Chapter 550

"Of course it's very simple. Of course, money is indispensable. Before college, teachers often told us that we must study hard and don't wait until the books are used up to hate less. I would like to say that after graduation, we must work hard. Work to make money, don’t wait for the money to be spent before hating less.”

"Then according to your standards, what does it mean to be rich?"

The audience really cared about this topic very much. In the eyes of rich people, how can they be considered rich?

"To be honest, this standard has been changing since I was a child. Now, I really have to think about it. However, in a broad sense, my classmate's point of view should be the voice of most people. He said, what It’s money, it’s simple, that’s money to spend, spend whatever you want!”

There was indeed applause here. Needless to say, this kind of state is what most people yearn for and pursue.

"Brilliant, yes, I also want to have money to spend, and one day I can spend whatever I want," the host also clapped his hands, "What about you now, what is your standard?"

"I'm a foodie, a foodie with little taste, whether it's a roadside stall or a fly restaurant, regardless of whether it's meat or vegetarian, whether it's high or low in calories, as long as it tastes good, I like it all.

So I'll talk about this from a foodie's point of view.

As a foodie, sometimes on a whim, I would be particularly craving for something, for example, my parents opened a noodle restaurant in the provincial capital—I won’t mention the name, so as not to be suspected of advertising, "

The host said in his heart, you have mentioned a sentence like this, and you have successfully aroused the curiosity of many people. How dare you say no to advertising?

"In my noodle shop, the most expensive noodle is five yuan a bowl, but, for example, in order to satisfy my temporary appetite, in order to eat that five yuan bowl of noodles, I spent twenty yuan back and forth I don’t care about the taxi fare, it’s just that I go this way once a week on average, it’s not very heartbreaking, and it won’t affect my normal living standard, so I think this kind of life is passable.

Then if I want to eat today, I will spend 20 yuan to go there, and if I want to eat tomorrow, I will spend another 20 yuan to go there again. It is like this every day, and I can afford it, and it will not affect other aspects of life. Expenses, then such a day is not bad.

Going one step further, I am now in the capital. After recording the show, I suddenly want to eat a bowl of noodles cooked by my mother. I will go to the airport to buy a plane ticket, fly back to the provincial capital, and then take a taxi directly from the airport. In the village, and my mother would not blame me for wasting it, such a life should be considered a luxury. "

Those students who are still in school are probably still thinking about whether they can live a luxurious life similar to the last statement as Feng Yiping said in the future. They actually don't know. For many people, what Feng Yiping thinks is This kind of luxury is really very childish.

For example, Mr. Liang, the film star, whenever he is not in a beautiful mood—for example, when Mrs. Liang, Ms. Liu, is exposed in a nightclub and a macho man so high that he flies, Mr. Liang will take the nearest flight to London. Pigeon.

As for those adults present, old and young, young and old, they were generally really reluctant to spend a couple of dollars on the remaining living expenses after getting their monthly salary, after removing the alimony of their parents, their children’s education expenses, transportation expenses, and the remaining living expenses. Ten yuan for travel expenses, to eat a bowl of five yuan noodles.

As for the last one, come on, is that just a way of life?

"Your division is really unique," although the host hoped that Feng Yiping would say a specific number, so that he would be considered rich, but from the beginning to now, she understood that the pink and green girl in front of her Guys, not a fuel-efficient lamp.

"Finally, let's talk about your book again. I know that you have written a best-selling novel before, but this time, what you wrote is a book on business management. Ever wanted to write a book like this? You know, many professors who teach you have not been able to publish a professional book.

Also, when you were writing the book, did you anticipate its popularity? Because as far as we know, many newspapers and publications in the United States have spoken highly of your book, not to mention most multinational companies in the world are now talking about your book and their work. possible benefits. "

"As I said before, I have been thinking about how to do business and how to do it well. Even when I was doing these thoughts, God kept laughing, and I still didn't stop.

After I went to college, I made a lot of new arrangements, whether it was work or life. While making these new arrangements, I naturally had a summary of what I was doing and the questions I was thinking about. Now this book A large part of the book is the result of summarizing at that time.

Coincidentally, at the end of last year, I set up a magazine agency in Hong Kong. I planned to publish a serious political and economic publication with a relatively high positioning and targeted user groups. There is a high degree of overlap with those readers who welcomed my book today. .

