Chapter 1999 The Old Chairman’s Business Philosophy

During the halftime break, Yang Cheng was communicating with Loew on the phone about Andre Silva's situation. As soon as he hung up the phone, he saw a handsome young man in a suit looking at him with a smile on his face.

what's the situation? Do you look curvy?

"Mr. Yang, I am Mr. Costa's secretary. Please come with me. The gentleman is waiting for you in the box."

Yang Cheng breathed a sigh of relief, but became puzzled, "How did you know I was there?"

The secretary smiled and explained, "The person who helped Mr. Yang get the tickets is the director of our club."

It turns out that since his identity was exposed and Mr. Costa personally invited him, Yang Cheng couldn't refuse, "Let's go, lead the way~"

With Liu Junyu and Hansen, they followed the secretary and took the elevator to the chairman's box on the top floor. Pinto Costa, the old chairman of the black shop, was greeting him at the door.

Yang Cheng hurried up to meet him and greeted him respectfully, "Good evening Mr. Costa, I didn't expect you to be here~"

Pinto was nearly 80 years old and still very strong. He shook hands with Yang Cheng and said, "I learned from my subordinates that the chairman of Liverpool is visiting. Don't blame us for our poor reception~"

Yang Cheng smiled and said, "How could it be? I didn't come to Porto this time to watch football. It was just that the hotel steward told me that there was an important match tonight, so I came over to take a look. I didn't want to alarm you~"

"It seems that tonight is full of surprises, just like this score. How about you? Have a drink with me?"

"Of course~"

Since April 17, 1982, Pinto Costa has served as chairman of Porto for more than 35 years.

As early as January 17 this year, on his 12,864th day in office, Pinto Costa had surpassed Real Madrid's legendary chairman Santiago Bernabeu and became the longest-serving person to serve as chairman of a club.

There are controversies and criticisms, but they are indeed capable. Under his leadership, Porto has brought the roar of the dragon back to the world. For this alone, he deserves a thank you from the fans.

Before Pinto Costa, the longest-serving club president in football history was former Real Madrid president Santiago Bernabeu. He served as Real Madrid president for 35 years from 1943 to 1978.

Although controversial, Pinto Costa is undoubtedly one of the most successful presidents in the history of Porto and even Portuguese football.

It was during his reign that

Porto broke the monopoly of the two strongest teams in the capital, Benfica and Sporting Lisbon, making the "Dragon Legion" the most powerful and successful team in Portuguese football.

During Pinto Costa's 35-year tenure, Porto won two Intercontinental Cup championships, two Champions League championships, two Europa League championships, and a European Super Cup championship. Those are all international championships Porto has won in history.

In the history of Portuguese football, Benfica won the European Champions Cup twice, Sporting Lisbon won the European Cup Winners' Cup once, both 50 years ago, and the remaining Portuguese teams won the other 7 times. The international championships all belong to Pinto Costa.

In addition, during Pinto Costa's tenure, Porto also won 20 Portuguese Super Cup championships, 12 Portuguese Cup championships and 19 Portuguese Super Cup championships.

Historically, Porto has only won a total of 31 Portuguese Super League championships, 16 Portuguese Cup championships, and 20 Portuguese Super Cup championships, a total of 67 championships, plus 7 international championships, a total of 74 championships, the vast majority of which are Won during Pinto Costa's tenure.

When this report card is presented, who dares to object?

It is precisely because of such achievements that we can win the respect of our peers. Only peers know that such achievements are not achieved by dreams.

Yang Cheng respects him enough because of this achievement. Regardless of his character, if Yang Cheng can have such a report card after resigning as chairman, he will also be proud.

After a successful person achieves success, his history and background will be written about in great detail.

Pinto Costa is no exception. He is an authentic Porto native, born into a merchant family, and his mother also has aristocratic blood.

When he was a child, he didn't have to worry about food and drink, so he had enough freedom to develop his hobbies. It was obvious that football was the love of his life.

Then he naturally became a fan of Porto, and on his 16th birthday, his grandmother gave him a special birthday gift without telling his parents - a Porto Club membership card with the number 808.

It is not difficult to see from this number that the success of successful people must have been foreshadowed (manual dog head).

At the age of 19, Pinto Costa got his first job at the Banco Atlântico in Portugal by applying. Later, he worked in the paint and resin business. Since returning to Porto, he has been interested in Porto team games, especially football and roller coasters. Pinto Costa must watch almost every hockey game, like a devout believer.

