Chapter 791 It’s Right to Die Expensively

In the morning in the restaurant of the big courtyard, Yang Dongxu lowered his head and drank the soup in a clay pot. Opposite him sat Zhuo Qing'er. I don't know what's wrong with him these days. He likes mixed noodles and clay pot stew.

To be precise, he misses mixed noodles and clay pot stew for some reason. In his previous life, he stayed on the construction site in Nanchang, Jiangxi for several years, so he ate mixed noodles and clay pot stew for several years. He was not used to it at first, but later he gradually liked it.

After leaving Nanchang, he went to work in other places. Although there were also mixed noodles and clay pot stew for sale, he always felt that something was missing. Maybe this is sentiment, or in more popular terms, it is hypocrisy.

As for why he was hypocritical recently, he couldn't explain it clearly. Maybe it was because Zhou Ya had some feelings about the relationship with her family, which made him think about the relationship between himself and his family in his previous life.

Poor couples are sad about everything, to be precise, poor families are similar. The easing of the relationship between parents and grandparents in this life is not without the role of economic prosperity.

It is said that the richer people are, the more stingy they are. This stinginess is actually relative to the wealth of the rich. For example, when a multi-millionaire buys vegetables that cost a few cents per pound, he will be considered stingy if he talks to the vegetable fan about the price and asks for a discount.

In fact, sometimes the poor are more stingy the poorer they are. Rural people are simple, but there are also people who yell at the top of their lungs because one of their chickens is missing, and there are also people who even fight because someone has rubbed a little bit of their field edge. In short, the generosity of the poor is a kind of poor generosity, and after being poor and generous once, it will cause constant bickering between husband and wife, mother-in-law and daughter-in-law, and then cause family conflicts.

So recently Yang Dongxu has been thinking about a question. It is said that money can't buy feelings, but in this life, he has a lot of money and affects his family. Then Yang's mother and grandparents, who quarreled in the previous life, live in peace and even have the warmth of a family.

The uncle who caused trouble and was a bachelor all his life also has his own family. Although he still does things without thinking sometimes, it is definitely a world of difference compared to the previous life. All this is because of the wealth of the Yang family, so can money really not buy feelings?

"What are you thinking about?" Zhuo Qing'er stretched out her hand and waved it in front of Yang Dongxu, who was eating and had lost focus and was a little dazed.

She had never been to Nanchang, so she was not used to the noodles with chopped pepper. However, the clay pot stew tasted very good, although it was the first time to drink it, and the novelty made it a little better than the usual porridge, so he ate steamed buns and fried dough sticks for breakfast and drank the stewed soup.

"Nothing? How is the brand establishment going?" Yang Dongxu put the meat pie in the soup into his mouth, and then shoveled the noodles in the bowl.

Although he knew that the nutrition of the clay pot stewed soup was in the soup, as a rich man, he should only drink the soup and not eat those meat patties, ribs, or cuttlefish.

But Yang Dongxu liked to eat this, and subconsciously wanted Cui Ma to put more main ingredients in a clay pot when stewing the soup. But thinking about it, adding more main ingredients seemed to destroy the soul of the stewed soup, so he held back.

This feeling of wanting to eat but not being able to satisfy all the requirements according to one's own wishes, if you savor it carefully, it seems to have the taste of life, and it also has the truth of holding on to the original and not being perfect. Well, he started to be hypocritical again.

With his current wealth, let alone drinking meat pie earthenware soup, there are two meat pies in the earthenware soup, and there are also many ribs in the soup with ribs. Even if he puts meat pie and ribs in the earthenware pot, he can afford to eat them every day for several lifetimes.

"Wedding photography has made good progress, although most people now choose Western-style weddings. But some rich people and celebrities are beginning to like the solemnity and traditional beauty of Chinese weddings.

Some of this is influenced by traditional ideas, but more of it should be people with conditions who want their weddings to be different and distinguished from those ordinary people." Zhuo Qing'er said.

He nodded, if you are not a genuine and intelligent Chinese. You will feel puzzled about some of the Chinese people's ideas.

For example, at first, Western-style things were pursued by the rich, because foreign products seemed to be synonymous with high-end, luxury, and advanced. If you don't sell them, it seems that the money in your pocket is not money but waste paper.

But when some people in the middle class of domestic economic development began to consume foreign tea products, the rich began to play with luxury goods. When some wealthy Chinese also followed suit and wanted to experience the feeling of being a local tyrant.

Some of the top rich people in China began to return to tradition, so ten years ago in China, if you could have some advanced and large electronic products or home appliances, as well as cars, you were a rich man.

Five years ago, those who could afford well-known foreign brands and get the latest models were also rich people. Now the top group of people have started to play with antique calligraphy and paintings, and even the Siheyuan in Yanjing has begun to increase in price.

At this time, if you show off what luxury goods are in front of these people, they will probably just smile faintly, because your so-called brand bags, rings, or clothes are not as attractive as a piece of porcelain in their eyes.

In short, the rich pursued it first, and after a while, the poor flocked in, and it seemed that they felt that they were also rich. But when they could really afford these things, they suddenly found that the rich still looked at them with contempt. The rotten wood that was no longer needed in their old house became treasures in the eyes of these rich people.

"What about clothing brands?" Yang Dongxu continued to ask.

"Ordinary-grade products with foreign brands are very popular and have gained a certain degree of popularity. We have invited several celebrities to endorse our products domestically, and we are currently negotiating with several well-known Hollywood stars internationally. However, I have discovered a phenomenon. "

"What's happening?" Yang Dongxu looked at Zhuo Qinger curiously.

