Chapter 690 You Are Celebrating the Box Office Champion, I Am Popularizing Life Tips

Previews are quite common in the film market, but previews like "Kung Fu" are not common.

After checking multiple data sources, some marketing accounts suddenly discovered a fact.

That is, the preview box office of "Kung Fu" is already the highest preview box office in the history of Chinese films.

"The preview box office is higher than other movies that are released normally!"

"Do you preview like this?"

"It's wrong. Even if there are many screenings, this kind of box office shouldn't be."

Various discussions about "Kung Fu" have already started on the Internet.

Before the preview, everyone was just guessing about the content of the movie. With the end of the two-day preview, at least more than 100,000 people have watched this movie, and most of these people are fans of Xu Ye.

As long as one-tenth of people post online to discuss, that's more than 10,000 people.

And the evaluation of "Kung Fu" can only be described in four words, that is, rave reviews!

When veteran directors like Tang Zhirong also posted on Weibo to praise "Kung Fu", some people in the film industry put away their prejudices.

Prejudice is a huge mountain in people's hearts. Many people in the film industry look at Xu Ye with tinted glasses.

But traditional people like Tang Zhirong have turned to Xu Ye, which is enough to show that Xu Ye's movie really conquered him.

"Is Kung Fu really that magical?"

"I'll buy a movie ticket to watch it too. Wow, there are 30,000 shows scheduled tomorrow!"

"In this era, is there really a way out for Kung Fu movies?"

Many people in the film industry bought tickets and prepared to go to the cinema to watch "Kung Fu" to see what's going on.

On the third day of the preview, the number of screenings of "Kung Fu" doubled directly, and the screening rate also increased further.

Even with the increase in the number of screenings, the attendance rate of "Kung Fu" remained above 50%.

After a group of audiences watched "Kung Fu" today, the online discussion was completely ignited.

The reason is that some of the people who went to the cinema today were either film critics or industry insiders. These people have more fans on the Internet and have more say.

The voices of these people gathered together, and the momentum was not small.

After watching the movie, these critics were very conflicted.

Some critics with many fans were invited by the film's publicity team to watch the movie at the premiere, and they had to pay travel expenses and writing fees. In the end, they wrote a review online to say good things about the movie.

Xu Ye has never done such a thing.

The problem is that they have to write reviews of Xu Ye's movies.

Xu Ye's movies are too popular. If you don't write, others will write, and netizens will read other people's reviews.

If they don't write, they will only lose.

After watching "Kung Fu" today, everyone felt the same.

You can't not write!

The artistic quality of this movie is too high, and many places in it are worth talking about.

And now on the Internet, the discussion of "Kung Fu" has soared rapidly, and many netizens want to see everyone's comments.

In the end, this group of critics came out and cheered for "Kung Fu".

The online discussion was completely explosive.

The next day, the marketing accounts also released a piece of news that shocked people in the film industry.

The total box office of "Kung Fu" previews exceeded 100 million!

This is the first Chinese movie to have a box office of over 100 million during the preview period.

This box office really stunned many directors.

"Can it be operated this way?"

"Should I do the same for my movie next time?"

"The preview box office has exceeded 100 million, so how much will the box office be when it is officially released?"

Although these directors were also envious of the box office of "Kung Fu", they gave up after thinking seriously for a while.

Large-scale previews are definitely not something that everyone can try, as it requires too much of a movie.

For example, if "Shanghai Fortress" was not released directly that year, but previewed first, then the reputation would definitely collapse in advance, and it would not be able to deceive so much box office when it was officially released.

Some directors are still a little bit sure about the quality of their movies. There is no need to preview them on a large scale in advance, and give up the opportunity to make a lot of money for this little money.

These days, the work of the publicity team of "Kung Fu" can be said to be very easy. They don't need to do anything at all. The Internet is full of news about "Kung Fu".

The publicity team also communicated with the leading actors of "Kung Fu" to prepare for the publicity activities after the movie was officially launched.

On the fourth day of the preview, the single-day box office of "Kung Fu" reached 98 million, just a little short of breaking 100 million.

A strange scene also appeared on the single-day box office rankings.

"Kung Fu" ranked first in the single-day box office list, but the following was not being released, but being previewed.