However, at that time, because it was a new publication, it was difficult to collect manuscripts, so I put my book on it and serialized it, mainly hoping to discuss my shallow understanding with you. Unexpectedly, the serialized These are very popular.

My act of shaming public affairs and benefiting private interests has attracted more attention to the publication. Many units subscribe to our publication just to read the serialized part above. Since the first issue, many individuals and companies have contributed to the publishing house When I called, I asked about something unrelated to the publication. I hoped to get a call from the author, and I hoped to invite me to talk to them about blue ocean strategy.

Later, because the publication was quite successful, my serialization was no longer needed to attract readers and advertisers for it. In addition, many publishing houses have been in contact to publish the book, as you know, like Young people like me, of course, have vanity. Since they want to come up with it, let's do it!

As for the post-publication situation, to be honest, it was beyond my expectation. "

"How do you feel, you seem to be forced to publish this book?" The hostess said with a smile.

"There is a little bit of coercion, but like other things I was forced to do, the result of this matter makes me very satisfied."

"Then can you summarize why your book is so popular?"

"With the development of business today, the products, services, and solutions provided by businesses are becoming more and more homogeneous, and some current business theories that are widely used by everyone have also been born for a long time.

Those companies operating the same project are highly consistent from products to strategies. In order to occupy a larger market share, they have to compete fiercely. have a bite.

The main idea of ​​Lan Hai Lan Lue is to let everyone discover that there are steaks besides the pie they see, and encourage everyone to attack those steaks.

Then I think, those who like my book must like to eat steak. "

"No wonder everyone says that the strategy you proposed is a subversive way of doing business. I, too, like steak." The host raised his book in his hand, facing the audience, "And I read it too, Yiping's This book not only contains detailed theories, but also has many practical examples, I believe that many readers who are troubled by company and personal development can eat steak."

"Actually, if it can give everyone a little inspiration, I will be very satisfied," Feng Yiping said to the camera with a bow.

"What do you think about the criticism of your book in some newspapers and magazines before?"

"I've heard of it, but I haven't read the relevant reports. I have a very tight schedule every day. Some colleagues in the company were very angry after reading some articles. I comforted them. This is normal.

Books of this nature do not talk about the axiom that one plus one equals two. It is impossible for everyone to accept and understand it. "

You are busy, you haven't watched yet? After hearing this, Master Cheng, who was forced to keep a low profile by the reports organized by Feng Yiping, and Master Qu, who hid in Hong Kong, spit out old blood for no reason.

"However, I personally think that in my book, I not only clarified what a blue ocean strategy is, but also clarified how to create, formulate, and implement a blue ocean strategy that fits my company.

I think for readers, although it is not like some newspapers commented, "encountering this book is enough to change your life", but it can at least change some of your thoughts and provide you with some new ideas. Well, it can still help. "

"Okay, thank you very much, Yiping, for being a guest on our column today. We also look forward to your book, which can bring you more help!"

"Thank you everyone, thank you host,"

"It's not over yet, the last question, why did you ask the Prime Minister to hug him when he was meeting you?"

Well, it was the first time most of the people present heard this news, and it immediately caused a sensation.

"Well, you know, the prime minister has always been the dean of our college, but to me, he is my idol. Fans meet the idol and ask for a hug. It's understandable!"

"I understand, but I'm even more envious!" said the hostess.

When the host finished her closing speech, Feng Yiping couldn't leave for a while, and many audiences at the scene ran up to the stage—most of them were women, and took Feng Yiping to take a group photo. One of the girls asked Feng Yiping to sign the book At the same time, he also asked, "Can you also write down the phone number?"

Sturdy!

There are also uncles and aunts who come to the stage to take a photo with him, and the uncle will pat him on the shoulder, "Do it well!"

Aunts are from another angle, "Son, it's not easy for you!"

Beside Jin Ling and Huang Jingping, people around the company, everyone looked at Feng Yiping, who was surrounded in the center on the stage. However, looking at him this time was completely different from seeing him in the company before, and they all admired him , who would have thought that it would be so difficult for the little boss at the beginning?

"Jingping, was it really that difficult before?" Jin Ling asked.

What Feng Yiping said, she grew up in the city, really didn't expect it at all.

"Yes, we still have a lot of families who are still in such difficulties. That's why Yiping insisted on investing so much in our town."

Huang Jingping's eyes will still be red. This is the first time she has had the opportunity to hear Feng Yiping talk about these details, and it really hurts her heart.