Chapter 726 Let Dreams Burn Together! (For 4D, Ask for a Monthly Pass!)

Meng Chang pressed the remote control in his hand, and a picture appeared on the PPT, which was a set of special tableware.

The blue and white porcelain plate and ebony wood chopsticks look very high-end.

"The second is to work hard on the tableware and dining environment."

"Currently, cold noodles are eaten with paper bowls and bamboo sticks, which is very unhygienic and unhealthy, and not high-end. We want to produce a batch of special tableware for eating cold noodles. For example, it can be on par with sushi!"

"The long bluish-white porcelain plate is divided into small compartments, which hold neatly baked cold noodles that are cut to the same width. Each pair of chopsticks is made of ebony wood, engraved with the word 'cold'. The logo of Noodle Girl', every customer's chopsticks are brand new and unopened, after eating, customers can choose to take the chopsticks away for collection."

"In terms of the dining environment, it is naturally spacious, bright and comfortable. Since it is called 'Cold Noodle Girl', the waiters are of course all beautiful girls, bringing customers an excellent dining experience."

"The second step is to start marketing and publicity. We will carry out a series of marketing activities such as sports cars giving away roasted cold noodles, beauty stars delivering roasted cold noodles, gourmet connoisseurs tasting roasted cold noodles, national roasted cold noodles competition, etc., to help ' The cold noodle girl' quickly hit the brand all over the country!"

"In a word, these promotions will fully highlight the cultural heritage and brand value of 'Cold Noodle Girl'. Users will be very curious about how delicious roasted cold noodles can be made?"

"Use marketing to drive discussion, use traffic to generate heat, and absorb more funds, so as to open the branch of 'Cold Noodle Girl' across the country and build a Chinese restaurant chain brand!"

"At the same time, our marketing model will make full use of Internet thinking, put aside the shackles of 'public domain traffic', and strive for 'private domain traffic', so that every customer becomes our marketing node, and establishes an unprecedented and extremely reliable Marketing network!"

"The third step is to embrace the Internet ecology in an all-round way, and use the 'multi-dimensional fusion' method to break through the barriers between online and offline, catering and the Internet, users and platforms!"

"Tengda Group has catering departments such as Moyu Takeaway and Unknown Restaurant, as well as a series of physical industries such as Internet cafes, express delivery, and apartments. At the same time, it also has the 'Tengda Life APP', which has strong software development capabilities."

"And once the 'Cold Noodle Girl' is successful, it can be connected with these industries of Tengda, and they will help each other and produce a chemical reaction!"

"Combining catering, Internet services, cultural communication, finance, mobile terminals and other ecologies together, relying on Tenda's existing industries, fully absorbing external capital, and using Internet thinking to create a craftsman spirit, can make dreams burn!"

"In short, 'Cold Noodle Girl' is only the first step of the whole plan, but it is also a crucial step."

"The capital needed in the early stage is not much, only 5 million is needed for the research and development of the formula and the operation of the flagship store. After the 'Cold Noodle Girl' has received a good response and brought returns to Tenda, it will not be too late to pursue investment."

After throwing out rare nouns one after another, Meng Chang looked at He Desheng confidently.

If it’s done, it’s done; if it’s not, then there’s nothing else to do.

Meng Chang is very confident in his eloquence and the content on the PPT. If the other party believes it, he will definitely show it 5 million yuan without saying a word; if he doesn't believe it, it will be useless to say more.

The tea in front of He Desheng had already run out, so he was silent for a moment without replying immediately.

Sounds like a good project.

Do you think its business model will be successful? That is certainly not the case. Sell ​​roasted cold noodles to national chains? Let the people of the whole country eat the roasted cold noodles with high price and full of dreams anytime and anywhere?

Can't say it's impossible, but the possibility is not that great.

It sounds really nonsense.

One of the simplest reasons is that it is definitely okay to eat grilled cold noodles as a snack occasionally, but it must not be eaten all at once.

But He Desheng is a member of the investment circle, and he is very clear that most of the current Internet business models are not intended to make money steadily.

Sometimes you earn money from users, and you earn money from investors. There is no difference.

Some Internet companies have not found a profit model in the end, and have been burning money, but as long as people believe in it, as long as capital continues to enter, they can always find a successor.

It doesn't matter if it doesn't make a profit, as long as it can be successfully sold to the receiver, it is also profitable!

As long as you don't cast on the last stick of drumming and passing flowers, it will be considered a success.

Of course, He Desheng knew very well that it was impossible for Meng Chang to say this clearly, even in this kind of situation where there were only the two of them.

It can only be that everyone agrees.

From the perspective of a pure investor, there are actually two ways for He Desheng to invest in this project:

One is that the "cold noodle girl" is indeed as Meng Chang said, stores are open all over the country, and each store sells tens of thousands to hundreds of thousands of baked cold noodles every day, making a profit.

The other is that "Cold Noodle Girl" failed to achieve the first goal, but was successfully sold to a big company to take over. Although it did not make a profit, it was considered a success.

