!

After careful investigation, they found that those companies in Huaxia had raised the gate, but they still couldn't say anything.

People spend more money, how can you say they spend too much? This income also has to be distributed to the International Olympic ~ Organizing Committee, they will definitely not get support.

They raised the sponsorship fee and became one of the partners. They must not miss this Olympic Games. Moreover, they can also take this opportunity to let their LOGO appear in front of audiences all over the world, especially in front of Chinese audiences, so as to help them open up sales.

If you can’t get on CCTV, you can still have online advertisements. Anyway, this soft drink is mainly drunk by young people and children, which is also the main group of netizens.

It can even be advertised in newspapers, stations, school gates, etc., which is also a good choice. It’s just that the terminal retail outlets make them very helpless. Some people once said that members of the beverage major alliance such as Lehaha hinted to those retail outlets that we will give you freezers so that you can ice your drinks in summer.

But after taking our freezer, there are several brands that cannot be sold. The first one to be named here is their Coca-Cola. Of course, this is not written in the specific agreement, but if there is a violation, they will no longer be able to get these domestic best-selling drinks in their stores. The entire beverage alliance is too powerful.

Therefore, Coca-Cola can only cooperate with those terminal retailers with a small scale. For example, some second-tier supermarket chains in Huaxia. Although the scale is far inferior to Taihua Supermarket Group, they will not be threatened by the beverage alliance. Well, the beverage majors can't go too far either.

But this is far from enough. Those supermarkets together are not as good as a Taihua Supermarket Group. They want to start their brand in this Olympic Games now, and then ruthlessly use Chinese stars to advertise for a year.

In this way, driven by interests, Taihua Supermarket Group will no longer refuse their entry, so that they can share the most powerful terminal retail channel in China.

They don't want to dominate the Chinese market now, they just want to gain a firm foothold. They are the world's No. 1 beverage giant, and they can sell well in Africa. How can they be dissatisfied in China?

It is an insult to Coca-Cola to be squeezed into the lowest market in the countryside!

But there is no way, this is reality. Many well-known brands in other countries and regions have come to the street in China.

Is it really the so-called cultural background gap? Or as many people secretly spread, this is Huaxia, Feng Yu's territory - as long as Feng Yu is in the industry, you don't even think about it!

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