Chapter 607: Firmly Adhere to the Movie Universe Strategy and Remain Unshakable!

In the conference room of the Light and Shadow Times headquarters, a summary meeting was being held.

Wu Yuan stood at the head, with his hands on the table, his eyes serious and solemn as he spoke his opinion.

"The success of "The Legend of Shushan Immortals" is both accidental and inevitable."

"This is the result of the right time, right place and right people."

"Domestic audiences have been baptized by Hollywood superhero movies this year. Marvel movies, which were originally not well-known in China, have successfully become famous in China due to the popularity of "Avengers"."

"It is also the success of "Avengers" that has ignited a strong interest among domestic movie fans in this kind of super special effects blockbusters. It just so happens that there are no movies of this kind in China."

"At this time, the emergence of "The Legend of Shushan Immortal" will undoubtedly satisfy the interests and preferences of movie fans."

"This movie can be said to be the Chinese version of "Iron Man." Although Taiwu is not a superhero wearing an iron suit, he is a natural swordsman. To Chinese people, he is the same as Iron Man. A "superhero" character full of charm and unique Chinese charm."

"The success of this movie is not only the success of the light and shadow era, but also the success of Marvel-style movies."

"We are learners and imitators following Marvel, but the future is still long. Sooner or later, there will be a day when we are better than our predecessors."

The sound of applause echoed in the conference room, and every participant's face was rosy.

There's no way around it, Wu Yuan's outlook is simply great.

China’s own Marvel!

Everyone in the industry here knows how outstanding Marvel movies are now.

Although the first phase of Marvel's movies have average domestic box office results, whether it is "Iron Man 1", "The Incredible Hulk" or "Captain America", the box office has not exceeded 100 million, which cannot be compared with the box office results of Chinese-language films. Compare.

But everyone knows that the box office of these Marvel movies is very good in overseas global markets, often earning hundreds of millions of dollars. The total box office of seven to eight billion US dollars is the basic operation.

In particular, "Avengers" has achieved a domestic box office of 568 million US dollars and a global box office of 1.518 billion US dollars, which has completely made Marvel a new mountain in Hollywood commercial movies.

After entering 2010, the 1 billion box office club with global box office exceeding 1 billion seems to be getting easier and easier to achieve.

The billion-dollar box office movies that Wu Yuan and his friends could count on one hand are gone forever, and now they can’t even count them on two hands.

Most of the new movies with a box office of over 1 billion US dollars are Marvel movies, which shows the influence of Marvel in international commercial movies.

Now, the Light and Shadow Era is going to be China's own Marvel Studios and create a Marvel-like movie universe. How can we not make the executives of the Light and Shadow Era excited?

They don't pursue the global box office of US$1.5 billion like Marvel. As long as it has a global box office of RMB 1.5 billion, it will be shocking enough and it will be enough to dominate the current Chinese film market!

"Of course, you have to learn from the foreigners and learn their skills in order to defeat the foreigners." Speaking of this, Wu Yuan smiled easily and said jokingly: "I will also join Marvel Studios in the future and cooperate with them to shoot a Marvel movie universe. movie of."

"When the time comes, I will definitely have close contact with and understand Marvel's filmmaking methods and concepts, and try to learn from them and teach them so that we can develop our own movie universe."

Wu Yuan's intention to join the Marvel Cinematic Universe is still a secret. No one in Hollywood or Asia knows about it, and there is no media report.

This is also the first time for many executives from the Light and Shadow Era to know about this.

However, due to confidentiality regulations, Wu Yuan will only reveal this little bit of information. He will not tell them exactly which movie he is going to make, and they are prohibited from spreading the news to the outside world.

"We just need to know this internally."

"That's not the focus of today's meeting."

"The success of "The Legend of Shushan" proves that this kind of linked movie universe is the correct way to develop commercial movies. Next, we will continue to build in depth in this area."

"The Legend of Shushan Fairy" is indeed very successful. From October 1st to October 7th, it took in a box office of 800 million during the National Day seven days, making it the number one box office hit this year, and it is expected to exceed 1 billion at the box office.

If nothing else happens, the box office of this movie can exceed 1 billion, and it may even exceed the 1.2 billion of "囧".

The reason why "The Legend of Shushan Fairy" can achieve such a high box office is not only because its special effects are enough to shock and attract the audience, but also a large part of the credit can be attributed to the success of "Soul Ferry: Huangquan".

Although the box office of "Soul Ferry: Huangquan" is not even half of that of "The Legend of Shushan Immortal", after the film was released, the response on the Internet was still very enthusiastic, and half a month after its release, the high-definition version of the resource is available It's spread all over the Internet.

By the time "The Legend of Shushan" was about to be released, most netizens born in the 1980s and 1990s had watched the movie online.

Just like the foreshadowing of "Iron Man" and "Captain America", "Avengers" became a big hit in one fell swoop.

It is the various renderings of Shushan, the sword sect in the human world, in "Soul Ferry: Huangquan", coupled with the battle between the Shushan sword cultivators and the Huangquan ghost army at the end, that brought the audience a stimulating visual enjoyment. This is why many fans who originally only watched online resources and were unwilling to go to the cinema to experience the genuine version bought tickets to the cinema to watch this movie when "Shushan Xianxia Zhuan" was released.

Because they know that the viewing experience of this kind of special effects blockbuster in the cinema is very different from the effect played at home on a computer or DVD.

The popularization of IMAX technology and 3D technology can be said to be a booster to save the Chinese film market.

The Chinese cinemas that were completely destroyed by the pirated market have begun to be crowded again because of the emergence of IMAX and 3D technology.

With the example of "Avengers", most fans know that this kind of special effects blockbuster must be watched in the cinema to be enjoyable, otherwise it is better not to watch it.

Their only concern is whether the special effects scenes in the movie are worthy of the movie tickets that cost dozens of yuan each.

If it was before, without the foreshadowing of "Soul Ferry: Huangquan", everyone would be skeptical and distrustful, and would not go to the cinema to watch it immediately.

But after the foreshadowing of "Soul Ferry: Huangquan", movie fans are full of confidence in "Shushan Xianxia Zhuan", and believe that the special effects of this movie will only be more exciting than "Soul Ferry: Huangquan"!

With this trust and expectation, this is the miracle of 800 million box office in the seven days of the National Day!

"Everyone!"

Wu Yuan knocked on the table vigorously and said excitedly: "We must not only continue to develop the movie universe, but also do it on a large scale!"

"I think everyone has tasted the sweetness brought by the continuity of this kind of movie, right?"

"This is different from the way that high-grossing movies produced sequels in the past. The connection between different films in the movie universe is not that strong. The advantage of this is that on the one hand, it can enjoy the benefits of sequels, but it will not ruin the entire IP like a sequel if the box office is not good!"

"As long as the movie universe is well constructed, even if one or two related works occasionally have poor box office, it will not affect the development of the entire movie universe."

"This is the most ideal IP operation method for a film company!"

"Create a movie universe that is endless and can grow by itself!" (End of this chapter)