Chapter 522 The Response Is Abnormally Hot

How does it feel when you are really famous? Feng Yiping said that he is still a little tired!

Feng Yiping was listening to Cui Yunling's report on work arrangements in the renovated office in the Science and Technology Park Miracle Works when his cell phone rang. He checked it and found it was an unfamiliar number. He pressed it without hesitation, "Mr. Cui, go on, "

"Okay, the most important job at the moment is the recruitment of personnel. The human resources department has already made a plan, and it is recruiting together with Magic Works. However, we hope that the group can coordinate some employees from Zhitong Company,"

"No problem, but you can't expect Zhitong to provide too much manpower support. After Zhitong established a branch in the United States last month, the task of Zhitong's software development is heavier than before...,"

Before he finished speaking, the phone rang again, it was the same number, he pressed it again, without saying a few words, the phone vibrated on the table again, it was still the same number, it was really on the hook.

"Hello. Who is this?"

"I'm sorry to bother you! Is this Feng Yiping's classmate?" A male voice asked over there, Mandarin is not bad, but Feng Yiping's habit of listening to him doesn't seem to be our colleague.

"I'm Feng Yiping, who are you?"

"Hello Feng, I am Ryoichi Kato from the BJ reporter station of the Yomiuri Shimbun. I take the liberty to call. I am very sorry!"

"Yomiuri Shimbun?" Feng Yiping didn't think he could have anything to do with it, "What's the matter?"

"We have read Writer Feng's masterpiece Blue Ocean Strategy and would like to do an interview with you. Is it convenient?"

In Sodexo, now Feng Yiping understands, "I'm sorry, I have a lot of things to do now, it's not convenient, I hope to have the opportunity to meet Mr. Kato in the future,"

You said, how good would it be if this was a call from a major domestic newspaper? It happened that the Japanese side moved faster, but how to say, it is to accept interviews. This first interview should be reserved for domestic media.

"I also look forward to having the opportunity to meet Feng as soon as possible, but is it convenient for you to answer a question for me now?"

No, I will answer your question, I am afraid that you will call me one after another, "Say,"

"Your book has caused quite a stir in the business world of our country. I would like to ask, when was your book written?"

"It has been brewing for several years, and it was completed in the second half of last year,"

"The second half of last year? That is to say, when you were fifteen or sixteen years old, you were thinking about writing such a monograph when you were in high school?"

The peaty, Japanese reporter is indeed such a deadly character. What he said is beyond words, because he does not believe that Feng Yiping has written such a work. If he wants to meet and interview, he probably wants to see it in person and distinguish it. Let me know whether this was written by Feng Yiping himself, or he just signed it.

"Kato, right? What's your press ID number?"

"My lord, Ryoichi Kato, is a writer for the Yomiuri Shimbun..."

Feng Yiping was too lazy to listen to his ramblings, "Whether you are true or not, I don't have the time and energy to respond to your rude question. Besides, if you are really Japanese, I would like to say that although I have written more than This one, but it’s nothing to write a book at the age of fifteen or sixteen.”

His volume rose an octave, "Go forward 60 years, and there are many people who went to the battlefield to fight devils at the age of fifteen or sixteen,"

He hung up the phone with a "snap", "I don't know what to say!"

As soon as they looked up, Cui Yunling and the others looked at themselves in surprise, "I'm sorry, Mr. Cui, please continue!"

Feng Yiping's words are not very polite, but the other party's rudeness comes first, so why be polite! Considering that there are still these people present in the office, he has been very restrained now.

Of course you have to speak in human terms when you meet people. It’s still nothing to those who don’t want to speak in human terms. You don’t need to think about vain friendship or anything like that. To such people, it’s not worth repaying grievances directly, repaying grievances with grievances is the best Good choice.

"What's the matter, senior?" the assistant next to him asked Ryoichi Kato, who stood there in a daze while covering the microphone.

"Koizumi-kun, our question is reasonable, right?"

"Yes, very reasonable," the assistant nodded.

"Yeah, so, what a rude guy," Kato put down the phone resentfully.

This is also a tradition, just as they themselves are full of nonsense, wantonly distorted and falsified history, and said that we have always been clinging to historical issues, so they created obstacles between the two countries.

"Are the people over there very rude?" Cui Yunling asked with a smile.

"Don't mention it, there's no need to argue with them, where are we talking?"

"About the matter of letting Zhitong support a group of manpower, we still need to ask the group to help us win more,"

"This," Feng Yiping just said two words, the phone buzzed and vibrated again, and I saw that it was an international call, 001, "Hello!"

"Hello, is this Mr. Feng? I am Jenny from the board office of the American Association of Home Appliance Manufacturers (AHAM). Our association very much hopes that Mr. Qing Feng will come to the United States and explain to us this disruptive strategy you proposed... ,"

After that, Feng Yiping's phone was very busy, and many of them were international calls, so he had to set call forwarding when he was in class.

As for why there are so many calls, of course it is not for no reason.

