Chapter 1835 Forbes Ranking Changes

"President, do we want to revise the ranking of the world's richest people again in this issue?"

Steve Forbes flipped through the documents and replied casually: "Of course, this is our Forbes tradition."

Although the ranking of "Forbes" is announced once a year, the ranking will be revised almost every quarter, and sometimes some people's rankings will change every week.

"Forbes" also has its own website and an online magazine, which is charged. What they hope most is that the ranking of the world's richest people will undergo major changes every day, so that the sales of traditional print magazines will increase, and the number of subscriptions to the online version will definitely increase.

However, these situations are unlikely to happen, and even if some low-ranking rich people change their rankings, not many people will pay attention to them.

"Forbes" generally counts the richest people with more than one billion dollars. Last year, there were more than 1,000 people in the world. In addition to the high attention of the top ten, the attention of the top 100 is not bad, but beyond the 100, there are really not many people paying attention.

Perhaps those ranked one hundred and thirty or forty are not as popular as the last one. It's like the second place in many competitions, not as much attention as the penultimate one.

So these things, Steve is not too concerned. He even felt that there was no need for his subordinates to report to him such a trivial matter, as long as it was carried out according to the usual practice.

The subordinate hesitated and said, "President, should we still use round numbers for Feng's property? Many people say that his assets have already exceeded 100 billion US dollars. Should we directly count him as 100 billion US dollars?"

Steve waved his hand: "I still don't need this, and I'll announce it according to 90 billion. By the way, put financial investment at the top of his industry introduction."

Every person on the rich list should not only introduce his age, nationality, amount of assets, etc., but also introduce his main assets.

For example, Bill Gates, followed by software; Carlos, followed by telecom media; Buffett, followed by finance, etc.

And every year there are many introductions behind Feng Yu's name, and of course, diversified investment is directly written on the big list. But the top ten are all introduced in detail, and Feng Yu's main investment is much richer than other rich people.

It seems that every field Feng Yu invests in is extremely successful. In many fields, Feng Yu has achieved the number one in the world, which is unbelievable.

In fact, Steve was the one who first mentioned that Feng Yu's assets had already exceeded 100 billion US dollars, but no one noticed. Or, many people don't want to believe it.

"Forbes" also has the world's top accountants, asset analysts and other teams to help them verify the assets of many rich people.

Some people want to be on the list, so they always falsely report their assets. They think it is an honor to be listed on Forbes.

Some people like to hide their assets. There are not a few people like Feng Yu. Most of them are from Europe and Asia. They all seem to like to hide their wealth.

Just like some people like to be on the cover of the top magazines and accept interviews with those top media, while some people don't like it at all.

Many sports tycoons, the clubs they run are losing money at all, but they enjoy it. Because their most profitable industry may not be ranked in the industry at all, and they are not well-known.

But after becoming a sports tycoon, not only their fame has greatly increased, they can even be on the cover of such as "Time".

Don't think that they are just for simple fame, these reputations can also bring them huge profits.

Those sports fans will buy his company's stock, buy his company's products, and even when he needs financing, it is relatively easy. And these can also be transformed into their political capital.

For example, the owner of the Italian football club also became the general manager at the same time, and because of this, he was ranked tenth in the world power list that year.

If it weren't for his team's good record,

There are so many fans, just relying on his little assets, just relying on his Italian total, why is he ranked so high?

Many millionaires would even stand up to the media after the Forbes rankings were announced, declaring to the media that there was a problem with Forbes' evaluation of his assets, and the evaluation was low, which made his ranking lower.

Most of them are rich people from North America, Russia, the Middle East and other regions. They all value this ranking very much and consider it an honor.

After Steve finished reading the document, his subordinates handed him another document, which also included some forms of changes in the ranking of the richest people, which required his signature and confirmation before it could be published in the magazine.

But when Steve saw the ranking of the top ten richest people, he raised his head in surprise: "Has the data been verified?"

"We've checked, and we've checked multiple times. The top ten has changed a bit, but it's definitely true."

Steve's eyes narrowed. The change in the top ten rankings is not only a little big, but very big.

Except for Feng Yu's unshakable first place, the top ten rankings announced at the beginning of this year have undergone great changes.

The assets of many rich people have shrunk severely this year, because the overall economy of the world is in decline, especially the stock market has fallen the fastest. Those rich people who rely on the high stock prices of listed companies to have relatively high assets have shrunk severely this time. .

For example, Buffett was second last year, but this adjustment has brought Buffett to third place. His assets are only one billion dollars higher than that of Bill Gates, and their assets have shrunk severely.

But what surprised him the most was the second place on the list. The richest man in Europe, Kirilenko, a Russian tycoon, jumped to the second place in the world, and his wealth is estimated at 50 billion US dollars!

This Kirilenko, is it possible that during this financial crisis, not only did his wealth not shrink, but it also increased?

Many of Feng Yu's properties are unlisted, and the impact of the stock market decline is not particularly large. Is this the same for Kirilenko?

There is also Li Chaoren from Xiangjiang, who ranks ninth with 21 billion US dollars. At the same time, there is another rich man in Xiangjiang who is in the top ten, Fu Rongqi, with assets of 20 billion US dollars, ranking tenth.

Huaxia has three people on the list at the same time. This is the first time in history!

India changed from four on the list at the beginning of the year to two. The ranking of the top ten has undergone tremendous changes.

And according to Steve's understanding of these rich people on the list, when the "Forbes" rich list is announced early next year, there will definitely be changes.

Well, this time I want to focus on publicity. Maybe this issue of the magazine can make a breakthrough in sales. It would be nice to be ahead of Fortune and BusinessWeek.

By the way, maybe you can discuss it with Feng and ask him if he is willing to adjust the amount of property to more than 100 billion US dollars!

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