Chapter 822 Shareholders Meeting
BMW Automobile Company is currently the leading joint venture company in China. Although Yang Dongxu has always wanted to focus on national brands and bring the R&D center to China, in the current domestic market, national brands are in danger of entering the low-end and mid-end markets, and it is simply a pipe dream to want to dominate the domestic mid-to-high-end automobile market.
Putting aside the argument that the moon is rounder abroad than in China, in the automotive field, whether it is the engine or the gearbox, whether it is the wheel hub or the bearing, except for the liberation of the former Soviet Union, which was stupid and rough and willing to use materials, and the single-bar roaring tractor, which remained an unsolved mystery until later generations, domestic automobile companies have indeed been completely beaten by foreign countries in other aspects.
After all, technological accumulation is not a matter of a day or a night. Although domestic technology in the automotive field is catching up, the competition in the entire automotive industry is quite fierce. Everyone is trying their best to rush forward, and it is very difficult to catch up.
And currently, international automobile companies are blocking the domestic automotive industry on the one hand, and suppressing it in various ways on the other. For example, if the technology of a certain component in China has improved, the price of this component in the entire automotive field will drop rapidly.
It seems that because China produces this component, the production exceeds the demand and the price falls. But in fact, the major automobile companies have bad intentions and want to use such targeted means to prevent China's automobile research and development from recovering costs.
Such repeated technical blockades and various targeted suppressions have made domestic automobile development difficult, and gradually began to become a foundry for world automobile companies. Some automobile companies have even begun to give up their own research and development.
Yang Dongxu really wants to help the automobile manufacturing industry, but he is really powerless and can only sigh and work hard to develop his own. Let the domestic automobile industry not completely become a pig slaughtering target for foreign automobile giants to take whatever they want.
In the conference room of BMW Automobile Company, Yang Dongxu listened to the reports of the people below and the plans of BMW Automobile Company in the next few years, and couldn't help sighing.
After the financing last year, the sales volume of BMW cars can be said to have come to a staggering growth. The major shareholders used their resources to continuously endorse BMW Automobile Company.
In this way, whether it is the Audi series for official cars, the Mercedes-Benz series for business cars, or the BMW series that is almost called the car for mistresses, they have all been sold well, and the production of Maserati's core sports cars has set a record.
In the field of high-end cars in the domestic market, BMW can be said to be a standout, and it is far ahead of many joint venture brands. Only Volkswagen of Germany, which also has a share of official cars, can barely keep up with the pace of BMW.
But this catching up is only due to the sales of business cars brought about by the influence of official cars. Other aspects are still played out.
This year, BMW's sales have further increased, especially after the overseas import models of official cars and business cars were launched, the reputation has exploded.
Yang Dongxu really wants to tell the public that the so-called imported cars are actually the same in terms of engine and gearbox production technology, but one is produced abroad and the other is produced domestically, with different labels, and even many parts are marked as domestically produced.
But car buyers don't seem to listen to this at all, even if someone tells them, they don't believe it. I would rather spend more money to buy imported cars, and even wait for a few months after paying a deposit. In short, I want imported cars instead of domestic ones.
So if Yang Dongxu throws away the sign of the joint venture with BMW Automobile Company at this time and completely localizes the automobile company, it will be a disastrous consequence for the company's mid-to-high-end market.
So sometimes it's not that he doesn't want to do something, but that he can't do it. Even if he is a time traveler, the domestic consumption concept of these high-end products is here. He thinks that foreign cars are awesome and driving imported cars is face-saving. What can he do?
"Three requirements. First, the current official car allocation is popular. This year, we must win more official car markets. Second, the commercial car must make the reputation further by spending money and advertising.
Don't let customers feel that cars are just a means of transportation. Let cars become luxury goods in their hands and capital that can be shown off. Only bosses who can drive Mercedes-Benz series commercial cars are rich bosses.
This concept must be deeply rooted in the hearts of every consumer through advertising and operations. Third, we have participated in F1 for several years and it's time to win the championship." After listening to the report and the discussion between shareholders, Yang Dongxu put forward three requirements.
Naturally, everyone has no objection to these three requirements, especially the precise psychological positioning of business cars, which is amazing. Although this is not the first, it definitely grasps the hearts of consumers.
As for F1 racing, most of it needs to be completed by the branch in Italy. Yang Dongxu took Maserati in a package. In addition to clearing out some of the company's senior executives, the other company structures were basically retained, and even researchers poached from the Soviet Union were sent to supplement the engine research room.
At present, Maserati series of sports cars only have some parts manufactured in China, and are not produced in China. All are produced in Italy and then imported into China.
The domestic market situation is like this. As long as it is imported and tariffs are removed, it can still make a lot of money. If he doesn't do it, there are plenty of people who will do it. For the development of the company, he can't go against money.
