Chapter 733 Answers Are Fluent (Ask for a Monthly Ticket!)

After Meng Chang's opening remarks, many investors who were frowning and thought they were unreliable, their attitudes eased a lot.

Everyone began to listen carefully.

Meng Chang was very relaxed, without any pressure at all, and began to talk about the business model of "Cold Noodle Girl".

The overall content of the narration is similar to what he said when he met He Desheng, but many details were explained in more detail.

Because when I met He Desheng before, time was limited, so I could only compress all the contents into less than half an hour.

But since it is a press conference now, the time is too short to produce an effect, so Meng Chang extended the time to nearly 2 hours.

All content is divided into three parts.

The first part demonstrates the huge market demand for "grilled cold noodles" and the changes that "cold noodle girl" will bring to the roasted cold noodles and even the fast food industry.

In terms of market status, there are still the same points, mainly because roasted cold noodles are unhygienic, it is difficult to guarantee the taste, and the style is single. At present, Internet + catering is a huge outlet.

At this stage, the task of "Lengnian Girl" is to create a brand concept that can be linked to the traditional food of "Baked Cold Noodles" through products and marketing, that is, to let everyone hear "Baked Cold Noodles" , I subconsciously think of "Cold Noodle Girl".

In the second part, after the establishment of the "Cold Noodle Girl" brand, it expands around this brand concept and develops a variety of Chinese fast food business models.

Around the brand and concept of "Cold Noodle Girl", the surrounding fast food products are produced, such as burritos, meat sandwiches, side dishes, porridge, cold noodles and so on.

These products will serve as a supplement to the signature delicacy of "Baked Cold Noodles", and will gradually evolve customers' perception of "Cold Noodle Girl" from a simple brand of Roasted Cold Noodles to a fast food brand.

The third part, after the "Cold Noodle Girl" gained a firm foothold in the fast food industry, took this opportunity to embrace the Internet ecology and break through the barriers between online and offline, catering and the Internet, users and platforms, which is the so-called " Multidimensional Fusion".

Because "Cold Noodle Girl" represents a way of life and Internet thinking, users will naturally accept this "multi-dimensional fusion" model.

For example, you can develop industries such as central kitchens, takeaway meals, food reviews, etc., and continue to expand the concept and moat of the "Cold Noodle Girl" brand through content accumulation.

In the process of explaining, Meng Chang explained some relatively abstract concepts in an easy-to-understand manner, and also quoted many famous quotes from Internet giants, which made many investors present nod frequently.

As for some points that may be controversial, Meng Chang explained in advance, which directly blocked the way for others to question.

"Some people may ask, 'Leng Noodle Girl' is only for baking cold noodles. You put so much emphasis on marketing and brand building, and even plan to spend huge sums of money on it. Is it meaningful? Is it hype?"

"I would like to ask you a question: We all know that 'product is king', so who knows what the exact definition of 'product' is?"

"Some people think that marketing and products are completely opposite poles. After marketing, you can no longer make products. I think this kind of cognition is narrow."

"A product is actually the sum of objects and concepts."

"Just like when we buy a pineapple mobile phone, what we buy is both a real object and a concept. If it has no concept, then its value will be reduced by at least one-third."

"So, the reason why we Internet companies attach so much importance to marketing is not because we want to hype and shoddy, but because we want to build a business model with a moat, we must balance the 'real' and 'concept' relationship, this is called a good product.”

"We combined the brand of 'Lengmian Girl' with the traditional snack of roasted cold noodles and deeply bonded them, so we created a moat. When customers want to eat roasted cold noodles, the first reaction is to come here. Eat cold noodle baked by 'Leng Nian Girl'. Of course this kind of marketing is meaningful, how can it be hype?"

"Hype is chasing heat and traffic recklessly. As for how to use this heat and traffic after it comes, there is no plan; and our marketing is to create a brand concept, which is a part of our products."

