Chapter 574 Will Be Released on Valentine's Day!

As China becomes more and more integrated with international standards and becomes more modernized, Valentine's Day, an imported holiday, has become more and more influential in the country. 【6】【9】【s】【h】【u】【x】【.】【c】【o】【m】

Basically, most young lovers go on a date with their significant other on this special day.

On this day, the most popular date item is naturally going to the cinema to watch a movie.

Therefore, in the past few years, domestic romance movies have become more and more popular with movies scheduled to be released in February, so you can eat this piece of cake that comes to your mouth.

However, February this year is a bit different. Among all the small shrimps, a big crocodile broke into it.

Wu Yuan, a great international director, has entered this year's Valentine's Day schedule with a romance film that he wrote, directed, and starred in!

It is hard to imagine that Wu Yuan, who was still looking up at the stars and rescuing in space in the last movie, would be a pure low-cost romance movie.

Many movie fans and industry insiders who had forgotten Wu Yuan’s early experiences suddenly remembered that Wu Yuan’s first domestic box office hit, “Your Name,” was a romance film disguised as a youth film. ah!

To this day, "Your Name" is still a classic domestic romance film, with the highest number of clicks on online video platforms!

Although Wu Yuan has never admitted that this is a romance film.

However, domestic movie fans have no doubts about his ability to make excellent romance films.

Therefore, after the news of the scheduled release was released and pre-sales were opened, major domestic theaters immediately actively scheduled films for "Love Letters". On the first day of its release on February 14, the scheduling rate directly reached 49%, which is a movie It occupies half of the screens in domestic theaters, and the remaining four or five movies can only compete for the other half.

Domestic young lovers did not live up to the enthusiasm of major theaters for this movie, and sold out all the pre-sale tickets for "Love Letter" immediately.

The ticket price of 35 yuan per ticket is really not expensive, even considered cheap.

In the past two years, Wu Yuan and Hollywood have popularized the new wave of 3D and MIAX movies. Domestic movies have quickly caught up with it. A large number of 3D movies are dancing around, and even horror movies have to be 3D.

Regardless of whether the movie itself is good or not, and whether the 3D effect is good or not, the price of this movie ticket has really increased.

Nowadays, the ticket price of a 3D movie even in third-tier small cities is fifty or sixty yuan. In fact, after entering the cinema, audiences still watch 3D movies on ordinary screens, and the effect is very poor.

In first-tier cities, a movie ticket for a 3D movie can even cost more than 100 yuan. If it is a 3D IMAX movie, it can even cost around 180 yuan.

In comparison, Wu Yuan, who is regarded as a pioneer of 3D IMAX movies in the world, this time his new movie is just a 2D romance film, with an average ticket price of only 35 yuan, which seems a bit abnormal.

There are even some movie fans who feel that it is really worth it to watch Wu Yuan's movie for 35 yuan!

"You can spend 35 yuan to watch Wu Yuan's new film by the international director, who is highly sought after in Hollywood. Isn't that profitable? It's a hell of a lot of money!"

This wonderful statement quickly spread on the Internet.

In addition, young people born in the 90s are now basically accustomed to watching movies as an entertainment method. Many young couples immediately bought movie tickets for "Love Letter" and planned to spend this romantic day with them on Valentine's Day. The other half watches a romantic movie.

So on the day the pre-sale started, a large number of movie tickets for February 14, 15, and 16 were sold.

Although it is not like "Gravity", no matter how many movie tickets there are, they will be sold out, but at least except for a few very bad or too early shows, most prime venues can basically maintain an attendance rate of more than 70%.

And if all games are counted, the average attendance rate can reach more than 30%.

This average attendance rate is not low. After all, many daytime and early morning shows may only have a few or a dozen spectators per game, and the attendance rate cannot even reach 5%.

Generally speaking, a movie can have an average attendance rate of 20%, and a prime movie theater has an attendance rate of 50%. This is considered an excellent result. Cinemas will take the initiative to increase the number of films, and making a lot of money at the box office is not a problem.

That is to say, Valentine's Day goes well with romance movies, and with Wu Yuan's good reputation, "Love Letter" was able to have such good pre-sale results when it was released in the first week.

And some friends of Wu Yuan who attended the internal premiere and had been holding back for a few days also boldly opened up on the Internet.

Among the directors, Feng Xiaogang, who likes to use Weibo the most, was the first to open the microphone and said: "It is a very good time and space romance film. The beautiful images like oil paintings, the delicate dialogue of letters and the long and melodious music are all very good, although there are some plot flaws. There are flaws, but they definitely outweigh the flaws. It can only be said that Director Wu has made further progress in the romance genre.”

Compared with Wu Yuan's previous works, Feng Xiaogang felt that the plot of "Love Letter" was rough, with many flaws and not enough depth. He understood that this was the reason why Wu Yuan had not made a romance film for a long time.

However, in the movie, he really realized deeply that Wu Yuan has made rapid progress in mastering the picture. He can be said to be a little Chen Kaige. This is something that he can't even catch up with.

Different from Feng Xiaogang's "neutral" evaluation, Liu Yifei and Wu Yuan's friends in the industry gave them overwhelming praise.

Whether it is Liu Ye, Xia Yu and others, as well as Su Chang, Liu Tao and others, they are all full of praise for this movie.

Especially girls, they really have no resistance to the romance of this movie.

You met my past life, and I met your present life, destined lovers in past and present lives.

This setting is so romantic and fateful.

With the strong recommendation of relatives and friends, "Love Letter" was officially released.

On the day of the release, the daily box office of "Love Letter" exceeded 40 million, exceeding the 37.5 million of "Love" last year, setting a new record for the single-day box office of Chinese-language films on Valentine's Day!

This year, the single-day box office in the mainland market on Valentine's Day exceeded 100 million!

"LOVE", produced by Huayi Brothers and starring Taiwanese actors such as Shu Qi, Ruan Jingtian, Zhao Youting, Peng Yuyan, Guo Caijie, and Chen Yihan, also won a first-day box office of 31.6 million, ranking second!

In addition to the two romantic films "I Do" and "High Altitude Love II" released during the Valentine's Day, and the two foreign language films "Journey to the Center of the Earth 2" and "Mission Impossible 4" which are still in theaters, the single-day box office performance of the mainland film market on February 14 easily exceeded 100 million!

Among them, "Love Letter" led not only set a new Valentine's Day single-day box office record, but also became the most chosen movie by couples on that day. Countless young couples walked into the cinema with their arms around each other with smiles, and walked out with red eyes and full of emotion.

Romantic, beautiful, delicate and full of healing "Love Letter" tells a love story that has traveled through a hundred years of time and space in a fanciful way.

Even though so many years have passed, the souls of the two protagonists are still so sincere and romantic.

Those letters are so sincere and passionate.

After meeting that person, it seems that everything is destined. It was the same 100 years ago and it is still the same 100 years later.

Nothing can make young couples experience the romance and beauty of true love more than this.

"You must watch Love Letter this February!"

In the early morning of February 15, the movie Love Letter topped the discussion charts of Weibo, Baidu, Douban, and Tieba at the same time! (End of this chapter)