Participating in F1 and winning the championship is not only his obsession, but also the loyal wish of those old employees of Maserati, and even Maserati values fans and the elegant and noble queen who is loyal to him.
If you say that in China, the queen always feels a level lower than in the past, but the queen has appeared more than once after the death. Even now, many existing royal families are also headed by the queen. The most famous one is the Queen of England, and female prime ministers are not rare abroad.
So even in the hearts of male customers, the queen is not weaker than the king Ferrari, and some people even feel that it is very inspiring for the queen to kill the king.
And now Maserati has been supported by Yang Dongxu's generous support of technology and money. The originally poor queen has dressed up. The only thing missing is the F1 championship to crown her crown, so this must be taken down.
Perhaps the domestic sports car is played for fame, various high prices and fashion sense. With Maserati's current reputation in the world, although it is suppressed by Ferrari, it is basically comparable in the minds of domestic consumers because the prices of the two are comparable.
But in the eyes of foreign consumers, because in addition to Maserati and Ferrari, they have other sports cars to choose from. The sports car market is not as hot as it was in China at the beginning. They have already developed culture and class there. Therefore, the championship of wanting to compete with Ferrari in the international market is full of gold content.
After the meeting, the company's shareholders and senior executives had a dinner, which is a reserved item after each shareholder meeting makes a major decision. They did not choose the revolving restaurant that is very popular now, but directly asked for a luxurious box at Yangjiayan.
"What if the big boss lowers the price by a few points?" Bai Feng raised her wine glass and looked at Yang Dongxu with a smile at the dinner table.
In addition to the general direction, there was another resolution at today's meeting, that is, shareholders should try their best to promote BMW cars in their own companies.
A few years later, a big sister said to a domestic automobile company, "You don't even drive the cars you produce yourself, but you sell them to consumers."
In one sentence, all the CEOs of domestic automobile companies were tied together and KOed in one move. These CEOs had no room for resistance. Yang Dongxu didn't want to be tied together and KOed in a few years, so he implemented this policy early.
Anyway, whether it is reputation, quality or design, BMW Automobile Company is second to none. It is very face-saving to drive it out. There is no reason not to promote it within the company.
Compared with the silence for a period of time after being released from prison, Bai Feng is now full of vigor and vitality, and has the style of the big sister who was in Hainan.
After the beginning of the year, Xiaolingtong has suppressed the other three major communication operators. The backward technology does not require any funds for research and development. As long as these technologies are thoroughly understood and applied, it will be fine.
There is no need to invest heavily in building base stations, because they are constantly skirting the edge of fixed-line lines and using fixed signal bands.
Although the market often has the phenomenon of "Hey, hey, hey, fuck" and cursing on the street because of poor signals, it can't resist their cheapness. The cost of one mobile number of you is almost equal to that of two of them.
"Where is the production cost, and you know how many points of profit there are. And in order to maintain the brand image, this is not a question of whether it is a discount or not, but it must be this price, and the lowest discount is this." Yang Dongxu glared at Bai Feng speechlessly.
This high-spirited big sister seemed to be very uncomfortable with being suppressed by him in the past few years. She was also unhappy about being looked down upon by the emancipated serfs singing songs some time ago. She always quarreled with Bai Xi at the dinner table.
Because her matchmaking played a crucial role in Bai Xi's rise, she was even more upset, and she would naturally not let go of Yang Dongxu, the instigator.
In fact, Yang Dongxu expressed his desire for this matter. He did introduce the person himself. But he really didn't expect that the other party had a good vision and directly took over the cable technology and other high-tech technologies to make a comeback. It was indeed unfair for Bai Feng to target him like this.
However, he always had some confidence not to quarrel with Bai Feng, especially when Bai Xi, who seemed to be smiling, sat next to him.
"Stop it, Bai Feng." Lai Tianqing, the big brother, spoke.
Although in this circle, because Yang Dongxu can make the most money and can lead them to make money, he has a lot of say, and even many times when he speaks, others can only listen.
But the boss of the circle is Lai Tianqing. Whether in age, background, or capital, Lai Tianqing is the best. After all, Yang Dongxu can make money, but he has a mine at home, and there is more than one mine.
Bai Feng curled her lips and gave her boss this face. Although it is a bit strange that several competitors in the same circle are members of the same circle, competition is competition. Most of the time, the benefits they gain from cooperation are rich enough. So it is not surprising to have huge profits in such a rare thing.
"I have no objection to using my company's car, but it's still the kind I mentioned before. It's easy to go to the mine in the city, or other places with poor road conditions are more practical with off-road vehicles." Lai Tianqing said after stopping Bai Feng from making trouble.
Yang Dongxu nodded to show that he understood. BMW Automobile Company has begun to include off-road vehicles in its research objects, and is now looking for off-road vehicle companies with good technology but poor management abroad to prepare for acquisition to accelerate this process.