Chapter 683 "Xia Xia Xu"! (Monthly Vote Requested!)
The news of the movie "Kung Fu" changing its name immediately became a hot search on Weibo.
A group of filmmakers were also very surprised after seeing the name.
"Xu Ye is indeed very brave. He dared to give it such a name."
"Does he want to use this movie to represent the entire Kung Fu movie?"
"It will be very ugly if it fails with such a big name."
These filmmakers asked themselves, if they were asked to make a Kung Fu movie, they would definitely not dare to give it such a name.
In this era, public opinion can really affect the box office of a movie.
You can call it Kung Fu if you make a Kung Fu movie, which can attract people's attention, but if you are under pressure, once it fails, there will be big problems.
This year's summer movie season is still full of blockbusters.
There are action movies, science fiction movies, comedies, etc.
The behind-the-scenes teams of these movies that will be released in the summer season can't help but feel a little nervous after seeing that "Kung Fu" is also scheduled for the summer season.
Regardless of the name of this movie, Xu Ye is no longer a newcomer in the film industry.
The box office of his two movies combined has reached 5 billion. In the field of comedy, he has proved his ability.
Then for the next new movie, Xu Ye's box office appeal must be terrifying.
Some people are already thinking about whether to avoid "Kung Fu" and release it at a different time from "Kung Fu" to avoid being affected by "Kung Fu".
Some people are thinking about how to prevent "Kung Fu" from being released normally during the summer.
This kind of thing is not uncommon. There will be some teams on the earth to report another movie and make trouble so that this movie cannot be released on time.
As long as I don't let my opponent release it during the popular period, I can monopolize all the resources of the popular period.
In addition to these movies, there are also some foreign language films.
For example, "Guardian of the Reverse", the director of this movie is Piazza, who also directed "Dragon Wars".
After "Dragon Wars" was released last year, it was strongly suppressed by "Justice, My Foot".
Originally, "Dragon Wars" was about to take the first place in the Chinese summer box office, but because of the appearance of "Justice, My Foot", it missed the first place.
Piazza has been holding his breath in his heart.
This year, his "The Guardian of the Reverse" has also been completed. This time, Piazza's goal is still to hit the top of the Chinese summer box office.
This is not the first time that his movie has been released in China. With the foreshadowing of the previous movies, Piazza is very confident in "The Guardian of the Reverse".
This is not his wishful thinking, but a fact.
During the post-production period alone, the movie has been on China's hot search several times. Many netizens spontaneously promoted the movie and discussed the content of the movie.
Piazza likes to use special effects. There are many big scenes in the movie. If you go to the cinema to watch it, it will definitely be worth the ticket price.
"It's a pity that "The Legend of Dragons" only has a box office of more than 2 billion in China. It would be best if it can double this time."
Piazza is different from domestic directors. He doesn't care about the release of Xu Ye's movie at all, and he won't change the original release plan.
After seeing the news of "Kung Fu", the publicity team responsible for "The Guardian of the Reverse" in China also immediately realized that this was an opportunity.
While everyone is discussing Kung Fu, they also want to release some Kung Fu clips from the movie.
On the second day, the official Weibo account of the Guardian of the Reverse uploaded a trailer for the Chinese version.
"Along, the Guardian of China!"
As soon as the trailer was released, it immediately attracted the attention of fans.
In this trailer, the guardian from China wore a training suit, showing his strong muscles and a dragon tattoo on his body. He looked very handsome just by appearance.
As soon as Along appeared, he was besieged by a group of gangsters on the street. He used Chinese Kung Fu to deal with these gangsters.
Later, when Along gained the ability of the Guardian of the Reverse and became a guardian with supernatural power, his punches and kicks were even more special.
When they were fighting later, a golden dragon shadow appeared when he punched.
When everyone watched the trailer, they were directly boiling.
"So cool! The last punch is really cool!"
"Our Chinese Kung Fu is still pleasing to the eye."
"Stop talking, hurry up and show it, I will definitely buy a ticket!"
What netizens don't know is that Aaron doesn't have many scenes in the film.
It can even be said that Aaron's scenes are only in the Chinese version, and there are almost no scenes of Aaron in the movies released overseas.
This is also a routine operation of the West to please the Chinese film market.
In fact, part of the content in this trailer will not appear in the movie at all.
But it doesn't matter, because the publicity effect of the movie has been achieved.
This wave of Kung Fu's popularity was partly taken away by "The Guardian of the Reverse".
It was just at this time that some netizens discovered the problem.
"The actor who plays Aaron doesn't seem to be Chinese, but a Chinese actor in the United States."
"It's good to be Chinese. According to the current development of the West, it is not impossible to let black people play Chinese people one day."
"Why didn't you let Chinese actors play?"
Some people still feel a little awkward, but the film company did not come out to explain.
This can only be said to be a small problem.
As the promotion of "Guardians of the Galaxy" began, some box office forecasting agencies gave a box office forecast of at least 3.6 billion for this movie.
This kind of box office prediction is based on comprehensive speculation based on many factors. As for whether it is accurate, there is definitely no way to guarantee accuracy.
But this data reflects the market’s confidence in the film.
On the other side, Xu Ye was still in charge of the overall situation in the studio.
The studio employees are also very busy these days.
For the previous two movies, Xu Ye did not hold any large-scale activities before the release, and mainly promoted them online.
But for "Kung Fu", Xu Ye plans to try a new model that is not new, and that is offline screening.
Screening is to find some theaters to open some screenings before the movie is officially released, so that the audience can preview it.
If the reviews from this group of audiences are good, it will be good for the film’s later schedule and reputation.
