Chapter 563 Wanhe Tianyi and Baozou Comics
"Love Letter" is Wu Yuan's first romantic film after seven or eight years. Unlike "Your Name", it is a pure romantic film. Once the trailer was released, it triggered a very enthusiastic response.
Long before the birth of movies, dramas, stage plays and other artistic forms of expression have always been dominated by love stories.
Love is an eternal topic for mankind.
In the past, Wu Yuan actually made outstanding performances in the field of romantic films. That "Love" won a big award abroad.
It's just that the audience of art films is not as wide as commercial films after all.
Now Wu Yuan has finally made a romantic commercial film that is more suitable for ordinary audiences, so the expectations must be full!
"Director Wu, you have to lead the team to do the roadshow this time. You can't be absent again."
In the general manager's office of Light and Shadow Times, Li Xiaoping rubbed her temple and said, "There are so many directors in China, and you are probably the only one who doesn't pay much attention to roadshows."
"Director Wu, roadshows are still very important to the box office performance of a movie, especially for an influential director like you. Every time you go to a place, you can attract a lot of fans to support you..."
Wu Yuan, who was sitting opposite her, sighed and interrupted, "I know, I will definitely cooperate with the promotion this time."
Wu Yuan really doesn't like to do roadshows. It's really tiring to be a frequent flyer.
But this time, "Love Letter" can be regarded as his "first" movie in the true sense. Wu Yuan still has high expectations for this movie and is willing to work hard for it.
"Have you contacted the team I asked you to contact?"
"Wanhe Tianyi?"
Li Xiaoping nodded: "We have contacted them. The company spent two million to invest in this small studio and brought it under the Guangying Group."
"Now the studio is affiliated with the company."
"Originally, the head of this studio, Yi Xiaoxing, was a personal blogger on Tudou.com and planned to cooperate with Tudou, but Tudou didn't seem to be optimistic about his self-made micro-TV series project and refused to cooperate."
"It just so happened that we came to them and provided a cooperation channel for Guangying Kuaibo, and it was easy to reach an investment cooperation."
Wu Yuan nodded with great satisfaction, "Well done."
Wanhe Tianyi.
This is a miracle of grassroots rise in the era of Chinese Internet film and television.
The founder, Yi Xiaoxing, was originally just a blogger who posted game commentary and complained about gossip on Tudou.com. He was even embarrassed to show his face. When recording videos, he had to wear a mask made of A4 paper with a big "beast" written on it, and his face was not shown.
At the end of 2011, Yi Xiaoxing, who wanted to be a serious director, resigned from Changsha and came to Beijing to pursue his dream of starting a business despite the opposition of his family.
He founded the film and television studio Wanhe Tianyi with Fan Jun and Bai Zhongchun from Tudou.
If nothing unexpected happens, this year's phenomenal mini-series "Never Expected" that changed the Internet film and television ecology will be released soon.
Originally, this drama should have been jointly produced by Wanhe Tianyi and Youku.
However, with Wu Yuan, who opened the fog of war, he naturally planned to intercept it early.
When Yi Xiaoxing failed in the cooperation negotiations with Tudou.com and was about to negotiate with Youku, the joint team of Guangying Times and Guangying Kuaibo intervened first.
Wanhe Tianyi, which was not even a seedling, was really hard to refuse the two million yuan thrown by Wu Yuan, plus the deep cooperation agreement of Guangying Kuaibo.
Just like that, this small studio, whose potential no one knew yet and whose future even the three partners themselves did not know, became a joint venture studio under the Light and Shadow Times.
"How is the acquisition of Baozou Comics going?" Wu Yuan asked again.
"It's going smoothly." Li Xiaoping nodded: "We have completed the full acquisition of Baozou Comics website and team. According to your request, the Baozou Comics team is already trying to produce the "Baozou Big Event" program."
Baozou Comics, this is another phenomenal miracle in the era of the Chinese Internet, but this time the phenomenon appeared in the field of talk shows.
"Baozou Comics" can be called the best variety show for the post-90s generation. Its spicy comments and sharp style of complaining have become the most influential talk show on the Internet after it was broadcast. It guides Internet culture and is the earliest Internet hot meme maker.
Internet memes such as "My friends and I are shocked", "Zhang Quandan", and "What did the pangolin say" were all created in this show.
However, Wu Yuan's attention to Baozou Comics did not originate from this talk show.
In fact, he had been following the website of Baozou Comics as early as the period of the website, and was even a loyal fan of the website.
Baozou Comics, referred to as "Baoman", is called Gengman in Hong Kong, Macau and Taiwan. It is an open comic popular on the Internet.
It is presented in the form of four-frame comics, but because the painters are not professional painters, the lines are very simple, but because of its simple drawing and clear effect, it has been widely recognized by netizens and laid the tone of Baozou Comics. It is rough but easy to understand and soon became popular on the Internet.
Characters such as Wang Nima, Wang Nimei, Cao Nima, etc. were actually born on the Baozou Comics website. The earliest public characters were born in the four-frame Gengtu made by users.
After that, the Baozou Comics website team started to do the "Baozou Big Event" program.
To be honest, Youku was able to survive the subsequent video website war and acquire Tudou.com, which really owes a lot to "Baozou Dashijian" and "Wanwan Expected".
The broadcast of these two programs on Youku has attracted a large number of permanent users. The number of views of both programs on Youku exceeds 300 million, which can be called a phenomenon among phenomena.
Wu Yuan certainly won't let it go, and it's better to put this phenomenon on Guangying Kuaibo.
After all, he is reluctant to spend money, so it is the most cost-effective behavior to get these two programs at the lowest cost and attract a large number of users and clicks for Guangying Kuaibo.
Paying millions of acquisition fees for this can really only be regarded as a bargain.
"The mini-series "Never Expected" is expected to be launched on Guangying Kuaibo in the third quarter of this year."
"The column "Baozou Big Event" will be launched on Guangying Kuaibo in the fourth quarter of this year."
"However, Director Wu, can this mini-series and talk show really attract users to watch?"
Li Xiaoping's face was full of curiosity. Although she faithfully carried out the orders given by Wu Yuan, to be honest, Li Xiaoping really didn't understand talk shows and spoof short films, and really couldn't see what the appeal of these two young teams was.
It's just that Wu Yuan's past decisions have proven to be correct countless times, so even if she didn't understand, she was determined to execute them.
"Haha." Wu Yuan said with a smile: "Just wait and see."
"These two programs will become phenomenal online film and television works. This is an online carnival for the post-90s generation." (End of this chapter)