Chapter 578 The Fast Pace of Release
“The company will be very busy in the second half of this year.
""Soul Ferry: Huangquan" is scheduled to be released in the summer, and "The Legend of Shushan Fairy" is scheduled to be released during the National Day."
"Coupled with the filming of "Along with the Gods 2", my new movie plan should also be put on the agenda."
Wu Yuan looked at Li Xiaoping energetically, with deep expectation in his eyes.
This year is definitely the first year of the movie universe for the era of light and shadow.
"Soul Ferry: Huangquan" and "The Legend of Shushan Immortal" were both movies that took two years from project establishment to production. The two movies together cost a full 500 million to produce.
The whole company is very ambitious for these two movies!
only
"Director Wu, is it true that "The Legend of Shushan Immortals" will not be scheduled for the Lunar New Year?" Li Xiaoping frowned, extremely confused, and wanted to persuade Wu Yuan again.
In fact, when Wu Yuan was filming in Jordan, Light and Shadow Times had already held several internal meetings to discuss the timing of the new film.
At that time, the company unanimously discussed and decided that it hoped that "The Legend of Shushan Xiaxia" would be scheduled for the Lunar New Year, that is, at the end of December 2012.
In this year’s Lunar New Year holiday, in the eyes of company executives such as Li Xiaoping, the competition is not too fierce.
Chen Kaige's "Search" will be released in the summer.
Feng Xiaogang, the former king of Lunar New Year films, has scheduled his new movie "1942" on November 29 because the content is not suitable for the Lunar New Year atmosphere. It is considered to be two weeks in advance and has been postponed to the Lunar New Year schedule.
Jiang Wen has no new films this year.
Zhang Yimou was also absent from this year’s Lunar New Year festival.
As a result, none of the top four directors in China has participated in the intensifying competition for Lunar New Year movies.
That’s not to say that this year’s Lunar New Year holiday will be empty.
Among the movies that have been scheduled, "The Grandmaster", which will be released on December 18, is an aggressive movie.
Directed by The King of Sunglasses, starring Tony Leung, Zhang Ziyi and Song Hye Kyo.
On December 20, "Zodiac" starring Cheng Long was released. Cheng Long and the New Year film are also very lethal.
In addition, "Blood Drops", released on the same day, brings together mainland actor Huang Xiaoming and Taiwanese actor "Ruan Jingtian".
There are also "Escape" starring Liu Qingwan and Goo Jai, and "Conspiracy" starring Aaron Kwok, Nick Cheung, Jiang Yiyan and Li Chen.
The competition in this year's Lunar New Year films is also quite fierce. Cheng Long, Tony Leung Chiu-wai, Louis Koo, Huang Xiaoming, Aaron Kwok, and Nick Cheung are fighting in a melee. It's not easy to fight your way out.
However, the company is still full of confidence in "The Legend of Shushan" because it is the only special effects blockbuster in the Lunar New Year this year.
Although "Zodiac" also bills itself as an action special effects film, everyone knows Cheng Long's movies. The main focus is still an action comedy, and it is impossible to have any shocking visual effects.
This is the natural Xiaojiazi style of Hong Kong movies.
In Li Xiaoping's opinion, special effects blockbusters like "The Legend of Shushan" can definitely defeat all the above-mentioned movies.
In other words, "The Grandmaster" by King of Sunglasses may be a relatively high threat, but after more than ten years, the Lunar New Year movies in the mainland are now very large, enough to support a box office of 2 billion, and two blockbusters together are enough. .
However, when Li Xiaoping submitted the scheduled schedule to Wu Yuan, Wu Yuan rejected it without hesitation and made a strong decision that "The Legend of Shushan" would withdraw from the competition for the Lunar New Year slot and be scheduled for the Spring Festival.
The current Spring Festival is not the biggest one in the Mainland ten years later. Before Star Wars’ “Journey to the West” and “The Mermaid” appeared, the Mainland’s Spring Festival was not very popular.
Because both the market and the audience subconsciously believe that the Spring Festival is a day for holidays and reunions, which seems not suitable for watching movies.
It wasn’t until the appearance of Mr. Star that the Spring Festival became a good time for the whole family to watch movies.
Nowadays, neither the industry nor outside the industry is very enthusiastic about the Spring Festival release, let alone taking the risk of releasing it on New Year's Eve or New Year's Day.
