Chapter 702 Tengda President Ma, Bring the Goods in Reverse (Ask for a Monthly Ticket!)
Zhang Yuan took these two pieces of paper and analyzed them repeatedly, and suddenly felt that Mr. Pei was indeed far-sighted!
On the surface, it seems that there will be some conflicts between the official and the club, but in fact, the rights and obligations of the players and the club are clarified, and the game between the players and the club is weakened.
Everyone should stop making troubles, and take a step back, and it is serious to run the league well in a down-to-earth manner.
In President Pei's view, a healthy and standardized league mechanism is far more important than short-term traffic, popularity and profitability.
As for the lax training of various clubs after the Global Invitational Tournament, Mr. Pei has already given a solution.
Engage in the GPL league on it!
It is guaranteed that there will be games for most of the year, and the points throughout the year will affect the places in the finals, which can ensure the training effect of each team.
Thinking of this, Zhang Yuan was suddenly full of energy.
Because from these regulations given by Mr. Pei, Zhang Yuan saw a bright future for the Tengda e-sports industry!
...
After leaving the DGE club, Pei Qian and Ma Yang made an appointment to meet at Moyu Internet Cafe.
The club has already agreed not to bring Ma Yang to play games, but the old Ma has to cooperate.
Last time, Lao Ma said that he wanted to find some new ways of rectifying his life. I don't know how it is now.
After arriving at Moyu Internet Cafe, Lao Ma had already arrived as soon as the coffee was served.
"How about it, have you decided on the new live broadcast content?" Pei Qian asked straight to the point.
Ma Yang sat down opposite Pei Qian, and said confidently, "No!"
Pei Qian couldn't help being amused, yes, he really deserves to be an old horse.
The word "no" is too straightforward!
Pei Qian nodded happily: "What are the considerations?"
Ma Yang took a sip of coffee and said, "Brother Qian, I'm a very self-aware person. What are my hobbies and what I'm good at... I don't have anything else except playing "Shen Qi" and GOG."
"If you don't play GOG, then I really can't think of what to do. If the job is bad, I won't be responsible to the fans, right?"
"So I thought, how about just wandering around in various industries of Tenda? For example, after the game is released, I will play new games; Moyuwai sells new dishes, and I will try them; Moyu Internet Cafe Open a new store, I will go to hold a show..."
Pei Qian put down his coffee silently, a question mark floated above his head.
?
Ma, your words are full of slots, I don’t even know where to start!
Are you ashamed to say that you are a very self-aware person? It is outrageous to say that he is good at playing GOG!
And let you become an Internet celebrity, don't take along with Tengda's industry, isn't this messing with me?
Are you talking about "travelling casually" among Tenda's various industries, or "earning casually"?
Absolutely not!
Pei Qian coughed twice: "Old Ma, this is your fault."
"Excessive modesty is equal to pride. You are not self-aware, you have completely underestimated your own energy!"
"You want to continue to promote Tenda's various industries. I am very moved and understand this, but this is a waste of your talent!"
Ma Yang's eyes lit up: "Really, Brother Qian? Then what do you think I should do?"
"Hmm..." Pei Qian fell into deep thought.
Yes, what should Ma Yang do?
With his IQ and ability, what can he do live broadcasting?
It is best to do things that cost more money, do not make money, are easy to be scolded, but are not harmful.
Pei Qian thought for a while: "Why don't you... live stream the goods?"
Ma Yang's long face was full of confusion: "Brother Qian, what is live delivery?"
Pei Qian explained: "To put it simply, you start a live broadcast and introduce some products to the audience."
Ma Yang's face was still full of bewilderment.
don't know!
Because there is no clear concept in this regard in this world.
Although the current live broadcast platform already has basic live broadcast functions, it is still a purely money-burning and heat-absorbing industry for the time being, and no one thinks of using it to bring goods.
In other words, it does not reach the level of the concept of "carrying goods".
At most, the anchors just pick up some advertisements and post them in the live broadcast room to increase a little income, but in general, the content of the live broadcast is still mainly games, outdoors, etc.
I am afraid that the real live broadcast mode will not appear until five or six years later.
Therefore, Pei Qian felt that the old horse could be allowed to do this, but it couldn't be done anyway.
Ma Yang thought for a while full of doubts, and said, "Brother Qian, isn't it?"
"Isn't our position against consumerism? Then I, a senior executive of Tenda Group, went to do sales, what's the matter?"
Pei Qian smiled slightly: "Lao Ma, you and I really have the same heart, and the heroes see the same thing!"
"Of course I'm not asking you to do sales."
"On the contrary, your task is not to plant grass for consumers, but to pull grass for consumers!"
"You can't brag when you introduce these products, you must pick out the problems and bad things about it!"
"Of course, we are seeking truth from facts and not messing around. All content must be well-founded, otherwise it will be rumors and slander."
Ma Yang nodded thoughtfully: "Oh..."
