Chapter 1901 Disgusting Charging Method

((.??＿??.)??I’m sorry~ I just got home from get off work, so I can only post the manuscript~)

In addition to eating and flying, what is completely different from the airlines in country Z is that if you have checked luggage, you need to pay extra, which is about 15 to 20 US dollars for a piece of luggage.

Many people wonder why the air service in the United States is so bad? Why wouldn’t they want to give passengers a better flying experience? In fact, the answer is very simple, it is one of the most basic analysis methods in economics-the cost-benefit method.

This method means that when we do anything, we only need to consider the relationship between the costs and benefits. We will take action only when the benefits are greater than the costs, and when the benefits are less than the costs, we will choose Don't do it.

First of all, from the perspective of revenue, I believe no one will refuse the beautiful stewardess, first-class food and spacious and comfortable space.

But what if the airline tells you that in order to provide you with first-class cuisine, they need to purchase higher-end ingredients and hire more experienced chefs. In addition, in order to expand the distance between seats, they also have to reduce the number of seats on each plane. The number of seats on the plane, so not only does it now go up from $150 to $250 per plane ticket, but you're not necessarily guaranteed to get one.

In this case, would you still choose to fly?

Like many people who like value for money, for most Americans, whether the air ticket is cheap may be more important than the quality of the service.

On the one hand, flying is a relatively luxurious act for many Americans, especially those who pay for it themselves. They may only fly once or twice a year, as long as they can reach their destination quickly. It’s a good place, and you don’t have to spend a lot of money, so the quality of service is not that important.

What's more, if you really care about the quality of service, first-class steaks, ice cream, and luxurious seats that can lie flat at 180 degrees are all there. You can enjoy them at any time. Of course, the price has also increased several times. , so after comparing costs and benefits, it is not difficult to understand why American airlines are so stingy.

Everyone is profit-oriented. Making more money is reflected in the stock price, which is green, and vice versa. No one wants to let their work ability be underestimated.

Taking a domestic flight in the United States is definitely the worst travel experience in the world, except for routes in Africa.

But at the same time, the United States is the most profitable aviation market in the world, with the worst services and the highest profits. American airlines are struggling to move forward in such a contradictory environment.

The above is not the most disgusting thing,

Think about it, when you arrive at the airport with excitement and prepare to embark on a romantic vacation, after passing the security check and arriving at the boarding gate, you suddenly learn that the flight was temporarily canceled due to a thunderstorm at the destination. Don't expect the airline to arrange a hotel for you. If you want to change your booking, you have to wait until the day after tomorrow. How do you feel at this time?

Of course, you can choose not to change your booking, stay in a hotel for one night at your own expense, rent a car the next day, and drive nearly 10 hours to reach your destination. You also have to pray that your destination is a place that can be reached by car, otherwise renting a car will not work. Works well.

And this air ticket payment, which was originally scheduled to be refunded in ten working days, requires you to call at least three times and take one and a half months to refund it.

Don’t be surprised, this is something American Airlines often does. In comparison, Delta Air Lines’ on-time performance is definitely a ‘miracle’ that can make Americans cry!

If the flight is just canceled, that's it, but flying on United Airlines is life-threatening. They violently dragged passengers off the plane. God knows how many disgusting things United Airlines did in that era when the Internet was not so developed. thing!

But no matter how the outside world criticizes it, American Airlines and United Airlines don't care about it. No matter how floods come, I won't move. This is the foundation for practicing Tai Chi. Why do you change to fly a plane and act like a hooligan?

The key is that recently, in order to further increase profits, the two gangsters American Airlines and United Airlines have begun to promote "basic economy class" tickets on a large scale, regardless of passengers' complaints, triggering a wave of negative comments from the American media and public opinion.

The newly launched basic economy class tickets are probably more than ten to dozens of dollars cheaper than the standard economy class tickets. However, many passengers often fail to pay attention when purchasing this cheapest ticket: this kind of ticket cannot select seats in advance and cannot be changed. Sign in, family members cannot sit together, cannot use the overhead luggage compartment, and can only carry one carry-on luggage placed under the seat. The most ridiculous thing is that they actually mentioned the possibility of being denied boarding due to overbooking. The machine may be written in the terms.

What concept? Even if you buy something from me, I can refuse to sell it at any time and drive you away violently. You can’t shout or fight back, let alone call the police. Of course you can file a complaint, but it’s useless in the end anyway. The right to explain is in my hands.

This is clearly telling you that I am going to act like a hooligan. It doesn’t matter whether you are active or passive. Anyway, I am determined to act like a hooligan. Kill me?