"Some people may also ask, roasted cold noodles are just a snack, no matter how delicious it is, it can be eaten once a week at most, how can it be eaten as a meal?"

"In fact, 'Cold Noodle Girl' absolutely discourages customers from eating roasted cold noodles as a meal. Because it is neither nutritious nor healthy, nor does it conform to the eating habits of most people."

"The baked cold noodles of 'Cold Noodle Girl' are actually just a signboard, a concept, and a star item, not the only one."

"In the first phase, we will not only have grilled cold noodles with various flavors, but also side dishes, porridge, cold noodles, desserts and other side dishes; in the second phase, our goal is to build a Chinese fast food brand, including burritos , stewed rice, etc., these are all part of our meals.”

"So, why do I keep emphasizing the concept of 'grilled cold noodles'? Because 'grilled cold noodles' is the entry point for us to break the situation."

"If we started talking about making Chinese fast food, we would definitely die ugly, because there are too many competitors for Chinese fast food, and we don't have a memory point that all consumers can quickly remember."

"And sticking to the concept of 'roasted cold noodles' can greatly reduce the difficulty and memory cost of consumers' recognition of the brand 'cold noodle girl'."

"Our emphasis on 'roasted cold noodles' means that our direct competitors are not those Chinese restaurant brands, but those unnamed and unhygienic roadside stalls with roasted cold noodles. This is to give full play to our comparative advantages .”

"The primary goal is to acquire customers. Make differentiation and features first, let customers know and remember, and then enrich the layout and consider in a longer-term direction."

"Someone may ask again, what is the difference between 'Cold Noodle Girl' and Moyu Takeaway? Are they both products of Tenda, will there be conflicts?"

"My answer is that 'Cold Noodle Girl' will focus on 'fast food', and strictly speaking, Moyu takeaway should be 'set meal' or 'light meal'. Just like steak pizza and fried chicken burger, the categories are different, without interfering with each other."

"'Cold Noodle Girl' and Moyu Takeaway, and even most of the catering models on the market, do not constitute a direct competitive relationship. We are in a dislocation competition, and each is trying to grab its own target users."

"Some people may ask, you are a cold noodle maker, what do you mean by 'multi-dimensional fusion'? You haven't even opened the first cold noodle store yet, and you are thinking about the linkage of various industries in the future. Isn’t it too ambitious?”

"I want to say that those who don't plan for the overall situation are not enough to find a corner; those who don't plan for the general trend are not enough to find a moment. As Internet entrepreneurs, long-term vision is a very rare but necessary ability."

"If my goal is just to make cold noodles, open a few branches, and have a monthly turnover of several million, then why should I hold a press conference and try to get so much financing?"

"If I am a person who is a small fortune, and everyone invests in me, what return can I get?"

"The so-called high ambition actually means that there is no down-to-earth, and everything is a castle in the air. It jumped directly from the foundation to the highest point, and there is a huge fault in the middle."

"However, in the model I planned for 'Girl with Cold Noodles', the three-step goal is clear. For each step, I have clearly stated the goal, means, and the final result to be achieved. There is no gap in the middle."

"Of course, some details are commercial secrets. I can't go into too much detail. They must be kept secret. This is a necessary condition to ensure the success of entrepreneurship."

"It's still the same sentence, I don't expect everyone to decide to pay immediately after reading this PPT."

"Everyone can pay close attention to the dynamics of the 'Cold Noodle Girl' brand. When I open the first store, complete the first marketing event, make a profit in the first month, and open the second store...you will see I have accomplished my goals one by one, and you will naturally understand that what I say is serious.”

"Then if you have any questions, you can ask me as much as you like. As long as it's not too detailed to involve some confidentiality, I will tell you everything."

Meng Chang signaled the staff to be ready to hand over the prepared microphones to the investors in the audience.

After nearly two hours of speeches, many investors have developed a strong interest in this brand.

No one can guarantee whether this brand will be successful or not. But at least, from the whole press conference, this model is quite interesting, so whether it is questioned in the way of approval or opposition, these investors are very interested.