Business books like "Blue Ocean Strategy" do not have as wide an audience as best-selling novels. Therefore, the best-selling books in major bookstores in the United States are still the fourth book in the Harry Potter series. Goblet of Fire.

On the day when the Goblet of Fire was launched, the bookstores that had sales were extremely hot, just like Apple's retail stores before new products were launched. Many bookstores had book fans waiting in line.

However, when the hardcore fans have at least one copy, the sales of the Goblet of Fire are still good, but the popularity is slowly fading.

At this time, the managers of the various bookstores were delighted to find that the sales of that niche book from Ha Shang Publishing House were actually increasing day by day, and later it often accounted for more than 30% of the store's daily sales.

Without it, most of the readers who buy the Goblet of Fire buy it book by book, and those who buy this book are often people from the company's administrative department, who buy dozens of copies at a time.

There are still people calling to make reservations, and there are hundreds of copies in one order.

Summarized to the publishing house, it is this book that has been on the market for less than a month, which adds a lot to the publishing house and makes the old faces of Anderson and Wilson very bright.

The happiest thing is none other than Hamilton. As the direct person in charge of planning this book, he is now convinced that this book is definitely one of the most successful books in the publishing house's annual operation, and the success of this book has brought him What came was not only an increase in bonuses, but also his ladder to the next level.

After the sales boomed, on the 15th, the Wall Street Journal first published a reviewer article, highly admiring the book, "After reading Blue Ocean Strategy, your view of competition will completely change!"

Afterwards, major newspapers followed up one after another. The London-based "The Economist" said, "Through the analysis of some cases, this book groundbreakingly puts forward a new idea of ​​strategic management. of entrepreneurs say it’s time to move away from confrontational strategies and pursue ones that focus on innovation.”

The International Herald Tribune, headquartered in Paris, published an article saying, "Blue ocean strategy is fundamentally different from the current competitive strategy that everyone pursues. It breaks through the cost factor and focuses on value innovation rather than value creation. It focuses on the demand side, and then develops create a new, uncontested market space,”

Die Welt simply said, "In short, the strategic management based on the blue ocean strategy has achieved an all-round breakthrough."

The Yomiuri Shimbun in Japan has a different focus. Although their reporters dare to question Feng Yiping like that, in fact they only dare to question Feng Yiping. It is clear that with such a strict process, it is impossible for impostors to appear.

This also shows that Feng Yiping was right to choose Harbin Business Publishing House, and their endorsement saved him a lot of trouble.

However, after the Yomiuri Shimbun affirmed the significance of the book Blue Ocean Strategy, it also deliberately added a few words, "The reason why Blue Ocean Strategy can surpass competitive strategy is because it takes into account the background of the current digital age, and Michael Poe When Te wrote about competitive strategy, the internet hadn’t even existed.”

It's just that these few words, no matter how people look at them, they smell like vinegar.

... ... ...

After that, a large number of well-known corporate executives published articles in newspapers and periodicals.

The CEO of Kodak wrote, "If we look at the declining gross profit margin statically, we may feel that the company is facing a very low ceiling, but combined with the blue ocean strategy and extending the company's vision to the perspective of the industrial value chain, you will find that, The expansion of scale and profit margin is no longer a problem, and many confusions in the past have suddenly become clear."

The chairman of Whirlpool, the world's largest home appliance manufacturer, published an article saying, "In the future, we will pay more attention to consumers' consumption value needs, seek continuous value innovation, and bring consumers high-quality products and high-quality life. This is our mission. Blue ocean strategy!"

The chairman of the Korea Automobile Manufacturers Association also said on different occasions, "The part of the Blue Ocean Strategy about product pricing has very practical guiding significance for us, especially the concept of 'price corridor'. On behalf of our association, I would like to thank Feng Yiping classmate."

The director of the United Nations Institute for Social Development said, "Not only entrepreneurs, but also our public management institutions, and everyone who is dissatisfied with the status quo and has ideas about the future of the world should read this book."

The dean of Harvard Business School was most generous in his compliments, "China is indeed a miraculous country. It is indeed a country that wrote many philosophical masterpieces more than 2,000 years ago. Now one of their college students, He wrote such a monograph and put forward such a business method that subverted the times."

... ... ...

In short, under the propaganda of these newspapers, companies and heads of various associations, this book written by a Chinese college student has not had much movement in China, but it has become popular abroad, especially for the managers of well-known companies. It is said that reading blue ocean strategy has become a trend.

Just like talking about football during the World Cup, now these executives will also share their experience in reading blue ocean strategy when they are having fun in bars.

As a result, Feng Yiping had to re-apply for a number like Jin Ling.

So now Youjia has another job at the front desk. She will temporarily act as Feng Yiping's secretary, answering the calls made to the original number, and writing down their intentions one by one.

In this way, the benefits are obvious. Among other things, a guy with ulterior motives like Kato will be filtered out immediately, and Feng Yiping will not be bothered at all.

ps: With so many units and institutions, and such professional comments, it is the worst to write, and it is the first day of a month, everyone, for the sake of writing is so difficult, please bring more tickets!