Chapter 667: Charlotte's Troubles
Last night's skit "Help or Not" did bring a lot of popularity to "Charlotte's Troubles".
Originally, the variety show "Laughing Theater" was only popular on the Internet, but not everyone watches online variety shows. Some people just don't like watching online variety shows and won't search for related videos.
The Spring Festival Gala is another exposure channel.
Xu Ye is not the only one who increases exposure for actors by appearing on the Spring Festival Gala.
This year's Spring Festival Gala also had several actors who had movies to be released during the Spring Festival.
Unlike Zheng Yu, they were somewhat ineffective exposure, while Zheng Yu was effective exposure.
These actors only sang or performed skits on the Spring Festival Gala.
In the language programs, all other programs on this year's Spring Festival Gala were crushed by "Planning" and "Help or Not".
Some lines in the two skits have been circulated on the Internet. In time, some lines will definitely become memes and be integrated into everyone's lives.
For other stars who perform skits, let alone increase exposure, it would be a good thing if they are not scolded.
As for the singing stage, it was originally a gathering of several stars to sing together, and it was difficult to leave a deep impression in the minds of the audience.
In the end, it was on the hot search, which was all hyped up by fans and water army, and it did not play any role in publicity.
In a Spring Festival Gala, Zheng Yu and Xu Mei went from a niche to the mainstream, and successfully made their faces in front of hundreds of millions of viewers across the country.
That's not enough. Now there are short video platforms, and their sketch will continue to spread on short video platforms, which is a continuous exposure.
The Spring Festival period is a hot period, and the promotion of movies is also extremely important.
"Charlotte's Troubles" was promoted step by step in the previous month, and no eye-catching big moves were made.
The trailers were also released one after another as planned.
At that time, many people felt that Xu Ye did not take this movie seriously.
Xu Ye himself is a comedy film director. If it is a good script, why doesn't he shoot it himself, but let Hu Jinping shoot it?
Now even the publicity is not strong, which further confirms that this may be a bad movie, a bad movie that even Xu Ye himself has no confidence in.
Online public opinion has always been strange, mainly bullying netizens who browse different information every day.
If you look at the discussions of the marketing accounts about this movie together, it was said at the beginning that Xu Ye let Zheng Yu play the male lead, which was a forced promotion and an invasion of capital.
Now it has become a bad movie again.
Who would promote people with a bad movie?
But when Zheng Yu and Xu Mei appeared on the Spring Festival Gala stage, everyone understood.
It’s not that they don’t promote, but they promote on the Spring Festival Gala.
Xu Ye’s two comedy movies last year bombarded the film industry and got a box office of 5 billion together, which made this year’s Spring Festival comedy movies more.
As mentioned before, Yang Baoyin also has a movie to be released during the Spring Festival. His movie is called "I Have to Live a Good Life", which is his comedy style, not a nonsensical style.
His movie also invited movie emperors to star in it, and the lineup is very luxurious, which took advantage of the early publicity.
It's just that Zheng Yu and Xu Mei made a presence in the Spring Festival Gala, which made Yang Baoyin a little panicked.
He also submitted a skit script to the Spring Festival Gala this year, but it was rejected in the second review.
In the end, this skit could only be broadcast on the local TV station's Spring Festival Gala.
The local TV station's Spring Festival Gala and the CCTV Spring Festival Gala are not at the same level at all.
Early in the morning, Yang Baoyin took out his mobile phone to read the online discussions.
At 10 o'clock today, it was the first premiere of the movie.
It's almost 10 o'clock now, and the tickets for the premiere have stopped selling.
Yang Baoyin first took a look at the current box office of the movie, which has reached 130 million. This box office includes the pre-sale box office, which is very good overall.
He took a look at the current box office of "Charlotte's Troubles", which is only more than 50 million, also including the pre-sale box office.
Yang Baoyin was slightly relieved after seeing this box office.
"Whether it's the director or the actors, my movie is better than "Charlotte's Troubles."
In the comedy film circle, Yang Baoyin thinks he is better than Hu Jinping, and most of the audience actually think so.