Of course, if the review is not good, it will definitely have a negative impact.
In the current film market, there are generally only dozens or hundreds of screenings, and they all follow the creative team.
Wherever the creative team goes, wherever the screenings are held, the only people who can go to see the screenings are industry insiders or friends.
Most of these people will give it a good review.
But Xu Ye didn't want to go to such trouble. Why would he have so few screenings? If he wanted to do more, he would have more screenings.
On earth, the movie "I'm Not the God of Medicine" has accumulated a huge reputation through screenings. The box office alone was 164 million, and the final total box office was 3.1 billion.
In this world, no movie has ever tried this.
If Xu Ye wants to do this, the theater chain must be willing to cooperate.
What he wants is not dozens of games, but thousands of games.
"Mr. Xu, the trailer for Guardians of the Reverse World has been released." A subordinate reported the situation to Xu Ye.
"Our promotional song will be released today," Xu Ye said.
"Okay." The subordinate said.
The various soundtracks of the song "Kung Fu" are excellent, but the soundtrack is a soundtrack after all, and it is very artistic and is not suitable for pre-publicity of the movie.
Among Jay Chou's many songs, there is one that is relatively unpopular, which is quite suitable for promoting this movie.
This song is called "Zhou Daxia".
The song was originally the theme song of the movie "Slam Dunk". The lyrics were written by Fang Wenshan, the composer was Jay Chou, and the arranger was Hong Jingyao, a veteran trio.
The starring role of this movie is still Jay Chou.
It's just that this movie is about basketball, and the song has nothing to do with basketball.
Originally, Fang Wenshan named this song "Selling Tofu", but it was later changed to "Zhou Daxia" by Jay Chou.
Now that Xu Ye has used this song again, he naturally has to change its name.
The name he wants to use is "Xu Daxia"!
In the afternoon of the same day, Kung Fu’s official Weibo was updated again.
""Kung Fu" promotional song "Xu Daxia" is officially released!"
In this Weibo, a movie poster was also included.
In the picture, Xu Ye is wearing a suit, holding an ax in one hand, and a wave candy in the other hand, which is the round rainbow lollipop that appears many times in the movie.
Behind him, a large group of people in suits and ties rushed over. This group of people was from the Ax Gang.
As soon as this Weibo post was posted, it also attracted a lot of attention.
"What kind of look is this? A lollipop in one hand and an ax in the other? And wearing a suit?"
"This look is very Xu Ye!"
"The name of this song is great, Master Xu, it must be Xu Ye!"
"Xu Huohua, you dare to call you Daxia Xu, how can you become a hero?"
Netizens commented one after another.
After all, this song title really caught everyone’s attention.
What's more, this song was sung by Xu Ye himself.
The UP owner of Xiaolan Station, Ji Dan, was on the toilet when he saw this Weibo. He originally felt that it was almost over, but he saw this Weibo again.
"Good guy, the title of Xu Ye's new song is so sexy!"
Pidan decided to sit on the toilet for a while and listen to the song before talking.
He clicked on the play link of the song.
He didn't know why, but when he saw this song title, he could imagine Xu Ye's expression of embarrassment.
"Master Xu, are you worthy?"
Pidan complained in his heart.
Soon, the prelude of the song sounded, and the rhythm was very dynamic.
Pidan's body shook slightly involuntarily.
Obviously, this song is a fast song, and it also incorporates some elements of Chinese style.
After the prelude ended, a voice came.
"rise……"
The voice was obviously shouted by Xu Ye.
After the words fell, the singing started.
"I kicked them away, and there were bunches of red gourd rock candy~"
"I punched him away, and the memories scattered in the moonlight~"
When these two lines of singing came, Pidan felt his anus tighten.
Exciting!
This song sounds too passionate.
If you sing fast songs, and they are fast, they sound very exciting.
"A piece of old ginger, a piece of old time~"
"I can give you a signed photo to imagine~"
Hearing these two sentences, Pidan exclaimed.
"It has to be you, Dean, you are so narcissistic."
The singing continued.
"I said the screen should cover the frost~"
"The eaves should block the moonlight~"
"The world should open a window~"
"The drama should be about showing off tricks~"
"I will not waver when I stand down~"
When singing the last sentence, Xu Ye's voice turned into an opera tune, which sounded very emotional.
Soon, the chorus came.
"I don't sell tofu, tofu, tofu, tofu, tofu~"
"I learned kung fu in a martial arts school, kung fu, kung fu, kung fu, kung fu~"
"Hurry up and put on your cheongsam, lest you say I'm taking advantage of you~"
Pi Dan had no feelings at first, but this song was so emotional.
Listening to this song, he felt his chrysanthemum was ready to move.
Pi Dan even held his mobile phone in one hand and gestured in front of him with the other hand.
Every move, every punch and kick, this is all kung fu.
When the following song came, Pi Dan couldn't help but sigh that Xu Ye's rap was still good.
"Falling flowers match the sunset~"
"Cross the mountains and cross the river~"
"I clear my throat, clear my throat and sing Qinqiang~"
"Flying to Dunhuang, the northern wilderness~"
"Who is on the other side of the water, I hold up a paper umbrella and look back~"
The song is full of pictures.
The pictures here are typical Chinese aesthetics, which are the beauty of artistic conception that only Chinese people can appreciate.
At this time, Pi Dan suddenly thought of an idea.
"I can use the materials from other kung fu movies and edit a spot-checking video with this song!"
When he thought of this, Pi Dan wanted to pull up his pants and go out to work quickly. This is not another video!
The most important thing is that it can also promote "Kung Fu".
Just for this song, you have to watch this movie!