Chapter 1899 Sponsoring the World Cup?
Yang Cheng is eyeing Mesa not because of their size, but because of their share of transportation at Dallas-Fort Worth Airport. This is a nail he is planning to insert into the southwest of the United States. If he wants to come in, someone will inevitably leave, and now this The target just happened to choose Mesa Airlines. In fact, there was no conflict between them.
But conflicts between businesses are always very simple. What I want is from you, but you don’t give it to me, then we are enemies and there is no room for negotiation.
In front of the giant Delta, Mesa's valuation of several hundred million is simply not enough. The difference between an elephant and an ant is that they can be trampled to death unless the ants rebel collectively. Unfortunately, ants will still be ants after all. Wait until they gather. When I got up, I didn’t know how many people were dead.
But the problem is, this little ant is hiding behind two other giraffes. If the elephant wants to trample the ant to death, it must knock the giraffe away. God knows whether the giraffe's long legs can injure the elephant, but it will never let it go. The elephant can easily pass the level.
The most important thing is, as the financial backer of Mesa Airlines, will American Airlines sit idly by and ignore it?
what to do?
While Yang Cheng was deep in thought, he inadvertently glanced at Tyrell's confused face and suddenly had an idea.
One of the thirty-six strategies was to besiege Wei and rescue Zhao. In 354 BC, Wei's famous general Pang Juan led 100,000 elites to besiege the Zhao capital, Handan. Zhao was unable to resist and asked Qi for help. In view of the death of his lips and teeth, Qi generals Tian Ji and Qi in 353 BC Sun Bin led 80,000 Qi troops to rescue Zhao.
Tian Ji adopted Sun Bin's suggestion and led his army directly to the beams of the Wei capital instead of going to Handan. The Wei army was shocked after learning that the whole army was shocked, and they rushed thousands of miles to rescue him.
When Pang Juan and the exhausted Wei army advanced to the Guiling Mountains, the Qi army set up an ambush halfway and waited for work. They easily defeated the Wei army and broke the siege of Handan.
The system-breaking method contained in the strategy of "surrounding Wei and rescuing Zhao" is still applicable today.
Since American Airlines and Mesa Airlines seem to be monolithic, they have to find a way to make their system collapse first.
How to disintegrate? The best way is to let American Airlines take care of itself. When he looked at Tyrell again, Yang Cheng's face was filled with a smile, just like the big bad wolf who saw Little Red Riding Hood, his smile was so breathtaking.
"Mr. Yang?" Tyrell shivered inexplicably and called out timidly.
Yang Cheng came back to his senses and hugged Tyrell's shoulders affectionately, "Mr. Tyrell, I just thought about it seriously and think what you said makes sense. As an important hub in Philadelphia, Delta Airlines should not give up."
Tyrell stared,
I found that Yang Cheng is more fickle than women, and she just said no!
However, there is still a problem. Unlike most city airports in the United States, the Philadelphia Airport is owned by the Philadelphia City Government and is a "state-owned enterprise". It has always been the largest airport route airport in the Greater Philadelphia area.
In recent years, the Philadelphia city government has been increasing investment in the airport, including projects such as the expansion of the new cargo airport. In conjunction with the upgrade of the supporting logistics system in the southwest Philadelphia area, Philadelphia hopes to compete for more economic benefits from New York Airport and other places.
Without the need for expansion funds, Delta Air Lines seems unable to intervene~
He asked Tyrrell, "Tell me, how can Delta steal seats from American Airlines?"
After Tyrell was shocked, he finally calmed down and said to Yang Cheng, "I suggest you open up new routes first, such as opening year-round direct flights from Philadelphia to Lisbon, Philadelphia to Prague, and you can also open direct flights to Casblan Summer travel routes such as Cardiff, Morocco, and Iceland.”
"To Lisbon?" Yang Cheng didn't understand. Are there major events in Portugal this year?
“Yes, after the European debt crisis, Lisbon is recovering step by step from the sluggish national economy, and the Lisbon government is also working hard to support local companies and attract global entrepreneurs to invest and start businesses in Lisbon.
In the past three years, the government has strongly supported the establishment of enterprises, and Lisbon is in a renovation period. Most of the buildings in the city center have been renovated, and some new shops and restaurants have officially begun to open. Therefore, some overseas workers have also returned Domestic work.
It can be said that now is the best time for real estate investment, tourism and business in Lisbon. This is definitely an opportunity for airlines! "
However, Yang Cheng seems to prefer Moscow, or Polar Bear, to Lisbon. Next year is the year of the World Cup. As the world's most watched sports event, the boosting effect of the World Cup on airlines is not comparable to that of Lisbon.
One idea after another was born. From the moment the plane took off until now, Yang Cheng's brain has not stopped.