After all, Hu Jinping is not a professional director, but an actor-turned-director, and he has not directed a hit so far.
The gap in the cast is even greater. There is not even a first-line star in the starring role of "Charlotte's Troubles", and most of them are actors pulled from "Big Laugh Theater".
To put it simply, these actors came from talent shows.
For Yang Baoyin, if his movie box office can beat "Charlotte's Troubles" this time, it can be considered that he has won back a game from Xu Ye.
Yang Baoyin suddenly realized that Xu Ye seemed to have not personally promoted "Charlotte's Troubles".
Before, a short easter egg was added at the end of "Justice, My Foot", but it has been so long that the audience has almost forgotten it.
"It shouldn't be like this. After all, it's a movie written by me, so why don't you promote it?"
Yang Baoyin searched Xu Ye's name on Weibo and clicked on it.
For some reason, he felt a little different when he entered Xu Ye's personal homepage.
This is the singer who sang "My Motherland"!
Yang Baoyin saw that Xu Ye had updated a Weibo post this morning, but he didn't follow it so he didn't see it.
The Weibo post read, “The Chinese New Year is finally here, and it’s time to take out the good things I have treasured for a long time.”
There is also a video below.
Yang Baoyin was a little confused, but based on the idea that he had come, he still clicked into the video.
At the beginning of the video, Xu Ye was sitting at a table.
Xu Ye said with a serious face: "I have introduced my luxurious life to you before, but actually the introduction was not very comprehensive, because there are some things that I only take out during the Chinese New Year."
"What I'm showing you today are barreled instant noodles. I asked someone to buy this instant noodles from overseas counters through my connections. I only dare to try it during the Chinese New Year."
Xu Ye clapped his hands.
At this time, a woman placed a dinner plate in front of Xu Ye. On the plate was a bucket of instant noodles, as well as napkins, knives, forks, spoons and other tools.
"Master, please enjoy," the woman said.
Although this woman only showed two arms, she was obviously Xiao Xu.
Yang Baoyin was already a little speechless.
Xu Ye smiled evilly: "Barrel braised beef noodles, are you stupid? The noodles I introduced before were all bagged noodles, which are not at the same level as the barreled ones!"
Xu Ye picked up the instant noodles and introduced: "This is a brand new, unopened bucket of braised beef noodles. The overall color is Chinese red, which goes well with the New Year atmosphere and is very suitable for tasting during the Chinese New Year."
"When you see this, you can share the video with your friends and see the world together. This kind of face is really rare. Next, I will teach you how to use it."
Yang Baoyin complained crazily in his heart.
"Who the hell eats instant noodles during Chinese New Year!"
Xu Ye was still introducing seriously.
"First we tear off the transparent plastic film on the outside. Pay attention. Unlike the bag, the barrel has a triangular protrusion. We pinch it and tear it backwards. It is indeed counter quality, and there is a slight damping when tearing. Feel, don’t tear it up.”
Xu Ye said while tearing open the barrel noodles.
"There are three packets and one cake inside, a powder packet, a sauce packet, a vegetable packet and a piece of bread. Note that at this step, many friends who have never eaten before just tear open the packet and pour it in. It is not right to eat like this. "
"We first take out all the material packages. There is also a small fork inside, which is very user-friendly. We first add boiling water to the bucket. The water source is very important. I recommend using the tips I have mentioned many times in life. Filtered water."
Xu Ye added boiling water to the bucket, and after the noodles were soaked, he used a fork to roll up a small piece of instant noodles from the inside.
"Pay attention to details."
Xu Ye put this small piece of instant noodles on the dinner plate, then sprinkled a little powder packet on it, poured a little water on it, squeezed a little sauce on the side, and scratched it with a spoon.
"You may want to ask what is the use of vegetable bags? This is what vegetable bags are used for."
Xu Ye brought a tall glass, poured the vegetable bags into it, and then added hot water.
Yang Baoyin was already numb. After that, Xu Ye folded the napkin and stuffed it on his collar. He started eating with a goblet in one hand and a fork in the other.
