Chapter 1965 Another Super Bowl

Looking at the sports leagues in the United States, especially the development in the past three decades, the popularity of the NFL is as high as 36%, which is much higher than the NBA that Chinese people are familiar with. In this survey, the NBA's proportion is less than 6%, and you need to know Prior to this, MLB, a major league with a history of more than 100 years, was the most popular.

However, the achievements of the NFL in the past thirty years are extraordinary. It has continuously expanded its market scope, increased people's awareness and understanding, opened a European league, held a regular season in the UK, opened an office in country Z, and even planned for 2008 A pre-season game will be held at the Bird's Nest.

Speaking of which, rugby is still very popular internationally, and even India has its own league.

RB's X League also holds a huge finals every year, with many people from Europe and South America participating, and the international rugby union also regularly holds the Rugby World Cup.

But in terms of influence, the NFL is undoubtedly the number one and most valuable club in the world. There are many NFL teams in the top 20. Unlike world-class clubs such as Barcelona, ​​Real Madrid and Manchester United, the value of NFL teams is undoubtedly contributed by locals. More, this also shows the influence of the NFL in the United States.

The league is still trying to change the rules of the game to reduce violent factors as much as possible, such as the severity of penalties for helmet collisions. These changes have significantly increased the audience of rugby abroad, and no one likes to watch it. This is a sport that must be fought in every game. It is exciting once in a while, but becomes boring if it is played more often.

But for Americans, watching the Super Bowl has become an annual holiday, making them happier than Christmas.

This is not only reflected in the ratings figures in front of the TV. Many Americans have a lifelong wish to watch the Super Bowl finals live. However, many people have no possibility of realizing it in their lifetime.

Many students are proud to be taken to the Super Bowl by their families, and they can brag about it for months.

It is enough to show that it is very difficult to watch the Super Bowl live that day. Among them, the staggering ticket prices are a big obstacle.

Fortunately this year, in the secondary market, the average price of a Super Bowl ticket is around US$5,400, which is slightly lower than in previous years.

This number was astonishing to everyone two years ago, in 2015, when the average ticket price was US$9,723.

What happened that year? The first thing to note is that Super Bowl tickets are very, very hard to buy. You either have to be a star of the team, a league sponsor, or an extremely lucky season ticket holder. Otherwise, almost no one can buy them at face value. Prices buy tickets in the primary market, and almost everyone has to turn to the secondary market.

The so-called secondary market for tickets is actually almost equivalent to buying tickets from scalpers. In that year’s Super Bowl, the opponents were the Seattle Seahawks and the New England Patriots.

When there is still some time before the Super Bowl arrives, and several teams have a chance to enter the final Super Bowl, if fans of each team are confident that their team will enter the Super Bowl, then they can find an agent to pay for the tickets first. Deposit.

If the deposit had been paid a few months ago, then these lucky fans would only have to pay face value, which is almost $800, to buy the ticket. For the Super Bowl, this is simply rounding up and free of charge. .

In the secondary market for Super Bowl tickets, generally speaking, ticket prices will begin to rise rapidly 14 days before the game, which is the day the participating teams are determined. Before the 14-day point, although ticket prices are already rising, At this time, generally speaking, most tickets have not been sold yet.

At that time, the league still held a large number of tickets, waiting for the opportunity to release them to team players and sponsors, so these tickets had not yet entered the secondary market.

After 14 days, the team is confirmed and the situation is different. This is quite understandable. Diehard fans of the team will start to enter the venue and buy tickets that day, driving up the price.

Then, usually as the game day gets closer, the price will turn down. This is due to many factors. For example, some fans look at ticket prices, local hotel prices, and air ticket prices. Touching his trouser pocket, he decided to forget it. Why bother, not eating or drinking for the next two years for a game?

For scalpers who sell tickets, the biggest worry is of course that after the game starts, the tickets have not been sold, which costs a lot of money, so of course they will choose to lower the price when the game date is approaching and sell them as much as possible.

Therefore, usually when the game is approaching, the ticket price will suddenly drop sharply.

In 2015, when the Seattle Seahawks were confirmed to be in the Super Bowl, scalpers began to receive a large number of orders. Scalpers are actually divided into two types. One kind of scalpers knows very clearly that they will get a certain number of tickets and will press the confirmation button. digital deposit;

There is also a kind of scalper. In fact, he is not sure whether he can get the tickets, but the deposit will be collected first, and then he will find a way to get the tickets.