"If you want to put it that way, it seems, it seems, a bit interesting."
Pei Qian smiled slightly, it was more than interesting, it was just too suitable!
The normal mode of bringing goods is to get the product first, and then mainly introduce its advantages, let consumers buy and buy, and then the anchor gets a commission.
Of course, the reason why this thing is better than TV shopping is mainly because it sells genuine products, and you can get cheaper prices than those on the Internet.
In particular, some industries have high profits, such as makeup, skin care products, cosmetics, etc. Even if they make a lot of profit, they can still make a profit, so some merchants are willing to cooperate with the anchors who bring goods and pay a very high commission .
It stands to reason that Lao Ma's mouth is not considered sharp, and his sales ability is even more out of the question. Those brand owners should not be out of their minds and give him money to bring goods.
But not afraid of ten thousand, just in case.
Therefore, this road must be blocked in advance!
Let Lao Ma only talk about the shortcomings of these products, not the advantages, so there will be no brand owners who will take the initiative to come to give money, right? Isn't that crazy?
Who sent their own things to be hacked?
It is impossible to have perfect products in this world. If you want to find faults, you can always find them.
Therefore, this time it can be said to be triple insurance.
Originally, the model of live broadcasting with goods was immature, and it would take at least five or six years before it would be recognized and accepted by the market. It is unlikely that Lao Ma will cause any splashes now;
Only talk about the disadvantages and not the advantages, and it is impossible for brand owners to come to the door to plug money;
Smearing other products may not necessarily bring a good reputation. Many trolls are dedicated to smearing others, which is very offensive, and it is very offensive. Many manufacturers will definitely unite to pour dirty water back.
It's a thankless effort, that's what it says.
Isn't that great!
It is much better than Ma Yang promoting Tengda's own industry and new products when he has nothing to do.
If the effect is good, Ma Yang can also hack his own new products.
I slandered myself, so I asked you if you were afraid!
The more Pei Qian thought about it, the more suitable it became, and he felt that Lao Ma should try it.
"Old horse, in this way, you try it first, let's start with it."
Pei Qian pointed to the almost finished cup of coffee on the table.
Ma Yang's long face became more dignified: "Okay Brother Qian, let me try!"
"Um……"
"Well……"
"This cup of coffee is... a bit bitter."
"It's a little sweet."
"The quantity is okay, not too small."
"Drinking it will relieve fatigue and refresh you."
Pei Qian was dizzy: "Let you talk about the shortcomings."
Only then did Ma Yang react: "Yes, yes, let's talk about the shortcomings."
"Its shortcoming is...it's a bit expensive? Doesn't the garland look good? It's not right either. The garland is actually quite beautiful."
"Um……"
Ma Yang frowned, his expression was a bit like he was constipated, unable to hold back.
Pei Qian put his hand on his forehead.
What are they talking about? This is it!
Obviously, in terms of Lao Ma's ability, he couldn't even pick the wrong place.
The point is, if the old horse can't find faults, wouldn't it still have the effect of bringing goods objectively?
Ma Yang already has quite a few fans, and when he got a product, he wanted to find out the faults, but he couldn't find out, so he just talked about a bunch of advantages.
Then the fans took a look, this thing is good, isn't it? purchase!
In the end, the brand owners found out about this, and came to their door to place advertisements for Lao Ma to ask for the goods...
No, no, absolutely not!
There is also a technical content in picking faults.
The old horse can't do this, you still have to find a professional to do it.
That being the case... then let Lao Ma set up a professional team, shall we?
Otherwise, the model I imagined will not work at all!
Pei Qian coughed lightly: "Let's do this, old horse. I also know that this requirement is a bit harsh for you. After all, picking faults still needs to be done by professionals."
"So, as for the dream fund on Weibo, you can post it."
"I'll give you some extra money and ask He Desheng to recruit a dedicated team for you to take care of. These people divide their work, mainly to help you write manuscripts. Write down clearly what's wrong with each product."
"And you, just memorize these manuscripts, and just talk about them during the live broadcast."
"You don't even need to memorize it, you can read it with a teleprompter or something."
Ma Yang was very happy when he heard that there was no need to recite the words: "Hey? This is not bad, Brother Qian, then I can do it!"
"However, where do I start?"
Pei Qian thought for a while: "Whatever you want, if you want to make women's clothing, cosmetics and the like first, it doesn't matter."
Ma Yang's expression changed: "Brother Qian, I don't have that special hobby!"
Pei Qian smiled: "So you can choose yourself, but you must remember three purposes."
"First, you can only talk about the shortcomings, not the advantages."
"Second, the shortcomings must be well-founded and convincing, but don't deliberately discredit others."
"Third, don't be greedy for money. If a brand owner comes to us and asks us not to review their products, this money will never be accepted, understand?"
Ma Yang nodded: "Okay Brother Qian, don't worry, wrap it on me!"