Chapter 579 It Has to Be the National Day

“In this case, we are a bit pressed for time.

"One is a summer film and the other is a National Day film."

"I hope movie fans can afford to watch both."

Li Xiaoping said with some worry.

It’s not that she is unfounded, but for most mainland moviegoers, they only go to the cinema 2-3 times a year on average.

In fact, many people only go to the cinema once a year.

"Soul Ferry: Huangquan" and "The Legend of Shushan Immortal" are stories based on the same world view. They are considered to be films in the same series. If the two films were released together, it would be easy for the audience to choose only one to watch.

Even Marvel on the other side of the ocean will not let their MCU movie universe movies be released together within three months, but at least six months apart, just to give movie fans a "respite."

This is still the case in North America where watching movies is as common as eating and drinking, let alone China where watching movies has only bid farewell to "luxury enjoyment" for a few years.

"Let's do this. "Soul Ferry: Huangquan" will be scheduled in July as much as possible, so that there can be two months in between."

"Two months is enough time for the movie to mature online and offline. When "The Legend of Shushan" is released again, many audiences may come to watch the movie." Wu Yuan added.

His words were rather vague, but Li Xiaoping still understood him.

After "Soul Ferry: Huangquan" is released, it is estimated that pirated resources will appear on the Internet at most half a month, and a Blu-ray version will appear a month later. It is not a copy of the original Blu-ray disc produced by the Light and Shadow Era, but a copy from a certain Transcriptions of first-hand film sources directly leaked from some movie theaters.

The domestic piracy industry chain is really very professional.

After these free pirated resources are spread all over the Internet, some netizens who are reluctant or suspicious and unwilling to go to the cinema to watch "Soul Ferry: Huangquan" will take a look at these free resources.

If this movie is good enough and attracts them, they will naturally take the initiative to go to the cinema to watch "The Legend of Shushan" when it is released.

Because the two movies can be considered to be interconnected, the beginning of "The Legend of Shushan Immortal" is fifty years after the end of the story of "Soul Ferry: Huangquan".

This effect is just like when "Iron Man 1" was released. Many viewers didn't actually go to the cinema to watch the movie. Most of them watched it through free resources online.

But because this movie is so good, when "Captain America", "Thor" and "Iron Man 2" were released later, the audience who had watched "Iron Man 1" on the Internet went to the cinema to watch this movie. So much so that each subsequent Marvel movie had a higher box office than the last, and finally became a complete hit with "Avengers".

Wu Yuan is now crossing the river by feeling the stones.

He also doesn’t expect the Xianxia movie universe in the light and shadow era to be a hit with the first film. “Soul Ferry: Huangquan” can only rely on the IP reputation of “Soul Ferry” to save money.

He has put all his money on "The Legend of Shushan Immortal". As long as "Soul Ferry: Huangquan" can expand its influence, it doesn't matter even if it is not a box office sale but pirated resources are spread everywhere on the Internet. By then, "The Legend of Shushan Immortal" will "When it is released, it will have excellent box office results.

To achieve this, it does take time to spread and brew.

""Soul Ferry: Huangquan" should be released in the first week of July. You should go and discuss the distribution arrangements with China Film."

"As for the National Day release, I believe that our "The Legend of Shushan Immortal" will definitely dominate the box office, and none of our other competitors can beat it."

Wu Yuan smiled confidently and consciously put his treasure on the National Day holiday, which was a clever trick.

This year’s National Day event is really miserable, and is known as “the most tragic National Day event in history.”

There are currently five films that have been confirmed to be scheduled for National Day, namely "Tai Chi 1: From Scratch", "Tongque Terrace", "Dangerous Liaisons", "Second Exposure" and "Loop Messenger".

Just looking at the surface, these five movies are quite competitive.

"Tai Chi 1: From Scratch" is a legendary kung fu film starring Leung Jiahui, Yuan Xiaochao, Yang Ying, Peng Yuyan, Feng Shaofeng, Wu Yanzu and others.

"Tongque Terrace" is a costume war film starring Chow Runmao, Huang Shengyi, Su Youpeng and others.

"Dangerous Liaisons" is a romance film starring Zhang Ziyi and Cecilia Cheung.

"Double Exposure" is a drama film starring Fan Binbin, Feng Shaofeng, and Huo Siyan.

Plus "Looper", a Sino-US co-production.

This year’s National Day holiday seems to be a bright one, with each one having its own highlights.

However, as someone who has experienced it, Wu Yuan knows very well that "Tai Chi 1: From Scratch" is a complete bad movie, and "Dangerous Liaisons" and "Second Exposure" are both bad chick flicks.

A Sino-US co-production like "Looper" is an embarrassingly hybrid product.

As for "Tongque Terrace" without Liu Yifei, although Huang Shengyi is also quite beautiful, the box office performance of this movie was not good.

With these five movies released together, from September 30 to October 7, 2012, the country's total movie box office revenue was 370 million yuan, which can be called the worst National Day box office performance in recent years.

This does not mean that the National Day box office is not big.

"Detective Dee: The Dragon King", which was released on National Day in 2013, had a box office of over 600 million.

In 2014, the single film "Blissful" grossed 1.2 billion at the box office.

Not to mention 2015's "Charlotte".

This year's National Day box office was terrible, not because of the audience, but because the movies released during the National Day were really bad. A bunch of bad movies were mixed together, leaving the audience with no room to choose, and simply gave up this year's National Day.

In such a situation where there is no tall one among the short ones, "The Legend of Shushan" joined the National Day, which is just right!

"There is no strong competitor in the National Day this year. It is simply prepared for us." Wu Yuan said with a smile: "Instead of competing in the Lunar New Year and Spring Festival, it is better to occupy the National Day."

"In recent years, domestic audiences have gradually become accustomed to watching fantasy movies during the National Day, just like European and American audiences are accustomed to watching magic fantasy movies during Christmas."

"Painted Skin in the early years, Detective Dee: The Mystery of the Phantom Flame in 2010, and Painted Wall and White Snake last year are all fantasy movies. In recent years, the National Day has been dominated by fantasy movies."

"Mainland movie fans are accustomed to going to the cinema to watch a fantasy special effects blockbuster during the National Day."

"Our "The Legend of Shushan" is released at this time, which can be said to have all the advantages of time, place and people."

"This is much easier than competing with comedy movies for the Lunar New Year market."

After Wu Yuan's analysis, Li Xiaoping had to admit that it was indeed quite reasonable.

"I understand, Director Wu."

"I will arrange the distribution work as soon as possible and set the release date."

"By the way, there is one more thing. Guangying Kuaibo has completed the acquisition of Baozou Manhua and Wanhe Tianyi. Mr. Chen from Guangying Kuaibo wants to arrange a meeting with you about the company's next stage of development." (End of this chapter)