At the age of 20, Pinto Costa was invited to join the management of the Porto Club's roller hockey department, and within a few years he became the head of the roller hockey department.

After making certain achievements, Pinto Costa served as the head of Porto's amateur projects department at the invitation of Alfonso Magirance, then president of the Porto Club.

During this period of nearly five years, he left the Porto Club and returned as the general manager. The first thing he did when he took office was to pry away from the local rival Boavista. Come to head coach and former Porto star José Pedroto.

Two years later, Porto won the Portuguese Super League championship. That was after 1959. Porto won the league championship again after 19 years. However, due to internal struggles and conflicts, Pinto Costa did not do much as a football manager. He resigned in the year.

When he entered the palace three times, he was already the chairman of the team and has been re-elected until now.

In addition to being the longest-serving president, Pinto Costa is also at least one of the club presidents who has led his team to win the most titles in the history of football.

During his more than 35 years leading Porto, the Porto football team has won 58 championships, and the Porto roller hockey team has won 62 championships. Not counting football, Porto has won at least more than 100 championships in other sports.

In Porto, this is a living legend.

Following such a legend, Yang Cheng entered the chairman's box, which is usually reserved for Pinto Costa, and many traces of him can be seen.

The most eye-catching thing is the replica of the Champions League trophy, which is placed in the center of one wall. I think this is what Pinto Costa is most proud of.

The atmosphere in the stadium was a little restless. Because of the three-goal deficit in the first half, the fans' anger reached its peak. Even through the thick glass, it could still be heard in the ears of people in the room.

Pinto Costa was very indifferent to this.

Yang Cheng asked strangely, "Aren't you anxious at all? Mr. Costa?"

"Call me Pinto, you're welcome. I also hope to have a good relationship with the chairman of Liverpool~"

A little joke eased the atmosphere, and Yang Cheng laughed and said, "After we establish a good relationship, will it be convenient for you to ask for high prices in the future?"

"Oh, business is business and can't be confused~"

After Yang Cheng smiled, he pointed out the window, "Aren't you going to do something?"

"That's what the head coach should do. There's not much I can do during the game. Do I still have to go down with a gun to force the fans to shut up?"

After a pause, he said angrily, "In fact, if it weren't for the team chairman, I would have wanted to scold him along with the fans. They played like shit in the first half!"

Yang Cheng found that this old man was still very cute.

After the old man cursed, he immediately regained his composure, "The team is lagging behind and the fans need to vent. This is normal, isn't it?"

"Of course, but aren't you afraid that the fans will get too excited and do irrational things?"

"No, it won't. This city is too small. I know the people in this city very well. They won't do this."

Indeed, Porto is indeed very small, more than half smaller than the capital Lisbon. In terms of population, Lisbon has a population of 540,000 in the urban area and more than 3 million in the metropolitan area. Porto has a population of 230,000 in the urban area and only 1.8 million in the metropolitan area. .

However, Porto Club can compete with Benfica and Sporting CP, the two strongest players in the capital. In the past thirty years, it has even had better results than the two strong players in the capital. Pinto Costa is indispensable.

In the current international football world, as a club from a small European country, if it wants to survive and maintain its past glory, Porto adheres to a simple and simple concept: buy well when buying players, and sell well when selling. better.

Because of the same origin and language as Brazil, the South American football powerhouse, Portugal has become the middleman between European football and Brazil and even South American football.

Portuguese is spoken in both Portugal and Brazil, although there are slight differences between Portuguese Portuguese and Brazilian Portuguese.

Moreover, Portugal and Spain live next to each other, and Portuguese and Spanish are also very similar. People who speak these two languages ​​​​can basically communicate with each other. With the exception of Brazil, most countries in Latin America speak Spanish.

Due to the advantage of the language, Portuguese football, especially Porto Club, has become the first destination for players from Brazil, South America and even Latin America to Europe.

In Porto, they adapted to European culture and the style of European football. Using Portugal as a springboard, after becoming famous there, many people went to the more famous and powerful European giants clubs. Porto made a lot of money from it. Everyone got what they needed, and no one owed anyone anything.

Porto is very experienced in training South American players, and European giants clubs are also willing to buy people from it. They regard it as a training base for good players.

Porto's success is not limited to buying and selling players. There is a sports company under the club's name. Porto has professionalized its football department and turned it into a real enterprise.

It is subject to supervision by regulators like the Portuguese Securities Market Commission, but on the other hand it is easier to borrow money in the market, either from financial institutions or from club members.

This is the guarantee of Porto's success!

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