Chapter 2043 Indian Drama

"America's Indulging Life New ()" Find the latest chapter!

The idea of ​​introducing Indian movies flashed through Yang Cheng's mind. This kind of thing can only be thought about. He didn't have the courage to be the first to eat crabs, and he was wiped out by accident.

He is more interested in sending films under the company's name to this fast-growing film market.

But with Universal standing in the way, it is more difficult for New Era Pictures to break through. At this time, we need to find another way, such as starting with TV series?

In this regard, Netflix is ​​ahead, but they are still just starting, and there is still room for catching up.

The Asian market has always been the "fat meat" that Netflix has been keeping a close eye on, especially in Japan and South Korea and other "pro-American" countries. I heard that Netflix is ​​already cooperating with Japan and South Korea to shoot localized popular IP dramas set.

For example, it is adapted from RB's classic horror film "The Grudge", and it is necessary to shoot a 6-episode mini-series. The production team of the series is also written by Takahashi Hiroshi, the screenwriter of the RB movie "Midnight Ring", and the movie "The Grudge" The original team took over the system, which not only has Netflix's internationalization factors and technical support, but also incorporates RB's local culture.

Once the exploration of Japan and South Korea is successful, the next step is to start deploying the Indian market. According to Donna’s news, Netflix is ​​preparing to produce a zombie-themed horror drama project tentatively titled "Ghoul". When Netflix enters India, It has basically completed its strategy of "Ring Z Country", and by then, Netflix's layout in Asia will basically be settled.

Choosing a partner country is Netflix's "business strategy". In just 10 years, Netflix has spread all over the world from Canada. cooperation trend.

At this step, Yang Cheng didn't want to lag behind others, so Tang Na asked him to take the opportunity to get in touch with Bollywood, so he would not refuse.

If entering Japan and South Korea values ​​capital, then entering India is because of its demographic dividend.

India's current population is about 1.3 billion, which is the second most populous country after country Z, and most Indian couples lack evasion measures, and India does not have a national policy such as "family planning", so some experts It is predicted that within a few years, India may overtake country Z to become the most populous country in the world.

Although the country's economy is lagging and the population is large, India has the largest slums in the world, and two-thirds of the population depends on agriculture for their livelihood.

But despite such an embarrassing national situation, India's entertainment industry is extremely developed. Bollywood has frequently contributed many popular films such as "Starting Line" and "Wrestle, Dad".

Although economically backward,

However, due to its huge population base, this also makes India the largest exporter of cheap labor. Many countries have set up electronics and technology companies in India, which has also promoted the development of India's electronic technology.

The reason why Bollywood can gain a foothold is that it benefits from the development of its own electronic technology, which provides a basis for film production, and the other is a strong population base, which makes Indian films have a certain box office guarantee.

Netflix, including Universal, which was one step earlier, took a fancy to this advantage of India and frequently focused on the Indian market. Earlier, Disney acquired Hotstar, the second largest video website in India, and has accumulated 50 million users, of which 8 million Wandu is from India.

Netflix also values ​​the demographic dividend of the Indian market, so it is expected to invest more than 500 million US dollars in content production of Indian dramas, preparing to produce a series of gatherings with the theme of corruption and crime, and they will all fit the current hot news in Indian society .

For example, the successive QJ incidents will be adapted into gatherings and put on the screen.

On the one hand, the investment of these funds will enable Netflix to obtain a certain amount of profits, and on the other hand, it will also promote the overall development of India's entertainment industry. For India, it is also an opportunity and experiment for foreign capital to help the local people.

At the same time, considering India's GDP, Netflix's pricing in India is also as reasonable as possible to meet the needs of most users for watching dramas.

The predecessors planted trees and the descendants took advantage of the shade. What Netflix is ​​currently doing can be used by New Era Films!

After all, Netflix has stumbled in country Z on the road of localization and integration. Other countries have achieved great success, and there is nothing wrong with learning from the experience of successful people.

It can be seen from Netflix's self-produced series around the world that it will study the history, culture and audience preferences of the partner country before developing the project, and make some innovative and bold attempts in localization.

The most conducive way to capture the needs of localized users is IP adaptation. In addition to domestic dramas, European and American dramas are also very inclined to adapt novels, but domestic dramas abuse a lot of online literary works to attract young audiences, and Nai The IP selected by Fei mainly focuses on classics, and wins with quality and literature.

Just like the series "House of Cards" filmed by Netflix in the UK is adapted from the British novel of the same name, the author Michael Dobbs was once the vice chairman of the British Conservative Party, and this work also has a strong sense of irony.

As we all know, the United States is independent from the elite class of the United Kingdom, so the language, culture and preferences of the people of Britain and the United States have many similarities, which also laid the foundation for Netflix to first open the markets of other European and American countries.

When Netflix entered Asia, its Japanese and Korean TV dramas also had Japanese and Korean cultural preferences. For example, the Japanese drama "Director Quanguo" focused on RB's AV culture, and the adaptation of the IP "The Grudge" was also due to RB Horror themes are outstanding in the film and television market, and RB's dominance in horror films has been hinted at in the American movie "The Cabin in the Woods" before.

Netflix's first entry into the Korean drama is "Kingdom". The project has been confirmed. This is a zombie-themed drama series. Perhaps "Travel to Busan" is too popular, so Netflix also chose the same theme to open the Korean drama market.

In this regard, it can be said that Netflix is ​​drawing on the experience of the new era film industry.

Everything is difficult at the beginning. If you want to continue to gain a foothold in a foreign country, you must make your first work well, and the choice of this work must be in line with the overall tone of the country before you can proceed to the next step of cultural input.

Therefore, "localization" has become the top priority in the deployment of drama series, such as filming idol dramas in Dawan, suspense dramas in South Korea, and horror dramas in RB, all of which cater to the tastes of the audience.

But when it came to India, Netflix did not take the lead in filming dramas about singing and dancing, but still took the lead in zombie dramas. This is not a small accident.

Although India is also good at shooting horror movies in addition to songs and dances, but Indian horror movies are mostly influenced by religion.

The "Ghoul" that Netflix is ​​going to shoot is an Indian drama with religious overtones. In India, "Ghoul" is the name of a ghost used in Vidhara, which is also the "zombie" in Buddhism. This name has a strong Indian color.

Of course, when this project was announced, many netizens ridiculed that there might be a group of funny scenes of zombies singing and dancing in the TV series. It can be seen from the fact that the main creative team of the show is all local Indian film and television practitioners. could happen.

Did you do a square dance without watching Uncle Long go to India to shoot a clip?

However, the advantage is that India is also an English-speaking country. The communication between Netflix and the Indian production team is not a problem, and the use of English in the play will not cause the audience to fail to understand. These advantages also exist for New Era Films.

The initial impression of Indian TV dramas to the audience is that they are lengthy family ethics dramas, and there will even be many unbelievable dramas such as lunacy, brother-sister love, and family property disputes.

Although the Indian dramas imported from Country Z have been cut due to review issues, or they have tried their best to meet the tastes of domestic audiences in the selection of themes, but looking at Indian TV dramas and their overseas works on Amazon and other American streaming video sites are not It is difficult to find that large-scale and exciting drama series such as pornography, homosexuality, thriller, action adventure, etc. have become popular.

Netflix's deployment of Indian dramas is not only to open up the Indian market and earn money from India, but more importantly, to meet the needs of global audiences and obtain broader profit margins.

Therefore, in the selection of themes, Netflix will not only consider the general expertise of Indian dramas, but also find themes suitable for global audiences, and blend Indian local culture with international culture.

The theme of zombies is a favorite theme of audiences around the world, but Netflix will also consider local needs when deploying zombie films in different countries. It is completely different from zombie films in South Korea and the United States. Religious elements are added to "The Ghoul" because The tide of zombies caused by the curse is obviously different from the epidemic in the Korean drama "Kingdom" and the spiritual theme of American zombie dramas that often pursue the origin of life.

In addition, crime themes will also be eye-catching. Most of the crime dramas are adapted from real events, and Netflix has also deployed crime-themed dramas in many countries.

Therefore, in future Netflix series, the element of QJ must be indispensable. There are both violent elements and sensitive scenes such as love, and it can be said that it is very important to choose Delhi or Mumbai as the background of the story, which is a controversial central city in India. With Indian characteristics and gimmicky themes, it will definitely attract the attention of audiences from other countries.

The purpose of the layout of overseas dramas is "the partner country controls the content, and Netflix controls the technology". It is under this purpose that Netflix has successfully produced many overseas dramas that have influenced the world, making it a huge profit .

Netflix’s global development concept is worth learning from the new era film industry. Although Netflix sometimes has a tendency to ridicule local officials and ZZ when producing dramas for entertainment effects, this trial and error has not affected Netflix’s continued march The global market, instead, has a wider audience for its audacity.

After all, your own people feel provoked, but foreign audiences don’t have so many thoughts. At worst, it will not be broadcast in your country after filming. This is a very easy problem to solve.

For the convenience of reading next time, you can click "Favorite" below to record the reading record of this (Chapter 1990 Indian Drama (for subscription)), and you can see it next time you open the bookshelf!

If you like "Enjoying Life in America", please recommend this book to your friends (QQ, blog, WeChat, etc.), thank you for your support! ! ()