Chapter 518

USA, Boston, Cambridge.

Wilson, vice president of Harvard Business School Press, poured a glass of champagne for Anderson and Hamilton who came in, "Congratulations on the publication of our most important business book this year!"

"cheers!"

"This afternoon, this book will be sent to the offices of those big shots in China. Tomorrow morning, this book will also be sent to the offices of those executives who have subscribed to our business reviews. The day after tomorrow, China will cooperate with us. Those book retailers in China will also display this book in a prominent position, "

The lowest level, Hamilton, who is specifically in charge of this business, explained to his superiors and his superiors.

"Believe in this book, it will be on the bestseller list in no time," Anderson said with a smile.

"Selling 1 million copies a year is not a problem," Vice President Wilson said very grandly.

This is not bragging, this is based on their recognition of the book and the publishing house's experience in operating successfully for so many years.

Harvard Business School Publishing House is not the publishing house run by Feng Yiping. The total number of books he publishes in a year does not exceed 50, and each book is intensively cultivated. With strong sales and distribution channels, it is unreasonable for a book like Feng Yiping not to sell well.

"It's just that the time is too tight, and the preliminary publicity work is not in place. Robert, you are in contact with the author. Why did he ask for publication by September at the latest?" Wilson asked Hamilton.

"I don't know the reason, but Feng is a very assertive person, and I believe he must have his reasons," Hamilton said.

"Although our publicity work is not in place, in the early stage, the author himself has done some publicity work," Anderson said.

"You mean the "Frontier" magazine that we promoted for free on the "Business Review"?" Wilson remembered, "Hehe, yes, many departments in the school have received their publications before. It even has my office, which is really a job for us," he said.

Wilson looked at the white sails on the Charles River not far from the window, "Gentlemen, let us hope that the good news will come sooner and faster!"

…………

Wall Street, Goldman Sachs headquarters, Goldman Sachs has been dormant for more than 30 years. In May last year, he officially became the chairman and CEO of Goldman Sachs. In the publication sent by Harvard Business School Press, on the blue cover, the three words "Blue Ocean Strategy" are very eye-catching.

"Strategy?" He glanced, "Have you read it?" He asked the secretary. If he hadn't graduated from Harvard Business School and knew the style of his alma mater's publishing house, he probably wouldn't have read it. How many people dare to say that their doctrine is a strategy?

"I have read it, and many colleagues rushed to read it, and they all think it is good. The author's thinking can indeed be called a strategy,"

This is a bold statement by the secretary. The guy in front of him is not easy to serve. He is famous for his tough layoffs. His famous saying, "In the company, less than 20% of the people create 80% of the company. value, so many people can be laid off without affecting the company's performance," but it has always made many employees of the company feel terrified.

"Oh?" Paulson became interested. He put down his work and picked it up to flip through it. He looked at the author's introduction in front of him, "Are you studying at the School of Economics and Management of Tsinghua University?" He felt surprised, but at the same time felt that the word looked familiar. , "Tsinghua SEM?"

"You have accepted China's invitation to serve as the first chairman of the Advisory Committee of Tsinghua University School of Economics and Management. I checked the memorandum. The inaugural meeting of the committee will be held on October 6,"

Paulson is now more interested. He has visited China many times, and he is very optimistic about China's economy. He is also surprised at the sudden burst of economic vitality in this country. , can you write monographs that are favored by world-class publishing houses?

He briefly glanced at the catalog, and then, the preface deeply attracted him.

…………

Redmond, Washington, Ballmer, who graduated from Harvard and later went to MBA from Stanford Business School, took a book and went to his boss, the Harvard dropout roommate who became the richest man in the world five years ago .

"Bill," he raised the book and a magazine in his hand, "have you read it?"

Entangled in anti-monopoly lawsuits and the bursting of the Internet bubble, this year's life has not been smooth, but Bill, who has been the world's richest man for five consecutive years and looks like he will still be the world's richest man this year, smiled and held up the same book in his hand, " Looking at,"

"You don't know, since the beginning of this year, we have been receiving publications from a magazine in Hong Kong. The first few issues have serialized some chapters of this book." Unlike Gates, who specializes in technology, Mr. Ballmer, Microsoft's first non-technical hire, spoke loudly, "It's a pity that most of them are thrown into the trash can. If I can see it earlier, I can invite this young man to participate in this year's summit. "

People like them receive a large number of emails with various contents every day. Most of them have no chance to meet them and are mercilessly filtered out by the mail sending and receiving department. Every issue was posted, and the closest success was to his secretary. After seeing that it was a publication published in Hong Kong, it was thrown into the trash can without being opened.

"Next year is fine," said the richest man, "but I think we should have a chance to talk to him before that,"

Of course Bill wanted to get it. In addition to the prevailing corporate strategy based on competition, this book pointed out a new direction, allowing companies to turn their attention from competitors to users, from paying attention to and surpassing competitors to providing users with How much impact will the book of Leap of Value have on those companies that strongly desire to achieve profitability with new strategic means!

It is estimated that in some international conferences this year, this author will be indispensable.

For the same article, different people will have different effects. The publications sent by the frontier are rarely sent to the desks of these big shots, but the Harvard Business School Press is different.

On the same day, a large number of executives of well-known companies received this book strongly recommended by Harvard Business School. , the chairman of IBM, the president of Wells Fargo...  

Some departments of the U.S. federal government, as well as well-known think tanks in the United States, also received this book, and they all quickly gained their attention.

One or two days later, famous companies in other parts of the world, including some enterprises and banks in China, also received this book.

At this time, the book has been officially put on sale in bookstores large and small in the United States.

Some people took a look at the signboard of Harvard, but when they saw the introduction, the author was a Chinese, not to mention a first-year university student, so they didn’t have the urge to continue reading. , was deeply attracted.

Many people, seeing the promotion of this book by Harvard Business School Press, have long been paying attention to the time of listing.

As a result, on the first day of its release, many bookstores sold out their stocks quickly.

…………

"Go back and take it easy, and be careful not to cause death," Feng Yiping smiled softly, and said to Xiao Zhijie and Wang Changning who were about to take Cai Lei's ride back to the provincial capital.

After coming down from home, these two guys stayed with him for two days in Meijiawan. Now it’s not easy to accompany him to live in Huang Jingping’s house in the town, plus he has been thinking about his girlfriend in the provincial capital—this is what The main reason, decided to take a step forward.

"You don't have to worry about us, but you have to be careful," Xiao Zhijie looked at the two Huang family sisters over there and said, "You must control your future father-in-law's house, and don't do anything out of the ordinary."

Wang Changning became more and more listless, and said with a smile, "It's rare to live in Yiping. Don't they all have cars? Make an excuse and drive to a remote place at night, so you can do whatever you want?"

Not a single good one!

As soon as Cai Lei's car drove out, Feng Yiping received a call from Jin Ling, "Hamilton sent 200 books by air according to your request, and they have now been delivered to the company."

"So fast?" Feng Yiping immediately smiled, "Thank you for urging me by the way last month."

Entrusted by Feng Yiping, Jin Ling and the others went to the United States last month and stopped by to ask about the progress of this matter.

"What's so happy about it?" Huang Jingping asked.

"I know," Huang Qinping rushed to say, "it must be making money again!"

"Yes, really smart," Feng Yiping complimented him dishonestly, "I'm on fire!" Then he said something that the two of them didn't quite understand.

"Comrade Huang Jingping, you must improve your English conversation as soon as possible, otherwise, hey, I will go abroad alone." Feng Yiping was already thinking about the wonderful thing that many organizations sent him invitation letters. I would like to be regarded as a young but promising scholar by everyone.

Moreover, isn't a similar event a good opportunity to promote cutting-edge magazines?

"What are you talking about? What's the matter?" Huang Jingping asked puzzled, and looked at the younger sister next to her. "Didn't you say that you will not go abroad until the third grade?"

Huang Jingping is very sensitive about this matter. According to what they discussed before, when they go abroad, it is time to prepare to have a baby.

…………

This summer vacation, there are a lot of busy people. For example, from the principal of Feng Yiping’s school to the leaders of their school, not only can’t enjoy a leisurely vacation, but they have to work hard. The Advisory Committee of the School of Economics and Management The establishment is imminent, such a thing cannot be neglected in the slightest.

Because this matter was promoted by the dean of the School of Economics and Management in person. He, no, to be specific, was his secretary. These days, he often called from the sea to pay attention to the progress.