For fans who buy tickets, the second type of ticket can be regarded as a kind of futures that may not be delivered. In most cases, because the ticket price will drop near the game, the scalpers' approach is equivalent to short selling. Collect a high deposit, wait for the price to drop, buy it, and earn a vote. In the history of the Super Bowl, this method has been OK most of the time.

However, the earth is full of accidents, and something went wrong in 2015. That year, ticket prices continued to rise, and the turning point of decline has not yet appeared.

The countdown is 13 days, US$3,000; the countdown is 12 days, US$3,500... After that, the price keeps rising, US$5,000, US$6,000, US$7,000... Anyone who knows some financial knowledge or has personally done futures will definitely understand the idea of ​​holding it by yourself. If you hold a short position but the price keeps rising every day, it will be a matter of time before your position is liquidated.

Many scalpers were like this at that time, which shows how terrible the ticket trend was that year.

Why didn’t ticket prices fall that year? Because one of the participating teams that year, the Seattle Seahawks, had just won the Super Bowl in 2014, many scalpers thought that fans would not be too enthusiastic. Unfortunately, they were obviously wrong.

On the other hand, the NFL released tickets later than usual that year, which made the entire market nervous. Another big reason was that there were too many people "shorting" tickets, and the bubble eventually burst. .

To put it bluntly, the scalper routine in the United States is not deep enough. Everyone knows the rules of this game, which makes everyone eager to get involved. The result is that no one can make money.

In the end, many brokers could only buy tickets at a high price to satisfy previous orders. For example, one ticket agency website spent millions of dollars on this, and some websites chose to refund 200% of the original ticket price and also compensated The cost of air tickets and hotels for fans, even so, is cheaper than buying a Super Bowl ticket.

That year, Phoenix, Arizona, where the Super Bowl was held, gathered a large number of fans who thought they had tickets to watch the Super Bowl, but were disappointed to find that their trip was in vain.

After this time, there have been many changes in the entire Super Bowl ticket market. For example, the ticket agency website that just mentioned the incident has put many restrictions on "short selling" scalpers-any seller selling tickets must provide You can only release information if you really have proof of your votes.

After that, in 2016, the average price of Super Bowl tickets dropped 52% year-on-year. Including this year, it is estimated that tickets will basically remain around US$5,000 in the next few years.

Of course, having said all that, for guests invited by the league chairman, there is no need to worry about the tickets. Let alone 5,000 US dollars, it doesn't matter if you add two zeros, they don't have to pay anyway.

But these are only a few. The number of guests who can be invited by Roger Goodell's personally signed invitations can be counted on both hands.

Today, Houston is a sea of ​​celebrations. Cities are vying to host the Super Bowl in order to boost the economy. The chain reaction of a Super Bowl cannot spread in just one day.

Some die-hard fans will gather at the venue a week before the game starts. During this period, whether they stay in hotels or spend money on food and beverages, the stimulus to the local economy is immeasurable.

If the team they support finally wins the championship, these fans will stay in the local area for a day or two to party. Therefore, the entire Super Bowl cycle will provide economic stimulation to the host place for at least half a month. This is true for big cities, but not for small ones. For the city, this is an opportunity not to be missed.

Therefore, Yang Cheng's idea of ​​​​wanting Roger Goodell to replace Minneapolis with Los Angeles is not so easy to realize.

Of course, it's Roger Goodell's job to convince Minneapolis, Yang Cheng just has to give Roger what he needs.

Outside the crowded stadium, it was difficult to walk, let alone drive. Even if he could enter the stadium directly through the match tunnel, he was delayed for more than an hour. There was no way. The fans' adrenaline at this time was probably soaring. At the same height as the players on the field, a little spark can cause a huge fire.

Although all local police forces have been deployed to maintain basic order, quarrels and even fights can still be seen everywhere. It is useless to reason with them at this time. We can only wait quietly for the crowd to disperse before we can pass.

In less than a kilometer of distance, Yang Cheng saw three disputes with his own eyes. However, none of the onlookers looked sad. Most of them had smiles on their faces and even cheered for both parties. They were definitely watching the excitement. It's a big deal.

After finally entering the stadium, as soon as I got off the car, I was hit by the boiling sound and took three steps back. You have to shout at the top of your voice to speak here. Don't worry, no one will scold you for your lack of quality.

The noise was like someone hitting your eardrums with a hammer. Yang Cheng opened his mouth several times to feel better. Luo Yue covered her ears with a wry smile on her face, and used her eyes to signal Yang Cheng to come indoors quickly, and then in I can't bear to stay outside any longer.

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