Chapter 1922 The Difficulty of Reform

Whether it is South Korea or the United States, the film and television industry is really just a job, and it is not superior to other jobs. If you don't do it well, you will be an ordinary person. If you do it well, you will make a lot of money and no one will be disgusted. In China, it is just casual. You can earn tens or even millions just by being a gangster. Some celebrities call themselves aristocrats, but they are not even willing to raise their eyebrows when faced with low-level people.

God knows when a third-tier star said that when he was the poorest, he only had 1 million in the bank. How did he say this?

That's it for celebrities. The quality of many behind-the-scenes practitioners is also uneven. Some prop artists may not even understand the difference between chairs in the Tang Dynasty and chairs in the Qing Dynasty. Make-up artists are only amateurs, and lighting engineers can give you a rating. A group of bright lights, but not a group of "ambiguous" lights.

In fact, it’s not that we don’t pay attention to the behind-the-scenes team, it really can’t be done, because most crews put most of their money on the stars, because in a deformed market, the faces of stars are often more attractive than the quality of the series itself.

The costs of a few main actors may account for half or more of the entire production cost. The direct consequence is that the costs of screenwriting, photography, editing, scenes, etc. are severely squeezed.

Everyone eats noodles. If you eat big meat noodles, you have to increase the amount. But I can only eat Yangchun noodles with clear soup and little water. Some people can only eat noodles boiled in plain water. No one can feel balanced. Over time, high-quality talents are forced to eat noodles. Let's go, there are a large number of low-level people in the market who are just trying to make ends meet.

Naturally, this lowers the overall quality level.

Of course, putting aside everything else, an excellent script, even if it is filmed properly, will at least be recognized by the audience. In fact, the audience in country Z is very satisfied, whether it is watching movies or watching football. It doesn't matter if the scene is almost the same, as long as the story is told carefully and the actors maintain basic acting skills, it's enough. I don't expect you to make high-quality films every day.

Looking at the domestic dramas in recent years, the works that sometimes make people shine are all due to the great effort put into the scripts.

If the director attaches importance to the script and puts the screenwriter's status on an equal footing with himself, then the director-centered system is not impossible.

But at present, it seems that it is quite difficult, which is also a problem left over from history.

The reason why Country Z has formed a director-centered system is because for a long time in the past, the domestic film market has existed in the form of unified purchase and sales. The studios of various local and military units produced according to quotas, and were uniformly distributed by China Film. Provincial and municipal issuance companies in various places cooperate with the implementation work.

It was not until the promulgation of "Several Opinions on Deepening the Current Mechanism Reform of the Film Industry" in 1993 that this model was broken.

Then just take care of the auction and not the sale.

In an era when the market was completely dominated by administration, production units did not need producers at all, only production directors who were in charge of money.

At the same time, because it is a quota production, the quota is limited to everyone, so the production director who manages the money serves the director. Although it is said to be art-centered, in fact, it will inevitably become a replica of the administrative monopoly in specific matters.

After the adjustment of the institutional structure, affected by various factors, the production and coverage of domestic films did not immediately increase. There are only a few dozen films released each year, and the number of cities covered by theaters is also very small. For a country with a population of 1.3 billion, For a big country, what is the difference between such output and consumption and zero?

Therefore, we can see that the entire film market has gradually become more market-oriented in recent years due to the rapid development of commercial real estate and adjustments to macroeconomic policies, and it is only becoming more market-oriented.

Compared with other industries, the density of administrative regulation is still high. Administrative monopoly in some major links still exists, but ordinary viewers are not aware of it. In other words, the film industry is not market-oriented enough, and it will take time for the endogenous system to mature. , Therefore, in the short term, it will be difficult for people in Z to see the birth of the "screenwriter-centered system".

Historical legacy is really a good word, and it can be used for any problem.

But objectively speaking, there are two factors that make the reform difficult: one is that it is not easy to let go all at once, and no one can afford trouble; the other is the popularity of the Frankfurt School in the country in the last century, oh By the way, the descendants of this school are called the Birmingham School.

Although these two backward thinking have been eliminated, in the field of domestic mass communication, many theories of these two schools are still regarded as the gist of managers. In other words, managers' thinking is extremely restricted.

That’s why the position of producer was born in the United States.

The role of a producer in a movie is similar to that of a project manager in real estate investment. It is precisely because of the project-based management model of movies in market competition that this position exists, making a movie more effective in production and distribution. , the highest decision-making power for daily work is entrusted to this position, rather than the director responsible for artistic creation.

The specific time process for the producer to exercise the highest decision-making power should be after the production company decides to invest in filming and begins to spend the online budget. Before that, the execution power of the script modification and cast and crew combination belongs to the producer, but the decision The power is in the hands of investors or production company executives.

Nowadays, distribution work basically has little to do with producers. Managers in various administrative departments of major production companies have become more and more powerful after the 1980s.

Of course, the role of the producer has undergone a series of changes in the nearly century-old history of the United States, including to this day, and it is difficult to generalize. In short, the importance of this role is beyond doubt.

Projects initiated by producers start with a script!

For so many years, the film and television industry has been clamoring for reform, reshuffle, and quality, but most people’s understanding is limited to – investment is high, special effects are no longer fifty cents, costumes are becoming more and more sophisticated, and actors are beginning to use old dramas The publicity budget has begun to increase. Of course, this level of upgrade is a good thing, but it is not targeted enough.

Nowadays, more and more stars are beginning to take on the roles of directors and producers, but very few are able to switch careers and become screenwriters. A few years ago, they created a crest, writing, directing, and acting, and their skills are all online. As a result, This guy didn't hug himself, he was too loud, and he was torturing himself to death, otherwise this person would have achieved higher achievements.

But there are a few stars like this. To put it bluntly, they still don’t have basic literary literacy. It’s hard for them to read the script themselves, so don’t talk about writing the script themselves. At the end of the writing, they probably have to find a tool to turn over the script and start over again. It’s a waste. Time is meaningless.

But you can also spend money to buy a good script. Don’t change it after buying it, and shoot it as it is. This will at least ensure a good commercial standard. Why is it being criticized as a bad film?

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