Li Xiaoping didn't quite understand why Wu Yuan gave up the Lunar New Year stall.
Doesn't Wu Yuan have confidence in "The Legend of Shushan Immortal"?
But this project was originally promoted by him, and he also wanted to build a Chinese Xianxia movie universe around this movie!
Wu Yuan smiled and said nothing.
Of course it's not that he has no confidence in "The Legend of Shushan Immortal", but no matter how confident he is, there is no need for "The Legend of Shushan Immortal" to compete with "Taiwan"!
At the moment, no one cares about "The Journey to Thailand", which is scheduled to be released on December 21st.
"On the Road", which was released on June 4, 2010, took in a box office of 37 million yuan. As a comedy movie with an investment of less than 10 million yuan, it is undoubtedly very successful.
But no one thinks that the sequel of this movie can compete head-on with blockbusters and have a box office of over 100 million.
The most optimistic people now, that is, the creators of "囧" and the production company Guangwang, have the boldest expectations, which is to hope that this movie will have a box office of over 100 million.
In fact, this is really just a fantasy. The actual goal of Xu Zheng and the staff within the Rays is a box office of 50 million.
As long as the box office of this movie can reach 50 million, it will be considered a big success. If the box office can reach 70 or 80 million, it will be a bloody profit.
No one dared to imagine, or even imagined, that the box office of this movie would reach 310 million yuan in its first week of release, setting a first-week box office record for Chinese-language films, and eventually it would take in 1.267 billion yuan, breaking the mainland box office record.
This is a miracle, a miracle that no one dared to imagine before the movie was released.
So, neither Light and Shadow Times nor Enlight Pictures itself thinks that Lost in Thailand can compete head-on with blockbusters like The Grandmaster and Chinese Zodiac. They just want to rely on the theme of comedy to sneak in.
Li Xiaoping even ignored this movie and never took it seriously from beginning to end.
But Wu Yuan is different. He knows too well how outrageous the miracle created by Lost in Thailand is.
No matter how good the special effects of The Legend of Sword and Fairy are and how great its influence is, there is no need to compete head-on with Lost in Thailand.
The film market in a schedule is so big. If two giants squeeze in, both will suffer, and the box office results of both movies will not be very good in the end.
So The Legend of Sword and Fairy must be staggered with Lost in Thailand.
Normally, as long as it is advanced to the first half of December, it will not compete head-on with Lost in Thailand.
But the embarrassing thing is that "1942" will be released on November 29, and "The Grandmaster" will be released on December 18. If "The Legend of Zu" is moved up to the first half of December, it can only be released on December 7.
This is also a lose-lose choice.
Originally, "1942" and "The Grandmaster" could have two weeks of staggered box office windows, but if "The Legend of Zu" is inserted in the middle, it will become that all three movies can only have a one-week box office window.
"1942" was released for a week, followed by "The Legend of Zu", and then "The Grandmaster" was released another week, and then "Lost in Thailand" was released three days later.
Such a schedule is too bloody, Wu Yuan gave up without even thinking about it.
And what about postponing it and setting it for the Spring Festival?
That won't work either!
Because Stephen Chow's "Journey to the West: Conquering the Demons" was scheduled for the first day of the Chinese New Year on February 10!
This is also a phenomenal movie with a box office of over 1.2 billion.
Moreover, when "Journey to the West: Conquering the Demons" was released, the marketing was "I owe Master Xing a movie ticket". This marketing method is really invincible. As the king of nonsensical comedy in Hong Kong Island who has influenced two generations, Master Xing plays nostalgic memories, and no one can compete with him.
It can be said that the high box office of "Journey to the West: Conquering the Demons" is inevitable. Even if the quality of this movie is poor, with the sentence "I owe Master Xing a movie ticket", the box office of this movie will definitely exceed 1 billion.
"The Legend of Shushan Fairy Heroes" can't compete with him, and there is no need to compete with him. The plate of the Spring Festival period is at most 1.5 billion, which is not enough for two blockbusters with a box office target of 1 billion.
In this way, after counting, the National Day period opened up by Wu Yuan himself is the most suitable.
Light and Shadow Era is also dominant in the National Day period!
"Let's set the National Day!" Wu Yuan said firmly: "No company understands the National Day period better than us!" (End of this chapter)