Not to mention anything else, let's just talk about Meng Chang's PPT, his eloquence, his marketing ideas, including his grasp of the entire business model...

He Desheng also felt that he was worth the 5 million investment.

but……

He Desheng was silent for a moment, and said: "This project is very good, but... we can only invest two million."

Meng Chang was stunned: "Huh?"

He had no idea that the script would develop like this.

In his view, Yuanmeng Venture Capital either agrees to give 5 million, or doesn’t give any.

If you accept the cake you painted, you must meet your requirements. If you don't believe it, then just reject it.

What does it mean to only give half?

It's impossible for Yuanmeng Venture Capital and Mr. Pei to have a difference of 3 million yuan?

Moreover, this Mr. He has already made a decision without even asking Mr. Pei for instructions?

Meng Chang is very clear that the actual controller of Yuanmeng Venture Capital is Mr. Pei, and Mr. Pei invested in the previous projects such as shared telephone booths, automatic bar lifters, and Xueba Come.

As a result, I talked dryly here for a long time, and the speech was so good that Mr. He didn't report it to Mr. Pei. Isn't it a bit too much?

Meng Chang hurriedly said: "Mr. He, 2 million is a little... not enough. Why don't you spare some time to report to Mr. Pei, and then fight for it?"

He Desheng shook his head with a smile: "To be honest, this is a rule set by President Pei."

"If you had come here half a year earlier, I would have reported your plan to Mr. Pei as soon as possible."

"Unfortunately, Mr. Pei just set new rules for Yuanmeng Venture Capital some time ago, and he no longer directly participates in the investment. The upper limit of our investment for each project is determined by the size of your company."

"Your concept is very good, but considering the company's regulations, I can only invest 2 million."

Meng Chang was dumbfounded and didn't know what to say for a while.

I talked about it for a long time, and seeing Mr. He's expression and eyes, he was obviously moved by me, and he was very optimistic about me, but in the end he just gave me 2 million, not a penny?

If you can't get up or down, it's very uncomfortable.

Moreover, Mr. He's attitude is not picking and choosing or bargaining.

According to the habits of ordinary people, since they are willing to give 2 million, they must be satisfied with this model, but they are not very satisfied.

This kind of situation can actually be discussed again. If you are not satisfied with this business model, you can change it. After the change is satisfactory, you can add another 5 million to me.

But Mr. He is not like this. He neither intends to continue the in-depth chat, nor intends to increase the money. This attitude seems to be saying: "It's just 2 million, take it and get out."

This made Meng Chang very uncomfortable.

But he can't say anything more, if he is too eager, he will easily show his feet.

Although 2 million is tight, at least it has obtained the halo of "Boss Pei's investment", and he can still find ways to fool around from other places.

Meng Chang nodded after thinking about it for a moment: "Okay, then thank you Mr. He! But Mr. He, I want to ask, if the money is spent, are you willing to pursue the investment again?"

The first wave was only 2 million. Although it was a bit tight, it was still acceptable.

The key is to see if you are willing to continue to give money later.

He Desheng thought about it, and answered truthfully: "Whether to pursue the investment or not depends on your actual operation. The amount of the pursuit investment, I have to report to Mr. Pei for a decision. In theory, there is no upper limit."

The so-called "actual operating situation" is to see whether it is losing money or making money. This is the only measure.

According to Mr. Pei's request, if you make a profit, you must sell the shares and leave the market immediately. If you lose, then continue to invest. How much to vote is decided by Mr. Pei.

But this cannot be said clearly to outsiders.

If it is clearly stated that "continue to invest if you lose, and stop investing if you earn", these people may make trouble!

Therefore, we have to put it a little bit more implicitly, "deciding whether to pursue investment or not based on actual operating conditions."

But Meng Chang's words didn't have another meaning in Meng Chang's ears.

His brows were slightly frowned, and his brain was working fast.

"According to the actual operation situation..."

"Then, the two aspects of data and profit must be taken into consideration?"

"Say it earlier, it will be easier to handle it like this!"

"First find a way to raise funds and open a store under the banner of 'Boss Pei's investment'. In the first stage, we will burn money for data and stir up popularity. Although a lot of money is spent and there is no profit, as long as the data is good-looking, Tenda's side Definitely will continue to pursue a large sum of money.”

"Then, continue to use Mr. Pei's investment to attract more investment. In the second stage, we will work hard to make financial reports, start to create the illusion of profitability, and promote the rapid expansion of the company's valuation."

"With both data and profits, Mr. Pei and other companies will definitely continue to chase after investment. By then, the value of 'Cold Noodle Girl' will expand to the maximum and absorb a huge amount of funds. Then whether it is to find a way to find a big company to take over or... ..."

The more Meng Chang thought about it, the happier he became.

As long as Yuanmeng Venture Capital will continue to pursue investment in the future, it will be easy to say!

The original plan can still be implemented smoothly.

Thinking of this, Meng Chang shook hands with He Desheng tightly: "Good Mr. He, I hope we can have a happy cooperation!"

"Together, let the dream burn!"

This chapter is supplementary