Chapter 732 A Small Step in the Routine (Ask for a Monthly Pass!)
Saturday, November 12.
Imperial Capital, "Cold Noodle Girl" press conference.
Speaking of the press conference, in fact, it did not invite many audiences on a large scale, but only sent invitations to some closely related investment institutions and company bosses.
Some other Internet companies always like to develop conferences in the largest venue possible, and they can't wait to pack tens of thousands of people.
The reason why Meng Chang chose to hold a small press conference first was not because he was low-key, but simply because he felt that holding a large press conference now might not achieve the effect he wanted.
If the time is right, he will also strive to hold a press conference with tens of thousands of people in a large venue.
After all, "entrepreneurs" like them with Internet thinking, no matter what they do, they pursue the loudest voice possible.
The larger the scale and the more people know about it, it will naturally have a marketing effect, bringing popularity and traffic to the company and products.
It's just that at present, the awesomeness of "Cold Noodle Girl" is not suitable for spreading on a large scale.
Because for Meng Chang, investors are relatively easy to fool, but ordinary people are hard to fool.
Because investors will be keen on "Internet thinking" and various high-level coined concepts, but ordinary people will only focus on the product itself.
It is easy to convince some investors that this is a baked cold noodle with Internet thinking, but it is difficult to convince ordinary people.
Therefore, Meng Chang's plan is to convince some investors first, get the money, and after the first store of Leng Noodle Girl opens, and after the popularity of the Internet is heated up through money-burning marketing, then it can be sold to ordinary people on a large scale. Propaganda.
Because the scale is relatively small, Meng Chang directly set this press conference in the conference hall of a luxury hotel in the imperial capital, and there were only a hundred or so seats in the audience.
Although there are not many places, the specifications are definitely full.
Whether it is on-site decoration, personnel service, signs on the table and gifts, all are carefully prepared and cost a lot of money.
As for Meng Chang himself, the same as He Desheng before, his dressing style is "exquisite and down-to-earth": casual suits, solid-color T-shirts, jeans, and sneakers. He looks mature and stable at the same time, but also full of vitality.
At the entrance of the venue, Meng Chang smiled and chatted happily with the investors and company executives who came, guiding them into the press conference and taking their seats.
Although most of the people who came to this press conference completely crushed him in terms of social status, Meng Chang didn't feel any stage fright or inferiority complex at all.
"President Li, Mr. Xue, please come inside."
Seeing that Li Shi and Xue Zhebin arrived together, Meng Chang hurriedly greeted them with a smile. Although he didn't make it too obvious, from his attitude, he was obviously eager.
The ability to watch people order food is essential.
The people who came today were all carefully selected and invited by Meng Chang. Meng Chang has also made sufficient arguments and preparations for the investment probability of these people and whether he should spend more energy to win them over.
He is very clear that although Mr. Li's Fuhui Capital is difficult to compare with some giant investment companies in terms of resources, it is still very impressive for the "cold noodle girl" in the early stage.
As for Xue Zhebin, although he doesn't have many resources, he has a lot of resources from his father.
The most important thing is that these two are closely following Mr. Pei, and the probability of chasing after them is very high, so it is worth Meng Chang to spend a little more energy on them.
After sending Li Shi and Xue Zhebin in, Meng Chang saw He Desheng and a man with a long face arriving.
Meng Chang quickly stepped forward: "Mr. He! This...is it possible that he is the legendary Mr. Ma? Please come in, please come in, I have reserved the front seat for the two of you!"
In fact, Meng Chang didn't expect Mr. Pei to come, he just invited him casually.
In case Mr. Pei comes, wouldn't it be a big profit?
Although Boss Pei didn't come now, he sent the very mysterious Boss Ma who was in charge of the investment department. Meng Chang felt that this was already a surprise.
So I specially arranged the position of P among the VIPs in the middle of the first row of the venue.
This is done mainly for two purposes.
The first is to express sincerity to Tenda. After all, the 2 million yuan that was launched was given by Tenda; the second is to convey a message to other people present: I am not trying to sell dog meat, and Tenda really attaches great importance to my project. !
Therefore, Meng Chang was the most enthusiastic about He Desheng and Ma Yang, and even personally led them to the first row of the venue. After watching them sit down, he was concerned again and again, and then returned to the entrance of the venue to meet other people.
When they met for the first time, Meng Chang didn't understand Mr. Ma's pulse, and he didn't know exactly what attitude Mr. Ma had.
However, he also knew that caring would lead to chaos, and caring too much about Mr. Ma's feelings would lead to overturning, so after seeing that Mr. Ma didn't intend to get close to him, he made a very witty excuse to welcome the others to leave.
Ma Yang picked up the 10 yuan bottle of mineral water in front of him and drank a couple of sips, and wiped his mouth with his hands in a very unmannered manner.
"What is my main task here today?" Ma Yang turned to look at He Desheng.
He Desheng said: "Mr. Ma, it's up to you. Mr. Pei just asked you to participate for him, and didn't say anything else. You can talk if you want to talk, and don't talk if you don't want to. It doesn't matter."
"Oh." Ma Yang nodded and swiped his phone silently.
...
Soon, it was time for the press conference.
Because it is an invitation system, the list of people who came has been made in advance, and almost all the seats are filled, only a few bosses did not come because of the schedule.
The lights dimmed a bit, and after the countdown on the big screen, the promotional video of the press conference began to play.
There is a pure white background in the screen, and Meng Chang appears in the screen in a sitting posture, still wearing the solid-color T-shirt, facing the camera confidently, and speaks the opening remarks of this promotional video in English.
"As we all know, my country's catering culture has a long history and a long history."
"And the emergence of the 'Cold Noodle Girl' will open up a new trend of eating, and it will also be an opportunity to change the world."
After the simple opening remarks, the iconic logo of the cold girl appeared on the big pure white screen.
This film was shot and edited in the past two days, because the time is very tight, so there are not too many big scenes with bells and whistles.
But it's just a white background + BGM, coupled with Meng Chang's relaxed demeanor, confident body language and extremely standard and fluent English, it somehow gives him a feeling of being tall.
The expressions of the few investors sitting in the back who just wanted to come over for a soy sauce suddenly became more serious.
After all, making PPT and speaking PPT is also the core competitiveness of Internet entrepreneurs.
People who can speak well and are full of self-confidence will naturally give people a sense of trustworthiness.
Ma Yang frowned, and his long face seemed to stretch even longer.
"There are no foreigners present, what English do you speak?" Ma Yang was a little puzzled.
He Desheng said in a low voice: "Nowadays, international thinking and vision are emphasized. Fluent English is a plus in the eyes of many people."
Ma Yang curled his lips, his first impression of Meng Chang was not very good.
On the big screen, the video is still playing.
First, we will talk about the "essential difference" between the cold noodles made by the brand "Lengmian Girl" and other cold noodles, and introduce its breakthroughs in raw materials, standardized processes, sizes, methods, and tastes;
Then talk about the Internet thinking contained in the "Cold Noodle Girl" brand: pay attention to user experience in details, use more advanced marketing methods to shorten the distance with users, create a unique "cold noodle culture", etc.;
Finally, I will talk about the follow-up expansion of the brand "Cold Noodle Girl". It will not only be limited to a catering brand, but will expand into a lifestyle and concept, and ultimately create a new business model.
This video is less than 5 minutes in total, so the content is very brief, but it can be seen that this should be a summary and summary of the entire press conference.
The reason why it is placed at the forefront is to grab people's attention first, so that all investors and bosses present will have a clear understanding of the content of this conference.
After watching the promotional video, everyone present had different expressions.
Some people watched with relish and seriousness, some looked slightly confused, and some frowned.
But no one dozed off.
Whether you agree or disagree, at least everyone's attention is attracted.
Xue Zhebin was also one of the frowning members. He turned his head and whispered to Li Shi: "Create a 'cold noodle culture'? 'Cold noodle business model'? Is it reliable?"
Li Shi was noncommittal: "Listen to what he said later."
Meng Chang stepped onto the stage with a smile on his face and chic steps.
His eyes swept across the audience, and he naturally noticed the expressions of the investors.
This promotional film had exactly the effect he wanted to achieve.
The so-called marketing, the first task is to let everyone notice you. Even a bad reputation is better than no reputation at all.
Although the content of this promotional video is very exaggerated, it maintains a relatively bottom-line restraint and will not appear too outrageous.
Coupled with the excellent production and Meng Chang's confident performance, it objectively has the effect of segmenting the crowd.
Some people think that this film is made on a grand scale, and that Meng Chang is very capable and meticulous; others think that it is too exaggerated, and some prospects are too far away, like a castle in the air.
But it doesn't matter, because Meng Chang didn't intend to conquer everyone with a promotional video or a press conference.
The routines are all interlocking, and this is only the first small step.
Meng Chang looked around at the crowd and smiled slightly: "Maybe many people will feel a little confused after watching this promotional video."
"Some people may want to ask, isn't it just to make cold noodles?"
"What kind of Internet thinking and business model are you talking about when you talk about roasted cold noodles? Isn't this nonsense?"
"Of course, I know that this concept will be difficult to accept at first glance, and it will subvert our usual concepts."
"But I want to ask you a question here. If you hear an entrepreneur talk about a concept or model that everyone thinks is reliable, feasible, and absolutely successful, would you dare to vote?"
"If I were an investor, I wouldn't dare to invest."
"Because the business model that everyone thinks is reliable must be a model that many people have already tried, and the competition is extremely fierce. It does not make any sense to enter the market as an entrepreneur at this time."
"Therefore, the birth of a new business model must be accompanied by many doubts."
"Please listen patiently to my lecture. During this process, I will briefly explain every step of the brand's planning for the 'Cold Noodle Girl' brand."
"Even after I finish speaking, you don't have to rush to invest, you can observe first."
"After every step of mine has gradually come true and proved that this business model is feasible, everyone can decide whether to invest or not."
In order to write this paragraph, I watched a lot, a lot, and a lot of various press conferences, only to realize that some people's eloquence is really awesome. If I were an investor, I would also be deceived. I hope I can try to write this feeling.