This can be said to be particularly eye-catching among the many summer movies.

The marketing accounts are also promoting it crazily on the Internet.

This scene has never been seen in the history of Chinese film.

Obviously, if nothing unexpected happens, "Kung Fu" will achieve an achievement during the preview.

The single-day box office during the preview exceeded 100 million!

At 8 o'clock in the evening on the fifth day of the preview, the real-time box office data has been released.

The single-day box office of "Kung Fu" exceeded 100 million, ranking first in the single-day box office!

For a time, the whole network was a sensation.

Some netizens who have watched "Kung Fu" also commented on these Weibo posts.

"This is called professionalism!"

"The box office of the preview has exceeded 100 million in a single day? Is there still a law? Is there still law?"

"Azhen, are you serious!"

Some viewers who had not seen the movie were confused after reading these comments. After learning that these comments were lines from the movie, everyone found it quite interesting.

On the other side, Chen Feifei, the manager of the brand marketing department of Yuluhua Cosmetics Company, was a little confused.

Their Yu Luhua is one of the sponsors of the movie "Kung Fu" and is the largest sponsor.

When the contract was signed, it was stipulated in the contract that the Yuluhua brand would be featured in close-ups in the movie, and that it would appear at least twice, and that the close-up shots would be longer than three seconds.

There are too many discussions about "Kung Fu" on the Internet, but there is almost no discussion about Yu Luhua.

This made Chen Feifei a little confused.

After the production of "Kung Fu" was completed, the clips containing the advertising parts were shown to them, and they were all performed in accordance with the contract requirements.

How could I not notice such a big brand?

Chen Feifei finally decided that she would take time to watch the movie in the cinema to see what was going on.

The next night, Chen Feifei made an appointment with two friends and went to the cinema to watch "Kung Fu".

Today is the last day of screenings for "Kung Fu". The theaters have already scheduled a lot of films for "Kung Fu", with a total of 60,000 screenings, which is more than most movies currently in theaters.

This makes it relatively easier for everyone to buy tickets.

In the cinema, there were a lot of posters about "Kung Fu". Many people were discussing the movie, and several people were obviously here to watch it.

Chen Feifei has not forgotten what she came here for. She is not here to watch a movie, she is here to work.

After entering the theater, the lights were turned off and the movie started playing.

Then, more than an hour later, the theater lights came on.

Chen Feifei still had a smile on her face.

Her good friend said: "Let's go, it's over."

After the words fell, the smile on Chen Feifei's face froze.

"I came to see an advertisement sponsored by the company. The movie was so good that I didn't even notice where the advertisement was!"

Chen Feifei tried her best to recall the scenes she had seen in the movie and the commercial clips sent to her by the "Kung Fu" team at the time.

Finally she remembered it.

Yu Luhua Cosmetics has several advertisements embedded in the movie. For example, there is a Yu Luhua store in the Pig Cage Walled City, but the Yu Luhua brand is perfectly integrated into the background of the Pig Cage Walled City.

If they didn't know Yuluhua, many viewers might have thought that this was an original store in the movie.

As for the special close-up shot, it is the billboard that the charter woman bumped into when she was chasing the star boy.

The huge billboard reads "Yuluhua Beauty" in large characters, as well as other graphic and text introductions.

This close-up is definitely more than three seconds long.

Xu Ye kept his word, and the implants he gave them exceeded their expectations.

"As a person in the Yuluhua brand marketing department, after watching the movie myself, I have no impression of the advertisements in the movie, let alone other viewers."

Chen Feifei was completely speechless.

"Xu Ye, how on earth did you put the advertisement in front of the audience's eyes, so that the audience didn't realize it was an advertisement!"

After she came out of the cinema, she took out her mobile phone and opened her friends list.

When discussing cooperation before, she even added Xu Ye as a friend.

Chen Feifei wanted to think about her words and talk to Xu Ye about this matter.

You can't waste money because the effect won't be achieved.

But after thinking for a long time, she didn't know what to say to Xu Ye.

You said that Xu Ye didn't do what he was asked to do. You can say that he overfulfilled the task.

At that time, more than half of the entire big screen was occupied by Yuluhua's advertisements.