Facing the gentle or sharp questions that were raised one by one, Meng Chang did not panic at all, and talked freely and eloquently with references.

Offstage, Xue Zhebin looked confused.

He tilted his head towards Li Shi, and said in a low voice: "Mr. Li, I think what he said is very reasonable. I can't help but want to invest some money to buy some original shares for fun. If it really succeeds, the rate of return It's astonishingly high."

Li Shi was silent for a moment: "There is no way to be sure just by listening to these. The risk is very high. It is best to look again."

"Smart investors should not have the mentality of a gambler when they invest. If they think about a project and get a super high return, they will often be deceived completely. The best wisdom in investing is not only to see opportunities, but also to know how to avoid them risk."

Xue Zhebin took a deep breath: "Hey, investing is really a technical job. If someone can invent a lie detector that can tell if someone is lying at a glance, that would be great. Investing will not be cheated."

Li Shi smiled: "It is useless to have a lie detector. Some people are serious in what they say, but they are not good at doing things. You still fail after investing money; some people may not think so much, but do it In the end, it succeeded because of chance and coincidence, maybe that’s the case.”

"Moreover, investment is inherently high-risk. Is it miserable for investors to be cheated out of their money? Of course it is miserable. But investors are not vulnerable groups. This is a cruel arena."

"Are investors innocent? Of course not. Investment should be a long-term thing, but many investors are short-sighted. Their only purpose of investing money is to obtain more immediate benefits."

"Investors hold a lot of money, but most of them don't invest their money where they need it most. Instead, they flock to the so-called 'outlets', burning money, stirring up heat, cutting leeks, and destroying the environment. , and in the end there is only a chicken feather left."

"I was like this a few years ago, but now, my concept has begun to change."

"So, when investing, you must not complain about others. If you encounter a project with a high return rate, it means you have a bright eye; if you encounter a liar, it means you are too shallow."

"From an objective point of view, it is true that investors will lose all their money when they encounter scammers; but when investors encounter inexperienced and unsuspecting entrepreneurs, they will not show kindness. I will do everything possible to eat him up."

"A shopping mall is like a battlefield, and neither morality nor human relations can be respected. It is perfectly normal to fight to the death within the scope permitted by the law."

Xue Zhebin asked again: "Then, Mr. Li, in your opinion, what are the chances of success for the business model of 'Cold Noodle Girl'?"

Li Shi thought for a moment and said: "But if you only evaluate Meng Chang, I would say that he is a marketing genius and a speech genius. As for whether he is a business genius or a deception genius..."

"It's still hard to judge now. It still depends on the situation after his first store opens."

"Judging from his current answers to investors, he is clearly well-prepared and fluent in his answers, without revealing any flaws at all."

"I'm afraid you won't be able to figure out why just by asking questions."

Xue Zhebin looked at He Desheng and Ma Yang who were sitting in the front row: "This President Ma, will you ask questions?"

Li Shi could not help but smile: "I don't think so."

Others think Mr. Ma is very mysterious, and think that he is very likely to be a hidden investment genius.

But Li Shi didn't think so.

Because Li Shi had dealt with Ma Yang many times before when he was in Yuyu Internet Cafe, and once fooled Ma Yang so much that he could hardly find him. He has no idea how much Ma Yang has. ah.

Ma Yang is very good, that's because Mr. Pei pointed out behind him!

Li Shi knew in his heart that Ma Yang was a tool under Boss Pei. The reason why he was able to hold such a key position was simply because he was obedient enough and absolutely loyal to Boss Pei.

In terms of his intelligence and ability, Li Shi felt that he was completely different from Mr. Pei. If he died, he would be at the level of an ordinary person, or even a little lower.

And who is Meng Chang? Regardless of whether he is a real genius or a big liar, his IQ is definitely among the top few people.

Ma Yang went to ask Meng Chang?

But anyone with a little self-knowledge should not do this.