In order to crack down on its opponents, Delta asked the New York Times to take action and severely criticize its opponents in public opinion. Although it was of no use, at least it could gain some relief and gain a wave of goodwill.

As a 'conscientious' media, the New York Times sent a reporter to experience it personally. The reporter and his family bought this basic economy class ticket and flew from San Francisco to Boston on United Airlines. They checked in as usual After one piece of luggage, each person brings two pieces of carry-on luggage on board.

As a result, they were stopped before boarding the plane, and the reporter was asked to pay an additional $50, while his wife was asked to pay $60 to board the plane.

The husband paid $50 because under the new regulations he could only bring one carry-on bag, so he had to check another piece with a $25 check-in fee. In addition, he had to pay a $25 gate service fee.

Since my wife has already checked one bag, the second checked bag is US$35, plus the US$25 gate service fee, so it is US$60.

The reporter and his wife were shocked by this charging method, because with these two charges, their air tickets were already more expensive than standard economy class tickets.

And the so-called gate service fee = is a new charge, that is, passengers need to pay to check whether their luggage exceeds the standard at the boarding gate.

This shameless method of collecting money is simply shocking. After reading the report, Yang Cheng couldn't help but open his mouth and remain silent for three seconds. If his skin color hadn't easily attracted attacks from hostile forces, he would have wanted to do this. Okay, nonsense, who can still stand if you can just lie down and make money?

The so-called Yuan J, two months, happy for the rest of his life, this is the most basic cost-benefit analysis method. You will know what to do after a simple analysis.

As for face, hahaha. . .

When the New York Times reported the news, United Airlines not only did not repent or reflect, but expressed satisfaction: Since basic economy class passengers cannot use the overhead baggage compartment, the proportion of luggage compartments on the company's flights that are full has been reduced. 30%, what does it mean? It just saves aviation fuel!

United Airlines also predicts that the basic economy class service will increase the company's revenue by 200 million U.S. dollars this year. His grandfather's grandson's most basic measure has increased revenue by 200 million U.S. dollars, making Yang Cheng want to open his legs and call for customers. The official is here to play.

But in the final analysis, this is also a change made by airlines in order to maximize profits. In recent years, airlines have made their ticketing systems more and more complex: first class, business class, super economy class, standard economy class, and basic economy class.

As a result, the originally standardized ticketing service has been refined into extremely complex levels.

The introduction of basic economy class is like selling only chicken burgers at K-12, and then asking customers if they want French fries, Coke, and ice. When you add up each item and calculate the total, the final payment must be higher than Standard package price.

It’s a routine, breaking down the original total price into small items and charging additional fees, so that customers think they are getting an advantage. In fact, it is always the airlines that make the biggest profit.

This method of increasing income has become very popular in the US aviation industry in recent years. Air tickets are only the most basic service. You need to pay extra for seat selection, extra money for bringing luggage, extra money for changing tickets, extra money for bringing pets, and extra money for children flying alone. Of course, , airlines will advertise that air tickets are getting cheaper, but the actual travel costs for passengers are actually getting higher and higher.

When American Airlines started to impose baggage fees, you had to pay even if you checked a piece of luggage when traveling within the United States. Later, the change fee increased to US$200, and you had to pay the difference in change. Later, United Airlines stipulated that the age of 15 Children below the age of 11 will have to pay an additional $150 to fly alone.

This charging model has an extremely obvious effect on increasing the profits of the aviation industry. Last year, American Airlines collected US$4.2 billion in baggage fees alone and US$2.9 billion in change fees. The sum of the two even exceeded the US$13.5 billion in the US aviation industry last year. half of net profit.

Extremely poor service, complex charging system, and high fees have made the United States the most profitable aviation market in the world.

It stands to reason that under a market system of free competition, it is impossible for companies to make arbitrary profits regardless of the interests of consumers, but the U.S. aviation market is not a free competitive market at all.

Because this is a monopoly, and it is also the fundamental reason why American airlines dare to ignore the interests of consumers.

The four major airlines share 80% of the U.S. aviation market. If you want to travel, you can see the logos of the four major airlines with your eyes closed. Passengers have no choice at all, so what right to speak do they have?

Having better service is the common wish of every American traveler. Now it was raised by Tyrell, and Yang Cheng didn't know how to answer it.

Is it difficult to improve service? It's not difficult, Delta is doing it step by step, but in essence, Delta Air Lines has not broken the tacit understanding of the four major airlines, otherwise it will immediately be attacked by a group of people.

Tyrrell's suggestion not only failed to hit the mark, but actually pushed Delta Airlines toward a dead end.

txt download address:

phone-reading: