Chapter 2042 The Progress of Bollywood

The decay with Indian characteristics is rotten but not rotten, rotten but not collapsed, and because it does not collapse, the people who live in and around it have not thought about maintenance and repairs.

Yang Cheng somewhat understood what the driver said.

The business district of Mumbai is not planned. Next to a specialty store is a black and rotten bungalow, and then there is another specialty store in the past, and then there are two dark houses. The poor and the rich live together. This is also a characteristic. .

According to the driver, the villa area on the small hill in front is where the big Bollywood stars live, which is equivalent to Beverly Hills in Hollywood.

Yang Cheng heard longing and pride from the driver's words, as if to say, Hollywood is nothing more than this, right?

This honey is confident, Yang Cheng is too lazy to say anything, the only thing about this house is that it is close to the sea, facing Mumbai Bay, watching the scene of fishing boats, passenger ships, oil tankers, and warships in the bay, I don’t know if it is considered a sea view house.

When we arrived at the destination, the driver said that Bollywood is not a scenic spot, so it is not open to the public, and it is kept secret for foreigners.

But this time, it was also invited by an Indian partner, so there was no issue of confidentiality.

Soon the partner's Indian came out in a suit and leather shoes. He was very light-skinned and spoke pure American English. It seemed that he had studied in the United States.

"Hi Mr. Yang, welcome to Bollywood~"

Before Yang Cheng could speak, the buddy became self-deprecating, "Actually, there's nothing to see, it's a dozen levels worse than the real Hollywood."

Yang Cheng froze for a moment, then asked with a smile, "Aren't you Indian?"

"I'm Indian-American~ By the way, just call me Helu." He introduced himself.

"An impolite question, is your surname a high caste?"

"Yeah, it's okay, I grew up in America and I don't value that."

Seeing that he didn't want to talk more, Yang Cheng didn't continue the topic, looked around the empty environment, and asked, "No one is filming today?"

Helu pointed to a building not far away, "Yes, but now it's an indoor scene, and the road scene is the court. In fact, Bollywood is built on the mountain, consisting of road scenes and temporary scene booths." build.

There is also a green screen special effects area next to it, and the technical level is not inferior to Hollywood from a certain angle.

I will show you around. "

The two chatted while walking, and the Asian market, which now accounts for 40% of the global box office, has assembled the second to fourth largest markets (China, Japan, and India) outside the United States, including the "magical" Indian market: the world's largest The film-producing country is the fourth largest box office market in the world, but India has only 0.9 screens per 100,000 people (14 in the United States and 2.5 in China), and I don’t know how their box office is calculated.

Last year, India grossed $1.9 billion, the fourth-highest grossing box office in the world behind North America ($11.4 billion), China ($6.6 billion) and RB ($2 billion).

India's film market is growing at a compound annual growth rate of 11% and is expected to reach $3.7 billion by 2020.

Such beautiful growth data, combined with the following factors such as India’s demographics, media environment, and theater market, seems a bit awkward.

As the largest film-producing country in the world today, movies are the preferred form of entertainment for Indians. Nearly 1,000 standard-length movies are released and movies in about 20 languages ​​are produced every year.

At present, there are 5,500 single-screen cinemas and 2,400 multiplex cinemas in India, with a total of 9,100 screens, of which 60% are non-digital cinemas, and about 35% are multiplex cinema screens. The average increase of 150 screens per year is about 100 for every 8 screens. The price of 10,000, considering the population base, the number of these screens is far from enough.

Film distribution regions are mainly divided by film distributors according to language and region, and there are 15 distribution regions in total.

Distribution in the pan-India region is handled by multiple distributors, with film distribution in all key metropolitan areas being handled directly by Universal India, and film distribution in other areas outside the metropolitan areas is handled by distributors in the suburbs.

In India, movies with different themes and different languages ​​are distributed in different ways. The distribution method depends on the scale and themes of the movie. The distribution range is generally 50-300 screens. Hollywood movies with dubbed versions in 4 languages ​​are generally distributed. With a range of 1500-2000 screens, a successful dubbed Hollywood film will be distributed in about 600 centers in India.

The proportion of Hollywood movies in the Indian market continues to increase, and now accounts for 10% of the entire market.

Movies like romances, dramas, and comedies are usually only available in English.

35% of Hollywood blockbusters are dubbed, mainly in Hindi, Tamil and Telugu.

Not all movies are dubbed, only blockbusters, acquisitions, action-adventures and some popular horror movies.

Three of the top five Hollywood films released in India are Universal, such as Fast & Furious 7, Jurassic World, Fast & Furious 8, all of which are dubbed in multiple languages .

Due to aggressive marketing and distribution strategies, localization of content, expanding market and increasing acceptance of Hollywood content by Indian audiences, the share of Hollywood films in the Indian market will continue to expand.

This is also when Tangna heard that Yang Cheng was coming to India, she urged him to go to Bollywood for investigation and seek the possibility of expanding investment. This is a big cake, and Universal cannot be the only one.

In fact, Donna was involved in Global's deployment in India back then.

However, Yang Cheng feels that entering India is definitely the biggest challenge for the film industry in the new era, especially when there is no foundation.

Not to mention shooting in a joint venture, it is not easy to send your own film in.

However, the speed of progress of Indian local films in recent years is still very fast, especially since they are targeting the market of country Z, they have left a deep impression on the audience of country Z. The grand scenes of singing and dancing, colorful and bright colors are not inferior to those of Hollywood. Special effects, exciting plot... This is the intuitive feeling brought by current Indian movies.

From the popularity of Indian Bollywood movies such as "Wrestling, Dad", "Starting Line" and "Mysterious Superstar" in country Z, to the explosion of popularity of Indian movie stars such as Aamir Khan among the audience in country Z, all this shows that the South Asian subcontinent The influence of films from the world's most populous country in the country Z market is increasing day by day.

In this regard, the United States is a step behind. Of course, it can also be said that Americans really do not appreciate Indian movies, let alone have historical origins.

In fact, unlike American Hollywood blockbusters, which were not introduced into country Z until the mid-1990s and gradually occupied the mainstream of the commercial film market, audiences in country Z have a long history with Indian films, dating back to the 1950s.

At that time, the foreign films imported by country Z, except for the Soviet Union's "Big Brother" and the camp of Eastern European socialist countries, came from India.

txt download address:

phone-reading: