Chapter 2019 BAA

"Um...can I ask about your budget?"

"3 billion~"

Yang Cheng yelled WC in his heart. Rich people do things with openness. Judging from the last Apache order purchased from Qatar, as long as Yang Cheng can lower the price from Boeing to 2.8 billion or even below 2.7 billion, then his small goal will be It can be achieved.

This is equivalent to giving away 200-300 million US dollars for free. He is worthy of being a Middle Eastern tycoon who can even fart at home and produce oil. Yang Cheng wants to hug his thigh as a pendant.

With such huge interests at hand, is there anything to hesitate about?

This is half a piece of Liz London, just give it to him, no fool would want it.

He grinned and said, "I am willing to take this order and work hard to promote cooperation between Boeing and you."

Princess Moza seemed to have expected it, and said with a smile, "The best thing would be, then Liz London..."

Yang Cheng was also unambiguous and withdrew from the acquisition straightforwardly, "I am only interested in the "Daily Telegraph". The hotel is too expensive and I can't afford it~"

Princess Moza showed a satisfied smile. It was a pleasure to talk to smart people, "The Daily Telegraph? It's a high-quality asset. I can help you talk to the Barclays family."

“Thank you very much~”

After drinking the tea, Yang Cheng said goodbye and left. After all, it was a ladies' party, and him being a man there seemed too unsightly.

As soon as he went out, he couldn't suppress his excitement and pumped his fist. Logically speaking, given his current status, he wouldn't be able to do that, but no one would have too much money, and he could earn hundreds of millions in cash at once. He didn't think such behavior was He doesn't mind being embarrassed a few more times if it makes him more money.

"Should I cancel the acquisition offer?" Old Carson waited for Yang Cheng to finish his excitement and asked with a happy face.

Yang Cheng hesitated for a moment, "No need to quit, just give up the bidding in the end."

"I understand~"

At this time, Yang Cheng was still recalling the princess's generosity. She was so generous that she gave away hundreds of millions casually.

Well, he also understands that the money may be used to build relationships.

Yang Cheng's current status is worthy of the high price paid by the other party.

Arms are only one aspect;

The greater value of Yang Cheng lies in its media and mobile Internet. In the past year or so, New Era Media has invested more than US$5 billion in the Middle East and North Africa for channel construction and marketing.

Thanks to the help of powerful local figures, the results are very good, and the number of users is rising steadily, closely following Facebook and Twitter.

The Middle East branch established in Dubai soon after also attracted a large number of high-quality talents. A dozen of them were transferred to the New York headquarters due to their outstanding performance and began to provide feedback. Such a surprise was something Yang Cheng never expected before investing. of.

He never expected that the Middle East market could give him such a big surprise.

Not only him, but most people probably did not expect that in the past year or two, these 22 Arab countries have such great potential, with a game market of up to 1 billion US dollars and the overwhelming advantages of mobile devices, coupled with the console platform Its cultivation has made it one of the fastest growing markets in the world.

You must know that the Middle East is the region with the largest concentration of Arab countries. Conventional laws and religious customs are often closely linked. However, the Middle East is not as slow as many people imagine. The development of the Internet and mobile Internet is very slow. On the contrary, in some countries, certain The region even leads many Western European and American countries in some evaluation indicators.

Moreover, the Arab countries in the Middle East are not actually resisting or opposing the "Internet" itself, but the content brought by the Internet and mobile Internet.

With the increasing expansion of the Internet market, it has naturally attracted the attention of countries in the Middle East, especially countries like Qatar that attach great importance to education and the development of emerging industries. Their thirst for the Internet has reached the extreme.

However, Moza's tentative contact made Yang Cheng realize that there might be greater opportunities waiting for him in Qatar.

. . .

As soon as Yang Cheng got in the car, William called, "Are you still in London?"

"Yes, I'm about to go back, what's wrong?"

"Great, don't leave yet. Let's have dinner together tonight and tell you something."

"Okay, I'm at Ritz, how about you come over?"

"You can also wait for me."

William hung up the phone and rushed over without stopping. It only took 20 minutes in total.

Rushing over in such a hurry, Yang Cheng thought something big had happened.

But William said, "You know BAA, right?"

"BAA? I only know BBC~"

Yang Cheng was not joking, he really didn't know the name.

"It is the abbreviation of the British Airport Authority~"

"Oh, I knew it when you said that. What's wrong?"

"In 2006, BAA was hostilely acquired by the Spanish Railway Group. However, recently due to Brexit, I heard that the Railway Group was preparing to release some shares. I came to you as soon as I received the news. How about it? Is it interesting?"

Yang Cheng smiled and said, "That's interesting. Please tell me in detail, what is the situation with this BAA? Shouldn't this kind of company be managed by the government? Why was it sold to the Spaniards?"