Don't tell me, it's really like that.
I ate the instant noodles so hard that most people couldn't afford it.
“There’s something wrong with celebrating the New Year!”
Yang Baoyin cursed secretly. When he finished watching the entire video, he didn't see any movie promotion content in it.
"Is Xu Ye so confident?"
Yang Baoyin was a little surprised.
What he didn't know was that Xu Ye was so confident.
Xu Ye has nothing to do now and is still interacting with netizens on Weibo.
After his Weibo was posted, the patients at Huohua Hospital finally felt comfortable.
"Dean, you are finally back. After you sang "My Motherland" last night, I thought you were going to join the program and you would not be able to play happily with everyone in the future."
"Why didn't you post this video earlier? I'm so vain. I just borrowed a huge sum of money last month to buy a bucket of instant noodles. Now I have to pay back the money every day when I open my eyes. My hair is almost falling out."
"Dean, please help me take a look at this thing. It was passed down by my great-grandfather. Is it still valuable? [Picture.jpg]"
The last netizen’s picture showed an empty Coke bottle.
Xu Ye also responded to these netizens one by one.
"I haven't graduated from college and can't take the editor-in-chief exam."
"They all say don't be vain and don't buy things beyond your consumption capacity."
"Brother, this is a fake. The real thing is in the Forbidden City now. I have seen it with my own eyes. Look. [Picture.jpg]"
Xu Ye also replied with a photo.
The photo shows a display cabinet in the Forbidden City, with a Coke bottle placed on the table.
This is a photo that Xu Ye took by chance when he was filming a documentary in the Forbidden City. Naturally, he placed the Coke bottles there.
The booth was empty at that time, so there was a photo like this.
Netizens were delighted when they saw it.
"There are pictures and the truth, I believe you."
Xu Ye really had nothing to do at this time. He had dinner at Xiao Xu's house in the morning, and after recording the video, he went back to the hotel, waiting to take the afternoon flight back to Ancheng.
Xiao Xu went out with his parents to visit relatives and friends.
After interacting with netizens for a while, Xu Ye simply set up a lottery for his Weibo, and the prize was a hundred movie tickets for "Charlotte".
Netizens have always been interested in movies, and now many people's entertainment activity on New Year's Day is to go to the movies. Seeing that Xu Ye also gave away movie tickets, although it was not much, it was just in case he won.
At this time, the official Weibo of Charlotte's Troubles also announced the latest news.
"List of guest stars in this movie."
The content of this Weibo is very simple, just a bunch of names, but these names are all celebrities.
There are queen Jiang Ziwei, Yuan Xuwen, Lin Ge, Chen Yuxin, etc.
This news has not been released before.
"Ah? So many singers are guest stars? Is it true?"
"You can really hold it back!"
"Damn! I didn't buy a ticket! I can't buy it!"
The reason why this guest star list was announced last is mainly because they don't want to use this point for publicity.
Because there are really not many scenes of these singers appearing in the movie, if it is really announced early, it will become a scam when the audience goes to the cinema to watch it.
It is a small surprise to announce it now.
At this time, Han Ran has already sat in the cinema with his younger sister Han Wenjing.
The movie she and her younger sister watched was naturally "Charlotte's Troubles".
The movie has not officially started yet. Han Ran was browsing his phone and saw the news released by the official Weibo.
"So many singers are going to guest star?"
Han Ran also remembered that everyone had discovered that many of Xu Ye's songs had an interlude from the movie "Charlotte's Troubles" after them.
Adding to the fact that so many singers are going to guest star now, plus the trailer and the previous interview with Xu Ye.
Now it is certain that this movie must be a movie related to songs, and it also has a lot to do with these singers.
Just as Han Ran was thinking, the lights in the cinema turned off.
Han Wenjing said in a little adult tone: "What's so good about the movie? Why don't you take me to the amusement park?"
"Stop talking nonsense, it's good enough to take you to see it." Han Ran said directly.
On the big screen in the cinema, "Charlotte's Troubles" also started playing.