Chapter 1988 Follow Wx

Sit down, this is not your first time here~"

Putting aside the cumbersome procedures of a formal business meeting, the two sat directly opposite each other in the office. Yang Cheng looked very casual, as if he was greeting an old friend.

Xiao Zha, on the other hand, is more casual, wearing a solid color T-shirt and jeans that have never changed forever. The female secretary who was with him just now is dressed more seriously than him.

"Your office is three times as big as mine~" Xiao Zha took the crystal wine glass from Yang Cheng.

Just now, Yang Cheng asked the guests what they wanted to drink as usual, but when Xiao Zha came up, he said whiskey, and this was the morning!

Yang Cheng had no choice but to pour a glass of wine to accompany her.

"It's not important. If you want, you can be ten times bigger than me at any time. Let's talk about the purpose of your coming. In the eyes of the outside world, we should be mortal enemies now~" Yang Cheng said unceremoniously.

Xiao Zha crossed his legs and played with the wine glass without drinking. He stared blankly for a few seconds and suddenly asked, "Have you ever thought about selling the company?"

Yang Cheng was stunned, "Are you here to joke with me?"

"I'm serious, to be precise, I'll sell Toutiao app and be the major shareholder of Facebook with peace of mind."

"I still think you are joking. You know the value of Toutiao app. Once it is launched, its size will be no less than that of Facebook."

The implication is that although you are not short of money, you still cannot afford it.

Xiao Zha was not surprised. On the contrary, it would be a surprise if Yang Cheng agreed immediately.

But he already had the answer in his mind, and just asked casually, "Okay, I know it's impossible, just pretend I didn't say it.

So, let’s talk about the purpose of my coming. Facebook is going to transform. "

Yang Cheng said in surprise, "Although I have Facebook stocks, but..." What he wants to say is, why do you tell me whether Facebook will transform?

Xiao Zha waved his hand and interrupted, "Listen to me, this transformation is a strategic adjustment and there is no room for error, so I hope that our two families can temporarily put aside their prejudices~"

Yang Cheng squinted his eyes. He seemed to understand. What Xiao Zha meant was that he didn't want to cause trouble at the critical moment of his transformation. That was the truth, but why?

Of course, he didn't say that directly, but it was obvious on his expression,

Why should I obey your orders? Besides, when you made trouble for me earlier, you didn't say hello in advance.

Instead, he asked tentatively, "How to transform?"

Xiao Zha said vaguely and Yang Cheng didn't hear it clearly, but he guessed a little bit.

In today's mobile Internet era, Facebook can be said to be the well-deserved "social overlord". Toutiao is almost equal to none in terms of social attributes. That is to say, MS short video has opened some channels, but it is still far away from Facebook.

Yang Cheng saw this very clearly and was not blindly confident.

Facebook owns four applications: Facebook, Messenger, WhatsApp, and Instagram.

In addition to the "mothership" Facebook, the "troika" each has more than 1 billion users. The four applications are like the "city square" of the digital world, helping people connect with each other.

Such a matrix is ​​incomparable to Toutiao, which was founded less than 4 years ago.

However, Facebook has been exposed to problems in recent years, such as leaking the private data of tens of millions of users; being involved in "foreign forces interfering in U.S. elections"; condoning "inciting violence" speech; and raising questions about its profit model of collecting user data and accurately placing ads, etc. , all of which have caused Facebook's reputation to deteriorate day by day, and its stock price to suffer accordingly.

Under siege from all sides, Xiao Zha's bare apology no longer works. Something must be done to reverse the decline, otherwise Facebook will be close to the end.

But Facebook has grown in scale, and any random change may affect the overall situation. At this time, there is not much that Xiao Zha can actually do.

In Yang Cheng's view, perhaps Facebook will follow WeChat's lead. Privacy-focused social networking and cross-platform social networking are two of the more popular elements today.

Nowadays, more users tend to communicate one-on-one or in small circles in the "living room", so it is even more important for a privacy-focused platform like WeChat to be an open platform like Facebook.

But the first thing he has to do is to solve the interoperability between the "mothership" and the "troika", which means that billions of users may be able to achieve cross-platform interaction through an "end-to-end" "super APP". It has the meaning of being together after a long time of separation.

Needless to say, the benefits of this move will provide users with a more convenient and attractive experience, or more users will be activated again.

But the disadvantage is that each port has its own unique comfort zone. Once it is opened, not to mention the problem of software integration, just whether the user can adapt to this 'super APP' is enough to kill tens of billions of brain cells. , after all, the comfort of social experience is the key factor to win the overall situation.

Of course, this idea is a good idea. If you think about WeChat's monopoly in country Z, you will know how powerful the Western version of WeChat will be once Facebook completes its integration and transformation.

Imagine: you suddenly want a drink on the street, you can take out your mobile phone and buy one immediately; you can pay the bill with your friends without having to run to get money, and you won't look clumsy; you can buy tickets online, and you don't have to queue to catch the train... An app is available in It is so ubiquitous and indispensable in people’s daily lives. This is a powerful attraction for foreigners who still use different apps separately.

The direction is there, but can it be successful?

Yang Cheng couldn’t say for sure, because the two business models are completely different. Many Silicon Valley technology giants, including Facebook, rely heavily on online advertising to achieve development. However, WeChat, with 1.1 billion monthly active users, shows that other models, especially those A model based on payment and commerce can support large-scale digital businesses.

One is based on advertising and the other is based on customers, two completely different consumption models. Can Western users adapt and get used to them?

And the biggest attraction of WeChat is payment. Penguin has entered markets such as retail, education and health care. Payment is their stepping stone into these fields. When you embed digital payment into the system, you can expand and provide other services.

Therefore, if Facebook wants to imitate WeChat, the first thing it needs to do is to open up the payment system. Of course, they are already doing this. Their Messenger has already begun to try to provide payment functions, but they started too late and it may be difficult to catch up.

You must know that WeChat's payment system is based on country Z, and if Facebook wants to achieve the scale of WeChat, it will need to cover not only the banking and financial systems of the United States, but also other countries.

Otherwise, wechat can realize taxi-hailing, shopping, ordering and other integrated services, which will never be possible on Facebook.

In order to do this, Facebook may have to apply for payment business licenses in many countries. Can Facebook afford the time and effort required?

Not to mention other countries, but Wall Street and the Federal Reserve are enough to make Zuckerberg drink.

Wait, Yang Cheng suddenly remembered, isn't this guy targeting Yuanshan Bank?

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