"This is a long story. Let's go and eat first~"

After going to the hotel restaurant, asking for a private corner and ordering some food, William said, “This happened when the Iron Lady was in office, and she decided to sell the British Airports Authority, or BAA, through a public listing.

At that time, this decision set a precedent for the privatization of airports in the world, taking privatization from theoretical discussion to real practice in one fell swoop. "

Yang Cheng smacked her lips, "But she never thought that today's BAA would become a monopoly group, and its services have brought adverse consequences to passengers and airlines."

William spread his hands helplessly, "Yes! But there was no better way at the time. Due to the limited funds of the airport manager, relying entirely on ZF investment was unable to meet the investment needs of the airport.

In this context, private investment has been put on the government's agenda. Private investment can not only solve the funding gap, but private management has better business operation advantages. "

Yang Cheng shook his head and said nothing. Privatization has always been a double-edged sword. It always has two sides, so the key depends on the person who uses the sword.

Copenhagen Airport, which has recently begun to implement progressive privatization, has been praised for its high-quality customer service and operational efficiency.

In the first 10 years of privatization, BAA has indeed made great contributions to the British aviation industry.

William also said, "It started very well. At the beginning of the listing, it raised 1.3 billion pounds for infrastructure investment.

Immediately afterwards, BAA implemented drastic changes to actively help airlines expand domestic and foreign business.

Then, privatization directly led to a significant increase in employee efficiency. At that time, employee efficiency increased by more than 40%, and service levels and quality were significantly improved.

In addition, BAA has a unique way to expand its retail revenue. Some of BAA's retail products are duty-free products, and their prices are naturally lower. As for the price of ordinary products, BAA also stipulates that it must not be more expensive than stores outside the airport. When attracting investment at the airport, First stipulate this condition, otherwise you will not be able to rent.

This approach made BAA's non-aeronautical revenue once among the best. It can be said that BAA created various models such as airport groupization, privatization, commercialization, and diversified operations. "

Yang Cheng waved his hand, "Not to mention the bravery of a good man, London Airport has been scolded like a dog in recent years.

Privatization can certainly raise funds, but this brings about the possibility that the ZF often considers the group with the highest bid when bidding. Once this group owns the airport, they will of course consider recovering their investment, so they often increase airport charges. project, which is detrimental to airline operations. "

“There is nothing we can do about it. After more than ten years of development, BAA already owns 7 airports in the UK and accounts for 60% of the UK’s passenger traffic.

In recent years, BAA, relying on its monopoly position in British airports, has been emboldened and has repeatedly requested an annual increase in airport user fees of 12.3%. "

Yang Cheng joked, “For an airport with only one service provider with a monopoly position, if you implement privatization, it will only transfer the monopoly position from public hands to private hands, which will not be beneficial to the airlines.

It can even cause worries for airlines because of the lack of an independent economic control system, especially those large monopoly airports that sometimes do whatever they want.

The original purpose of privatizing BAA was to make the airport more dynamic. However, due to its monopoly position, BAA has no intention of increasing investment and failing to expand capacity in a timely manner, which has reduced the global competitiveness of British airports and violated the original intention of privatization. See Come on, it’s time for the UK to carry out a reform of the airport industry system. "

William turned and said, "But for other investors, this is an opportunity, isn't it?"

Yang Cheng's eyes suddenly lit up, "What news have you heard? Is the British government going to attack BAA? Force the Spanish Railway Group to give up its monopoly, introduce more investors, promote internal competition, and revive BAA. vitality?"

His guess was almost accurate, and William gave a thumbs up in admiration, "It's almost the same as the news I received."

Yang Cheng kept tapping his fingers on the table. He was thinking about whether this business would be profitable or not. Even if it was a monopoly, the airport expenses were also high, and it often happened that he could not make ends meet.

This is related to the operation model. The operation and management methods of U.S. airports are relatively reasonable. The U.S. government defines airports as: "public goods that are not for profit and provide public welfare services to society, and are urban infrastructure."

To put it bluntly, the airport is owned by the ZF, which is responsible for investment, construction and management. The airport management agencies are mostly commercial agencies with specialized management agencies rather than operating agencies. The personnel are quite streamlined and have clear responsibilities. They are only responsible for formulating the development plan of the airport. , opening routes, leasing and daily maintenance of airport facilities.

Moreover, the airport employment system is flexible and diverse, and operating projects are highly socialized. Furthermore, the government provides great policy support. Not only does the airport receive tax exemptions, but governments at all levels and the Federal Aviation Administration also provide subsidies for the construction and operation of the airport;

In this way, the airport management agency outsources ground services, terminal operations, parking lots, catering, retail, advertising and other businesses through franchise bidding, formulates service standards, and implements unified contractual management.

It can ensure the healthy operation of airports to the maximum extent, including airports in Canada, Brazil, RB, South Korea and other countries, which are all in this model.

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