But you said that the advertising effect has been achieved, but it has not been achieved.

In the end, Chen Feifei had no choice but to give up and tell Xu Ye directly.

Chen Feifei first sent a long message to congratulate Kung Fu on its box office success, and then changed the topic to advertising.

"Director Xu, why do I feel that this advertising placement did not achieve the effect we wanted?"

Soon, Xu Ye replied.

"Don't worry, this is just the beginning."

Chen Feifei was a little confused.

Not long after, Xu Ye sent her another message.

"My Kung Fu official account and I have posted on Weibo. You can forward it."

Chen Feifei quickly opened Weibo and entered Xu Ye's personal homepage.

Just now Xu Ye posted a new Weibo post.

"In the movie "Kung Fu", there are several little easter eggs hidden, such as advertising placement. A total of six brands have embedded advertising. You can look for the location of the advertising in the movie. We will select the correct answers among the netizens One hundred people will be drawn and will receive a gift box prepared by the creative team of "Kung Fu"."

"The gift box contains one wave board candy of the same style, ten curling irons of the same style as the housewife, an axe-help ax mobile phone case, a pair of slippers of the same style as Fire Cloud Evil God, a secret book of the Tathagata Palm, a commemorative photo album of kung fu highlights, and a mobile phone Shells and slippers available in phone models and sizes.”

Looking at the contents in the gift box, Chen Feifei was a little tempted.

What’s all that stuff in your gift box?

What the hell is the Ax Gang Ax phone case?

If anyone uses this kind of mobile phone case, they may be taken away directly when passing through the security check, right?

There are also slippers of the same style as Fire Cloud Evil God, who would wear them!

As for the secret book of Tathagata Palm, I really plan to let people practice it!

As for the last Kung Fu Highlights commemorative photo album, it is a limited edition.

When filming this movie, there were so many interesting things happening on the set. If we make a photo album and give it away for free, it will be worth collecting even after a hundred years.

Chen Feifei opened the comment section and took a look.

"Ah? I've watched it twice, and there are ads here?"

"These prizes are interesting. I think I have to watch it again!"

"I remember that the shop signs in Pig Cage City seem to be ads!"

"Don't fight with me. I'll buy the earliest show tomorrow. I want a gift box!"

Chen Feifei looked at the reactions of netizens in the comment section and widened her eyes.

Can you still play like this?

In the past, ads in movies were disgusting, but Xu Ye asked netizens to find ads in the movies themselves.

If the movie is not attractive, doing this is just disgusting.

But "Kung Fu" is different. Many viewers are still not satisfied after watching it once, and plan to watch it twice or three times.

Now just think of it as finding something to do while watching the movie.

The publicity effect will definitely come!

Soon Chen Feifei found comments about the Yu Luhua brand in the comment section.

A netizen asked in the comment area where the advertisement he saw was.

Everyone was quite enthusiastic about the discussion.

Chen Feifei also made some arrangements immediately.

Since Xu Ye and the official Weibo of Kung Fu have started the lottery, they also want to hold a lottery.

Not long after, Yu Luhua's official Weibo also posted a Weibo.

"Watch Kung Fu, use Yu Luhua. Have you found Yu Luhua's advertisement in Kung Fu? Comment on this Weibo and give away 100 Kung Fu movie tickets!"

Kung Fu is already very popular on the Internet.

After this, more people discussed it.

Everyone who has seen the movie has the same reaction.

And what about the advertisement? Where is the advertisement?

Wait until the next day, the premiere of Kung Fu officially started!

On the first day, Kung Fu's screening schedule directly reached 40%.

Under the brilliant performance of the previous preview, all theaters have fully scheduled and promoted Kung Fu.

By 10 o'clock in the evening, the first-day box office of Kung Fu had reached 450 million.

After this number came out, the entire film industry was completely shocked.

"No. 1 in the single-day box office in the history of Chinese films!"

It is impossible not to be excited, and it is impossible not to promote it.

Currently, the movie with the highest single-day box office in the history of Chinese films is a fantasy film released last year, with a maximum single-day box office increase of 410 million.

But the final box office of this movie is very controversial, and many people say that there is a lot of water in the box office.

"Kung Fu" is different.

The screening rate, attendance rate and audience reputation are all here.

With such data, it would be strange if the box office is not high.

The official Weibo of Kung Fu also quickly sent out the celebration poster.

The group chat of the main creative staff of Kung Fu is now also in full swing.

"Director Xu, you are so awesome!"

"The preview is really amazing."

Wu Tai and Wen Jin are constantly sending messages in the group.

They haven't had a good work for many years. For them, the box office success of "Kung Fu" this time is also a wish they have fulfilled.

Tang Siqi said in the group: "Dean, please come out and say something!"

She then clicked on Xu Ye's avatar twice.

A prompt popped up immediately: "You tapped Xu Ye's tonsils and said it was your turn to speak."

Tang Siqi was sitting on the sofa at home at this time. After seeing this prompt, she lifted both feet up and lay on the sofa with her legs up in the air and laughed.

Even an actor like Wu Tai, who is always very serious, couldn't hold back.

He seriously suspected that Xu Ye had predicted everyone's actions and changed the suffix to this.

Otherwise, how could it be such a coincidence.

Xu Ye came out soon.

He sent a red envelope directly.

After everyone grabbed the red envelope, they said, "Thank you, Director Xu!"

Then Xu Ye sent a separate red envelope to Tang Siqi.

Tang Siqi was very excited when she saw the red envelope. After receiving the red envelope, she also sent a few emoticons to thank Xu Ye.

Wen Jin was immediately unhappy.

She asked in the group: "Why does Siqi have an exclusive red envelope but I don't?"

Xu Ye also said bluntly: "Because Siqi is pretty."

He and Wen Jin often quarreled with each other on the set, and they both became accustomed to it.

Wen Jin said: "When I was 18, I looked the same as Siqi."

Although she is now playing the role of a landlady, she was also very beautiful when she was young, okay?

Wen Jin thought that this would make Xu Ye shut up, but unexpectedly, Xu Ye replied immediately.

"Siqi, do you still want to grow up after seeing this?"

Wen Jin couldn't hold it in immediately. She felt that she didn't beat Xu Ye enough on the set.

Tang Siqi was lying on the sofa at home, laughing like a goose.

Mother Guo Yao looked at this scene and just reminded: "Don't play too late, go to bed early."

Guo Yao was already satisfied. Now everyone on the Internet calls Tang Siqi a goddess.

The role of the mute girl in "Kung Fu" is enough to ensure Tang Siqi's prosperity and wealth for 20 years!

The next day, the first day box office of "Kung Fu" was officially released!

The first day box office was 480 million.

The main reason for this is that the number of moviegoers has increased, and another reason is that the ticket price of Kung Fu is higher than that of Xu Ye’s previous two movies.

After all, this is a 3D movie.

With the same number of moviegoers, the box office will naturally be higher if the ticket price is higher.

On the other hand, "The Guardian" has been taken off the screen, and the final total box office is 3.3 billion.

If the overseas box office is included, the total box office of this movie is equivalent to 4.86 billion Chinese yuan.

The first place in the Chinese summer season is still temporarily taken by Piazza.

But Piazza has been very panicked, and he has been paying attention to "Kung Fu".

A few days before the preview of "Kung Fu", most of the screenings of "The Guardian" were cut by the theaters, and these screenings were moved to "Kung Fu".

In the morning, Piazza woke up from the big bed and turned on his mobile phone to check the box office news.

There are also news reports about the box office of "Kung Fu" abroad.

After seeing the first day box office data, Piazza's eyes condensed and he got up from the bed immediately.

"How can it be so high?"

He seemed to have seen the final outcome.

It seemed to be the same last year. Obviously, Xu Ye's movie was released after him, but the final box office surpassed him.

Especially now that the box office of "Kung Fu" is getting higher and higher, and the online reputation is getting better and better, on the contrary, the rating of "Guardian of the Reverse" is getting lower and lower.

Many viewers realize that these foreign directors say that they want to spread Chinese culture, but in fact they are just trying to make money.

The plot template of "Guardian of the Reverse" is also the standard template of foreign Hollywood. The protagonist first discovers something magical, and then accidentally gets involved in danger. He finds his companions to team up to solve the crisis. There are also things that drag his feet. Finally, the crisis is finally solved, but it still fails.

After that, the protagonist group is devastated. At this time, an elder comes out and gives the protagonist group courage and strength. The protagonist group starts again and finally saves the world this time.

The audience is quite fresh at first, but it is not fresh after watching it too much.

The same story will appear differently in the hands of different creators.

The story of "Kung Fu" is also very simple, but every step in the movie is unexpected, and you will not get tired of watching it several times.

Piazza looked at all this and had no way to do anything, so he could only pray silently in his heart.

Another day later, "Kung Fu" had a single-day box office of 530 million.

The single-day box office record of Chinese movies just broke, and it was broken again just one day later.

There was also an incident in this. A professor from a music college went to the cinema to watch this movie and was amazed when he came back.

The professor directly stated on Weibo that the soundtrack level in "Kung Fu" is also first-class in the music industry.

Everyone said that you are making a fuss about this.

Didn't you see that Xu Ye put all the international famous songs in "Tom and Jerry" as background music.

Using top-notch soundtracks in "Kung Fu" is already commonplace for him.

However, the audience also suddenly realized that it was no wonder that they felt that these music sounded very comfortable when watching the movie. It turned out that these soundtracks were so awesome.

The silly netizens ran to Xu Ye's Weibo.

"President, the total box office has exceeded 1 billion. Please give us a show."

"Xu Huohua, I would like to call you the King of Comedy!"

"The title of King of Comedy is good. The movie Kung Fu deserves to be the King of Comedy!"

"Congratulations to the president for completing the third movie in the five-year plan. Come on, there are still two to go!"

At this time, other actors also forwarded the celebration posters on Weibo and talked about their feelings.

The box office breaking 1 billion is a major event in life for any actor.

But Xu Ye is different.

At noon, Xu Ye posted a Weibo.

"It's too hot these days. I'll give you a little life trick. Make a mobile phone cooler by yourself."

The stupid netizens saw this Weibo with a lot of question marks in their minds.

No, buddy, your teammates are celebrating the box office breaking 1 billion, and you are making a mobile phone cooler by yourself!

But the curiosity of netizens overcame reason, and they still clicked in to take a look.

In the video, Xu Ye sat at the table with a mobile phone case in his hand, and there was an empty beverage bottle next to him.

"First, we cut off the bottom of the beverage bottle and glue the bottle to the back of the phone case with hot melt glue."

Xu Ye started to operate.

Soon, the empty bottle was glued.

He came to the faucet with the phone case.

"Fill the bottle with water, screw on the bottle cap and put it in the refrigerator to freeze overnight."

The sand sculpture netizens were speechless after seeing this scene.

Sure enough, at the end of the video, Xu Ye took the phone case out of the refrigerator, and the water in the bottle had been frozen into ice cubes.

He put the phone case on the phone and said: "Such a simple phone cooler is made. If this is not enough, you can add a piece of antipyretic medicine to the water, which will be more effective."

The video also ended.

An honest netizen posted a handsome photo of Xingzai in "Kung Fu" in the comment area and asked: "Tell me, is the person who posted this video the same person as the person in the picture?"

This is not a painting style at all!

"Dean, I have a small question. Will the phone get damp if you do this?"

"The one upstairs, just cup the phone."

"Ah? But I bought a cooling patch for my phone."

"I think it's best to put mung bean soup instead of water. You can drink it after playing games."

"Don't your phones have cooling mode?"

"It's so practical. My phone is saved!"

"Isn't there a thing called a phone cooling back clip now?"

In the afternoon, someone in the comment section actually posted his homemade cooler.

This made a bunch of people in the film industry anxious and envious.

Obviously, there is a great chance that the total box office of "Kung Fu" will exceed "The Guardian of the Rebel".

But the director and leading actor actually went crazy on Weibo, why don't you come out and show off!

Time quickly came to August 15th.

Half a month after its release, the total box office of "Kung Fu" exceeded 3.4 billion, ranking first in the summer box office!

"The Guardian of the Rebel" came in second place.

At this time, the official Weibo account of Kung Fu also posted a Weibo.

"Tonight at 9 o'clock, the second promotional song of the movie "Kung Fu" will be released."