Chapter 1692 Network Play

"Boss, those film companies have reconciled with us, but our Iron Man's North American box office has indeed been affected a lot."

Ralph was very resentful. Originally, in their opinion, Iron Man has such a good momentum and good reputation at the beginning. The global box office may exceed 700 million US dollars, and the box office in North America and China alone is not a small number.

However, the North American box office has been seriously affected by the troubles of other film companies. Because of the Internet, even the European side has also been affected a lot. The global box office can reach 600 million US dollars even if it is good.

Although $600 million still exceeded their expected minimum goal, it always felt a little regrettable. There is a natural gap between 700 million and 600 million, especially in North America, where the gap is the largest.

Feng Yu got off the treadmill and wiped his sweat: "Who said our box office won't reach $700 million?"

Ralph looked surprised, it was impossible to reach seven hundred million dollars.

After being released for such a long time, word of mouth has stabilized. At this time, there is no way to stimulate the box office. How can the box office continue to grow in reverse?

"Boss, are you referring to the sale of high-definition discs? That one is also distributed by MGM, but this cannot be counted in the box office, it should be regarded as a derivative income."

After the movie is released, selling CDs is a method that film distribution companies have long had, and they were still selling video tapes. Then it became a vcd disc, then a dvd disc, and then now a high-definition dvd disc.

But the CD sales are much better than the video tape sales. Video tapes need a VCR to play, and although CDs also need a DVD player, they can also be played on a computer.

There aren't many computers today that don't have an optical drive.

And the penetration rate of computers is even higher than the penetration rate of video recorders at the beginning. Optical discs take up much less space than video tapes.

Many people like to watch movies at home, especially many TV programs in the United States, which are paid for, and the cost is not cheap, so buying a CD of the favorite movie and watching it several times is also a very good choice. .

However, this is completely different from what Feng Yu said.

"Ralph, I'm not talking about the sale of CDs. Most of the TV shows are charged extra, right?" Feng Yu reminded.

Ralph still looked puzzled: "Boss,

You mean getting the movie to the TV? This can't be done. The major film companies only see an agreement. In order to protect the sales of video tapes and CDs, they are not allowed to play on TV within three months of the release. "

This is an agreement that major film companies abide by, and no one can violate it. Many movie companies have their own TV stations, and they naturally broadcast their own movies on their own TV stations to attract viewers to pay to watch.

Under MGM, there is also its own TV station. Without a TV station, it is not a big company.

Feng Yu shook his head: "I'm not talking about TV broadcasting rights, don't you realize that our lives are more and more inseparable from the Internet? Most of the people who like our Iron Man are young people and children, right? These are People, often go online, right?"

"If you look at YouTubo's video click-through rate, you know that many people like to watch videos on the Internet. Taihua Holding Group has a channel called Soohu Channel. They are Internet companies and cooperate with TV stations, but they are not in essence. same."

"Does the agreement between the film companies include the right to play on the Internet? If we pay to play on the Internet, this does not violate the agreement, right?"

"It's not much different from the share of the website, and the share of the theater. Even if it can't be counted in the box office, it's a real income, right? And why can't we call it an online theater? It's included in the box office. They Can you tell me what's wrong?"

Ralph stared blankly at Feng Yu, stunned by the boss's remarks. Online theaters, paid to play, are counted in the box office, it seems that there is really nothing wrong.

In this way, the box office of Iron Man will surely stun many people, but in this case, will it also have a certain impact on the sales of CDs?

"The idea of ​​the boss is really great. Although this will have a great impact on the sales of CDs, it is definitely worthwhile compared to the profits and influence that can be obtained from online playback!"

"Just in this way, we need to cooperate with some video websites. The video websites in the United States are not very famous, and many of them have little traffic. Although our Youtubo has a lot of traffic, it does not charge. And There are also many video websites, which themselves belong to some TV stations, which conflict with the agreement and cannot be chosen.”

Ralph began to quickly analyze how to operate this matter.

"You can open a separate paid video page on YouTubo, and put our video resources on it, so that netizens can pay to watch. This price is lower than half the price of a CD, and even many video sources can be Members watch it for free."

"In Europe, doesn't Amazon also have video sites? You can use theirs. As for Huaxia, you can hand it over to the Ranhu Channel. Originally, movie CDs are sold in general and paid for playback. Maybe it will give us a surprise."

Pay to watch, this model was very popular in the past life, but at that time, it was because the sales of CDs basically did not move.

Now there are still CD sales, and doing so will indeed have a big impact on CD sales. In fact, the profit of CD-ROM sales is definitely not low.

Feng Yu is also sure that this model will soon be changed, because it conflicts with CD sales and TV-on-demand rights, which hurts the interests of others.

They will definitely come to MGM to negotiate and force MGM to compromise.

Even if it is a compromise, this model will not die, and now it may delay the online pay-to-play, or even to the TV pay-on-demand, that is, four months after the movie is released.

But no one can stop this time, Iron Man has a shocking box office through this model. Gradually, other studios will embrace this model because it can bring real profits.

The sales of CDs will gradually decrease, which is a trend. If you can watch it directly on the Internet, why buy a CD? Doesn't this still take up space?

Moreover, the time for paid broadcast on the Internet can be very long, much longer than the release time of the movie, which can generate income for a longer period of time.

Even in the future, network broadcasting will have a serious impact on traditional TV stations.

This time, let them see what it means to find a new way!

...(To be continued.)