Chapter 1958 The Local Battle
As early as 1995, LGT Group established the LGT Academy specifically for bank customers, targeting young wealthy people who want to improve their self-cultivation, as well as the second generation, especially those who have been rising for a short time and lack foundation.
The college is located in a Baroque castle on Lake Constance and is built on a vineyard. Nobel Prize winners in economics Stiglitz and Paul Krugman are private professors here.
For the rich second generation, LGT offers a variety of exclusive courses. The teaching fields cover economics, culture, psychology, and sports. It can be said that it is aimed at improving quality in all aspects.
Which country has the most target customers? Of course it’s country Z!
In the past ten years, the private wealth of country Z has grown explosively. As the horizons of high-net-worth individuals have gradually become broader, more professional, and more critical in the process of internationalization, the demand for "transaction-oriented" is becoming the key link between high-net-worth individuals and private banks. the bond between.
This has led LGT Group to attach great importance to the country Z market, but it is not enough. They need closer connections.
This can understand why Alois treats Yang Cheng so enthusiastically.
Yang Cheng also understood this and was willing to move the bank headquarters to Liechtenstein. If you treat me with sincerity, I will repay you with sincerity!
. . . . . .
The European trip has come to an end, and the family is saying goodbye here. It is estimated that the next time they get together will be Yang Cheng's wedding.
Two old people, Yang Yuanshan and Liu Muqian, stayed here to deal with the bank's relocation. At the same time, through Alois's relationship, they were looking for a manor near the small town of Hallstatt, Austria, to use as a retirement place. Although the fallen leaves were returning to their roots, in this situation It is not unacceptable to spend one's old age in a place with beautiful scenery. Anyway, the two elders have a strong desire, so let's do it, and the family will not be short of money.
In Yang Sen's words, the local elders come to see them, and the juniors come to pay for them, which can be regarded as a small token of their appreciation.
Lao Luo's family also set their sights on this beautiful town and got involved. Hawaii is not bad, but it is so hot all year round and it is too far from the mainland. It is not bad to change places occasionally.
However, the wealth of the old Luo family is as high as that of the Yang family. If they were asked to spend millions of euros at once, they would probably be in pain for a while. Fortunately, Yang Cheng, the son-in-law, was more generous and privately passed it on to Luo Luo. Yue introduced the business and indirectly avoided the embarrassment over money.
After returning to the United States, Yang Cheng immersed himself in the company. In the new year, the company ran faster and faster on the established track. New Era Media can be said to have blossomed more.
After dominating the U.S. market, Toutiao app has been conquering cities and territories around the world. During this period, many Internet giants, including Facebook, Yahoo, and Google, tried to attack Toutiao app, but it was the same as in their own fields.
Toutiao has a stable territory, and no one has been able to successfully challenge it. Instead, New Era Media has penetrated deeply into their own field.
In the search field, after two years of development, the search engine within the Toutiao app has been optimized to a level no less than that of Google. Many app fans say that as the content of Toutiao becomes more and more enriched, they have gradually forgotten the existence of Google. .
This made several heads of Google feel the deep meaning. No one knows better than them. At the higher level of search, there is AR artificial intelligence, the main battlefield in the future. Although they are very reluctant, they have to admit it. , New Era Media has achieved overtaking in a corner, well, it has not reached the point of overtaking, but the gap between the two sides is infinitely narrowing.
Facebook is undoubtedly one of the major Internet companies that was killed the most by New Era Media. The Internet they depended on for survival was disgraced by New Era Media on the mobile Internet.
New Era Media has two powerful tools, Toutiao app on its left hand and MS short video on its right hand. In the world except country Z and the US market, it is inseparable from Facebook. The most important thing is that Xiao Zha is a little panicked and is ready to play. It’s dirty. Recently, a lot of customers attacking Toutiao app have appeared inexplicably on Facebook. A discerning person will know at a glance that they are trolls controlled by Facebook, but ordinary netizens would not know.
Some people like to follow the trend, no matter the reason, they just follow the trend and they are done with it. This led to serious damage to the reputation of Toutiao app for a period of time at the end of last year.
Of course, Yang Cheng is not a waste who is just doing nothing. As early as the beginning, he has deployed a huge navy army. Yang Cheng is the ancestor of Xiao Zha, aren't you trying to frame him? Then let’s face it. Toutiao and its parent company New Era Media are not listed anyway, so there is no need to care about the attitude of investors, and there is no shortage of cash flow.
In just the first half month, more than 30 million US dollars were spent. The most cruel thing was the Christmas days, when the money spending reached its peak, and the two companies lost tens of millions of dollars every day.
In the end, Xiao Zha couldn't hold it any longer. In fact, it wasn't that he couldn't hold it any longer. It was the investors who couldn't hold it any longer. If the situation continued like this, the stock price was about to fall to the bottom. You, Xiao Zha, have a net worth of tens of billions to support you in your decline. Playing, stock investors can’t do it.
So Xiao Zha, who was under internal and external pressure, called Yang Cheng, and the two chatted for a full 20 minutes. Although they didn't say it clearly, they all had the same idea inside and outside, stop playing, and everyone stopped at the same time.
Although New Era Media has sufficient cash reserves, this is not how money is spent. The bullets will eventually run out, so Yang Cheng is happy to stop.
But it was Xiao Zha who started this matter. You can’t finish beating me. I’ll passively fight back and beat you away. You can just leave if you say you don’t want to play anymore. There’s no such thing in the world.
So, Yang Cheng asked Xiao Zha to compensate. Xiao Zha was not happy, so Yang Cheng turned over the table and continued to do it. The two of them went back and forth until their throats started to smoke, and finally they reached an agreement on 'compensation'. , Facebook temporarily withdrew from the short video field and transferred their own brand and a handful of more than 2 million users to MS Short Video for a symbolic price of US$1 million.
Two million users may seem like a lot, but a large part of them are overlapping users of MS Short Video. The real users may be less than 200,000, but Yang Cheng doesn't care. What he cares about is Xiao Zha's lowering his head, which can be regarded as wiped out. The most threatening rivals are the remaining following brands. Yang Cheng’s attitude is to support you. Even if you go bankrupt, he has to find a way to support you to avoid creating a monopoly situation. This is a strategic requirement, and it is not possible anyway. Be threatening.
This war between New Era Media and Facebook is actually the prelude to the entire Internet melee. There is no way, with the rise of newcomers, there are naturally old people who feel that their status has been affected and want to beat them. The two sides have different positions, and conflicts are inevitable.
Facebook's attack came and went quickly, but it didn't mean they were defeated. After all, they didn't face off on the main battlefield. Yang Cheng knew in his heart that a more violent attack was not far away.
If you can't withstand this wave of attacks, your efforts in the past few years will be in vain. On the contrary, it will usher in another situation. New Era Media will completely grow into a giant crocodile with the same size and become the target of others to catch up.
Under such circumstances, Yang Cheng's most important task after returning to New York is to stock up on ammunition for the next war!
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