But regarding next year's World Cup, Yang Cheng is indeed planning to do something. Because he invests heavily in sports clubs, Delta Air Lines has become increasingly close to the sports world in the past two years and cannot help but sponsor all sports clubs under Yang Cheng's name. It has also taken the opportunity to reach sponsorship agreements with many other well-known clubs. It can be said that it has spent a lot of money in the sports world, and its limelight once overshadowed the Middle East tycoon Qatar Airways.
Airlines sponsoring sports clubs is nothing new. This trend was brought about by wealthy people in the Middle East.
In the Premier League, the most common airlines today are Etihad Airways and Emirates. As sponsors of the two giants Manchester City and Arsenal, the brand effect of the two airlines has reached the extreme. Their logos are estimated to look Everyone who is a football fan knows this.
Because of Yang Cheng's relationship, Liverpool accepted sponsorship from Delta Airlines, but it was not a chest advertisement. This prime position was left to Jack Ma. He was deceived by Yang Cheng into tens of millions of pounds a year, but the consequences of this The benefits are absolutely worth it. God knows how much effort Alipay spent trying to break into the UK.
But all this was solved with a simple advertisement sponsorship on the chest. When Jack Ma made a long-distance call with Yang Cheng, he laughed for two minutes without stopping, which made Yang Cheng think he was crazy.
However, although he did not get Liverpool's chest advertisement, it was also because of Yang Cheng that Abramovich kicked away the star star he had cooperated with for many years and accepted the sponsorship of Delta Airlines. Now the name of Delta is on the chest of Chelsea's jersey. This is also The name of an American airline debuted in the Premier League for the first time, and it immediately occupied the limelight of two giants.
Although airlines have a short history of sponsoring football, they have a long history of sponsoring other sports activities.
In the United States, United Airlines is a long-standing sponsor of the Olympics, while Middle Eastern airlines such as Emirates regularly sponsor other sporting events in Europe.
Not only traditional airlines, but also low-cost budget airlines are not far behind in this regard. Southwest Airlines has sponsored many sports leagues and even spray-painted NBA colorful patterns on one of its planes.
Of course, airlines often have to pay a lot to sponsor large-scale sports events.
In 2008, British Airways became the sponsor and designated air operator of the 2012 London Olympics and Paralympic Games, with a sponsorship amount of up to 40 million pounds, which was 40 million pounds nearly 10 years ago.
The airlines are not taken advantage of. Since they dare to spend big money, the effect will definitely be positive.
Using sports activities as a carrier to promote airline products and brands has a positive image and wide coverage. Just these two points are enough to spend a lot of money.
We must know that sports activities have an extraordinary impact on people's lives. Rather than buying tickets to travel, fans are more willing to buy tickets to watch games. Various events are held in turn around the world, and the craze for following them has also spread around the world. This is in line with aviation Characteristics of the company’s global operations.
It can be said that sponsoring sports events is the best way for airlines to connect with passengers.
It is recognized that there are a lot of business opportunities behind every sports activity.
Some global sports events, such as the 2008 Beijing Olympics, attracted the attention of 4.7 billion people around the world. With such attention, even if airlines spend hundreds of millions to sponsor, it probably won't take long.
The only sports event that can rival the Olympics is the Men's Football World Cup. In the 2014 World Cup in Brazil, 790 million viewers in country Z watched the World Cup, and the global audience exceeded 3.2 billion. The ratings during the finals were as high as 87%.
High ratings also bring high exposure. How long has Emirates been established?
But because of their crazy investment in sports events, the name of Emirates can be said to have spread all over the world. Everyone knows that there is a wealthy airline in the Middle East with new aircraft, good service and taste. It can be said that it is currently the leading sports sponsor in the aviation field. The most successful companies in the competition.
In the 2014 World Cup in Brazil, Emirates Airlines, Nike and Adidas joined the first sponsor echelon, with the sponsorship amount widely rumored to be as high as US$170 million.
Among the top eight teams in last year's Champions League, three teams were sponsored by Emirates. The outside world jokingly called this Champions League the "Emirates Cup".
Yang Cheng made a simple estimate. If he wants to get the official sponsor spot in 2018, the sponsorship fee will have to soar to 200 million or even higher.
After all, those competing with Delta are all Middle Eastern tycoons with oily bottoms. If you are not prepared for a big hemorrhage, just don't sign up.
Isn’t it just 200 million? You can make it back in minutes!
Yang Cheng has this confidence, but the question is whether FIFA is willing to sell this face.
After all, I am also a member of FIFA, no, I am a member of the FA. The FA is the son of FIFA, right?
Could it be that instead of taking care of its own family, FIFA takes care of outsiders?
Having said that, I really can't say for sure, who knows how greedy the people at FIFA are.
The current boss of FIFA is the bald Infantino, and this guy is a rebel.
It may be related to his background. When he was a child, his family had no money, so he had to work-study during college and clean trains at night in order to raise the tuition to study law at the University of Freiburg.
However, although he studied law, he hoped to engage in football-related work. In fact, he also played in the Swiss fourth-level league as a player, which was the highest achievement of his playing career.
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