“Some foreign guests seem to be very interested in domestic traditional beauty. For example, silks, cheongsams, Hanfu, Tang suits, etc. that are simplified and modified to conform to European and American styles are very popular with them.

For some complex embroidery, some families with historical background, and even princes and nobles are potential customers. For example, when I went on a business trip to Italy last time, a princess from the royal family was very fascinated by Su embroidery.

These people may have a certain demand for big brand clothing, but they never buy it and more often choose to order it.

This situation is just the opposite in China. Except for a few people who insist on ancient culture, most people prefer these big brands and even want to have an English mark printed on their foreheads. "

"I have been humble for a long time, and I want others to admit that I am a human being now, so I put on other people's clothes, speak their language, and even take on their own names. In this way, I want to be recognized by others. A group of pitiful people with low self-esteem. It's just a bug." Yang Dongxu shrugged.

Although Zhuo Qing'er was surprised by this phenomenon, he was already used to it. Not to mention that the national economy is just about to enter the fast lane of rapid recovery.

Even in later generations, many domestic technological products are no worse than foreign ones, and may even be the best in the world. Chinese people still feel that foreign products are of higher quality, while domestic products always seem so rustic.

Of course, this also has something to do with the fact that many domestic companies have failed to establish the reputation and credibility of their products after they have developed wildly. As soon as we see domestic products, our first reaction is: Is this product of good quality? It’s not like the price tag is 1,000, but the materials are only 1 yuan, right? It’s too tacky, so just buy Nike.

"Then us"

"The reason for switching from overseas to export to domestic sales is because you insist on being responsible for your own profits and losses, and don't want to lose too much money in the early stage. Since this is the trend of this era and you want to do this, then this is the way to go.

However, in addition to the brand that exports to domestic sales and soaks in foreigners' bath water abroad and then ships it back to China for sale, you need to create a brand that is completely Chinese.

This brand takes the high-end luxury route, in short, it focuses on ancient Chinese style. Regardless of whether there are people selling it, the price will not be lowered or even raised.

Celebrities first ask Hong Kong's big names to endorse them, such as the Four Heavenly Kings and so on. Although Hong Kong's film and television industry is in decline, the influence of Hong Kong stars is still not comparable to that of mainland stars.

Then we also invite big names to endorse us internationally. In short, it doesn’t matter whether the brand makes money or not. Whoever is famous can be hired as the endorser. We only buy ads during the prime time period and just spend money to create a brand. The flagship store should be as luxurious as possible. , how expensive are the clothes? "

"Why do I feel like you're trying to trick me?" Zhuo Qing'er looked at Yang Dongxu with suspicion.

Although the Huaxiu brand now has a certain degree of popularity, it is very profitable especially when exporting to domestic sales. But according to Yang Dongxu's request, even if he throws the big money into it, it will probably just make a noise. This plan is simply a bottomless pit, and it is the kind of bottomless pit that was thought up by a brainless person.

"You will definitely lose money in the first two years, but if you persist for two or three years, as long as there are no quality problems, the brand will be established and it will have the possibility to compete with big foreign clothing brands." Yang Dongxu finished pulling out the mixed noodles. Picked up a bun and took a bite.

"Really?" Zhuo Qing'er frowned, still full of doubts, feeling that his idea was very nonsense.

"There is a saying that extreme vulgarity is fashion. A century of shame has made the Chinese people feel very inferior. Even when the news media reports something, whenever some foreign celebrities or politicians say something good about China, they all get excited. It’s like celebrating the New Year.

In fact, maybe people just talk about it casually, and there is no "reading comprehension" like interpretation in the reports. But what can be done if the Chinese like this tone?

For the same reason, Chinese people feel that local clothing brands are not high-end. One reason is indeed that there is a gap between domestic design concepts and international design concepts, which prevents the clothing designed by our designers from keeping up with the trend.

But this is only a secondary reason. The most fundamental reason is that everyone feels that wearing foreign brands gives face, while wearing domestic brands is embarrassing.

So at this time, if you want to establish a clothing brand that is completely Chinese, the only thing you need to do is to make these people who like to wear face on their bodies realize the value of your brand of clothes.

In other words, let the general public know that the clothes of this brand are expensive and extremely expensive. When a customer bites the bullet and buys a set of Huaxiu brand clothes, he makes others envious when he walks on the street.

Or even a friend asked you what you posted recently? All Huaxiu clothes are affordable. Your brand is basically considered successful. The next thing to do is how to further tap the potential of this brand and maintain its popularity and credibility. "

Zhuo Qing'er looked at Yang Dongxu blankly. She did feel that the method Yang Dongxu said was a scam. But after listening to the explanation, you have to say that this plan is like throwing money at a nouveau riche. Although it is very expensive, it is indeed very useful, and it is simple and crude and hits the point.

When a customer buys Huaxiu clothes and is envied by others, and feels that he is very rich and can even afford Huaxiu clothes, this is indeed the time when the brand is successful.

Even Zhuo Qing'er can imagine the pride of those customers wearing Huaxiu brand clothes and the envy of others, and then a seed is planted in the hearts of people who can't afford Huaxiu clothes, and then these people will become frugal and pursue Huaxiu as if they are pursuing international brands.

"In addition to clothes, you can also make perfumes and cosmetics. Chinese incense and some traditional Chinese medicine skin care are actually more reliable and more useful than those foreign high-tech chemical products. There is also a huge market for them." Yang Dongxu expanded his thinking and gave a hint to Zhuo Qing'er, who was a little dazed.